Advertisements

Fortune Is The Latest Big Media Brand Sold To A Wealthy Businessman – Jill Goldsmith

 

 

1.jpg

Meredith’s unloading of storied Fortune magazine to a Thai businessman is the latest in a string of personal private investments in major media publications by assorted billionaires, and one of the biggest ever to a foreign investor.  Chatchaval Jiaravanon, a Bangkok-based tycoon with an undergraduate business degree from the University of Southern California, is buying Fortune for $150 million in cash.Who is he?Meredith, the Des Moines-based publisher, described Jiaravanon as “at the helm” of a head-spinning portfolio of public companies — including board positions at True Corporation, Ticon Industrial Connection………….

Read more: https://www.forbes.com/sites/jillgoldsmith/2018/11/09/fortune-magazine-sold-to-thai-businessman-for-150m-cash/#339698852978

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

 

Advertisements

How to Use Influencer Marketing – Ask the Pro By Grant Cardone

Bill Carmody is an international marketer having been in the internet marketing space for 22 years. He asks the question—how do you leverage networks to gain influence? The easy route is to pay and put campaigns on autopilot. There is a better way—finding influence marketers—people who have a big audience but havent figured out how to monetize them.

How do you go to the next level and scale? Get involved with niche players who are highly engaged in their spaces. The cost of what you give them versus the value they give you is exponential. If you optimize for fame, you don’t get fortune, but If you optimize for fortune, you will get fame. Click here for more Ask the Pro….

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

 

 

 

 

 

Traffic Robot – Drive Unlimited FREE Traffic To Any Website or Offer In Less Than 60 Seconds At The Touch of A Button

Brand new, newbie friendly cloud based traffic generation software that enables you to drive free traffic to any website or link of your choice in less than 60 seconds at the touch of a bottom. Our fantastic support team are ready to help you if you have any problems at all with the software. Simply raise a support ticket and will receive a prompt response to ensure everything runs smoothly. Like the idea of free traffic at the touch of a button but don’t know how to utilize it? No problem. Our video training teaches you how to turn the traffic into $125 per day or more, even if you’re brand new to marketing online……

Read more: http://trafficrobot.co/exclusive

Million Dollar Shortcut Secret Plan – The ULTIMATE Shortcut To A 7-Figure Online Business Products & Sales

Instant access to 3 evergreen, PROVEN software solutions you can sell to build YOUR business… zero product creation or market research needed WITH Unique ‘Everything DFY’ Resell rights let you leverage OUR authority, marketing pages and tools to make sales on autopilot. yOU CAN Make WINDFALL profits whenever you promote while building a massive list for DAILY affiliate commissions PLUS Live, over the shoulder traffic training INCLUDED – discover the EXACT strategies we use to drive 100% free traffic. Effortlessly build a buyer’s list you can earn DAILY affiliate commissions from AND Leverage OUR authority and sales materials to make hands-free sales: perfect for both beginners and marketers exploring new niches……

Read more: http://milliondollarshortcut.us/get_it/?r=873

Pixamattic – A Powerful Artificial Intelligence Turns Designs Into Dozens Of Content Media

 

Pixamattic PRO Artificial Intelligence Automation Software by Brett Ingram is the Best Artificial Intelligent Designer and Social Media Automation That Turns A Blank Canvas Into Stunning, Ready-To-Post Designs In Just One Click That Designed For You And Your Brand Automatically, So You Can Attract, Engage And Convert Your Leads Into Sales And Paying Customers. Pixamattic empowers you to publish and communicate unlimited and gorgeous visual messages the way your customer want, today. You can have your first viral campaign ready and getting you new leads and sales in just 60 seconds…

Read more: https://pixamattic.com/new/

The Future of Social Media Education – Laura Tierney

1.jpg

Teens build relationships with friends through FaceTime and group chats. They nurture friendships with compliments on Instagram and Snapchat. They stay in touch with friends and family overseas with messages on WhatsApp. Social media is just how they socialize these days.

Students are spending an average nine hours each day on their screens, according to Common Sense Media, and social media has become one of the greatest influences on our children’s happiness, health, safety, and future success, according to other reports. Many of the parents and school leaders I’ve talked with initially just wanted social media to go away, but now that it’s here to stay, some adults and students are beginning to see it as a powerful and positive tool.

