Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.
Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………
Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet… Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees.
It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.
Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics.
That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed.
The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE *
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Bill Carmody is an international marketer having been in the internet marketing space for 22 years. He asks the question—how do you leverage networks to gain influence? The easy route is to pay and put campaigns on autopilot. There is a better way—finding influence marketers—people who have a big audience but havent figured out how to monetize them.
How do you go to the next level and scale? Get involved with niche players who are highly engaged in their spaces. The cost of what you give them versus the value they give you is exponential. If you optimize for fame, you don’t get fortune, but If you optimize for fortune, you will get fame. Click here for more Ask the Pro….
In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……
Knowing what to track in your marketing can help shape your future tactics. Today’s marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be difficult to know which to incorporate in your cross-channel marketing strategy. Plus, not every metric is meaningful to what you’re trying to achieve for your business or audience.Not every metric is meaningful to what you’re trying to achieve for your business. How do you choose what to focus on……
Read more: https://blogs.oracle.com/marketingcloud/what-key-metrics-should-inform-your-cross-channel-marketing
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You’re getting my entire back catalog of cash-creating affiliate promos (over 440 of them) ready for you to copy, paste and make money with. Plus you’re getting, as a monthly Commissionology member, the license to use any of my future money-making affiliate promos as your own. This is a license to print money – I’m doing all the work for you, you just copy, paste and make money. It doesn’t take a rocket scientist to see this is what you’ve been looking for.It gives you everything you need to start making money right away; Traffic (I show you fast and free methods inside the members area), The best products to promote (I do all the product research so you don’t have to)and Great hand-written promos which convert (I’ve spent 17 years honing my copywriting skills)…….
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Finding a domain name thats available to purchase for $9.00 and then turning around and selling it for $9,000 is NOT easy. For instance a domain like basketballcourt.com, They’re out there, but I went automated from manual about a year ago. I used to search all night… Id start with a list, and I would scour the web..Id appraise, look down the list of availables and grab them up, then drop them on the marketplaces and watch them sell for more than I bought them for. When you are scouring, the one thing that you WISH you had was a list generator…..
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When it comes to classroom productivity, the ideal classroom is a happy one. It means students are creating solutions and projects that have meaning and purpose. They gladly take initiatives and assume responsible ownership of class time. Above all, it means students are loving their learning.
Achieving high levels of classroom productivity means making sure students are interested and invested in tasks that develop higher-order thinking and problem-solving abilities. Not only are they involved in constructive pursuits and being given mindful assessments, they are learning independence and accountability and having a blast doing it. Now that’s learning with a purpose.
The joy a teacher gets from knowing students look forward to coming to class is indescribable. It’s one of those things you have to experience to understand. The good news is every teacher can have that feeling. These classroom productivity tips are applicable to many classroom environments. Hopefully, they help you in yours.
It’s easy to confuse productivity with speed of output. That’s not the essence of being productive. We can complete 100 trivial tasks in a day and say we were productive, but is that really true? What do we have to show at the end of the day? What have we done besides waste time on unimportant matters? Can we say “I really accomplished something today” and mean it?
Productivity isn’t about “getting stuff done.” It’s about getting stuff done with purpose.
You can always tell the level of interest students have. It can be used to help you measure productivity levels:
These are all traits of a productive classroom. Granted, there’s no specific formula for higher productivity. You can, however, use critical observation to decide what approach you could use
Everyone deserves the chance to learn in a supportive environment. This applies to both intellectual and emotional classroom elements. Any classroom should make every student feel welcome. Maybe this means a time for peer-to-peer orientation. You can give students time to get to know each other and connect personally.
It could also mean creating a class mission statement of some kind. The focus of this would be things like:
Begin learning adventures with the notion that learning is meant to be enjoyable. Part of this is creating a comfortable and supportive classroom. Anything that impacts a student positively in your classroom will help boost their productivity. Take some pointers from Brian Van Dyck, a middle school teacher in Santa Cruz.
Students are no different from anyone else. They like to know their opinions count for something. Letting students weigh in on how to use their class time can be valuable to fostering a productivity mindset. Don’t worry, this approach doesn’t mean they’ll waste time without supervision. You can do this while still keeping the structured direction central to any classroom. Open with questions geared toward productivity with breathing room:
Open with questions geared toward productivity with breathing room:
Obviously, you as the teacher have the final say. That said, some heartfelt answers from students can help you choose how best to spend the class time.
As the work begins or continues, keep them thinking. Our modern students love to be challenged. Keep them guessing and thinking by asking about their projects. Show an interest in what they’re doing.
From time to time, students will struggle and this will happen on many different levels. When it does, they’ll need support and encouragement. They’ll get stuck, and that will give rise to technical questions, concerns, and doubts. They’ll feel pressure to keep up with their classmates. They’ll feel inadequacy, confusion, and frustration. They’ll feel like what they’ve done has been a waste. They’ll feel these things and a lot more.
Students are no different from anyone else. They like to know their opinions count for something.
Sometimes they’ll look for every reason to quit when they know they should go on. It will feel to them like the world is ending. It can happen with schoolwork and with personal matters. Eventually, it will likely all find its way into the classroom environment. Fortunately, that’s the heart of change.
With an open mind and the right words, you can turn that all around. Never be far away, because you’re still the best guide students have in their school experiences.
This is a hallmark of the modern student. They are natural-born collaborators and love working in groups. The secret to successful collaboration is when students are drawing on their individual strengths. They then find ways to harmonize those strengths in a group setting. A group work aspect to any classroom almost always means good things in terms of classroom productivity.
Every teacher knows that too many distractions in class can be harmful. Distractions, however, can be beneficial depending on the type. If they’re scheduled in the process, it’s even better. In this sense, they become more like rejuvenators and focus-sharpeners.
Here are some examples of beneficial distractions in class:
Here are some more great “distraction” ideas from Dr. Lori Desautels.
Self- and peer-assessment support comes from both students and teachers. Encouraging reflection and self-assessment adds a powerful dimension to learning. It reduces a teacher’s workload and lets students effectively demonstrate understanding. Students are honest in their assessment of their performance and that of their peers.
With this kind of assessment, students’ insights and observations are valued. It helps them understand the process of their own learning. It also reinforces the importance of collaboration.
Reflective practice is something both students and teachers should engage in. It lets you consider your actions and reflect on decisions. It solidifies learning concepts. It also helps you consider and plan future processes and actions.
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