How do I Hire a Competent SEO Agency

Before we get to know about how to hire a competent SEO agency, we should know about SEO. SEO stands for ‘Search Engine Optimization’. 

Search Engine Optimization is an immensely able and broad process that includes strategies, techniques, methods, and tactics guided to increase the view of a website. An average person spends 6 hours and 30 minutes on the Internet every day. 

Goals of an SEO Company 

The goal of Search Engine Optimization is to help your website get the right people and organized traffic.

Hence, building your web presence online and reaching the right target audience is critical to your business success. For this purpose there comes an SEO agency that increases the visibility of your business. Online and improves its ranking on the SERP (Search Engine Results Page). Provides suitable packages. Which is according to the needs of their clients. 

San Diego SEO Company is one of the trusted names in Search Engine Optimization companies. San Diego SEO Company provides suitable packages to its customers according to the client’s business needs, working side by side with the website to uplift them. 

Benefits of Hiring an SEO company 

San Diego SEO Company helps your business in many ways among which some are being discussed below: 

  • Overstating your web presence and visibility.
  • Helping your website rank higher in SERP than your competitors.
  • Increasing traffic from your targeted customers.
  • Improving repeat visitors and customers.
  • Growing your business.

In Search Engine Optimization ‘Keyword Analysis’ plays a huge and important role. Keyword Analysis is one of the core Search Engine Optimization tasks that involves identifying popular and relevant words and phrases for your website.

Reliability 

San Diego SEO Company takes good care of this task and understands the importance of ‘Keyword Analysis’. Handles it with great responsibility providing the level of optimization. The relevant keywords on your website from an SEO viewpoint. 

Content acts as a strong ranking signal for search engines. It also shows better user experience as it helps them find relevant pages to their search query. SEO services from San Diego SEO Company include complete content analysis. They include title tags, heading tags, meta descriptions, content gaps, and more. 

As with any industry as large as SEO, you’ll come across many different opinions. About the easiest ways to approach site optimization.

Services Related to an SEO Company 

There are two services of SEO named as Black hat SEO and White hat SEO. San Diego SEO Company is aware of both the methods.

Our company is sincere with our work and client and we are straightforward about our methods keeping away from black hat SEO and penalties.

Companies using Black hat SEO and other illegal ways to boost their website could experience problems from deceitful SEO. If the client is kept in the dark about their site and later their business and website could suffer. San Diego SEO Company builds a campaign. They use tools to diagnose your site’s condition, your backlinking practices, your competitors’ success, and more. 

San Diego Search Engine Optimization has its own software established by a group of professionals Backlinking is another large part of the SEO process our Company doesn’t take any short breaks. They definitely don’t build an abundance of improper links. The links used to be coming from trustworthy (and quality/authoritative) websites.

Conclusion

The San Diego SEO Company provides services that offer an amazing set of benefits. Not only do we get the job done right, but our Company does so in both an affordable and timely manner. 

Throwing money at an SEO service and just hoping to rank isn’t a deal. It can put you in a bad position not only financially, but in regards to your project as well. 

Working countless hours and spending an abundance of money really does suck when there’s no payoff. so make sure that you aren’t being let down by your SEO providers so choose your providers wisely. San Diego SEO Company is a trusted name with highly qualified professionals working tirelessly to ensure the growth of your business.

By: Rita C

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Engineered Truth

We go over what’s true and what’s blatantly false about SEO & affiliate marketing. Want to get a job in SEO? Try our free mini-course: https://engineeredtruth.com/GetASEOJob Do ya think we’re fake gurus? Check out our playlist of testimonials: https://www.youtube.com/playlist?list… How to own one profitable online business after another without ever starting one: https://premium.engineeredtruth.com/ Join the conversation in the Engineered Truth FB Group: https://Facebook.com/groups/engineere… Social Media: https://Facebook.com/EngineeredTruthhttps://Twitter.com/EngineeredTruthhttps://Instagram.com/EngineeredTruth

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Launching a Direct to Consumer Brand? Here Are the 8 Success Secrets

One of my favorite aspects of my job is helping founders bring their vision to life and launch their brands.  Yes, it’s absolutely exciting to work with a brand when they’re already established, but being in those first meetings developing a go-to-market strategy for a brand that’s so new you can still smell the adhesive on their package just hits different. You can hear the heart of the brand beat with every new headline, and watch the founding team grin from ear to ear with each product shot you present.