According to The Social Institute’s 2017–2018 Social Media Survey with nearly 4,450 students from independent schools, more than 80 percent of fifth- through 12th-graders said they believed that social media can have a positive impact on their world, whether that means their school or local community, state, or country.

This is why many independent schools are adopting a proactive, growth-minded, and sustainable approach that empowers students, parents, and educators to positively navigate social media. They strengthen their reputations, protect their privacy, follow positive role models, and more. This new approach better aligns with a school’s mission and values, supporting students’ health and wellness. The future of social media is bright, and it’s one where we empower and equip, rather than scare and restrict.

The Current Landscape for Schools

Since social media really took off 10 years ago, few institutions or parents have found a relevant, effective solution to helping kids navigate the world of posts, texts, and selfies. Why? There are three current issues at play: what schools teach about social media, who teaches it, and how it’s taught.

Schools continue to approach social media education as a matter of digital citizenship. Common Sense Media defines digital citizenship as the ability to “think critically, behave safely, and participate responsibly in our digital world.”

We all want students to have digital skills, but telling students to use “digital citizenship” when using technology is like telling them to use “proper navigation” when driving a car. In the world of social media, relevance is everything, and “digital citizenship” is simply not relevant.

Furthermore, most schools use a top-down approach in which adults teach students. Of course, this happens for nearly every school subject, why not social media? The problem again lies with relevance.

According to the 2017–2018 Social Media Survey, 100 percent of students said they believed they know more about social media than their parents or school faculty. How are schools and parents supposed to teach something teens believe they know better (and likely do)?

Lastly, digital citizenship is often taught by adults strictly through “don’ts.” Don’t post this, and don’t share that. Don’t join that app, and don’t post anything you wouldn’t want your grandmother to see. However, imagine if a coach only taught how not to throw a ball or how not to shoot it. Players wouldn’t know what to do. Students are not being taught what to do on social media.

This relevance-lacking, top-down, don’ts-driven approach is failing our students. Students are progressing through school unequipped to navigate life with a phone in their hand. They are overwhelmed by the pressures of cyberbullying. They are being rejected by colleges because of racist Facebook posts. Sleep deprivation among teens is rising because they can’t put their phones away at night. Nude photos of teens are shared around school. Tweens are committing suicide because they’re cyberbullied.

As long as students feel like they are being lectured, they will tune out. They will fall victim to the same landmines, and this negative cycle will continue, potentially tarnishing the reputation of both students
and schools.

The Future of Social Media Education

We must refine social media education with a positive and proactive approach. The Social Institute works with several independent schools to implement such an approach and empowers students, parents, and faculty. We are halfway through a three-year strategic partnership with Ravenscroft School (NC) and have learned four best practices.

Integrate the curriculum. Rather than putting “digital citizenship” in a corner, Ravenscroft integrates social media life skills into its school’s advisory program, which encourages character development, health, and wellness. The school weaves lessons throughout its advisory program, which promotes “leading self,”
“leading with others,” and “changing your world.”

Students learn to have their social media profiles represent their true self and character. They learn to use empathy when engaging with and posting about others. And because social media is a student’s microphone to the world, sixth- through 12th-grade students learn how to use platforms to spark positive change. The program resonates with students because it supports their belief that there is no distinction between your “real self”
and “digital self.” It’s simply “you” and your ability to have high integrity and character—with or without a device in your hand.

Use a bottom-up approach. Rather than using a top-down approach, in which students are lectured by adults, Ravenscroft students co-lead the program. Student focus groups help develop materials and lesson plans, ensuring they are most relevant to the apps and behaviors students witness online. It’s effective because younger students admire the older student-leaders, and student-leaders help set the standard around social media use at the school. With a train-the-trainer approach, Ravenscroft’s 11th- and 12th-grade student-leaders are now learning to teach sixth- through 10th-grade students, parents, and faculty about positive social media use. It’s a team approach.

Focus on the do’s. Rather than harping “don’t do this” and “don’t share that,” we have found that reinforcing the actions to take allows students to strengthen their reputations, better handle the challenges, and change their worlds for the better. In Ravenscroft’s #WinAtSocial program, students learn seven Social Standards—including “protect your privacy like you’re famous,” and “use your mic for good.” (See “Gold Standards,” below.)

