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Motorola Razr 2019: Prepare To Be Disappointed

2019 RAZR

The buzz around the new Motorola Razr is electric. It’s taken off well beyond Lenovo’s ability to control it and the result is that we are all going to be disappointed. To understand why it’s necessary to understand how the original Razr came into being. I was a Director at Motorola in Chicago at the time, and while many of my colleagues, even those who opposed the project, now have LinkedIN profiles claiming to have been involved in its creation I’m happy to say I was only an observer.

But I was close to the people, the super smart people, who did make it happen, and the way it was done means that there is no hope that the forthcoming folding screen Razr can be any bit as good as the original.

It’s not the fault of today’s Motorola, the Lenovo owned company is just a victim of circumstance. My job here is to explain why the circumstances are different. Perhaps the most important difference is that there had never been a Razr before, but it’s also about how that came to be.

Razr was a skunkworks, produced by a bunch of engineers in their spare time and time stolen from other projects. Indeed the Motorola Aura which was to have been the follow-up was codenamed GD2 for “Go Dark 2”, the second project from the same skunkworks, but under the glare of Razr publicity GD2 failed to stay dark and suffered the development malaise that saw a nine month project take the best part of three years so the best ever 2G phone was launched into a 3G world and it failed. The existance of new Razr is already out and that’s the first thing which means this year’s model won’t be as good. The original Razr had no input from mobile operators, no customer requirements, no research or focus groups. And most importantly no sales targets. The development team just built what they thought was cool. Without needing to meet targets they didn’t need to ensure component supply. The keypad came from a manufacturer who could only do limited quantities. It was an enthusiasm. A hobby for some of the most gifted engineers the mobile industry has ever seen who enjoyed what they did. Bo, who looked at screens knew everything there was to know about screen manufacture, where the bodies where hidden, what manufacturing processes where giving what yields, and which technologies were likely to fail despite being promoted by their companies. Joel loved audio, he spent all day worrying about sound quality in phones and then went home to work out what he needed to do to improve the audio on his hi-fi. Roger knew and loved hinges. And most of all Moto had the very best radio engineers. The project was led by Roger Jellicoe a fantastically talented engineer who was protected from the rest of the business by Tracy and her boss Rob. It was a very special team building a very special phone without any commercial pressure.

The new Razr is being built by Lenovo. I don’t know much about the company and I assume that the internal processes and politics are very much better than those of the Motorola I worked for, but I’m just as sure that the environment in which the new Razr is being built is much more commercial and less indulgent. The RF will be on an established platform, the design will be dictated by component availability and there as a commercial project there will not be the passion and engineering flair.

Into this mix you need to add the renderings and anticipation. The concept models flying around the ‘net haven’t come from Lenovo they are people who are great at 3D modelling pleasuring themselves. They don’t have to worry about drop tests and SAR. They don’t have to consider the optical path for the camera, the rf occlusion from someone holding the device or the antenna packaging. All you see in a rendering is what someone thinks looks cool. It’s as though a car geek showed the next generation Ferrari as a flying carpet without stopping to think about where he engine would go.

It makes me sad for Lenovo because it is a great engineering company, but not as great as the fantasies of the 3D modellers. The modelers in turn have been fuelled by the way the original Razr was so radically different from anything before.

That was a perfect storm. Razr only happened because there was a very special team of people, protected from company politics by Geoffrey Frost. So when the new Razr comes out, and it’s a bit thicker than you were hoping, there isn’t a nice snap to the hinge, the screen isn’t as good as you were expecting and it’s not quite as polished as you’d hoped, don’t blame Lenovo, blame the fantasists.

 

Simon Rockman is the publisher of CW Journal read by the wireless and associated communities. 

I wrote my first published games review in 1978 and have been writing about technology ever since. I was the Editor of Personal Computer World and left to found What Mob…

Source: Motorola Razr 2019: Prepare To Be Disappointed

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Restaurant POS Lightspeed Announces iOS Integrations – Michael Guta

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Lightspeed has announced it is integrating Intuit QuickBooks Online and Planday so retailers and restaurateurs can efficiently manage their finances and workforce within the iOS ecosystem.

Lightspeed iOS Integration

Intuit is going to bring its payroll solution, while Planday will provide a workforce management platform. Together with Lightspeed’s cloud-based point-of-sale systems, the collaboration will give independent businesses in both industries a fully integrated finance and employee scheduling capability.

All three companies are Apple Mobility Partners, which will ensure a “compatibility issue free” integration. For many independent retailers and restaurant owners, who are in the small business segment, having the technology they choose work out of the box is extremely important. And the relationship between the three companies plays a role in this.

Julian Teixeira, VP of Sales, Lightspeed, explained the significance of the relationship in the press release. He said, “This relationship ushers in a new era of ease and innovation for our customers. With this integration, we are delivering one experience to retail and restaurant customers to help them save time, make more money, and improve data accuracy through automatic syncing of all systems.”

Benefits of the Integration

The applications of all three companies are going to be integrated into the iOS platform to deliver a seamless user experience. According to Lightspeed, this will save businesses time and money while being able to engage with their employees more effectively.

When Lightspeed users get on their iPhone or iPad, they will be able to deliver a better customer experience because they will be able to see a comprehensive picture of their business. Owners will have a centralized location where they can manage and report on their entire inventory.

Anytime there is a sale, the information automatically goes from Lightspeed into the correct ledger in Intuit QuickBooks Online.  And when it comes to scheduling your workforce, Planday lets owners plan shifts based on expected revenue while managing individual or group communications.

While these functions are taking place, the three platforms are communicating with each other. So the information on sales, worker times and attendance will go from Planday and Lightspeed into Intuit QuickBooks Online to run payroll.

What this means for the small business operator is no more wasted time creating reports for each task because they will be consolidated.

Christian Broendum, CEO, Planday, said it best as to how retailers and restauranteurs will benefit from this integration, “Ensuring the right employees are in position and with the right team size during busy or quiet periods is key to success, but this has been a real admin challenge for operators. The combined solution represents a significant step in solving this equation with the minimum of effort.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

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