Advertisements

Your Marketing Stinks Like Fear That’s Why Your Content is Getting Ignored

Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you, it’s hard to shake. And, when it comes to the marketing strategies used and the content created by most organizations, that stink is so overwhelming it drives their audience toward any alternative that seems even remotely bold.

How do you gauge the influence fear has in your approach to marketing, communications, and content?

It’s relatively simple.

Do you make decisions about marketing, communications, and content based on:

  • Unwritten industry norms?
  • A desire to appeal to every possible audience?
  • A reluctance to be the first?
  • An avoidance of anything remotely controversial or political?
  • A lack of faith in your marketing and communications team?
  • A lack of knowledge about (or worse, judgement of) modern, diverse cultures and generations?
  • The way you’ve always done it?
  • An unwillingness to avoid making anyone angry?
  • A worry that you’ll look, feel, or get called stupid?

If the answer is yes to any of these questions, fear is playing a big role in your marketing and content creation.

Fear can be useful. For example, that guy who made the documentary where he canoodled with grizzly bears before being eaten by a grizzly bear could have used a little more natural fear encoded in his DNA.

But you aren’t canoodling with grizzly bears.

You are running a business.

In business, fear is the fastest road to irrelevancy.

And irrelevancy is failure.

To better understand how fear leads directly to irrelevancy in your marketing and communications, take a broader view of the word “content.” That word means more than just Instagram posts, videos, and blogs.

Content also includes movies, books, music, and art.

Using that definition, think of the content that forms big parts of our shared cultural history. Think Uncle Tom’s Cabin, The Grapes of Wrath, Invisible Man, Star Trek, The Twilight Zone, every Motown record Berry Gordy ever produced, “This Land is Your Land,” every painting Frida Kahlo ever painted, The Catcher in the Rye, every book Toni Morrison ever authored–all part of our shared history.

Combined, all the great works of content like the ones mentioned above represent an immeasurably small percentage of all the content produced, period. But the content we remember? The content that changes all of us collectively, and each of us individually? Behavioral change is the goal of any marketer, and content that succeeds in changing behavior–regardless of whether it is a great novel or a thirty-second commercial–is fearless.

Always.

Every time.

The same is true for your organization’s marketing and communications strategy. The only way to succeed as a marketer is to be heard, and the only way to be heard is to be fearless.

Finally, being bold and being fearless do not justify using Gandhi’s voice to sell Hyundais during the Super Bowl. That sort of “fearlessness” is just cynicism with good cinematography.

Plus, everyone knows Gandhi would never drive a Hyundai Accent.

The man was a revolutionary.

And revolutionaries only drive the all-new, redesigned Hemi-powered Dodge Ram.

Be bold.

Be fearless.

Be a better marketer.

 

By: Dustin McKissen

Source: Your Marketing Stinks Like Fear. That’s Why Your Content is Getting Ignored | Inc.com

Advertisements

UAE to Finalize Initial Coin Offering Regulations In mid-2019, Regulatory Says

1.jpg

A financial regulator of United Arab Emirates (UAE) will introduce initial coin offering (ICO) regulations in the country by the end of the first half of next year. This development was reported by English-language local news outlet The National on Dec. 21. The Securities and Commodities Authority of UAE (SCA), which regulates and monitors the markets, will reportedly work with the Abu Dhabi Securities Exchange and Dubai Financial Market to develop a platform for ICO token trading. The SCA chief executive, Obad Al Zaabi, declared that the regulator has “signed agreements with law firms to come up with the sandbox and rulebooks for the issuance of ICOs. The article explains that the term “regulatory sandbox” refers to “a framework that facilitates the development of the financial technology industry.” Read more….

Donate us if you like

 

The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

1.jpg

Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet… Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees.

It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.

Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics.

That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed.

The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE *

Subscribe to my channel: http://www.youtube.com/subscription_c… * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmicha… * Google+: https://plus.google.com/1084697716903… * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

 

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

1

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

The Seven Needs of the Content-Centric Marketing Organization With Planning – Rachel Haberman

1.jpg

This article is Part Two of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.In the earliest days of content marketing, in the days when it was mainly an SEO play, content planning was, if not necessarily easy, at least simple. A list of content topics; a calendar of deadlines; ready, set, execute.Today, a robust content plan better resembles a complex system than a simple list……..

Read more: https://www.skyword.com/contentstandard/marketing/the-seven-needs-of-the-content-centric-marketing-organization-part-two-plan/

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

What Key Metrics Should Inform Your Cross-Channel Marketing – John Rampton

1.jpg

Knowing what to track in your marketing can help shape your future tactics. Today’s marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be difficult to know which to incorporate in your cross-channel marketing strategy. Plus, not every metric is meaningful to what you’re trying to achieve for your business or audience.Not every metric is meaningful to what you’re trying to achieve for your business. How do you choose what to focus on……

Read more: https://blogs.oracle.com/marketingcloud/what-key-metrics-should-inform-your-cross-channel-marketing

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

Avoiding Being A Bad Hire: 6 Ways To Pick The Right CMO Role – Jennifer Davis

1.jpg

It is reported that CMO roles have the shortest tenure in the C-suite and that every few years marketing leaders are moving to new companies or positions. In the book, The New Leader’s 100 Day Action Plan, the authors report that 40% of new leaders fail within the first 18 months on the job and the personal and professional impact of this can be dramatic for the executives and companies, impacting the customer experience. If you find yourself restless in your current role or in transition yourself, how do you evaluate new marketing leadership opportunities and do your own due diligence…….

Read more: https://www.forbes.com/sites/jenniferdavis/2018/10/17/avoiding-being-a-bad-hire-6-ways-to-pick-the-right-cmo-role/#30fdf9f91f97

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Commissionology – How To Get 440 Money Making Promos & 45 Hot New Cash Creating Promos Every Month

You’re getting my entire back catalog of cash-creating affiliate promos (over 440 of them) ready for you to copy, paste and make money with. Plus you’re getting, as a monthly Commissionology member, the license to use any of my future money-making affiliate promos as your own. This is a license to print money – I’m doing all the work for you, you just copy, paste and make money. It doesn’t take a rocket scientist to see this is what you’ve been looking for.It gives you everything you need to start making money right away; Traffic (I show you fast and free methods inside the members area), The best products to promote (I do all the product research so you don’t have to)and Great hand-written promos which convert (I’ve spent 17 years honing my copywriting skills)…….

Read more: http://commissionology.org/

 

The ROI of Marketing

1.jpg

CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for marketers to think and talk more like business managers than communications experts…..

Read more: https://marketoonist.com/2018/08/roiofmarketing.html

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you
https://www.paypal.me/ahamidian

%d bloggers like this:
Skip to toolbar