Assemble a cross-departmental team. The power of social media impacts nearly every administrative department. Susan Perry, Ravenscroft’s assistant head of school for student affairs, says, “Our students and parents have longed for a sustained, systemic message about how to connect conversations and educate about technology and social media. Our work with our faculty, students, and parents allows us to have an ongoing, supportive, and educational dialogue about how to leverage social media for respectful outcomes. We feel our commitment to community health must include such a systemic educational approach to understanding the potential positive impact social media can bring.”

How We Get There

As one of the most powerful influences on a child being happy, healthy, and successful, social media needs to be a priority. Schools have the opportunity to get ahead of the game. It starts with administration teams determining why it’s a priority and championing a holistic approach to educating students, parents, and faculty. The upfront work is hard, but the impact is remarkable—these are lifelong skills that students require.

Once schools make the commitment, there will be less helicoptering and more huddling. Less fear and more trust. Less bullying and more empathy. Fewer fire drills and more high-fives. Less negativity and more positivity. The future of social media education is bright, and it’s one where students are empowered and hold one another to high standards, whether online or off.  ▪

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Mega Bot – How To Use Web Traffic ROBOTS That Works 24/7 to Bring You Traffic, Leads, and Sales

1.jpg

It’s true, we’ve created an automation software that actually automates the process of getting traffic.This cutting edge software can run day after day on your computer, even if you’re not there with it. As long as your computer is on, it can be generating subscribers, traffic, and sales while you’re off doing who knows what.

Whether you’re brand new to the online business world, or if you’ve been in it for almost 20 years like we have, one reality is the same: Getting web traffic is a pain. Some methods of web traffic, like SEO, are complicated, difficult, and take huge amounts of time.

Other methods are easy, but cost a lot of money and are risky because you can lose a lot of money if you don’t know what you’re doing. So either way, it’s a pain because it takes time, money, or both. Likewise, list building is a huge challenge. As Jeff and I can attest, your own list is a powerful source of web traffic and it allows you to generate income on demand.

In other words, the money really is in the list. But you have to have web traffic to build your list in the first place. We’ll be the first to tell you, there is no magic bullet in this business. Believe me, we’ve tried everything. We’ve also made millions of dollars online, and we’ve learned what works and what doesn’t.

Mega Bot is made to run on Windows computers, but it can run on a Mac by using a program called Parallels Desktop for Mac. Parallels allows you to run any PC software on a Mac, without rebooting. Parallels does cost money, but it’s well worth it to be able to run all of your Internet marketing software like Fast Traffic Bot on your Apple computer.

With such a powerful traffic and income system, this is something we could be selling on a big ticket webinar for $1000 or more. Considering all the time and money that went into the creation of this system, and what it DOES, I don’t think $1000 would have been unreasonable for this package.

This is NOT something you could easily just build on your own…

First of all, you probably don’t want to spend thousands of dollars to develop your own software from scratch. Second, it could take you years to figure out everything that you’re going to discover today in the materials that you’re getting in this package.

And when you think about the thousands of dollars and hundreds of man-hours spent on developing this system, you can see why $1000 wouldn’t be a bad price at all. But… we’re not asking that much.

2.jpg

Imagine this. You activate Mega Bot by clicking a few buttons, and then it does the hard work FOR you, without any confusing technical procedures or effort on your part. This powerful software uses proprietary algorithms to generate traffic, so you can get more traffic and build a list on autopilot too!

getinstant

Five Reasons Social Media Is A Powerful Tool In Your Marketing Strategy – Noah Mithrush

1.jpeg

As a modern marketer, you likely often find yourself within the social media realm managing multiple accounts on various sites. It can feel daunting. If you are in charge of your organization’s social media marketing efforts, you know and understand that being “social” can have a big impact on the buyer journey. But not everyone really grasps why, as social media still carries the connotation of being a hobby or a time waster when you’re bored, rather than a lucrative channel for nurturing prospects and publicizing content.

