How Exactly Does Content Marketing Help in Building Brand Awareness

Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play. Content can help to build your brand in several different ways.

Quick Takeaways

  • Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.
  • The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience.
  • Your content is an important part of your overall brand and can be used to amplify your brand voice and reinforce your commitment to your brand values.

1. Demonstrating Authority and Expertise

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry.

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Most of these articles are not written with the aim of selling more software licenses. Nor, indeed do they even mention the products and services that the company sells.

This informational content is not published with the aim of making more sales, but rather to share knowledge and cement HubSpot’s position as an authority in the area of digital marketing.

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge.

If at some point in the future they are in the market for a CRM or marketing automation software, they’ll already have HubSpot in mind and be confident in the brand’s experience and knowledge.

2. Building Trust

Consistently publishing helpful information for your audience not only helps to demonstrate your expertise and authority but is also vital for gaining the trust of your target audience.

People don’t like to feel like they’re being sold to or that brands only have an interest in gaining their business.

Content marketing means publishing content that’s not sales focused and demonstrates you care about your audience and their problems, rather than just making the sale.

The more content your audience reads and the better they get to know your brand, the more likely they will be to trust you. The more they trust you, the more likely they are to spend money with you in the future.

Source: Marketing Charts

3. Fleshing Out Your Brand Personality

Many brands offer very similar products and services, often at similar prices. Your brand personality is what distinguishes you from your competitors and builds relationships and loyalty with your customers.

Your content should reflect your brand values and mission. It should demonstrate what you offer beyond the products and services you sell.

Every piece of content you publish should also reflect your brand tone and voice. Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand.

Source: EndeavorCreative

To get this all right, it’s important to have a clear and defined brand, mission, value, voice, and content strategy that pulls it all together. Skipping over any of these steps will result in content that doesn’t have a clear voice or personality, and your brand will be weakened as a result.

4. Increasing Brand Exposure and Mentions

Every piece of content you publish gives you a new opportunity to expand your audience and reach more eyes.

Publishing content around the topics that your audience and customers are interested in is a highly effective way to boost your SEO. This means your site is more likely to come up in searches for keywords related to your business. The more content you publish, the more chances you have of showing up in search results.

Source: Oracle Modern Marketing Blog

Good content can help you to attract traffic from many other sources apart from search engines.

People share high-quality content on social media. Social media mentions are doubly effective because they not only help you to reach a wider audience, but a social share acts as a vote of confidence and demonstrates that others trust in your brand too.

This is increasingly important these days where 83% of consumers say they are more likely to buy a product or service if it is recommended by a friend or family member.

5. Building Customer Loyalty

Content marketing is not only important for attracting new customers but also to keep the customers you already have.

Strengthening relationships with your customers is also important for building your brand. When customers are loyal to your brand, they are more likely to recommend it to others.

Consistently publishing new content is a great way to stay in touch with your existing customers, keep your brand on their mind, and give them more opportunities to share your content and products with others.

6. Engaging Your Audience with Brand Storytelling

Everyone loves a good story. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Likewise, some of the world’s most successful brands have a great story behind them. Just look at Apple (founded by college dropouts out of a garage) or Toms shoes (inspired by the travels of the founder and the barefoot children he met along the way).

If you can use content to tell the story of your brand in an engaging way, you’ll build an emotional connection with your audience that will make them want to read more, interact more, and buy more from your brand.

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

By Michael Brenner

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Marketing Insider Group

The Marketing Insider Group provides content marketing workshops and content development services. Scale your content and start showing Content Marketing ROI today. Free Consultation

Services

Hinge

The number one criteria prospective clients use when they’re selecting a firm is expertise. In this video, Liz Harr shares the top 3 ways to demonstrate your expertise for greater visibility and marketplace reputation. For more content just like this, connect with Liz & Hinge: LinkedIn: https://www.linkedin.com/in/eharr/ Twitter: https://twitter.com/ElizHarr LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540

How To Sell Services With DFY Niche Marketing Agency Kit Bundles

LocalAgencyBox Bundle allows anyone to start and scale profitable agencies to sell services to local businesses charging $500 – $10k per client per month. The bundle comes with 10 Done For You Agency Kits you can choose from. All you need do is pick a niche from the 10 agency niches inside the bundle.

The kits contain editable ready-made templates you can customize quickly to suit your audience and business.  The bundle comes with Done For You Website, Commercial graphics which contains brochure, business card, invoice and letterhead.

