As soon as news hit of Michael Bloomberg’s latest donation to Johns Hopkins University, the praise—and the critiques—started rolling in. If you missed it, the billionaire and former New York City mayor announced last week that he would be giving $1.8 billion to his alma mater to increase need-based financial aid for low- and middle-income … Continue reading Here’s How Bloomberg Should Have Spent His $1.8B For Economic Mobility – Allison Dulin Salisbury
Category: Marketing/Business Platform
Harnessing Innovative Technologies To Advance Audit Quality – Panos Kakoullis
Businesses today operate in a dynamic, fast-moving, digitally enabled, and fiercely competitive global economy. To respond, organizations must constantly adapt – and so must their auditors, by incorporating innovative technologies to continuously address and identify emerging risks in markets characterized by perpetual transition. Ground breaking technologies are significantly enhancing audit quality by arming auditors with … Continue reading Harnessing Innovative Technologies To Advance Audit Quality – Panos Kakoullis
Want To Sell More? Keep Your Mouth Shut – George Deeb
I have written dozens of useful how-to lessons for driving sales, but perhaps none is more important than this one. This is the day that you learn that driving sales has very little to do with what YOU have to say. And, it is everything to do with what YOUR CLIENT has to say. The magic … Continue reading Want To Sell More? Keep Your Mouth Shut – George Deeb
6 Ways Tech Has Reinvented Holiday Shopping – Mark Stone
This year shoppers will go about their business in a retail environment where online commerce has taken a bigger piece of the holiday sales pie. Customers are clearly appreciating the frictionless shopping experience that online platforms and payment providers can offer. It also doesn’t hurt that 59 percent of people, according to a PayPal study, … Continue reading 6 Ways Tech Has Reinvented Holiday Shopping – Mark Stone
The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred
Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era … Continue reading The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred
Bridgewater’s New Brain: A Millennial Woman Is Blazing To The Top Of The World’s Largest Hedge Fund – Nathan Vardi
In August, Karen Karniol-Tambour warned that the U.S. stock market was priced for perfection, making it vulnerable to the sort of sell-off that took place in October. While convinced that in the long term investors need more exposure to Chinese markets, as of late October she wasn’t bullish about China for the short term, either. … Continue reading Bridgewater’s New Brain: A Millennial Woman Is Blazing To The Top Of The World’s Largest Hedge Fund – Nathan Vardi
Five Reasons Business Strategy Is Mission Critical – Aaron Vick
Navigating new terrain without a road map is hard. The same can be said about your business no matter how long it has been established. A business strategy process is critical to define your company's mission, create goals and create a plan to achieve them. All too often, businesses skip strategy and just wing it. … Continue reading Five Reasons Business Strategy Is Mission Critical – Aaron Vick
What Key Metrics Should Inform Your Cross-Channel Marketing – John Rampton
Knowing what to track in your marketing can help shape your future tactics. Today's marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be difficult to know which to incorporate in your cross-channel marketing strategy. … Continue reading What Key Metrics Should Inform Your Cross-Channel Marketing – John Rampton
The Greatest TED Talk Ever Sold With Morgan Spurlock – TED-Ed
https://youtu.be/Y2jyjfcp1as With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.).... Your kindly Donations … Continue reading The Greatest TED Talk Ever Sold With Morgan Spurlock – TED-Ed
What Oil at $100 a Barrel Would Mean for the Global Economy – Enda Curran & Michelle Jamrisko
Rising oil prices are prompting forecasts of a return to $100 a barrel for the first time since 2014, creating both winners and losers in the world economy. Exporters of the fuel would enjoy bumper returns, giving a fillip to companies and government coffers. By contrast, consuming nations would bear the cost at the pump, … Continue reading What Oil at $100 a Barrel Would Mean for the Global Economy – Enda Curran & Michelle Jamrisko