Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel … Continue reading How to Activate Employees and Harness the Power of Internal Experts – Michael Brenner
Many times we confuse the difference between what we require and what we desire in relationships. We make a list of all the important traits we want in a partner, with very little concept of what we really need in our relationships. Our lists often include items about physical appearance, the level of income or […] … Continue reading Needs V.S Wants?