7 Creative Tips To Setup Your Real Estate Marketing In 2021

8 Creative tips to setup your real estate marketing in 2021

In this post, Cash for Homes Arizona talks about how you can become a strategic marketer in 2021 with these tips:

Today’s real estate marketing landscape is highly competitive. That means you have to do more than add listings or send emails. On top of that, the pandemic has complicated things further. That’s why unique marketing tactics like virtual tours and video marketing are the need of the hour.

1. Observe real estate website best practices

MLS sites and applications continue to remain one of the most valuable marketing tools in real estate. It carries the potential to generate high-quality leads. But, to attract those leads, your site must observe the best SEO and marketing practices.

Below are some of the most effective SEO practices that can generate great leads:

  • Make sure that your site is user-friendly, responsive, and easy to navigate across pages
  • Keep the layout and design eye-catching
  • Place a search bar on the website that has been IDX-optimized
  • Fill up your website with high-quality videos, infographics, and professional photos
  • Place appealing CTAs (call-to-action) buttons at all the right places
  • Give interesting descriptions to each property listed on the site
  • Give brief but comprehensive information about the neighborhood along with real estate resources for each listing
  • Implement the best SEO marketing strategy to secure top rankings in SERPs
  • Make sure to supply your contact information including email and contact number so it’s convenient for potential buyers to find you
  • Place sign-up links for your newsletter and all the social media profiles on which you are active

2. Boost engagement with polls, contests, polls and Q&As

With social media platforms like Instagram rolling out new and interesting features every day, engagement has become easier than ever. If you want to engage your real estate clients use Q&A stickers and polls in Instagram stories. Use interesting GIFs and put out appealing questions.

The more you can engage users, the better likelihood they have of coming back to you. Also, high engagement tells IG algorithms that you offer great content. As a reward, you’ll score better organic reach. You can also run all kinds of contests, reveals, and conduct giveaways all from within the IG stories.

It’s all about mastering the art of getting and keeping users engaged so they want to keep coming back for more.

3. Invest in video marketing

2021 is going to be all about the video. Video marketing is hot right now and it’s here to stay. It makes more sense for real estate as real estate is all capturing the appeal visual; which videos do well. In 2021 you must leverage the power of video marketing using hyperlocal targeting.

Be sure to produce videos consistently capturing the neighborhoods that you represent. In videos, you can cover different aspects of living in that area such as lifestyle, entertainment, housing features, and other perks of living.

To reach the maximum number of viewers from the areas you serve, use keywords within your titles and all the YouTube and Facebook ads you run with strong CTAs. This practice will help to drive traffic towards your real estate site.

4. Be sure to run a blog actively

It’s a good practice to have an active blog that you update regularly. If you don’t already have one, it will be good to start one. A blog can help you on multiple fronts. First, it acts as a source of education for both potential and present clients.

It also makes your business come across as a credible one since people like to Google everything online. Other than that, it also creates an open dialogue with everyone who’s part of the real estate game in your area. Optimizing your blog content for all the right keywords can also help you score top rankings against local searches. This will help you attract higher organic traffic and bring more customers to the door.

5. Offer home valuation to capture leads

Offering home valuation is an excellent way to capture leads and something to think about in 2021. For this method, you will need to create a landing page that offers a free evaluation to property owners. The visitors can come on to your site and get to know the worth of their cost. It’s better if you do this free of charge.

In exchange for this small favor, you can ask for the user’s contact details. You can evaluate the property in two ways:

  • Instant evaluation
  • Delayed evaluation

If you want to go with instant evaluation, you will have to build a tool. For that, you will need to work with a developer so he can build the exact kind of evaluation tool you want and embed it to work seamlessly within the site.

In case of delayed evaluation, you will need to physically visit the property to perform an evaluation before giving the estimate. Check out both methods and see which one works best for you.

6. Collaborate with a real estate Influencer

Influencer marketing is the big boy on the block. The year 2021 is going to see more of it. It’s extremely effective and everyone’s doing it, including real estate agents. Influencers have millions of followers.

For a nominal fee, they can help spread the word on your behalf and get your details out to thousands and millions of their followers. You must work in collaboration with them to get the maximum juice out of your influencer marketing efforts.