But all that excitement tends to get matched with the anxiety of a successful launch. There have been months if not years of research and development, trial and error, and highs and lows that lead up to the moment that everything goes live. Everyone’s standing by waiting to see just how well the brand is received — and if people will actually buy it.

Over the last few years, I’ve learned a thing or two about launching brands and products, helping startups get their legs and well-established brands get to acquisition. And although there are many different strategies to get a brand off the ground, there are some things that I believe are essential to a successful launch.

Related: 10 Skills to Master Before Launching a New Business

Identify your ideal customer

The most successful brands know exactly who they are, what makes them appealing, and most importantly who will care. If you’re thinking your brand is for everyone — and it might be true — your messaging can’t be for everyone. Of course, understanding your target demographic is a foundational strategy, but let’s take that a few steps further. Name your ideal customer, understand their pain point, define which other brands they might be loyal to, and create your messaging specific that person in all of your marketing initiatives. It seems pretty basic, but too often do we see brands that fail to connect with an audience because of copy that doesn’t connect to an individual. 

Activate social and collect data

One of our most successful launches was Winged Wellness, a female-focused lifestyle brand.  We strategically activated our social campaign 3 months before the projected launch date to begin growing an audience on social channels with our female-empowerment quote cards and lifestyle images (we didn’t actually have the final product yet) and drive traffic to the brand’s landing page. Why were we driving traffic to the site with nothing to sell? So we could start creating custom audience data for social ads later down the road.

Create a pre-launch interest list

Speaking of driving traffic to your website pre-launch, it’s a good idea to start building your email-interest list for a successful launch date. I’d much rather be reminding consumers about a brand the day that I’m ready to sell my products than be introducing the brand. Keep your interest list engaged before your launch by planning a newsletter sequence highlighting your progress, and “alternative” solutions to the problem that your brand will be solving. For example, if you’re launching a skin-care brand, consider sharing content on food that might help someone’s complexion.

Pro-Tip: Consider a pre-order campaign so you can gauge how much inventory you’ll need to have on hand the day of launch. 

Related: Effective Email Strategies for Startups Marketing on a Budget

Prepare your influencer marketing blitz

Look, I get it. You might be burned out on the idea of working with influencers but at the end of the day, you’re getting reach, targeted engagement, testimonials and really great lifestyle content with each one of your partnerships. The trick is to be strategic about who you’re partnering with. Take a look at who’s following them, the sincerity in their engagement, how often they’ve partnered with other brands and what their audience interested in by using a 3rd party data aggregator.  Please do not just spray and pray based on follower counts — by planning your influencer partnerships as you would any other aspect of your go-to-market strategy, you’ll give yourself the best shot of making them a profitable arm of your marketing campaign.

Related: 4 Influencer Marketing Secrets Entrepreneurs Need to Know

Be strategic about social ads

Since you were already going to be launching social ads, here are a few pointers: start your prospecting with broader targeting optimized for traffic to gather your interest data before remarketing with your offers, ideally before the launch of your product. Think of it like how movies gain interest for their launches. Trailers are launched months, if not a year, ahead of time stating “Coming Next Summer,” getting audiences hyped and thus helping the movie have a big opening weekend. One of the big mistakes I constantly see is brands launching ads optimized for conversion to cold audiences. That’s a sure way to get your metaphorical movie to flop on its opening day. 

Do consider the press

You might be thinking that PR is a thing of the past, but a few of our managed brands depend on press releases for a quick hit of massive reach and establishing themselves as a leader in the industry. And each time a brand gets a good press-hit, there’s almost an immediate spike in sales. Nothing screams “must-have” like “As Featured On…”.  But don’t worry, you don’t have to get on Allure’s Reader’s Choice list to make a meaningful impact on your launch. Even a mention in a trust-worthy digital publication can give your brand the reach and credibility to convert readers into loyal customers.

