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Why Marketers Should Integrate Video Marketing Into Their Content Strategy

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There’s no denying that we’re witnessing a shift in the way content marketing is delivered. The rise of “stories” on Instagram and Facebook has changed the way brands deliver messages to their audiences. While there was once a time when long pages of text (like this) dominated content marketing strategies, today’s market is shifting toward the ephemeral, the fun and the visual.

A recent study found that 83% of marketers believe that video marketing is becoming more important for reaching and engaging new audiences. Among millennial audiences, two-thirds of social media users reported engaging with a brand after watching a video posted on social media.

Clearly, video marketing has reached maturity, and all indications suggest that it’s here to stay. We at IronMonk constantly use and recommend video marketing for our clients. One of our clients in the travel niche, for example, saw a 120% increase in conversion rates for tour packages when we created short-form videos to promote each of those tours. The company also gained 5,000 YouTube subscribers in less than a year.

Video App Suite - Devices Compatibility

In this article, we’ll discuss future trends in video content marketing and how your brand can capitalize on these growing trends in the year ahead.

What The Critics Say

Let’s face it: Email marketing isn’t as attention-grabbing as it once was. These days, our inboxes are jammed with Mailchimp blasts and “last-minute” ads for the hottest deals at every retail store you’ve ever been to.

I’ve heard critics who believe that video marketing is headed in the same direction. They suggest that the medium of video is becoming too highly saturated on platforms such as LinkedIn, Facebook and Instagram. As a result, videos command less of our attention, and eventually we’ll scroll past them without paying them a second thought.

What They Get Wrong About Video

What the critics don’t realize is that video content marketing and email marketing represent a classic apples-to-oranges comparison. On one hand, email marketing is a “push” technique that directly contacts individual prospects and customers and attempts to incentivize repeat sales. On the other hand, content marketing “pulls” new prospects to attract initial sales and leads.

An effective, diversified digital marketing strategy should include email and video marketing content. However, to suggest that video marketing will suffer from the same type of saturation as email marketing is to misunderstand the medium of video fundamentally.

The Rise Of Video Content Marketing And Its Growth Forecast

Many of today’s consumers want to be entertained. Rather than scroll through text or messages in an inbox, consumers may prefer to watch videos that are personalized to their interests. In fact, recent surveys indicate that over 50% of consumers are interested in watching videos from brands they support.

When done correctly, video content can make an excellent addition to your existing marketing strategy. According to a 2019 survey of business owners, 66% rank video as the most effective form of content for their marketing strategy.

I predict strong year-over-year growth in video content marketing engagement in the first half of the coming decade. There are two factors that point us in this direction. First, our mobile devices are becoming increasingly video-oriented; second, videos are most popular among younger demographics.

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We’re all committed to continuously supporting, updating and improving all Video App Suite apps behind the scenes, with no downtimes or disruptions, ever!

Rest assured that every app included with Video App Suite will just keep getting better and better in the future. Our developers are committed to keeping up with future innovations and technical changes as needed to keep all apps performing optimally!

And don’t forget, you’ll be able to easily access any app on your Video App Suite dashboard from virtually any browser, with nothing to download or install – ever!

More than 70% of the U.S. population (subscription required) owns a smartphone. And as the number rises, more consumers will be able to access mobile video marketing. Further, a recent report found that 85% of millennials have purchased a product after watching an online promotional video, a figure higher than any other demographic. The widespread popularity of, and engagement with, video content among this generation leads me to believe that video-based content will continue to be a dominant marketing channel in the coming years.

Getting Started With Video Content

Considering integrating videos into your content marketing strategy? Before you get started filming your first batch of content, consider that there are a variety of highly engaging video formats that make for easy introductions to the medium.

Interviews: Interview an expert in your niche or field. These videos should be one to five minutes in length. We love doing these within our company and for our clients. You’ll first want to come up with a list of people who are popular in your niche, and then send them each an email requesting the interview. It’s a win-win because the interviewee gets exposure, and you get a video with unique insights.

Company Culture: This is a slice-of-life introduction video to workplace culture and environment, and should be one to three minutes in length. This is the type of video you want to promote on your careers or jobs page. You can also add it to your custom Indeed profile so applicants can see how great your company culture is.

Product Introductions: Demonstrate a new product feature and its use cases in a 30- to 90-second video. Your Instagram and YouTube accounts are thirsty for these! Make sure these are professionally produced, as they can impact your bottom line directly. You can afford a little bit of amateurism while doing interviews, but aim for perfection when shooting product videos.

Webinars: A Google Hangouts-facilitated educational video conference can introduce prospects to your sales funnel. Keep these between 10 and 60 minutes. Webinars are great for educating clients or prospects about a new product or feature. They can also allow you to answer the most frequently asked questions by your users, as well as live questions. Use them to showcase your expertise and authority!

Is Video Marketing Right For You?

