More and more people are listening to podcasts every day. New cars are becoming equipped with podcasting technology. Podcasts like Serial are blowing up and converting people to podcast listeners. And in today’s fast paced world, podcasting gives people a great opportunity to listen to content while driving to work and running errands without having to stop and read to consume new information.Back in 2013, Apple announced that there were a BILLION podcast subscriptions. Besides getting traffic with your podcast alone, you can use the content you create and share it in other forms. When you have a podcast, people will not only see your older content – they’ll actively look for it. People want to go through your several-months-old episodes. This is a business owner’s UTOPIA! You’re investing your efforts into something that will pay you back LONG-TERM.