Category: Outsourcing Tools

Break The Five Most Common Outsourcing Reform Myths

Break the five most common outsourcing reform myths

With 41 days to comply with the new regulation on Outsourcing, which comes into force on July 24, five myths prevail among Mexican companies. The new regulatory framework applies to companies of all sizes, however, SMEs are under more pressure because they do not have great internal support or consulting firms to carry out this transition.

In addition to the rush to comply with the new regulations, it must be taken into account that there is some confusion about the functions that can continue to be contracted through outsourcing. For SMEs, companies from 10 to 200 or 300 employees, internalizing the functions that were traditionally handled in outsourcing is complex and represents a challenge. Automation and support are key to successfully undergo this transformation and avoid the associated fines.

To dispel the main myths that exist regarding the new regulation, Business Republic organized a webinar to offer real facts and advice for the new regulation. At the event, Carlos Marina COO of Worky , Lorena Atondo and Gabriel Fernández, both from Reynoso & Atondo, Abogados, SC, agreed that this situation is significant, since it impacts more than 4.7 million workers, 17% of the formal jobs in the country.

And it is that urban myths and fake news abound that cause uncertainty and concern among clients and prospects, Carlos Marina warned.

The myths:

  1. “I can continue with my current outsourcing scheme, since the authority does not have the resources to detect it.”
  2. “I can avoid the new regulations by passing my collaborators to schemes of incorporation into the tax regime, fees, cooperatives or unions.”
  3. “We can pay a minimal amount in cash and the rest of the compensation can be handled through bonuses, commissions and vouchers.”
  4. “I don’t worry about the compensation schemes of the past, as there are no retroactive effects.”
  5. “The internalization of the payroll is too expensive, I better risk possible fines”

Each of these statements are not only false but risky. The specialists clarified that the new regulations are designed to improve the conditions of the workers and that in that spirit, the authority has organized itself to avoid precisely any act of simulation. At this juncture, solution providers have emerged that seem miraculous, but in reality only expose the company and its human capital to unnecessary risks.

Advice

“My advice to all employers is to take preventive measures to comply in a timely manner and to focus on the positive aspects that the internalization of staff brings in terms of employee satisfaction, loyalty, and company productivity,” commented Lorenia Atondo .

For his part, Gabriel Fernández, added that the sanctions are structured to promote broader compliance, since they range from 178,000 pesos to more than 4 million and even criminal sanctions are contemplated. It states, “The authority has full visibility of these myths and others, and is organized to detect and punish through mechanisms of collaboration between institutions and information exchange.”

The internalization of workers represents a change of capital dimensions for companies that currently depend on outsourcing for the management of their human resources. “For small and medium-sized companies, which do not have specialized departments or the support of consultants and law firms, this transition becomes even more delicate,” commented Marina, highlighting that Worky is dedicated precisely to companies with 20 and up to 200 employees for whom offers support throughout the internalization process with a 100% Mexican management platform designed to be affordable and relevant for this segment.

Hanz Dieter Schietekat, CEO of Business Republic and who moderated the event, ended the session by urging attendees to act promptly. “I hope it has become very clear that compliance with the new outsourcing standard is imminent and mandatory. Remember that if a solution sounds too good to be true, it probably is. With less than a month and a half remaining for compliance, it is imperative to have the right tools and advice. ”

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Source: Break the five most common outsourcing reform myths

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Critics:

Outsourcing is an agreement in which one company contracts a service bureau to be responsible for a planned or existing activity that is or could be done internally, and sometimes involves transferring employees and assets from one firm to another.

The term outsourcing, which came from the phrase outside resourcing, originated no later than 1981. The concept, which The Economist says has “made its presence felt since the time of the Second World War”,often involves the contracting of a business process (e.g., payroll processing, claims processing), operational, and/or non-core functions, such as manufacturing, facility management, call center/call centre support).

The practice of handing over control of public services to private enterprises, even if on a short-term limited basis,[7] may also be described as “outsourcing”.

Outsourcing includes both foreign and domestic contracting,and sometimes includes offshoring (relocating a business function to a distant country) or nearshoring (transferring a business process to a nearby country).

Offshoring and outsourcing are not mutually inclusive: there can be one without the other. They can be intertwined (offshore outsourcing), and can be individually or jointly, partially or completely reversed,involving terms such as reshoring, inshoring, and insourcing.