Get your feedback as soon as possible

Once your product finally gets in the hands of your customers, be sure to ask them for a review on your website as soon as possible. In fact, it might be a good idea to leverage package inserts to help remind your customers to give you some love on your site, if not through an automated, product-specific email upon delivery. During your launch phases, reviews on product pages can be especially useful in increasing visitors’ intent to buy and decreasing your initial cost-per-acquisition through paid traffic. A study by Spiegel Research Center shows that the purchase likelihood of products with five reviews is 270% greater than the purchase likelihood of a product with no reviews.

Think: retention

Getting your first customers is just the beginning of their story with you. After working with numerous founders who know something about DTC launches, the focus of conversations as of late have been about customer acquisition cost (CAC) and return on ad spend (ROAS), which in my opinion have effectively become the buzzwords of 2020 digital marketing. And while these metrics are essential to consider, I’d venture to say that improving your customer’s lifetime value (LTV) is even more crucial. Think about it, the cost of acquiring a customer bites deep into your profit margins, so repeat purchases and cross-selling are critical to your business’s overall profitability.

So how do you do that? You can begin with email campaigns that reinforce the use of your product like Truff does by regularly sharing recipes that go well with their truffle-infused hot sauce. Creating exclusive Facebook groups and cultivating an engaged community that experiences your brand through webinars, Q&As or panels is another way to keep your customers in your eco-system. And of course, don’t forget that a great brand starts with a great product.

By: Mikhail Alfon / Entrepreneur Leadership Network Writer

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MarketPresso The ONLY Freelance Marketplace Builder On The Planet

MarketPresso is a brand new tool with a superlative feature that you have probably never seen in any other products out there: The ability to let you build a thriving marketplace and use it as you please. In other words, you can establish your own brand and start selling products or services, setting up an agency, doing freelance work, or whatever you have in mind there.

MarketPresso lets you list multiple services in various categories, helps you offer a different pricing strategy for each service, enables you to highlight your offers, helps you offer custom codes, in built payment gateway integration, cart features, testimonials to create authority, and much more!

The entire system is designed to influence buyers to make the buying decision just like in e-com stores. But with MarketPresso you own the MarketPlace, sell with zero competition and retain all profits to start with.

MarketPresso Features and Benefits

Sell all sorts of products

You can sell literally everything on the marketplace created by MarketPresso. This goes from regular physical products to digital products, and even extends to somewhat complex services such as translation, gaming, SEO, and consultant. As long as you want to make a killing, this tool will be there to give you a hand.

Stunning dashboard

The first look is going to leave a lasting impression. That is the reason why every business owner intends to make things that represent their business – websites and fan pages and all – as outstanding as possible.

MarketPresso’s creators know this, and they also ensure that you can benefit from business’s appearance as well. Your marketplace is going to possess such a stunning and irresistible interface that keeps everyone that used to buy from you coming back over and over.

Everything is under your control

There is one unpleasant reality that you must cope with once selling on Fiverr or anything similar to it is that you cannot get the buyers’ personal information, you cannot add price tags to your products without conducting a throughout research on your rival’s products’ prices, you cannot have your own profile page, and there is always a limit to what you can offer.

Yup, a real bummer! But things like this never happen once you use MarketPresso The whole marketplace is under your control, and you can do whatever you want there. Plus, you will not even have to worry about competitors because there will be none!

Keep 100% of the profits

Here comes the cherry on the cake! You do not need to submit a part of your profits to MarketPresso if you actually make any sale.

Well, technically, you do, but that charge only accounts for 1% of your sale once you have managed to already earn $5000 so you will not really lose any penny. Sweet!

MarketPresso-Review-Price

What makes Marketpresso better than Fiverr or Upwork?

1. Competition

Fiverr has close to a million freelancers competing in various categories! The chances of getting an order are too slim!

In MarketPresso, you own the MarketPlace! You are the boss, and you have zero competition.

2. Whose List are you Building?

We all know money is in the list!

In Freelancing platforms there is no provision for sellers to have buyer details. You try to get them, and you will be banned from the platform. You are literally growing these platforms with your sweat!

With MarketPresso, you grow your list. You own your customers!

3. Distressed sale due to heavy competition!

Because of stiff competition, sellers are in a position to undervalue their offering and sell for an extremely low-price.