To bring to light the powerful impacts of social media that often get overlooked, here are five reasons why social should be part of your strategy when competing in today’s digital landscape:

1. It’s a feeding ground for industry insights.

What better way to gather information from your target audience than to listen to real, candid conversations that your prospects are having? With social media management tools like Hootsuite and Sprout Social, you have the ability to listen in on trending conversations happening within your target market. This is a great way to find your next blog topic. And one of the best parts is that this can all be accessed for free.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

2. You become human.

As the business environment changes, we have to adapt to the changing expectations of our consumers. One of the trends that social media has caused is the expectation for companies to be more human. Reviews, comments and word of mouth have forced brands to be more candid on social platforms. These voices should not be ignored, as consumers give them more weight than any paid advertisement. Welcome to the world of influencers and social commerce: People validate and buy from other people. Consumers often self-educate and make up their minds before they step foot in a store or before your salesperson picks up the phone.

3. It makes cold-calling cool.

Many people say that cold-calling is dead. However, I wouldn’t totally agree — it just requires a new approach. With professional networks like LinkedIn, you can prospect in a whole new way, from joining relevant groups to commenting on posts to engage with leads in a non-intrusive way. When you do connect, it’s a whole new experience from both sides of the conversation. Maybe you’ve connected with your prospect and engaged them in a conversation by commenting on a post of theirs. You can bet those engagements make a difference in whether or not they answer your call or open your email.

4. It gives you street cred.

If you aren’t active on social media or don’t have accounts altogether, your company is asking for a slow death. Okay, that may be a bit of a stretch, but you are making things much harder for yourself — especially when your audience and every one of your competitors are already there. If you aren’t on social, you are seen as outdated or even nonexistent. Many consumers validate a company based off of their profiles. Ask yourself, are you a company that you would want to follow?

5. You can do more for less.

The reach that you get on social media from posting quality content alone is hard to replicate anywhere else. Add in some spend for advertising to push your campaign and you have a highly targeted ad running for low cost, compared to most other marketing channels.

Of course, you have to put all this in context for what works for your organization. A business-to-business software company is not going to have the same strategy and approach to social as a busines-to-consumer company in retail. Take the time to develop the right strategy for your audience. The effort will be worth it.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

AI Is Already Changing The Way We Think About Photography – Evgeny Tchebotarev

2.jpg

AI is rapidly changing the way we think about photography. Just a couple of years from now, most advances in the photo space will be AI-centric, and not optics or sensor-centric as before. The advancement in photography technology will, for the first time ever, be untethered from physics, and will create a whole new way of thinking about photography. This is how it’s going to happen.

Processing power

Just six months ago we saw the first glimpse of AI entering our consumer world when Apple introduced A11 Bionic neural engine chip, which powers current generation of iPhones. The A11 is important because the chip is specifically designed for tasks such as image–and face–recognition, AR applications, etc. In applications like this, it’s way more effective.

I then wrote that the Google Pixel line would introduce it’s own hardware chips, designed for specific tasks, and that indeed happened sooner than anyone—including me—expected, as the Pixel 2 featured dedicated image enhancement chip to help with image processing on the fly.

What made it intriguing is that when Pixels were announced and shipped, there was no mention of the feature, and only sometime later did Google admit that the Pixels had a dedicated chip which would be “enabled” sometime in the future (if you own Pixel 2 today, this hardware feature is already enabled).

Then came Chinese smartphone maker Huawei with the P20 Pro, featuring 4 cameras — 1 in front and 3 in the back. In addition to achieving the highest DxO Mark score to date, the Huawei P20 Pro is packed with AI features, such as real-time image scene recognition, meaning it can discern 500 scenarios in 19 categories, such as animals, landscapes, as well as an advanced night mode, where the AI assists in processing noisy photos, making them almost perfect.

The Verge has great coverage with image samples to provide a good overview of this photo powerhouse. As the next generation of smartphone products are developed, many manufacturers are focused on image capture and real-time processing, partially because it’s a great marketing differentiator, but also because advances in this area are clearly visible to the consumer.

1.jpg

Catering to the pros

But in professional and semi-pro setting, there are several other developments that are key to image quality. First of all, is the processing part, that has to happen right after the photo has been taken. Advances in RAW processing have been steady and predictable (but yet, very welcome by everyone), but AI is ready to supercharge this process. Recently PetaPixel featured a research paper named “Learning to See in the Dark” by Chen Chen, Qifeng Chen, Jia Xu, and Vladlen Koltun, that covers techniques of recovery of extremely underexposed RAW files.