With the increase in video marketing, it’s not unreasonable to think that video content might be a bubble. However, analyses suggest that video is a booming market for tech-savvy brands looking to appeal to a younger audience.

Increased conversion rates, superior reach and the ability to personalize are three main selling points of video marketing. By incorporating video content into your content marketing strategy, you can capitalize on this growing medium and engage your audience before your competition does.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. Read Amine Rahal’s full executive profile here.

Source: Why Marketers Should Integrate Video Marketing Into Their Content Strategy

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Speaq gives you full control. He’ll guide you through a simple conversation where you can customize EVERYTHING. Or simply let Speaq make the decisions for you based on your niche & topic. Either way, you have total control over your videos – and can make unlimited revisions until you’re thrilled with the results.

Speaq isn’t just an AI machine that makes videos…He comes with the highest-calibre of proven-to-convert video designs for you to create breath-taking videos with. Download HD quality videos as vertical or square… the HIGHEST converting formats. Exploit traffic from ANY social platform, while getting ultimate exposure to your websites, blogs and other online assets.

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Speaq was born out of the frustration we saw with video marketers not only struggling to match text, call-to-actions, pricing and more to ‘pre-made templates’, but also the lack of results people see from video marketing in general. There was a piece missing from the puzzle.

We wanted to offer a more ‘guided’ experience for creating videos (no need to even watch a training video) and we wanted to offer a chance for someone who doesn’t want to create videos – to profit from video marketing too. The people who don’t want to worry about how many views their videos get.

So besides making creating videos easier through a simple guided conversation, Speaq will give you a unique link. You can share this link anywhere and anyone who clicks it will be able to have their own conversation with Speaq to create THEIR own video based on THEIR answers.

Speaq will then create their video, deliver it to them AND collect payments without you being involved at all!

Source: Speaq – Automated Video Marketing Software

How Tiny Little Advertising Videos Selling Millions Of Products & Services

Flickstr makes it super simple to create stunning agency quality videos instantly. I shall be using this in our eCommerce business to create product showcases without having to pay agencies to do so what I can now all by myself without the huge fees. Flickstr makes it much easier to create eye catching videos. The templates are beautifully crafted and are so much easier and flexible to edit and make our own. I also like that there are plenty of customization options in the app.

It takes 6 months and 4,000 pages to write 1.8 million words. But did you know you can do this right now with a 60 second video? Shockingly, next year, 80% of everything you see online WILL be video too. Look around… every corner of the web is getting covered in video. From websites, blogs, eCommerce stores, Youtube Channels, Vlogs to Social Networks. It’s working because everyone LOVES to watch.

You’re watching and your customers are addicted and highly motivated by video like you never thought possible. In fact, 90% of them are buying right now as a direct result of watching a video on their computer, laptop, tablet or mobile phone. That’s right, video today is the MOST important medium to connect and engage with your audience. It delivers the best experience ever, and builds awareness that leads to sales and profits.

Your competitors are taking advantage of tiny little videos that powerfully engages their audience so they become paying customers.6 second videos, 15 seconds, 30 seconds, 60 and even 2 minute videos that are driving significant sales.

That’s all it takes because they’re short, interesting and effective that gets your visitors emotionally engaged and instantly excited so they start watching. Apple, Chrysler, Nike, Google are dominating attention with these high quality, studio style videos that are selling millions of products and services. Intriguing, box office style video trailers that catapults your message for massive exposure.

All you need to know is framing, high angle, low angle, a frame within a frame and other video terms for the shoot. Once you get your head around this stuff, you’re onto the deal breaker. A well written, high converting script, state of the art videography equipment and lightning, and a location for the shoot. You’ll end up with a raw video footage but you’re almost there with your live action, highly engaging, studio style video that converts visitors into customers like crazy.

An epic level of attraction just like the BIG boys with big pockets. A point-n-click software that creates multi-dimensional experiences that’s entertaining, informative and persuasive. And it doesn’t matter where you use your Flickstr videos, you will CRUSH everyone, all year round.

Select a Flickstr video template, add a YouTube video or add your own directly inside the dashboard. Zero video or technical skills required so you can effortlessly get started. Instantly customize the video with your content for your audience. Add music, elements, shapes, icons, your brand or logo, a voiceover, your call to action and once ready, hit Go Flickstr.

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Source: https://www.flickstr.com/one-time-deal/

X Wave VideoMarketing

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Terri created stunning, high-quality real videos in minutes with our easy to use, video maker. These videos helped her convert cold leads into raving customers. She was able to sell videos in half the time with half the budget it normally took her for more money than she used to make.

Nothing creates videos faster and better than Videoremix’s AI. Videos drive far more traffic on Facebook (around 59.3%) compared to images (around 29.6%), [According to databox]. So why not transform your existing images on Facebook and Instagram into stunning videos with X-Wave? Or you can instantly create stunning promotional videos from ANY URL.

