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Category: Marketing Regulations/Legislations

UAE to Finalize Initial Coin Offering Regulations In mid-2019, Regulatory Says

A financial regulator of United Arab Emirates (UAE) will introduce initial coin offering (ICO) regulations in the country by the end of the first half of next year. This development was reported by English-language local news outlet The National on Dec. 21. The Securities…

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The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus…

Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet… Transcript: To me….marketing is about values. This is a very complicated world….

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in…

The Seven Needs of the Content-Centric Marketing Organization With Planning – Rachel Haberman

This article is Part Two of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.In the earliest days of content marketing, in the days when it was mainly an SEO play, content planning was, if not…

What Key Metrics Should Inform Your Cross-Channel Marketing – John Rampton

Knowing what to track in your marketing can help shape your future tactics. Today’s marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be…

Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role – Jennifer Davis

It is reported that CMO roles have the shortest tenure in the C-suite and that every few years marketing leaders are moving to new companies or positions. In the book, The New Leader’s 100 Day Action Plan, the authors report that 40% of new…

Commissionology – How To Get 440 Money Making Promos & 45 Hot New Cash Creating Promos Every Month

You’re getting my entire back catalog of cash-creating affiliate promos (over 440 of them) ready for you to copy, paste and make money with. Plus you’re getting, as a monthly Commissionology member, the license to use any of my future money-making affiliate promos as your…

The ROI of Marketing

CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for…

3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related:…

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