  • Offshoring is moving the work to a distant country. If the distant workplace is a foreign subsidiary/owned by the company, then the offshore operation is a captive, sometimes referred to as in-house offshore.
  • Offshore outsourcing is the practice of hiring an external organization to perform some business functions (“Outsourcing”) in a far-off country other than the one where the products or services are actually performed, developed or manufactured (“Offshore”).
  • Insourcing entails bringing processes handled by third-party firms in-house, and is sometimes accomplished via vertical integration.
  • Nearshoring refers to outsource to a nearby country.
  • Farmshoring refers to outsourcing to companies in more rural locations within the same country.
  • Homeshoring (also known as Homesourcing) is a form of IT-enabled “transfer of service industry employment from offices to home-based … with appropriate telephone and Internet facilities”.[16][17] These telecommuting positions may be customer-facing or back-office,and the workers may be employees or independent contractors.
  • In-housing refers to hiring employees.
  • An Intermediary is when a business provides a contract service to another organization while contracting out that same service.

See also

The Secret Behind Growing your Business Through Outsourcing and Hiring – Due

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Most small business owners want to grow their business. At the same time, many are overwhelmed with all of the work that is on their plate.

A brief thought of hiring a team member or outsourcing some tasks may surface before it’s quickly shut down. Your limiting beliefs may tell you that hiring an employee is costly and a hassle when it to onboarding.

In reality, outsourcing and hiring a team is the only way to grow your business. If you feel stuck or unable to expand your business, it’s probably because you need to outsource something.

You Can Start Small

Some people think outsourcing is super expensive. The truth is, it doesn’t have to be. You can start slow and work your way up. If your business is starting to gain traction, use your extra profit to invest back into the business by hiring some help.

Choose one task you’d rather not do yourself and outsource it to someone else. Yes, you’ll spend a little money paying the other person to do it but you can set a budget so you know what’s affordable for you at the time.

Having someone else take care of the task will instantly free up your time to work in other areas of your business which can increase your income even more.

You Only Have To Do a Major Onboard Once

Don’t let the idea of onboarding deter you from hiring a team. Yes, it takes time and a lot of effort to create systems and processes to teach your team members, but you only have to onboard them once for the most part

From there, you just need to manage regularly and provide feedback and necessary updates. You can finally take a vacation worry-free when you have a solid and dependable team helping you push your business forward.

The Right People Will Help You Get Ahead

Some business owners who outsource still find their day-to-day operations overwhelming and somewhat frustrating. That’s because they haven’t hired the right team members. It’s important to carefully screen and interview potential prospects to ensure they’ll be a great fit for the tasks you need.

It doesn’t help to hire someone who you have to go behind to correct their mistakes each time they turn something in. It also won’t benefit you to work with someone who doesn’t value your business or understand your core goals. If your team doesn’t respect the work they do with you or honor deadlines, you won’t get the quality you’re going after. Thus, your business probably won’t grow as fast nor as well as it can.

You want to work with people who can take direction well and work efficiently to get you results. That’s why you must carefully choose your team because they right people can help take your business to the next level.

Summary

There’s nothing wrong with being a solopreneur but if you want to be a business owner and expand, hiring team members is one of the best things you can do to make that happen. You don’t have to be looking for massive growth to hire a contractor and reap the benefits of the extra help.

If you could earn 5x what you paid someone to do for your business, would you? That’s the potential power outsourcing can have when done well.

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Why White Label SEO and How It Helps Your Agency Grow – Itamar Gero

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There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and stagnation wraps around your agency, it will be hard to scale.

Doesn’t mean it’s impossible. Your workaround: white label SEO.

How is White Label SEO Different from Outsourcing?

Aren’t they the same thing? Not exactly.

While white label SEO and outsourced SEO can appear similar on surface level, there’s still a very thin line that separates them.

Outsourcing SEO means hiring a provider to do the work for you without rebranding their service as a new product that you can offer to clients. Some agencies outsource their projects because they lack the time or manpower to do it on their own.

When you go for the white label track, on the other hand, it means buying a service that you don’t currently offer then reselling it under your own name. And that’s not the best part. White label SEO providers give you access to materials or resources they made, so you can present these to your clients with your logo when selling. In a sense, hiring a white label SEO company helps you: get things done easily, build your expertise, and grow your revenue.

