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You can create high-converting squeeze pages, landing pages, sales pages, thank you pages, bonus pages, affiliate review pages and much much more.. You can start from a 100% BLANK Canvas and use our drag-n-drop elements and editor to easily build professional looking pages in a matter of minutes.

Or you can use one of our DONE-FOR-YOU Templates that we’ve BUILT-IN to FX Funnels.There’s over 100 Professionally Designed Sales Funnels that are ready to be deployed and MAKE YOU MONEY! But just like FX Funnels isn’t your Average Page builder, it ALSO doesn’t have your AVERAGE templates built-in.

ALL of our templates are designed with CONVERSIONS as the MAIN GOAL! Most other page builders like to focus on ensuring you have “nice” looking templates. Templates that are “BEAUTIFUL” and they hire designers that are NOT marketers..

Our templates are designed by MARKETERS for MARKETERS! They’re designed to ensure that you get BETTER, HIGHER and more PROFITABLE conversions while ALSO being aesthetically pleasing – And being EASY To Edit As well! Let’s check out just a HANDFUL of the templates you’ll be getting access to TODAY!

This part of FX Funnels let’s you quickly predict the profit potential of ANY of your sales funnels BEFORE you invest ANY time, effort and money on creating the actual pages and sending traffic to it. This allows you to be as EFFICIENT as possible and takes the guesswork out of creating profitable funnels and it eliminates COSTLY mistakes! Because just like MONEY LOVES SPEED.

Create and sell access to your newly created Membership site and build up a CHUNKY, MONTHLY, recurring income stream! Recurring is what we should ALL be striving for, right? Doing something ONCE and being able to get paid over and over and OVER again every single month.

Source: https://fxfunnel.io/live/?aid=1

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Your Marketing Stinks Like Fear That’s Why Your Content is Getting Ignored

Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you, it’s hard to shake. And, when it comes to the marketing strategies used and the content created by most organizations, that stink is so overwhelming it drives their audience toward any alternative that seems even remotely bold.

How do you gauge the influence fear has in your approach to marketing, communications, and content?

It’s relatively simple.

Do you make decisions about marketing, communications, and content based on:

  • Unwritten industry norms?
  • A desire to appeal to every possible audience?
  • A reluctance to be the first?
  • An avoidance of anything remotely controversial or political?
  • A lack of faith in your marketing and communications team?
  • A lack of knowledge about (or worse, judgement of) modern, diverse cultures and generations?
  • The way you’ve always done it?
  • An unwillingness to avoid making anyone angry?
  • A worry that you’ll look, feel, or get called stupid?

If the answer is yes to any of these questions, fear is playing a big role in your marketing and content creation.

Fear can be useful. For example, that guy who made the documentary where he canoodled with grizzly bears before being eaten by a grizzly bear could have used a little more natural fear encoded in his DNA.

But you aren’t canoodling with grizzly bears.

You are running a business.

In business, fear is the fastest road to irrelevancy.

And irrelevancy is failure.

To better understand how fear leads directly to irrelevancy in your marketing and communications, take a broader view of the word “content.” That word means more than just Instagram posts, videos, and blogs.

Content also includes movies, books, music, and art.

Using that definition, think of the content that forms big parts of our shared cultural history. Think Uncle Tom’s Cabin, The Grapes of Wrath, Invisible Man, Star Trek, The Twilight Zone, every Motown record Berry Gordy ever produced, “This Land is Your Land,” every painting Frida Kahlo ever painted, The Catcher in the Rye, every book Toni Morrison ever authored–all part of our shared history.

Combined, all the great works of content like the ones mentioned above represent an immeasurably small percentage of all the content produced, period. But the content we remember? The content that changes all of us collectively, and each of us individually? Behavioral change is the goal of any marketer, and content that succeeds in changing behavior–regardless of whether it is a great novel or a thirty-second commercial–is fearless.

Always.

Every time.

The same is true for your organization’s marketing and communications strategy. The only way to succeed as a marketer is to be heard, and the only way to be heard is to be fearless.

