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Category: Marketing/Business Platform

Here’s How Bloomberg Should Have Spent His $1.8B For Economic Mobility – Allison Dulin Salisbury

As soon as news hit of Michael Bloomberg’s latest donation to Johns Hopkins University, the praise—and the critiques—started rolling in. If you missed it, the billionaire and former New York City mayor announced last week that he would be giving $1.8 billion to his…

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Harnessing Innovative Technologies To Advance Audit Quality – Panos Kakoullis

Businesses today operate in a dynamic, fast-moving, digitally enabled, and fiercely competitive global economy. To respond, organizations must constantly adapt – and so must their auditors, by incorporating innovative technologies to continuously address and identify emerging risks in markets characterized by perpetual transition. Ground…

Want To Sell More? Keep Your Mouth Shut – George Deeb

I have written dozens of useful how-to lessons for driving sales, but perhaps none is more important than this one.  This is the day that you learn that driving sales has very little to do with what YOU have to say.  And, it is everything…

6 Ways Tech Has Reinvented Holiday Shopping – Mark Stone

This year shoppers will go about their business in a retail environment where online commerce has taken a bigger piece of the holiday sales pie. Customers are clearly appreciating the frictionless shopping experience that online platforms and payment providers can offer. It also doesn’t…

The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus…

Bridgewater’s New Brain: A Millennial Woman Is Blazing To The Top Of The World’s Largest Hedge Fund – Nathan Vardi

In August, Karen Karniol-Tambour warned that the U.S. stock market was priced for perfection, making it vulnerable to the sort of sell-off that took place in October. While convinced that in the long term investors need more exposure to Chinese markets, as of late…

Five Reasons Business Strategy Is Mission Critical – Aaron Vick

Navigating new terrain without a road map is hard. The same can be said about your business no matter how long it has been established. A business strategy process is critical to define your company’s mission, create goals and create a plan to achieve…

What Key Metrics Should Inform Your Cross-Channel Marketing – John Rampton

Knowing what to track in your marketing can help shape your future tactics. Today’s marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be…

The Greatest TED Talk Ever Sold With Morgan Spurlock – TED-Ed

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how…

What Oil at $100 a Barrel Would Mean for the Global Economy – Enda Curran & Michelle Jamrisko

Rising oil prices are prompting forecasts of a return to $100 a barrel for the first time since 2014, creating both winners and losers in the world economy. Exporters of the fuel would enjoy bumper returns, giving a fillip to companies and government coffers….

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