For the consumer it means that AI-assisted software can create high-quality images way beyond the current physical limit — allowing smaller sensors (such as found in drones or mirrorless cameras) to leapfrog current top-end DSLR’s.

In other applications, it might allow tiny security cameras to yield high-quality imagery, increasing overall surveillance.

Photo optimization

One intriguing technology I had a chance to see recently is AI-powered upscaling, far beyond in quality than what is currently available to the public. A team of AI developers at Skylum is putting finishing touches on technology that will allow smartphone images to be upscaled and printed at an incredibly high resolution and sharpness. As I’ve previously pointed out, not everyone has an iPhone X in their pocket — hundreds of millions of people today are buying brand new phones that use 4-year-old technology, so having sharper, crispier photos from outdated smartphone sensors will allow millions of people future-proof their precious moments.

Thousands of kilometers from Skylum AI research lab is another startup, that stealthily applying quantum mechanics research to RAW files, is promising to compress your photos up to 10x without loss of data.

A year ago Apple introduced HEIF, High Efficiency Image Format. If you use iPhone with iOS11 you are likely using HEIF without even knowing it. HEIF allows for higher quality images (compared to JPEG) at about half the size, allowing to keep twice as many photos as before. Dotphoton, a small startup from Switzerland, is aiming to up HEIF format and is focusing on the professional applications, from aerial footage to professional photographers.

After a long technological hiatus in image tech, we are yet again seeing an explosion of interest in the space. Photography plays an important role in every tech company, but nowhere it is more important than in the smartphone race. And as September edges closer, Google and Apple will both be aiming to announce cutting-edge photography advances. Yet, an influx of smaller players are innovating at a rapid rate and raising the stakes for everyone. Evgeny Tchebotarev founded 500px (acquired by VCG), backed by A16Z . He is VP Business Development Asia at Skylum and Director of Startup Grind Taipei. He is based in Taipei, Taiwan.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

How to Uncover Your Competitors’ Social Media Strategies

How to Uncover Your Competitors’ Social Media Strategies

Social Media: Big companies have it, smaller companies have it. Celebrities, housekeepers, infants, 60-year-olds – even cats and dogs have it. Billions use social media every day, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors?

screen-shot-2017-08-01-at-115420.png

Photo credit to @oliviamreyes, @saramaijewels, @ddonvand, @angelbengal

Social users are free to choose which accounts they want to follow and which content they want to read, so to be seen you have to create social content users want and need.

Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content work best for them and you need to see where they failed – this is where competitive analysis comes in, and we can help you with that.

In this guide, we will walk you through each step of setting up a social media competitive analysis, using the SEMrush Social Media Tracker:

  1. First, we will reveal your biggest online rivals and analyze their best practices on Facebook, Twitter, Instagram (historical data only, if connected before April 4th, 2018), YouTube, and Google+.
  2. After that, we will help you identify the best-performing content in each of the social networks, paying attention to special offers and promos.
  3. Finally, we will show you how to track hashtags used by competitors and how to track mentions featuring your brand.

Setting Up a Campaign

Let’s say you are a business that offers pet food delivery services. This niche has a lot of competition, so how do you stand out?

It is always good to compare your social media strategies with your competition’s on a consistent basis, and there is an easy way to do that. Just set up a Project in SEMrush and select ‘Social Media’ on the ‘Projects’ dashboard.

The tool will automatically suggest your own social media accounts to track – just double check and make sure they are all correct. Next, enter your competitors’ domains and make sure their suggested social accounts are correct as well.

smm-1.gif

Now that you have added the competitors you know, it is time to discover some you might not have been aware of. This is simple with our SEMrush Organic Competitors report.

Just type in your domain, choose the relevant language database, and you will get the following report:

screenshot.png

Pay special attention to the bubbles located above you and to your right. They represent the competitors whose total traffic exceeds yours and who are ranking for more keywords than you are.