7. Use more of email marketing

Remember, we’re living in corona times. During the pandemic, there’s no better way to reach people than via their inboxes. As you’re adapting to the ‘new normal’, email marketing is pretty effective in sending regular updates to attract potential leads and clients.

You can use Email marketing and newsletters to give 3D visual tours of the properties available and also inform your followers about new properties up for sale. Make sure to use email marketing and newsletters as a key marketing plan in 2021.

 

Source: 7 Creative tips to setup your real estate marketing in 2021 – All Ontario

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The Housing Market Is Still On Fire

The housing market has been on a tear since the spring. In a trend the Morning Brief has called both a surprising and defining feature of this pandemic-induced recession.

On Thursday, existing home sales were just the latest piece of housing data to exceed expectations, with homes selling at an annualized rate of 6.85 million last month, the fastest pace since April 2007.

Read more: Buying a house: What you need to know about home ownership

At this pace of sales, the housing market’s biggest pre-pandemic problem — a lack of affordable inventory — has only been exacerbated: there is currently just 2.5 months of inventory on the market.

Housing starts data published Wednesday showed new homes under construction rose to the fastest pace since February while permits to build homes are at more than 13-year highs. But this uptick in home construction isn’t likely to do much to ease this tightness in the market.

Back in September, Bloomberg Opinion columnist Conor Sen outlined how major homebuilders like Lennar (LEN) have outlined a cautious approach for the coming years, emphasizing moderate new building and careful debt management.

The scars of the housing crisis are deep and won’t likely be forgotten for some time.

“Homebuilders’ confidence has soared even though the actual production has not,” said Lawrence Yun, chief economist for the National Association of Realtors. “All measures, such as reduction to lumber tariffs and expansion of vocational training, need to be considered to significantly boost supply and construct new housing.”

But a resurgence in the virus combined with this troubling inventory dynamic likely keeps a lid on further gains in home sales in the months ahead.

“The clear message from the mortgage applications numbers, which have been drifting gently downwards since late August, is that home sales have peaked,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics. On Wednesday, the weekly report on mortgage applications showed a 0.3% decline in total applications last week.

“We don’t expect a significant reversal of recent gains,” Shepherdson added, “but the period of surging home sales — new and existing — is over. Tighter lending standards appear to be reducing the flow of new applications, and the current downshift in growth in the face of the third COVID wave can’t be helping, either.”

But as Shepherdson notes, a lack of inventory will prevent any softening in home prices even if plans to purchase a home are tempered somewhat.

Leaving the housing market in much the same place we found it before the pandemic — undersupplied and oversubscribed.

By Myles Udland, reporter and anchor for Yahoo Finance Live. Follow him at @MylesUdland

Top News

European markets mixed as Barclays warns of ‘foggy winter’ [Yahoo Finance UK]

Fed, Treasury Secretary Mnuchin at odds over letting emergency lending programs expire [Yahoo Finance]

Roblox files for IPO as pandemic drives video game growth [Bloomberg]

Biden says he’s decided on treasury secretary nomination [Reuters]

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How Much Real Estate Brokers And Real Estate Agents Earn In Every State

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Last year, we took a look at how much real estate agents earn on average in all 50 states based on data from the Bureau of Labor Statistics’ (BLS) 2018 Occupational Employment Statistics data. Now, in 2020, the BLS has updated salary figures for both real estate agents and real estate brokers. Based on the latest BLS data, the average real estate agent annual wage in the United States is $62,060, while the average annual wage for real estate brokers is $81,450.

These two occupations inevitably have very different salaries depending on where you’re working. From state to state, the average salaries for real estate agents and real estate brokers can vary significantly. For example, while the national average annual wage for real estate agents is just over $60,000, in the top-earning state for real estate agents, the average salary is $111,800, which is close to double the national average. Read on to find out where real estate agents and brokers earn the most money and where they earn the least.

10 States Where Real Estate Agents and Real Estate Brokers Earn The Most Money

When comparing the highest-paying states for real estate agents versus real estate brokers, there are only three states that are among the top-10 states for both occupations. The other seven states where real estate agents earn the most are different than the ones where real estate brokers earn the most. Here’s a closer look at where real estate agent salaries are the highest.