You need not rack your brain about writing proposals, it’s all in the package. As if that’s not enough, the creator made sure you’re not left alone to figure out how to use this bundle. He created video tutorials to guide you along all the way.Plus his support guys are top-notch. Ever ready to provide the needed support to quickly fix issues as it comes to them.

The bundle comes with 10 Done For You Agency Kits which are :

  1. Video Marketing Agency Kits
  2. DFY Mobile App Agency Kits
  3.  DFY Messenger Bot Agency Kit
  4. DFY Social Media Marketing Kit
  5. DFY FB Ads Business Agency Kit
  6. DFY Web Design Agency Kit
  7. DFY SEO Audit Agency Business Kit
  8. DFY Graphics Design Agency Kit
  9. Content Marketing Agency Business Kit
  10. Restaurant Agency Kit

Inside each of this kit you will find the following:

  • Stunning ready made Agency website
  • Irresistible Proposal (Ms Word & Powerpoint)
  • Highly optimized cold call Email Sequence
  • Pimped-to-sell Telemarketing scripts for graphics
  • Print-ready commercial Graphics templates for design service (business card, letterhead, invoice, trifold brochure)
  • 4 DFY Facebook ads creative
  • DFY web banners & google ads
  • DFY legal contract vetted by an attorney
  • Arbitrage Tip: Charge $500 – $10k per client. Deliver using any of the design tools you bought in the past or outsource to a freelancer on fiverr. You will be connected to awesome freelancers the creator has personally worked with who deliver for less than $50.

LocalAgencyBox Review – How Do You Use?

  • Step 1: Purchase LocalAgencyBox and get access to the bundles
  • Step 2: Download the assets and install the Done For You Website(the tutorial is available in the member’s area. After Installation, customize your site as you deem fit
  • Step 3: Download the Social media assets and use that to start driving traffic to your website. The bonuses inside the member’s area will teach you how to drive traffic using FAcebook ads and other traffic generation methods.

LocalAgencyBox Review – My experience in using it and How does it work?

I used this product as a beta tester and today I’m going to make this honest review for you.

Below is the LocalAgencyBox member area as you can see:

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It shows the front-end and all otos of this product, and you will have access button to the ones you purchase. I will dive into LocalAgencyBox FE as above to see what we have inside:

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The LocalAgencyBox contains lots of ready-made template websites and 10 Done For You Agency Kits you can choose from, which are :

  • Video Marketing Agency Kits
  • DFY Mobile App Agency Kits
  • DFY Messenger Bot Agency Kit
  • DFY Social Media Marketing Kit
  • DFY FB Ads Business Agency Kit
  • DFY Web Design Agency Kit
  • DFY SEO Audit Agency Business Kit
  • DFY Graphics Design Agency Kit
  • Content Marketing Agency Business Kit
  • Restaurant Agency Kit

All you need to do is pick a niche from these 10 agency niches inside the bundle as above. So now let’s take a closer look at each agency kit:

1/ Ready-made agency website

First of all, we have these below agency websites to showcase your services:

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From here, you can download a lots of websites that are ready-made for you. All you need to do is customize them fit with your business without any hassle because the tutorial is included as well.

Below is the preview of one of these given websites:

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They’re all designed carefully for the best quality. After downloading the assets and install the Done For You Website (the tutorial is available in the member’s area), you have full permission to customize your site as you deem fit as below:

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Here are some preview of ready-made websites LocalAgencyBox provides to you:

2/ Video marketing agency kit

This kit provides everything you need to pull in clients (using Facebook and Google ads, cold email sequences and telemarketing scripts), pitching to your clients (using the professionally prepared PowerPoint and Word Proposal slides) …all the way to closing new clients and deals (using attorney drawn legal contracts):

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I will list again what you can find inside each of the kit:

  • Irresistible Proposal (Ms Word & Powerpoint)
  • Highly optimized cold call Email Sequence
  • Pimped-to-sell Telemarketing scripts for graphics
  • Print-ready commercial Graphics templates for design service (business card, letterhead, invoice, trifold brochure)
  • 4 DFY Facebook ads creative
  • DFY web banners & google ads
  • DFY legal contract vetted by an attorney

Let’s have some preview of these above ones:

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Email sequence of Video marketing agency kit:

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Commercial graphics of Video marketing agency kit:

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All these graphics come along with psd files which are editable in Photoshop, this software includes for you the detailed tutorial how to edit them in Ps as well.