With NIL Competition on MarketPresso, you fix any price you think is right!

4. Profit-Sharing

There is not a single platform that charges less than 20% on a sale.

With MarketPresso you get started with Zero Commissions. You keep every penny you earn!

5. Limitation on Services

Other Platforms allow you to sell a maximum of 7 services.

With MarketPresso, create multiple categories and sub-categories and sell as many products or services as you want.

Watch the video below to see how it works:

 

You can also set up marketplaces for other freelancers. Offer setting up Marketplace as a service and charge a fee. With MarketPresso Front end you will have to manage the Marketplace for your clients. With the Agency upgrade they can manage it themselves! Isn’t that simple? So many ways to benefit out of MarketPresso!

Professionally crafted pages for all the categories/sub-categories. Example – Graphic Designing is a category & Logo Designing is a sub-category. Showcase associated services inside category/sub-category pages in a much elegant way. It will make scrolling & finding services much easier for your customers. Letting them find & order your services at a breeze. MarketPresso’s beautifully designed home page ensures that you leave a long lasting first impression in front of your customers. It helps in developing confidence in your customers towards your marketplace. Plus, it creates instant authority that leads to sales.

 

MarketPresso comes up with an inbuilt messaging system that lets your customers message you in real time. This increases the conversions drastically because your visitors are able to discuss their requirements first before placing an order. Hence, a much higher probability of sales conversion. Freelance service customers show a lot of faith on other customers’ testimonials. Show & hide the testimonials as per your wish. Plus, you can add your own testimonials to add that additional impact.

Retarget your customers or show custom pop ups or do any custom configuration with the ability to add your custom codes. Very useful feature for top level customizations. We will teach you how to use it. Get orders worldwide because of our instant 1-click language translation feature. Pretty cool feature to give your marketplace a worldwide appeal.

Source: https://www.marketpresso.com/

https://i0.wp.com/onlinemarketingscoops.com/wp-content/uploads/2020/02/127343846-vector-valentines-day-sale-poster-special-offer-banner-with-hearts-in-black-frame-hand-written-lette.jpg?resize=800%2C533&ssl=1https://encrypted-tbn0.gstatic.com/images?q=tbn%3AANd9GcSSr4FiOx_AHERu_FhA82ghsl1yeiorb6KH4KkjDbsLts5GZ_BU

Three Basic Steps To Plan Your 2020 Content Marketing Campaign

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Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. To create and execute a content marketing campaign successfully, your content should have a carefully crafted purpose and be planned out well in advance.

Great content delivers the exact information your prospective customers need, when and where they need it — and one of the best ways to accomplish this is with a full-fledged content marketing campaign.

For many business professionals, this process is much easier said than done. Below, we’ll explore a few basic steps to get your 2020 campaign started:

1. Consider Your 2020 Goals

At this point in the year, your team has likely already mapped out a strategic plan for your organization in 2020 — from strategizing how you will manage your online reputation and what (if any) leadership changes will take place, to new technology you will implement to streamline processes.

Before planning your content marketing campaign, it is essential to consider the goals your team has set in place for the new year, and how your content will complement them and drive results.

If you have not already, identify your focus for 2020. Are you targeting a new market demographic? Have you made changes to your products or services that you plan to promote? Are you offering a new promotion?

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The answers to these questions will dictate your focus. From there, you can identify the keywords someone might use to search for information about your services and what blog content would resonate best with your target audience.

For example, when one of our clients, an alternative online ratings platform, set a goal to change its core messaging, our agency shifted the company’s entire campaign. The client wanted to shift from promoting how alternative ratings can drive new leads and instead focus on how the ratings market is transforming to meet the changing needs of today’s consumers. Our team took this fresh messaging and developed blogs, emails and social media posts to complement and promote the client’s new focus with great success.

2. Research Your Buyer Persona(s)

Never lose sight of your buyer persona(s) when planning your content. While you now have a primary focus in mind for your content, it is still important to consider the pain points your prospective customers are experiencing, and address these challenges in all pieces of your content accordingly. If your content does not speak to your persona, your campaign will likely suffer and may not drive the ROI you desire.