10 States Where Real Estate Agents Earn The Most Money

Here’s a breakdown of the top-10 states in which real estate agents earn the most money on average:

  1. New York average real estate agent salary: $111,800
  2. Massachusetts average real estate agent salary: $84,180
  3. Connecticut average real estate agent salary: $79,780
  4. Alaska average real estate agent salary: $79,360
  5. Colorado average real estate agent salary: $76,850
  6. Utah average real estate agent salary: $75,170
  7. California average real estate agent salary: $74,140
  8. Texas average real estate agent salary: $72,830
  9. Wyoming average real estate agent salary: $71,460
  10. Hawaii average real estate agent salary: $71,140

Perhaps not surprisingly, New York, with the insanely expensive real estate of New York City, its suburbs and Long Island, is where real estate agents earn the most, an average of $111,800 a year. The top-10 states for real estate agent salaries are primarily in the Northeast and out West, including both Pacific Coast and the mountain states of Colorado and Utah.

10 States Where Real Estate Agents Earn The Least Money

Here’s a breakdown of the bottom-10 states in which real estate agents earn the least money on average:

  1. Illinois average real estate agent salary: $42,130
  2. Minnesota average real estate agent salary: $46,130
  3. Idaho average real estate agent salary: $47,350
  4. Ohio average real estate agent salary: $47,420
  5. Indiana average real estate agent salary: $47,670
  6. South Carolina average real estate agent salary: $48,560
  7. Delaware average real estate agent salary: $49,410
  8. Nebraska average real estate agent salary: $49,860
  9. New Hampshire average real estate agent salary: $49,970
  10. North Carolina average real estate agent salary: $50,160

The states in which real estate agents earn the least tend to be located in the U.S. Midwest and South regions, although Idaho is part of the West region. Illinois, where real estate agent salaries are the lowest, has seen a dramatic fall in real estate agent wages over the last five years. From an average annual wage of $75,270 in 2014, the average real estate agent salary has fallen by 44% as of 2019, where the current average is a mere $42,130 a year. Delaware, too, has seen a substantial decline in wages, with its average real estate agent salary dropping by 18.5% since 2014, when it stood at $60,600.

10 States Where Real Estate Brokers Earn The Most Money

The average real estate broker salaries tend to be a bit higher than real estate agent salaries in most states. As mentioned before, only three states overlap between these two lists of states: California, Massachusetts and Texas. One thing to note, however, about average wages for real estate brokers is that the BLS data is less complete than for real estate agents, in this case not having salary data for 11 states.

Here’s a breakdown of the top-10 states in which real estate brokers earn the most money on average:

  1. New Mexico average real estate agent salary: $112,860
  2. Massachusetts average real estate agent salary: $109,140
  3. California average real estate agent salary: $104,120
  4. New York average real estate agent salary: $99,930
  5. Texas average real estate agent salary: $95,150
  6. Nevada average real estate agent salary: $93,850
  7. Wisconsin average real estate agent salary: $93,400
  8. Maryland average real estate agent salary: $92,540
  9. Indiana average real estate agent salary: $89,720
  10. North Carolina average real estate agent salary: $84,770

New Mexico has experienced an incredible rise in real estate broker salaries. In 2016, the average annual wage for real estate brokers in the state was only $46,130. As of 2019, the average is $112,860, an increase of 144.7% in just three years. About half the states on this list, however, have actually seen salaries decline from 2014 to 2019, while real estate broker salaries increased in California, Wisconsin, Maryland and North Carolina.