Finally, being bold and being fearless do not justify using Gandhi’s voice to sell Hyundais during the Super Bowl. That sort of “fearlessness” is just cynicism with good cinematography.

Plus, everyone knows Gandhi would never drive a Hyundai Accent.

The man was a revolutionary.

And revolutionaries only drive the all-new, redesigned Hemi-powered Dodge Ram.

Be bold.

Be fearless.

Be a better marketer.

 

By: Dustin McKissen

Source: Your Marketing Stinks Like Fear. That’s Why Your Content is Getting Ignored | Inc.com

Can You Get a Degree in Content Marketing? Top Classes for Skill-Hungry Students of All Ages

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Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term before, and it was virtually impossible to find a single class–let alone a full certificate program–that focused on content marketing.

Today, content has become an essential way that brands connect with audiences and its a compelling career field with ever-growing income opportunities.  Because there’s so much interest among would-be students, several companies (and at least two universities) have begun offering courses designed to prep the next generation of content marketers.

If you’re looking to make a career transition, or simply want to expand your skills as a marketer, here are six programs you should definitely consider.

While I wasn’t able to find a university that offers a full-degree program in content marketing (I predict that time will come soon!), NYU’s School of Professional Studies does serve up this eight-session in-person course that focuses on the strategic planning side of content.

In addition to traditional lectures taught by an instructor, you’ll hear from real-world speakers who are actively working within the content industry and break out into smaller groups to work on projects.

During the course, you’ll learn how to align a brand’s goals with specific kinds of multimedia content, repurpose content to maximize its value, and use analytics to tell if your efforts are working. One hidden benefit to attending this course (where I’ve a been a speaker) is networking opps: many students already work for major brands and are in class to sharpen their skills.

Cost: $900

The T Brand Studio (the branded content unit The New York Times) is renowned for executing groundbreaking campaigns with major advertisers such as Delta, Netflix, Adobe, BMW, and GE. Together along with the School of the New York Times, T-Brand is sharing its extensive knowledge of content marketing with students through this five-course online certificate program.

This beautifully shot digital program details the specific tools the T-Brand Studio uses to create high-quality native advertising (a specific element of content marketing) on behalf of brands. Taught by current and former T-Brand Studio staffers, the courses include “Story Mining and Strategy,” “How to Tell Brand Stories with Video,” and “Thinking About the Other Side?” a video geared toward journalists looking to make the switch to from journalism to branded content.

Cost: $1,450

I’ve been turning to HubSpot for years for well-written, insightful articles teaching every aspect of inbound marketing and customer relationship management. Considering the emphasis that the inbound marketing company puts on education, I’m not surprised they developed an 11-course, 32-video series design to teach students the fundamentals of content marketing. What’s amazing is that you can watch the courses online in a single afternoon: It takes just 4 hours to view them all (the related quizzes will take you a little longer)

The Hubspot course will help you learn a basic framework for producing goal-oriented content on a consistent basis, and to create (and repurpose) content designed to please both people and search engines. It’s a great way to learn or brush up on the fundamentals of content marketing before creating and executing your own strategy.

Cost: Free

Even if you’re getting into content marketing because you’re passionate about words, it’s critical to understand how to use the numbers to help you tell a better story. No platform is more widely used to do exactly that than Google Analytics. Most major brands use GA to track how customers are interacting with their content–but content teams don’t always know how to interpret the numbers and use them to make strategic changes.

If you want to make use of all of that incredible data, take full advantage of Google Analytics Certificate program. The course is the gateway to learning how to set up analytics on a website, customizing the numbers and information that you’re viewing, and staying on top of changes Google is making to the program. The videos and quizzes are super short–and you can come back to where you left off during your last lunch break viewing.  For those looking to transition careers, having a GA certification on your content marketing-focused resume is a major win.

Cost: Free

Okay, I’m officially obsessed with LinkedIn Learning (formerly Lynda.com), which I originally begin using to amp up my skills as an amateur photographer. Now I know it has a lot to teach me about content marketing, too.

The site (and related app) offer thousands of individual videos and full courses focused on every aspect of content marketing, from SEO Keyword Strategies to Marketing on Instagram to Becoming a Thought Leader.