In certain cases, the two may overlap. For instance, you purchased white label local SEO from a provider because you want to start offering this service to local businesses. The provider can handle the work, provide the deliverables, and send them to your clients with the service packaged under your brand. Where does your agency fit in this process? You can allocate more of your time and effort into making the right decisions, building real relationships with clients, and giving your agency every bit of chance to be successful. 

Your White Label Formula for Agency Success

At the core, agency owners are still entrepreneurs. As an entrepreneur, your priorities lie in making sure your business stays above water. So, this brings the question, “How can I make the most of white label solutions for my agency?”

Here are the answers:

1. Be Upfront with the Value You Offer

Here’s the reality of working as an agency: attracting clients and making sure they stay all boils down to the value you can offer. If they can’t find value in your service, you’ll find them leaving your agency and going to the competition.

Whether you’re actively finding clients or finding ways to retain them, you need to be upfront with the value you’re offering. This value can be a white paper to educate clients or leads of how your service can help their business, or an SEO audit to show what’s lacking in their site that might call for your agency’s services. The key is to learn how you can translate the value of your service into a language that clients or prospects can easily understand.

In short, your agency should be equipped to address the question “What’s in it for me?” Believe me, you’ll get asked this all the time.

2. Don’t Put All Your Eggs in One Basket

Do you rely on just one service as your bread and butter? This is a common mistake that agencies (especially startups) make.

Most agencies focus on their expertise as their main source of revenue, but this doesn’t mean opening any opportunity to offer other digital marketing services. This is the entire point of why you get white label services—to expand your current service offerings and generate a new revenue stream.

So, how do you make this work with white label SEO? Find ways to complement the service with another one. An example is creating a bundle for your web design service to include SEO. As web design is often a one-off project, there’s no monthly recurring revenue.

By complementing this with SEO, you have a new source of monthly revenue because results don’t typically happen in a span of 30 days. This means an SEO project can carry over the next month. If your white label SEO provider has successfully brought your clients to first page rankings, there’s no reason to stop the service.

If you’re adamant in putting all your eggs in one basket, you’re taking away the opportunity for your agency to scale. 

3. Learn the Art of Pricing

“How much do I need to price my services?”

You’ll probably encounter this when you start working with a white label SEO company. The ideal amount to price your SEO service is three times the retail amount, so you have enough margin to make profit. Here’s what you need to understand when pricing your SEO service:

  • Be reasonable with your markup – I’m going to be honest here: don’t be greedy. The last thing you want is to drive away clients with a markup that’s too high. At the same time, don’t undervalue the time and effort you put into your clients and the service. When marking up your SEO service, base it on the value that you add to their business.
  • Determine your pricing model – You have different ways to present your SEO pricing. If clients are looking for one-time projects with specific tasks, an hourly rate model can be a good start. If clients are looking for a long-term SEO project, go for a retainer model. You can also create packages with specific inclusions to offer different options for your clients.

4. Be an Affiliate

Networking doesn’t only allow you to connect with people; it’s another way to earn more. How? This is where being an affiliate comes in.

Many white label SEO providers offer an affiliate program to potential agency partners. Depending on their affiliate program, you can earn from 5% to 30% commission for every purchase of a prospective partner with your affiliate link.

Here’s an example:

Your affiliate program allows you to get a 6% commission from an SEO consultant’s website that has your affiliate link. The consultant makes a purchase of $5000 every month, which means you’re earning $300 monthly commission. On top of that, you can still resell SEO services to clients, allowing you to utilize both the white label SEO service and affiliate program to maximize your earnings.

The secret to a successful affiliate program is to grow your affiliates—as the network grows, the more rewards you get. 

Final Thoughts

Good digital marketing agencies know how to get things done to deliver results for clients; the great ones know when it’s time to pass off the hat to the experts. You don’t just fulfill SEO deliverables for clients—it’s about knowing how and where to delegate your time and effort into what matters the most for them and for your business. And that all starts with white label SEO.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

How to Do Instagram Influencer Marketing on a Tight Budget – Shane Barker

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According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that an increasing number of marketers are using influencer marketing. And it is becoming an essential part of the marketing world.

Therefore, marketers are planning to increase their budgets for influencer marketing. 39% of marketers studied in this survey, plan to increase their budget for influencer marketing in 2018.According to Bloglovin’, over 90% of marketers use Instagram for their influencer marketing campaigns. Instagram tops the list of most preferred social media platform for campaigns, followed by Facebook and Twitter.