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Research the market demographics of your audience. Take into consideration customer demographics, behavior patterns, goals and motivations. Be as detailed as possible. What social channels do they use regularly? Where do they like to spend their free time? What products or services are most valuable to them? What’s the most challenging aspect of their daily life that you are trying to solve?

These questions will not only help you determine who your content should be targeted toward and how it should be promoted, but they will help you craft specific blog and offer topics that position your business as a valuable resource.

For example, with the alternative ratings platform, our research found that its buyer personas — decision makers and senior-level marketing managers — were not only struggling to understand why alternative ratings were important but also why their internal online reputation management efforts alone were not yielding the results they desired.

3. Plan Your Content

When I talk about content marketing, I do not just mean blogging. While blogging is an integral component of your campaign, your strategy should also include social media, emails and drip campaigns, downloadable offers, and landing pages.

That being said, a campaign often begins with engaging blogs that then lead prospective customers down the marketing funnel. With your 2020 focus and buyer persona in mind, it is time to determine a series of blog topics that support and promote your goals while addressing the pain points of your target audience.

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For example, when the alternative ratings platform shifted its messaging, our team developed an extensive list of blog topics to support the change. Instead of topics like “Five Ways Alternative Ratings Can Drive Leads to Your Business,” we brainstormed topics like “Why Subjective Ratings Are on the Downfall, and How Your Business Should Respond” and “Why Your Online Reputation Management Efforts Aren’t Working.”

These topics not only promote the company’s new messaging, but also address some of the core pain points of the company’s buyer personas.

Once you have your blog topics in place, things should begin to flow more easily. From here, you will develop supporting social media posts, targeted email campaigns and downloadable offers that help tie these pieces together while promoting your organization’s products or services.

Planning What Works Best For Your Business

While the basics of developing a strategic content marketing campaign are similar across various industries, the implementation of this strategy will vary depending on your business and location and the market demographics of your audience.

Ultimately, you must map out what will work best for your organization and buyer persona(s). Setting up and growing a successful content marketing campaign takes time, patience, creativity and organization. If you follow these steps to get you started, executing your strategy for the new year won’t be as daunting as it seems.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Owner of Criterion.B, overseeing client strategy and company culture.

 

Source: Three Basic Steps To Plan Your 2020 Content Marketing Campaign

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Unlike most autoresponders, you’ll likely lose 30-40% of your email list when trying to import to them because they’ll make ALL your contacts have to CONFIRM to be on your list ONCE AGAIN – even if they’d been your subscriber for years.

Just as you can import unlimited contacts, you can also create unlimited email lists and assign each list of imported emails to their own separate email list. This is extremely powerful if you’re operating in different niches, are building different brands, have different products and services, need to keep your free subscribers separate from your PAID customers or anything in between. With Sendiio you can create as many different email lists as you want.

You can quickly and easily create unlimited optin forms which integrate with ALL page builders on the market. It doesn’t matter if you’re using ClickFunnels, LeadPages, OptimizePress, ProfitBuilder, Elegant Themes or ANY other lead-capture page builder. Just create your form, copy our HTML or iFrame code and paste it into ANY page you’d like.

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Your Marketing Stinks Like Fear That’s Why Your Content is Getting Ignored

Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you, it’s hard to shake. And, when it comes to the marketing strategies used and the content created by most organizations, that stink is so overwhelming it drives their audience toward any alternative that seems even remotely bold.

How do you gauge the influence fear has in your approach to marketing, communications, and content?

It’s relatively simple.

Do you make decisions about marketing, communications, and content based on:

  • Unwritten industry norms?
  • A desire to appeal to every possible audience?
  • A reluctance to be the first?
  • An avoidance of anything remotely controversial or political?
  • A lack of faith in your marketing and communications team?
  • A lack of knowledge about (or worse, judgement of) modern, diverse cultures and generations?
  • The way you’ve always done it?
  • An unwillingness to avoid making anyone angry?
  • A worry that you’ll look, feel, or get called stupid?

If the answer is yes to any of these questions, fear is playing a big role in your marketing and content creation.

Fear can be useful. For example, that guy who made the documentary where he canoodled with grizzly bears before being eaten by a grizzly bear could have used a little more natural fear encoded in his DNA.

But you aren’t canoodling with grizzly bears.