Because I watch these videos and courses on my commute (and can’t stream content while underground on the subway) I love that I can download and watch them offline. It’s also really nice to see comments and rating from other LinkedIn users which gives me a good sense of whether any individual class or course will be worth my time.

Cost: Starting at $25/month or free with LinkedIn premium memberships

SEO is one of the trickiest aspects of content marketing to master–but doing so is crucial to ensure the content you spend hours and hours perfecting will actually be discoverable by a wide audience.

Udemy offers an easy beginners course (2.5 hours of video, 7 hours of audio), to help you learn how to add valuable keywords, tags, and search engine vocab into your brand’s or clients’ content. You’ll also get a stronger understanding of how to write content with search engines in mind, and check out SEO case studies from the AARP and Southwest Airlines.

Udemy offers plenty of other content marketing courses, which, like LinkedIn Learning, feature ratings and comments to help you hone in on the course that’s right for you.

Cost: SEO training is free; most courses starting at $11 

 

Are we missing any other great Content Marketing courses or degree programs? Please let us know on social @mastheadmedia.com

By: Amanda Pressner Kreuser Co-founder and managing partner, Masthead Media@mastheadmedia

 

Source: https://www.inc.com/amanda-pressner-kreuser/can-you-get-a-degree-in-content-marketing

 

Why Modern Marketers Must Embrace Marketing Automation

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. While marketers seek to provide benefits or value for your digital transformation or marketing strategy, it can hard to pinpoint what you need — and how exactly to go about it, due to having so many options to choose from.

With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology.

The answer is to add marketing automation, which may enable you to add more talent later. Here’s why there’s genuine value in embracing marketing automation — beyond simply allowing you to do more with fewer resources.

What Marketing Automation Can Take On

While marketing automation can’t — and shouldn’t — tackle every task on a marketer’s plate, there are plenty of ways automated tools can give marketers more time and focus for the most important aspects of their jobs.

1. Effective Marketing Task Management

Let’s start with one of the most compelling reasons for investing in marketing automation: These platforms and tools help you organize and oversee many tasks that are often complicated and time-consuming.

For example, with CRM platforms, you can automate social media posts, content marketing and email campaigns, forms and landing pages, segmentation, lead management, and more. Automating these tasks helps you stay on top of attracting and nurturing leads, capturing critical data, and even engaging with your target audience and customer base.

Because there are so many inbound and outbound strategies, platforms, channels, processes, and information, marketing automation can help you do the heavy lifting, fill in skills gaps, and provide a way for you to focus on high-level creativity, planning, and engagement.

2. Integration Capabilities

Marketing automation brings so many aspects of your marketing strategy and technology together through seamless integration. This includes a marketing automation platform’s ability to work with your CRM platform, content management system, and more. You’ll get more out of each of these systems together than if you had them separate and doing their own work.

Bringing them together allows you to use the data from one area to influence another, removing data silos in one fell swoop. Attribution and customer journey tracking can also be made easier with integrated systems. Having real ROI can directly impact your budget and spend in real time.

3. Balancing Out Competitive Advantage

There was a time when a small business had no way to compete with larger companies’ marketing efforts — the size of the smaller team and budget was dwarfed by the enormous resources of these larger enterprises. In this way, marketing automation was a game changer, allowing a marketing team of one to go head-to-head with a marketing team of 50, thanks to automated tools that do the work of many.

A lesser-talked-about benefit is that access to these kinds of resources heightens a smaller company’s professional appearance. Professionalism and access to sophisticated resources can result in a company gaining an opportunity — and a lack of either can eliminate that chance.

4. Increased Accountability

The powerful technology within marketing automation platforms provides a clear picture of what’s working and who’s working. The software provides insights into the leads captured and what’s been done to turn those leads into sales. There’s no escaping the findings of such software, pushing all departments to be accountable for their actions.

Overall, this can effectively raise performance levels and results. It can also eliminate redundancies or overlapping efforts.