10 States Where Real Estate Brokers Earn The Least Money

Here’s a breakdown of the bottom-10 states in which real estate brokers earn the least money on average:

  1. Illinois average real estate agent salary: $46,820
  2. Oklahoma average real estate agent salary: $47,350
  3. Utah average real estate agent salary: $47,460
  4. Louisiana average real estate agent salary: $50,590
  5. Alabama average real estate agent salary: $50,810
  6. South Dakota average real estate agent salary: $53,060
  7. Minnesota average real estate agent salary: $54,060
  8. Missouri average real estate agent salary: $54,920
  9. Vermont average real estate agent salary: $55,250
  10. Nebraska average real estate agent salary: $59,330

Once again, Illinois ranks as the worst state for real estate broker salaries. The state has witnessed a major decline in wages, with the average annual salary for real estate brokers being $90,700 in 2014, before falling by 48.4% to a current average of $46,820. Oklahoma, though having the second-lowest average annual wage, has at least seen real estate broker salaries rise by 24.7% over the last five years.

How Much Real Estate Agents and Real Estate Brokers Make In Every State

Below are two tables featuring a full breakdown of the average annual wages of real estate agents and brokers in every state there was available data for. Also included is the five-year change from 2014 to 2019.

How Much Real Estate Agents Earn in Every State

Here’s a breakdown of the average annual wage for real estate agents in all 50 U.S. states.

State Rank 2019 Mean Annual Wage 2018 Mean Annual Wage 2017 Mean Annual Wage 2016 Mean Annual Wage 2015 Mean Annual Wage 2014 Mean Annual Wage 5-Year Change (%)
Alabama     31 $53,300 $53,870 $55,960 $58,700 $61,130 $56,600 -5.8%
Alaska      4 $79,360 $78,190 $71,030 $68,040 $64,060 $66,790 18.8%
Arizona     34 $52,280 $66,360 $62,690 $70,050 $54,900 $49,330 6.0%
Arkansas     38 $50,570 $41,100 $41,660 $34,190 $35,270 $37,100 36.3%
California      7 $74,140 $73,450 $68,860 $65,790 $62,330 $58,180 27.4%
Colorado      5 $76,850 $67,350 $63,320 $72,480 $76,590 $71,880 6.9%
Connecticut      3 $79,780 $70,380 $45,230 $46,120 $50,070 $53,510 49.1%
Delaware     44 $49,410 $50,100 $46,670 $47,660 $52,460 $60,600 -18.5%
Florida     19 $62,790 $58,730 $57,520 $58,980 $54,090 $44,430 41.3%
Georgia     29 $54,670 $50,450 $46,220 $44,780 $45,620 $49,920 9.5%
Hawaii     10 $71,140 $65,720 $72,470 $85,110 $83,620 $58,340 21.9%
Idaho     48 $47,350 $57,490 $55,790 $57,800 $47,160 $40,790 16.1%
Illinois     50 $42,130 $52,800 $59,010 $59,150 $76,800 $75,270 -44.0%
Indiana     46 $47,670 $47,430 $43,230 $61,880 $65,350 N/A N/A
Iowa     30 $54,610 $54,610 $49,900 $46,520 $42,810 $41,600 31.3%
Kansas     36 $50,680 $48,520 $46,640 $63,640 $64,850 $57,150 -11.3%
Kentucky     39 $50,570 $48,680 $47,220 $41,410 $39,100 $36,850 37.2%
Louisiana     33 $52,440 $53,020 $54,100 $51,410 $41,660 $43,520 20.5%
Maine    27 $55,840 $64,690 $60,220 $69,210 $43,850 $38,280 45.9%
Maryland    32 $52,800 $57,450 $57,470 $59,980 $51,110 $55,270 -4.5%
Massachu  setts     2 $84,180 $67,470 $61,670 $66,430 $78,760 $72,500 16.1%
Michigan    22 $57,170 $51,870 $46,880 $43,620 $42,760 $44,970 27.1%
Minnesota    49 $46,130 $46,620 $48,250 $49,460 $51,300 $49,250 -6.3%
Mississippi    23 $57,030 $60,450 $50,110 $44,020 $38,140 $34,070 67.4%
Missouri    15 $65,040 $53,440 $50,400 $54,060 $53,360 $44,860 45.0%
Montana    11 $70,930 $47,290 $42,010 $45,560 $52,850 $57,330 23.7%
Nebraska    43 $49,860 $51,010 $46,340 $48,110 $42,060 $43,140 15.6%
Nevada    17 $64,280 $62,000 $59,240 $61,570 $61,850 $61,660 4.2%
New Hampshire    42 $49,970 $49,810 $48,530 $49,670 $43,150 $41,980 19.0%
New Jersey    13 $66,880 $63,790 $58,690 $61,860 $59,610 $50,080 33.5%
New Mexico    25 $55,900 $52,660 $53,240 $60,440 $58,170 $56,660 -1.3%
New York     1 $111,800 $116,460 $102,310 $103,490 $100,090 $94,410 18.4%
North Carolina    41 $50,160 $59,920 $61,580 $62,070 $59,860 $56,260 -10.8%
North Dakota    20 $62,570 $61,430 $57,060 $53,200 $51,140 $50,190 24.7%
Ohio    47 $47,420 $45,340 $41,650 $39,900 $38,700 $41,050 15.5%
Oklahoma    26 $55,850 $54,880 $49,380 $55,150 $56,370 $53,820 3.8%
Oregon    35 $52,120 $49,850 $55,500 $50,040 $42,050 $44,300 17.7%
Pennsylvania    21 $62,430 $64,490 $66,550 $58,130 $57,970 $55,140 13.2%
Rhode Island    12 $70,420 $84,280 $70,450 N/A $46,310 $46,630 51.0%
South Carolina    45 $48,560 $53,790 $52,070 $50,700 $43,410 $40,690 19.3%
South Dakota    16 $64,720 $62,660 $57,110 $57,150 $55,810 $54,830 18.0%
Tennessee    37 $50,670 $51,100 $45,960 $46,370 $43,080 $40,070 26.5%
Texas     8 $72,830 $70,520 $72,480 $64,070 $68,410 $60,130 21.1%
Utah     6 $75,170 $63,480 $62,050 $52,830 $50,050 $53,660 40.1%
Vermont    28 $55,770 $55,920 $47,990 $56,770 N/A N/A N/A
Virginia    18 $64,210 $66,230 $64,290 $62,910 $62,240 $58,650 9.5%
Washington    14 $66,020 $63,860 $59,590 $58,100 $53,640 $47,980 37.6%
West Virginia    24 $56,880 $63,620 $45,220 $53,860 $44,920 $54,790 3.8%
Wisconsin    40 $50,290 $49,360 $54,820 $53,640 $54,440 $51,630 -2.6%
Wyoming     9 $71,460 $75,570 $64,500 $81,920 $72,660 $75,580 -5.5%
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Want to Start a Side Hustle Investing in Real Estate? Here’s How to Start with $500