Instagram allows you to connect with more than 800 million monthly active users. This social media platform gives you and influencers the opportunity to be more creative.

Did you know that almost 60% of the Instagram users belong to the demographic of 18 to 29 years old? If this demographic is one of your target audiences, influencer marketing on Instagram may be the perfect fit for your next marketing campaign. With a big enough budget, and the right strategy, brands and marketers have launched successful campaigns with influencers on Instagram.

But if you are on a tight budget, and still want to explore opportunities on Instagram, follow this post. This post will take you through some tips to successfully do Instagram influencer marketing when you have a tight budget.

1. Use Micro-Influencers

Users with 1k to 10k dedicated Instagram followers are known as micro-influencers. They are ordinary people who happen to be an expert in their niche or industry. A brand which has a tight budget should consider collaborating with micro-influencers.

Their rate of engagement is high, irrespective of having a fewer number of followers. They can generate up to 25% to 50% of engagement on every single post. In comparison with macro- or mega-influencers, micro-influencers are 6.7X more effective per engagement.

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Micro-influencers manage to build faithful followers, because of their more personal interactions with their followers. According to a study, micro-influencers can generate 22.2X more conversations than conventional users. Because of this, their followers get an opportunity to know them at a personal level. Consumers are more likely to be motivated to purchase a product or service that is recommended by a micro-influencer they follow.

How much micro-influences charge is much less than bigger influencer, and therefore more affordable. It is advisable for brands who are just starting out on Instagram to hire and work with these niche-specific influencers.

Many micro-influencers are more flexible and are not hesitant to work with smaller brands. Their rates can vary according to the number of followers they have, but are typically between $75 to $3000 per post. For small brands, it is difficult to hire top-level influencers as they might charge tens or hundreds of thousands of dollars per post.

2. Leverage Your Resources

Promotions on Instagram rather than on other social media platforms has proven to be the most successful way of increasing your reach.

It is a good idea to invite your followers from Twitter, LinkedIn, and Facebook etc. to follow your Instagram account. You can easily get more exposure by leveraging your already existing social media handles.

By using this strategy, your Instagram content will get more coverage. This strategy can help you to enhance your brand’s image. It can also cut down unnecessary costs associated with developing new content.

Tools like Hootsuite and Everypost can help you to post Instagram content automatically on other social media platforms. You can generate more traffic by promoting your Instagram video content on Facebook. To increase the number of followers you have, you can promote your Instagram contests on other platforms.

These strategies, when used correctly, can help your influencer marketing on Instagram to be successful.

Bloom & Wild is one of best examples of Instagram influencer marketing with a limited budget. The flower delivery startup wanted to widen their reach and boost their sales.

They used Facebook’s Power Editor to target audiences on Instagram. They experienced an increase of almost 62% in bouquet orders. They also got many new followers on their Instagram account.

3. Invest Time into Building Relationships

Building strong relationships with influencers is the base of a successful marketing campaign. Brands should not overlook the human element of influencer marketing. Building relationships goes beyond the promotions of services or products. Allowing creative freedom and proving fair compensation are two important factors that affect your relationships with influencers.

According to TapInfluence, influencers have stated that brands generally fail to offer fair compensation. According to a Crowdtap study, if the brand offers fair compensation, 68% of influencers may decide to work with that brand again. Offering fair compensation indicates that you respect and appreciate their effort and time. This further helps to strengthen the relationship between the influencer and the brand.

For influencers, being authentic and original is the most effective means of influencing their audiences. The overall quality and impact of the campaign will suffer if brands try to control the influencers’ work. 83% of influencers may be interested in working with the same brand again, provided they are given creative freedom.

If you are a small brand, then you might not want to hire a team of individuals to help you organize your influencer marketing campaign. It can be quite time consuming to have your staff research a lot of Instagram profiles and then manually reach out to each of them.

Another way to organize everything in budget is to use an influencer marketing software like Grin. It allows you to easily find Instagram influencers according to your niche, reducing the time and money needed to do so manually.

4. Finding The Influencer Marketing Platforms

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?

Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year.

Click here to on how to build valuable through ASPIREIQ relationships with influential people to increase traffic & leads. 

Final Thoughts

Influencer marketing can be very expensive. But with a little creativity, you can launch an Instagram influencer marketing campaign, even on a tight budget. If you know any other tips for successful Instagram influencer marketing, please feel free add them in the comment section below.

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