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The announcement just 10 days ago that Sweden’s iZettle was planning to go public provoked cheers among European tech boosters, but that excitement proved to be short-lived. Instead of celebrating the rise of an independent tech company, we’re watching yet another local startup be gobbled up by a U.S. tech giant.
In this case, the deep pockets belong to PayPal, which announced it is paying $2.2 billion for the Swedish fintech company. That price tag offers the first clue as to why iZettle took the money rather than pursuing the IPO, which was expected to give the payment company a valuation just north of $1.1 billion.
iZettle cofounder Jacob de Geer penned a note explaining the decision, ticking off the usual boxes about how the companies have similar cultures and visions and how the deal will allow iZettle to go further faster.
“By joining the PayPal family, we’ll become iZettle with superpowers and jump on a fast track to realise our vision,” he wrote. “The opportunity to become part of PayPal was too good to pass up. Not only because of what it means for iZettle and for iZettle’s employees, but because of what we can offer to our merchants.”
That may turn out to be true, though tech mergers as a whole typically tend to start off with such optimistic sentiments only to run into sobering realities. There’s always a chance that the iZettle-PayPal hookup will be an exception, but success is far from guaranteed.
Given that iZettle is in 12 countries compared to PayPal’s 200, the latter can certainly help it deal more quickly with the various regulatory issues needed to expand into new geographies. But just how iZettle will be integrated (or not integrated) with PayPal’s own competing point-of-sale payment services remains to be seen.
Still, the IPO likely posed even greater risks for iZettle. On May 8, the company announced its intention to list on the Swedish stock exchange but had only provided preliminary financial details. In fact, iZettle had not published a more detailed prospectus before the PayPal deal was announced.
Naturally, the numbers iZettle disclosed were bullish. The company is on track for $165 million in revenue this year, up 60 percent from a year ago, while losses appear to be narrowing.
With that momentum, the company had said it hoped to raise about $227 million with the IPO. But it hadn’t gotten around to detailing, for instance, how much of that might go to insiders who were selling shares, nor how much would go to the corporate treasury.
Speaking of which, iZettle raised a total of $150 million in venture capital over the years, including a round of $47 million just last December. But at least $83 million of that was debt funding. Between paying off that debt and possibly watching some money go to insiders, an IPO looked a lot less like a possible corporate windfall.
Of course, the company was itching to get its hands on that money, having watched another U.S. competitor, Square, enter the U.K. market last year and talk up its European ambitions. With a market cap of about $22 billion, Square likely had the brand awareness and financial resources to give iZettle a good run for its core point-of-sale market.
The prospect of battling Square and PayPal for the hearts and minds and wallets of retailers — and with far fewer financial resources — meant iZettle executives would have had to do one hell of a selling job to make the IPO a success, let alone ensure the company would continue growing and reach profitability.
So when PayPal came calling, it’s no surprise iZettle was willing to listen. The $2.2 billion price tag will certainly make this one of the biggest European deals to date, and it’s PayPal’s biggest acquisition by a huge margin, though PayPal has still not detailed how much of that figure is cash or stock, or whether it includes assumption of iZettle’s existing debts.
For iZettle’s part, the company appears to be retaining some independence, and de Geer will continue to run operations in Stockholm. But European tech boosters will have to be content with iZettle becoming yet another significant branch of a U.S. tech company.
“iZettle will become a center of excellence for PayPal’s in-store product and services offerings for small businesses going forward, which I’m really excited about,” de Geer wrote. “Creating a center of excellence in Stockholm with a global reach means a lot to me.”
PayPal bought out mobile payments startup Paydiant for $280 million in 2015, and it continues to operate as a PayPal unit under its own brand today. Paydiant provides a range of services for merchants and banks, including a white-label platform for companies to build their own mobile wallets.
4. Tio Networks (2017): $238 million
PayPal snapped up Canada-based bill payments services company Tio Networks last summer for $238 million. However, all has not gone well — PayPal suspended Tio Networks’ operations late last year following a data breach and broader concerns over security vulnerabilities in its platform.
PayPal has made 13 known acquisitions in its nearly 20-year history, and though we don’t have dollar values for each of them, we can be sure that iZettle represents its biggest acquisition by 2.5 times. That’s how much PayPal wants to infiltrate physical retail outlets in Europe.
PayDrill Created specially to work with PayPal and make your life easier, see stuff you’ve never seen before with this. Installs and ready to go in under 2 minutes, downloads data seamlessly and gives you faster access to transactions.