Then go back to the Social Media Tracker and add these domains to your campaign in the ‘Manage Competitors’ section in the top right corner of the page:

screenshot-1.png

Next, take a look at the ‘Overview’ report to get a general idea about the company’s audience size, activity, and engagement for the selected period of time:

screenshot-1-copy.png

You can switch between the company domains to analyze your competitors as well.

Identify Top Performing Content

To find out which posts worked best in a particular social network, refer to the ‘Top Content’ report below. To get more details about these posts, choose the social network you wish to analyze and click on ‘View all (choose your network) posts.’

screenshot-1-copy-2.png

You will then see a list of the most engaging posts for either all profiles or a selected profile:

screen-shot-2017-07-26-at-143442.png

Above we can see all profiles at a glance, but when you select a particular profile, you can find out more information about which content strategies worked for each competitor.

Targeting a holiday (Easter, for example) is an opportunity you don’t want to miss when the next holiday rolls around.

ekrana-2017-04-20-v-172718.png

Keep An Eye Out for Special Offers

When scrolling through the list of posts, pay attention to your competitors’ special offers to see which deals performed best. Look at the words used and the imagery; what worked & what didn’t? Based on this information, you might want to change something in your sales strategy, i.e. find a charity to partner with, provide coupon codes, or sign a deal with a particular supplier to secure further discounts:

screen-shot-2017-07-26-at-155106.png

Track Your Competitors’ Audience Growth

Your competitors may focus their efforts on particular social networks, or just one. You need to know which networks each competitor is targeting, how often they are posting, what they are posting, and keep an eye on their monthly audience growth.

You can switch between different social networks tabs and go to the ‘Audience’ analytics section, which is available in each tab:

smm-2-opt.gif

Once you have figured out who is dominant in each social network, try to find out how often and what type of content they post. These insights could give you some direction with your own social media strategy.

Analyze Your Competitors’ Activity

In the previous step we found that out of all the domains we analyzed, petsathome.co.uk was particularly good at promoting themselves on Facebook. If your targeted audience were on Facebook, this data would be crucial for creating a competitive social media strategy.

With the ‘Activity’ report, you would be able to analyze their Facebook activity in more detail.

  1. You could discover how much and what type of content (photos, videos, etc.) they are posting:

    screen-shot-2017-07-27-at-154009.png

  2. You could see when exactly their posts get published and when they get the highest engagement:

    screen-shot-2017-07-27-at-154559.png

  3. You could compare their overall publishing trends to yours and your other competitors’:

screen-shot-2017-07-27-at-154802.png

Spot Hashtags

Clicking on the ‘Hashtags’ report, which is available in the Facebook, Twitter, Instagram and Google+ tabs, will take you to a list of hashtags used by your competitors. Again, you can see what they are up to in the social media space.

If a particular hashtag catches your eye – for example, #win –  and you want to find out what kind of online competitions your competitors are running, you can filter out all the posts that contain that hashtag by clicking on it:

smm-3-opt.gif

Analyze Engagement Trends

SEMrush Social Media Tracker users can switch to the ‘Engagement’ tab and take a look at the ‘Engagement Trends’ graph to see spikes in their or their competitors’ user engagement. You can also identify which pieces of content caused them by clicking on the peaks:

smm-2.gif

Track Your Mentions and Get To Know Your Fans

No need to explain how important it is to monitor your reputation. Get to know your customers and their mentions of your brand through the ‘Mentioners’ and ‘Mentions’ report in the ‘Twitter’ tab.

You may want to treat your most loyal customers to something special: sometimes even something as simple as posting a picture of their pet in your news feed can make them happy.

screenshot-1-copy-3.png

ekrana-2017-04-20-v-180358.png

If your company followed all of the steps above, you would have a good arsenal of information that you can use later when planning your social media activities:

  • You could establish your biggest online rivals, find out in which social networks they are doing a good job, and determine what types of content and tactics are helping them, as well as how often they post their content.
  • You could identify the top-performing content on each of the social networks you will be targeting.
  • You could spot some of your competitors’ special offers and promos.
  • You could discover your most loyal customers and take note of bad reviews as well.

This competitive data could give you a major edge over your competitors, so we recommend you check out the SEMrush Social Media Tracker today.

Set up your first social media campaign and let us know what you think in the comments below

By: Maria Raybould 

 

%d bloggers like this:
Skip to toolbar