3/ Facebook advertising agency kit

Here we have what you need to set up your own 6 figure FB ads consulting business. There are millions of businesses who are ready to pay you thousands of dollars to help them advertise their products and services on Facebook:

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Let’s take a look at Proposal template of FB advertising agency kit as below:

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From here, you will see the ready-made word and powerpoint templates:

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Video, Social Media, Apps, Websites, Bots are growing so fast that they have become an essential part of any business’ marketing plan.

4/ Social media marketing agency

This kit includes everything you need to set up your own 6 figure social media marketing consulting business. Social media is growing so fast that it has become an essential part of any businesses marketing plan:

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Click on to see preview of Facebook ad creative as below:

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We have Facebook ads sample and social media marketing from here:

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5/ Web design agency kit

This kit is about everything you need to set up your own 6 figure web design consulting business even if you know nothing about coding. Millions of businesses are going online every month and are willing to pay thousands of dollars to agencies who will help them establish an online presence. Existing website owners are also looking for who to help them improve their website ROI. A lot of low hanging fruit’s here:

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They’re really professionally designed graphics:

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6/ Graphic design agency kit

You can find everything you need to set up your own 6 figure graphics design agency business. Graphics is one thing every business needs but struggles with. There are millions of businesses who are willing to pay you to help them with their marketing graphics:

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7/ Messenger bot agency kit

From here, you can find everything you need to set up your own 6 figure messenger bot consulting. There are millions of business owners who are willing to pay thousands of dollars to agencies who will help them set up messenger bots for their businesses:

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8/ Mobile App agency kit

With this agency kit, you can start your own 6 figure Mobile app agency business today and slice your own share of the multi-billion-dollar app industry even if you know nothing about apps. There are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with mobile apps:

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9/ Restaurant agency kit

Discover everything you need to set up your own 6 figure restaurant agency business… to help local restaurants sell online here. Restaurants are amongst the worst hit during the lockdown and post lock down, most of them will bite off your hand if you offer to help them set up to be able to sell online:

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10/ SEO agency kit

This one is about everything you need to set up your own 6 figure SEO Audit consulting business even if you know nothing about SEO.

The truth is, SEO audit is one of the lucrative niches and there are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with SEO Audit.

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11/ Content marketing agency kit

You can learn how to set up your own 6 figure SEO Audit consulting business from here. SEO audit is one of the lucrative niches and there are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with SEO Audit:

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We have carefully included every aspect of Marketing and years of combined expertise in different fields related to marketing has gone in to create Local Agency Box.It doesn’t matter whether you’re a seasoned marketer or a complete newbie. Local Agency Box is designed to help users get new clients and deliver quick results. My team stuck to the task and kept ALL the 5 Big Goals defined by me in the planning stages.

Read more: http://localagencybox.com

Advanced Tech To Leverage Existing Online Content Niches In Digi Product Lab

Building a list is one of the BEST ways to profit online. Whether you’re doing affiliate marketing or you plan to launch your own products, having an email lists makes things much easier…Imagine being able to create a list, click the “send” button, and profit…That’s how online marketers are able to have pay days like this…

To make money like this day after day, all you need is an email list..And there’s no better way to build a list than with simple ebooks and short reports that you give away in exchange for an opt-in…

Share your eBooks to engaged audiences on file-sharing sites like Slideshare, AuthorSTREAM, Speaker Deck, SlideServe, Scribd & more

Post them in social media, promote on YouTube … all free solutions to drive traffic to your links & offers,The professional eBooks created by Digi Product Lab make AMAZING lead magnets, perfect for list building in any niche. Make long term profits promoting targeted offers to your constantly growing list.

Put as many affiliate links in your eBooks as you want – the beauty of this digital format is all links are ‘clickable’ and take viewers direct to offer pages. This is hands-down the easiest, most passive way to monetize ALL your eBooks!

  • Automated eBook creation from the INCLUDED database of over 250,000 PLR articles (and growing)
  • Automatically pull content from ANY site just by entering a URL
  • Start from scratch, add your own content, or mix & match for 100% unique products
  • Point & click professional ecover creator
  • Premium, fully customizable landing page templates
  • DFY thank you / product delivery pages
  • FREE hosting of ALL your landing and delivery pages on our secure servers

Inside you’ll access multiple over-the-shoulder video guides plus downloadable PDFs to get you the best results, as quickly as possible. This is MUCH MORE than basic training on how to use the software –

of course that’s covered in detail …But you’ll also get our insider strategies for traffic, list-building and making ACTUAL money using the software.