You are running a business.

In business, fear is the fastest road to irrelevancy.

And irrelevancy is failure.

To better understand how fear leads directly to irrelevancy in your marketing and communications, take a broader view of the word “content.” That word means more than just Instagram posts, videos, and blogs.

Content also includes movies, books, music, and art.

Using that definition, think of the content that forms big parts of our shared cultural history. Think Uncle Tom’s Cabin, The Grapes of Wrath, Invisible Man, Star Trek, The Twilight Zone, every Motown record Berry Gordy ever produced, “This Land is Your Land,” every painting Frida Kahlo ever painted, The Catcher in the Rye, every book Toni Morrison ever authored–all part of our shared history.

Combined, all the great works of content like the ones mentioned above represent an immeasurably small percentage of all the content produced, period. But the content we remember? The content that changes all of us collectively, and each of us individually? Behavioral change is the goal of any marketer, and content that succeeds in changing behavior–regardless of whether it is a great novel or a thirty-second commercial–is fearless.

Always.

Every time.

The same is true for your organization’s marketing and communications strategy. The only way to succeed as a marketer is to be heard, and the only way to be heard is to be fearless.

Finally, being bold and being fearless do not justify using Gandhi’s voice to sell Hyundais during the Super Bowl. That sort of “fearlessness” is just cynicism with good cinematography.

Plus, everyone knows Gandhi would never drive a Hyundai Accent.

The man was a revolutionary.

And revolutionaries only drive the all-new, redesigned Hemi-powered Dodge Ram.

Be bold.

Be fearless.

Be a better marketer.

 

By: Dustin McKissen

Source: Your Marketing Stinks Like Fear. That’s Why Your Content is Getting Ignored | Inc.com

ConversioBot – How a Single Line of Code AUTOMATICALLY Added 6,386 Sales to Our ClickBank Accounts In Only 6 Months

Simply copy and paste ONE line of “Automated Bot Code to your Website or Blog. Proven to automatically increase our Sales by 198% in only 6 Hours! Use our Done-For-You List Building Bots to automatically build huge Email Lists. Proven to automatically build us a massive Email List of 11,643 Subscribers in just 7 Days.

Proven to work for Website Owners, Blog Owners, Newbies, Affiliate Marketers, Product Vendors, eComm Sellers, Social Marketers, Video Marketers, Bricks-And-Mortar Business Owners, Consultants, Freelancers and many more!That means you have unrestricted rights to sell your Chatbots for 100% PROFIT to Local Businesses, Social Media Marketers, Bloggers, Consultants, eCom Entrepreneurs, Product Vendors, Bricks-and-Mortar Business Owners, Offline consultants and many more!

 

Source: ConversioBot

FusionPartners -How Would You Like To Be Seen As The Most Successful, Powerful, and MOST Innovative Marketing Company In Your Local Market Immediately

Fusion Partners will receive brand new and exclusive video and photo templates for each and every one of our easy to use software programs inside of your account. This content is brought to you by our in-house video and photo crew. Our in-house video and photo crew meet each and every month to have strategy sessions, creation of story boards, scouting locations, hiring actors, going on location, filming, editing, and they provide you with outstanding new content that is yours to make cash with repeatedly… from your happy and satisfied customers. Gone are the days that you are told what templates you need or you get each month.​ We are putting the POWER into your hands to assist us in deciding on the exact content that will make you the MOST MONEY TODAY……

 

Source: Fusion-Partners by DropMock

 

The Sales Bot – Creates Fully Hosted Websites With Built In Traffic Highly Profitable In Less Than 60 Seconds

With this Cloud based app ,  you can use on any device, anywhere in the world with an internet connection andf create ready to profit fully-hosted websites at the touch of a button. Its 100% newbie friendly. Even brand new marketers with no experience can use this, its Built-In 100% free, targeted traffic in seconds so you can make sales Includes free training which shows you how to generate $100+ per day and beyond. If you like the idea of making money online but hate the idea of spending hours of your free time creating money sites or repeating mundane social posts to drive visitors to your money sites, you need The Sales Bot………

Read more: http://thesalesbot.co/special

The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

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Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

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Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet… Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees.

It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.

Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics.

That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed.

The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE *

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