5. Multichannel Targeting

With thousands of customers all using different channels and often switching when and where they can be found, it helps to have automated tools that can do the tracking and outreach for you. You can use these tools to target them with a cross-marketing campaign for email, text, and social simultaneously.

6. Enhanced Customer Experience

At first, it may be hard to imagine that the act of automating interactions, thanks to software and tools like chatbots, would improve the customer experience over adding more human interaction. However, customers enjoy how it easy it is to get information when and where they want it. A human touch is warm, but it can also delay.

Plus, being able to personalize a user’s website visit and send behavior-related emails that match her mood will further engage a target and make her feel good about interacting with your brand. A company I worked with added behavior-oriented tracks for visitors who searched specific terms on its site. Based on how the user phrased her request, she’d be placed in a “funny,” “straightforward,” or “gentle guidance” category. This personalization resulted in a 22 percent higher click-through rate for emails, no small feat.

7. Upsells and Cross-Sells

The increased amount of data from marketing automation can give you more insights into how and what you can sell to target audience members. Besides telling you what needs to be done, marketing automation software can handle upsells like reorder reminders, personalized product presentations, and gift guides.

The software can provide campaigns related to other products that each customer might be interested in based on previous orders and interests (think of Amazon’s suggested products). This requires no extra effort from marketers but may capture additional revenue from loyal customers.

No More Cold Calling and Guesswork

With such detailed data that includes everything you need to know about your target, you can stop guessing — and making cold calls. Instead, you’ll have marketing content delivered when a target wants to see it, containing relevant information only. Plus, you’ll be able to track and monitor the actions taken by people after each interaction.

You’re constantly looking for ways to improve your marketing efforts and meet changing customer expectations, and marketing automation enables you to do that. Knowing precisely what needs to change can help you respond more quickly, minimizing any impact on your audience’s experience with your brand. If you want to reach your target audience in a relevant way, you have to embrace marketing automation — or fall behind.

Use Oracle’s Marketing Automation Assessment Tool to see how you stack up against your peers in terms of preparedness for the future of marketing automation.

Take the two-minute assessment

Source: Why Modern Marketers Must Embrace Marketing Automation

5 Steps to Create the Perfect Color Palette for Your Brand [Infographic] — Red Website Design Blog

Are you in the process of starting a new business? Need help choosing a colour palette that represents your brand values? Hannah Robinson Design share their guide to choosing your business colors in this infographic. These are the shades they recommend you need to choose: Bold Complimentary Neutral Dark Light Check out the infographic for…

via 5 Steps to Create the Perfect Colour Palette for Your Brand [Infographic] — Red Website Design Blog

Why The Bull Market Could End in 2020 – Ben Levisohn

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All of us, at some point, must confront our mortality. So, too, must investors prepare for the demise of a bull market that began in the depths of the financial crisis in 2009. Yes, predictions of the end of this record run have been made before—and have been proved wrong. The rally has so far seemed almost indestructible, thanks to stable economic growth and the Federal Reserve’s easy-money policy. But many market strategists and economists see powerful forces converging that could finally trip up the bull. For one, the economy has been juiced by the tax cuts and fiscal-spending package that Congress passed at the end of 2017………..

Read more: https://www.barrons.com/articles/why-the-bull-market-could-end-in-2020-1530317447?mod=barpkt19

 

 

 

 

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Bridging The Gap Mega Self Help – Fully Done For You Info Product In A Booming Market And Cash In Without The Hard Work

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How many of times have you heard that saying? While it may make sense intellectually to most people, living out this saying is another thing altogether. You know it, and I know it. There are many things we know should work in our lives, but in reality, they don’t. They don’t even stand a prayer. Belief powers successful action. This is the reality. While we can say to ourselves that believing to achieve is possible for others, but not possible for us, we still have to confront this reality. If you look at any successful person, from multimillionaires to billionaires, to captains of industry……….

Read more: http://deals.blazewellnessresources.com/bridging-the-gap-sp1/

4 Principles of Marketing Strategy – Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above.

Learn more: Subscribe to my channel for free offers, tips and more!

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The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

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Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

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