Source: DigiProduct Lab PRO | 100% Done For You Digital Products – Cloud Based App

The Niche Marketing Kit 2019 – Once in a Lifetime Opportunity to Get Your Hands on The BIGGEST and BEST Internet Marketing Complete Toolkit

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Just imagine the power of traffic you’ll have at your fingertips with this Complete Traffic Plan Workshop! In this complete workshop you’ll get over 100 HIGH QUALITY TRAFFIC TRAINING VIDEOS created by a traffic expert who is making 7 figures online using the very same methods that you’ll learn in this AWESOME course! This is a VERY comprehensive, yet VERY simple to follow course that will get you to start PROFITING in just 45 days. This is not some random package of products that may or may not help you to succeed online, ALL of these product have played a BIG part in our own SUCCESS this year. When we say these products have played a BIG part in our SUCCESS, we really mean it! See PROOF of our success just as affiliates below! Remember, this is just one area we cover. Read more……

The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

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Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Octosuite VIP Training – Affiliate Link Cloaker + Image Editor COMBO

OctoSuite allows you to break down any fan page including your competitors, simply enter the page URL, hit search and instantly see where any fan pages audiences are from so YOU Can better market to your audience. Automate The Most Important yet ‘Manual’ process’s that will ensure your message and brand is seen by millions. Find The Right Content In Miliseconds In Any Niche. OctoSuite is the only tool in the world that will let you search multiple social networks at once in any niche, filter the content from most liked, most recent, trending, even location based trending content, allowing you to 1 click post and schedule.

Read more: http://octosuite.com/oto2/

Million Dollar Shortcut Secret Plan – The ULTIMATE Shortcut To A 7-Figure Online Business Products & Sales

Instant access to 3 evergreen, PROVEN software solutions you can sell to build YOUR business… zero product creation or market research needed WITH Unique ‘Everything DFY’ Resell rights let you leverage OUR authority, marketing pages and tools to make sales on autopilot. yOU CAN Make WINDFALL profits whenever you promote while building a massive list for DAILY affiliate commissions PLUS Live, over the shoulder traffic training INCLUDED – discover the EXACT strategies we use to drive 100% free traffic. Effortlessly build a buyer’s list you can earn DAILY affiliate commissions from AND Leverage OUR authority and sales materials to make hands-free sales: perfect for both beginners and marketers exploring new niches……

Read more: http://milliondollarshortcut.us/get_it/?r=873

Niche Genetics Expert v2 – A Complete In Depth Analysis of Google Ranking Algorithm

We all know by now… Ranking on Google is more difficult than ever before. With its never-ending stream of algorithm updates and “slaps”, Getting a site to rank consistently has become a major challenge. Until now! NicheGenetics will analyze, dissect and then reveal Google’s hidden and ever-changing algorithm. This allows you to “crack the Google code”…So you can find out exactly what to do in order to get your site ranking on top of Google, for the best keywords in your niche. The keywords that matter most to your bottom line! Our intuitive, easy-to-navigate design will make you an expert in no time. Let our advanced keyword analysis help you discover new opportunities to increase sales and profits …..

Read more: http://www.nichegenetics.com/

Nicheology – New Professionally Made Internet Marketing Niche Related Video Courses

Nicheology

Each month you will get access to a new professionally made Internet marketing niche related video course, the exclusive Nicheology Product Profile that helps you boost profits from the PLR, access to ALL the past niche Products In The Rough, a HUGE library of training which includes Listbuilding Academy, Niche Academy, Affiliate Marketing Academy, Membership Academy, Traffic Academy, Simple Sales Funnels, Whitelisting Counts, Tech Academy, Nicheology Profit System, and much more!

The solution is to actually give someone EVERYTHING
they need:

1) A completed product 2
2) A professionally written sales letter
3) Live training
4) A library of the best online training in one space
5) Archives to years of past content!

Then you can start making money IMMEDIATELY, while at the same time continuing to learn so you can repeat it time and time again. Out of this realization came Nicheology!

I Promise – No Other Letter You Have Ever Read Has As Much Potential To Dramatically Change the Way You Profit Online As This One…

That’s because I’m not just going to show you how to create profitable niche products. I’m actually going to GIVE YOU instantly-profitable information products.

Plus, I’m going to train you in all areas of information marketing wealth creation!