Want to convey a particular mood, jump between storylines, switch to another point of view, spice up the narrative or move backward or forward in time with your new video? X-Wave adds unique transitions to make your videos look terrific and engaging.

You created a video but if you now have to wait hours to actually use it that defeats the purpose. Nothing is more frustrating for a video marketer than seeing the “rendering” sign going endlessly clockwise. We have kept that in mind and made sure that, within less than 1 minute you can render high resolution videos.

With X-Wave you’d be running a full-blown Video Creation & Marketing Agency very soon, whether that was your plan or not – seeing the kind of money your customers would be eager to pay you for a video might change your resolve to just ‘stick to your business’. And handling multiple projects for your clients’ or even for your business can be quite a stress.

Your X-Wave account is loaded with 20 Premium Templates. 10 of these templates target the Real Estate niche and the other 10 can be used to create videos in whatever niche you may choose. These templates are created by a team of very talented designers and marketers who have complete sense of what’s working and what’s not working in the market today.

X-Wave comes with an built-in premium music library. Use these tracks as background music to set the right tone and feel to your video. No stress that you might end up getting your video taken down because you used music that was copyrighted (Yeah, that happens) or worst you end up spending another 30-50 bucks for buying the background music files you’d like to use. X-Wave’s library has music to convey any mood you’d like.

Source: https://secure.videoremix.io/x-wave-main-fe-2/?aid=1

Appportunity – How To Start An App Business With No Programming Knowledge Or Whatsoever

You need to learn this “secret” in today’s new commerce economy – micro-transactions. It simply means this, people are happily spending the $0.99’s and $1.99’s all day long, regardless of whether there’s a recession or not. Obviously, those who can “predict” the future are going to make fortunes for themselves. I mean, you’ve heard stories of marketers who make $100,000 from this opportunity alone. The proof is already in our faces. And the truth is, it’s happening so fast. But the good news is it’s not too late for you to be a part of this “Internet reborn”. It’s like getting to start all over again at the ground floor opportunity – having the “second chance” to make it big. This time, it’s yours to take. Read more

Mobile Agency Apps – How You Can Tap Into The Insanely HOT Market By Selling Amazing Professional In Demand Mobile Apps

Your Complete  ‘Done For You’ Solution To Click, Build Amazing Apps – Includes Amazing Software, Ready Made Sales Video pages and much more. Social Media Is here to stay. We integrate with Facebook, Instagram, Twitter and Flickr. Point and Click integration. Encourage Repeat Business with Loyalty Card and Coupons. These are incredibly popular with food places but can be used in multiple industries. Send or schedule a push message to everyone who has downloaded your app. Target by Area. Provide clients with their own white label area and Create beautiful appointment forms – perfect for service based business. Collect leads in app with opt in forms…….

Read more: https://mobileagencyapps.com/

SMSBOT – Highly Targeted Buyers SMS List Using Mobile Widget Bot Messages

While Your Competitors Struggle To Figure Out Email Marketing, You Could Be First In Line To Get Text Messages Directly Into Your Buyers’ Sms Inbox, Where They Will Get Opened, Read & Acted On. Upload a CSV file of your existing buyers or followers directly and start sending them SMS messages directly. You can just ask for their contact number in person (like in an networking event or any place) and add them manually to SMSBot. Every time someone texts you, they are added to your SMS list. This is very powerful when used correctly. These are the people highly interested in your service and convert to buyers easily…….

Read more: http://getsmsbot.net/go/special/

 

Video Chief Club – Unlock Our Female UK Business Actor PLUS over 2,000 Extra Videos

Simply put, a library of done-for-you videos you can sell other people. It consists of HD videos, scripts, voice-over audios and training courses that are created by actors, in a real studio with quality camera and microphone. It offers you an access to numerous pre-made videos, script templates, voice over templates and more. All the videos are across profitable niches, so you can easily find a customer and sell him the video. It is easy to be true. You get full access and you can download and sell the videos for the price you choose. In the newest Video Chief 2.0, you have 600 templates and 200 Hollywood-style video templates for you. The Video Chief Green Screen Edition even add 150 green screen videos you can download.

Read more: http://zamuraiapproved.com/chiefclub/

Social Video Formula – Traffic Getting System That’s Turning $10 Facebook Ad Budgets into Six Figure Income Machines

More and more, people are uploading, sharing and discovering videos on Facebook. Video views grew more than 50% from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook each day. Finally, you can steal the secret blueprint that turns “ordinary” Facebook video ads into unstoppable sales machines, starting with the loose change down the back of your couch. We’re going to show you how to create simple 30 second videos and deploy them strategically to breach people’s busy newsfeeds and finally create a traffic and sales avalanche like you’ve never seen before……..

Read more: http://www.socialvideoformula.com/launch/

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