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Simply knowing your average value per customer can tell you how much you are willing to spend to acquire them and how you can scale your business, get a BETTER ROI instantly. Just like you, we have been using PayPal for YEARS and have been desperately waiting for these metrics to be added to their interface.
PayDrill is the ultimate Paypal software the reveals amazing metrics for your online business – tells you everything you need to know about your income, sales, customers, products and your latest 5000 transactions inside Paypal.
It also works 10 TIMES FASTER than your regular Paypal interface giving you INSTANT search results for product, sales and customers.With PayDrill, you’ll have access to super smart info, insider data that you’ll never see inside your PayPal account.
Track all your purchases and payments in one place.
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Monitor payments and file a dispute if the product/ service has not been received
In the step by step PayPal Profit Formula, you’re going to learn how to start making money easier and faster than ever.It’s true, I’ve uncovered a proven formula for finding hungry buyers who are ready to hand you cash because you have exactly what they want.After spending a year studying and dissecting all the top money makers online… I uncovered the same proven formula and pattern that each one used.And just from following it… you’ll be creating stuff that people already want to buy… meaning they WANT to give you money.I’ll show you how to stand in front of buyers who are looking for what you have… so they just buy it and put money into your PayPal. Best part: you only need around $20 in ad costs to get the flow of money started! Unfortunately, I can’t reveal any specific details of what this system entails.If I gave you all the steps and details, you may try to do it yourself… setting yourself up for even more failure because you wouldn’t have the secret that ties it all together.Remember… trial and error is why you’re here right now, struggling needlessly.
Adding a PayPal “Buy Now” button on our blog, review page, or website opens up that digital door, inviting money to freely come in.
Less than 7 minutes of work lets us attract payments and accept gratuity for anything we wish to ask for or offer such as….
People hiring us for our services…
People buying our physical or digital products for sale…
People paying us for coaching or phone consultations…
People Giving Us TIPS (aka: Accepting Gratuities!)
Those two simple words “BUY NOW” attracts attention from both buyers and givers.Even if our blog isn’t offering anything for sale, simply setting up a PayPal Button to work just like a tip jar lets people GIVE SOME GRATITUDE whenever they feel like it.
It’s a fact — customers, clients, and our everyday readers LOVE GIVING GENEROUS TIPS for helpful advice.
You and I both know the act of giving truly feels GOOD and lot’s of people out there feel that same way too.
A big portion of our readers, clients, and potential customers would love the opportunity to give us extra thanks and gratitude, so don’t overlook that true fact.
Not havinga PayPal Button available is totally ignoring the customers wholehearted desire to Buy or Give as they wish.
And we know it (because we do it too) sometimes people buy things and give money just to express their ongoing thanks in return support.
Remember: That simple act of buying a little something from us, or giving us a well deserved tip out of the kindness of their heart, is allowing the customer to feel their happiest
This only takes a few extra minutes of work. The steps to include a custom PayPal button at the bottom of any blog post, review page, or wordpress page are simple.
It quickly becomes the best part of our everyday writing workflow and truly said, there’s no excuses for not taking action towards attracting money.
Overlooking the idea by thinking that it’s “too complicated” for you is totally False. If you can copy and past you can keep up with the pace.
3 Reasons that PayPal reflects the importance of your site:
REPUTATION: Everyone knows PayPal’s branding. That positive energy reflects directly back onto us, our product, and our service all at once. It’s the standard method for digital transaction accepted globally. A PayPal Button is recognized as the “Safe, Normal, Natural Way” to pay for orders online from anyone anywhere.
SECURITY: A PayPal Button shows our customers our honesty. Fast instinctive buying (and giving) happens naturally when the time comes to “BUY IT NOW!” We’re giving people the OK to feel comfortable and excited about their purchases. (versus anxious and worried.)
INTEGRITY: Everyone knows PayPal is built on trust between both buyer and seller. We can insure our customer 100% guarantees. PayPal gives us the personal control to provide instant returns at a moments notice when necessary.
Your custom PayPal Tip Jar Button will continue rewarding you 24 hours a day, 365 days a year.
You’ll always have open opportunities to make money from your work in thanks to taking a few extra minutes of added effort.
It’s an energizing feeling when your smartphone is pinged by the PayPal App relaying that you “got paid” for a sale or “Tipped” again just for sharing good advice that you wrote the day before.