It’s that simple. You may want to read that again. Go ahead…I’ll wait.

Imagine what it would be like to standout from the crowd with your own product line. Your unique voice piercing through the noise. Instead of competing with thousands, you’ve virtually eliminated any real competition.

There’s Still One Problem
But I’m Gonna Solve It Right Now…

Hopefully you realize now that launching a series of personal products in niche markets is the way to go. It offers much less competition, and the competition you do face isn’t near as savvy at web marketing as you are.

Obviously these are good things, but there’s still one glaring problem…

Most people don’t know how to find these profitable niches, and even when they do find one with some profit potential, they don’t know how to go about creating products for the niche.

Well I’m going to eliminate that road block right here and now..

On the one hand…

In the past I’ve tried to teach my customers and clients how to FIND profitable niche markets, and then CREATE info-products that are sure to be best-sellers in those markets.

But despite my best efforts, the vast majority of these folks still fell short of their dream of owning and profiting from a successful online business. (If you are one of these people, don’t worry…)

We’ll be the first to admit that it isn’t easy…

It isn’t easy to brainstorm dozens of markets, only to find out that none of them are worth pursuing. It isn’t easy to create a product from scratch, or come up with $1000 just so you can pay someone else to write it for you.

In short, it isn’t easy to start your own online business.

If it were easy, you probably wouldn’t be reading this letter!

On the other hand…

I thought, “Why don’t I just do everything FOR people? Give them the markets, products to sell and even the sales letters to sell the products.”

Man, that sounded GREAT!!!! [In fact, I’m going to do that very thing.]

But it’s still not enough. Give you everything you need research and product wise is not enough.

Why?

Because it’s not enough to know THAT something works, you have to know WHY it works.

Then it hit me…

The big solution doesn’t lie in another ebook or home study course. Those things are great, but for most people they just aren’t enough.

No.

The solution is to actually give someone EVERYTHING they need: 1) a researched niche, 2) a completed product, 3) a professionally written sales letter, and 4) ongoing training. Then they can start making money IMMEDIATELY, while at the same time continuing to learn so they can repeat it time and time again.

Out of this realization came Nicheology.com…

Ok, so what is Nicheology?

Essentially, Nicheology is an exclusive site that provides a “would-be” or established niche marketer with everything they need to start and grow their business(es) inside and out.

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I’m going to give you 100% of the content you’ll need (yes, that’s true)...

Here’s what you’ll get in your PITR package each month:

  • Use the PITRs as your own. You’ll get the full document that you can put your name on. Make any change you want. Produce your own product.
  • Built-in product recommendations. Each PITR comes with it’s own Product Profile. You instantly know which affiliate programs can help make you profitable in your niche!
  • Salesletters come with the PITRs. These are worth hundreds of dollars on their own, and you’ll LOVE them. You’ll save hours and hours by not having to start your copy from scratch.

That’s right, you’ll receive over five years of product manuals on a specific niche topics. These topics are not limited either. They can be anything from “gardening” to “getting out of debt.”

“What do I sell online?” We literally hand you nearly everything you need to start profiting from in-demand niches (including all the market research, potential affiliates, keyword research, etc). See the product profiles in the section below.

These manuals will be delivered in rich text format, so they’re universally viewable on virtually every text editor whether it be a PC or Mac. And since these products are “rough” (i.e. not pre-compiled), you can compile them yourself as a PDF and them sell as-is, or break them up and create separate products and special reports.

You can also extract one or more chapters and turn them into lead-generating ecourses or articles, or add your own content and make an even better product that’s all your own.

In other words, you’ll receive a PRIVATE LABEL license to these reports to use as YOU see fit. They are 100% yours!

The only thing you CANNOT DO is sell the resell rights to the original manuals to other people. Only Nicheology members are allowed access to these manuals, which ensures that these niches do not become overly competitive.

You also cannot claim copyright to the original manuals, but if you alter the materials substantially and truly make it your own, you can of course copyright that.

Best of all, the topics of each report will be fully screened by us to ensure maximum profit potential. They’ll also come with a complete “Niche Product Profile Info Sheet” to give you even more ideas for expanding your product line in this particular niche. (See below for more information on the “Product Profiles.”)

These ARE NOT products compiled from other sites, but ORIGINAL products created solely for Nicheology members.

Over 100 EXCLUSIVE Niche-Products are Waiting for You Right Now!

Plus you get step by step training with the Nicheology Proprietary PLR Conversion System! 

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