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Although mortgage rates have hit historic lows, home prices haven’t exactly plummeted along with them. In other words, buying property remains a sound investment. But it isn’t exactly easy to just jump into.

It takes a lot of capital to buy a home, and few people can justify buying their first property as an investment rather than a place to live. As such, real estate investment has long been reserved for the ultra-wealthy.

DiversyFund, however, is on a mission to change that. For as little as $500, you can turn into your side hustle using their platform.

So how does this math work? DiversyFund operates a private real estate investment trust (REIT) that is comprised of projects and properties handpicked by a team of expert real estate investors. Those experts identify high-potential properties, buy them, then manage, renovate, and sell them to turn a profit. When they sell, they split the profits among all investors in the trusts, putting money back into your pocket.

DiversyFund is operated by real-estate pros, so they can eliminate the middlemen entirely, and work more quickly to turn a profit. They even reinvest your dividends each month, so you have higher potential earnings. Plus, both the company and the investors make the bulk of earnings when the properties are sold at the end of the 5-year term, meaning their goals are aligned with yours.

With a minimum investment of $500, you can start generating passive by being a DiversyFund investor. You can be a property owner with none of the responsibility and without having to do the painstaking research and analysis that goes into investing. The barriers are lowered, you just have to take a jump. If you’re ready to start investing, check out DiversyFund today.

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Mortgage Rates Have Reached Historic Lows Learn How to Invest in Real Estate Now

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Mortgage rates in the U.S. continue to sink to historic lows yet home buying is still slow. People who once overleveraged their property assets by trying to build Airbnb empires were greatly hurt by the coronavirus pandemic and Americans seem a bit wary of investing in real estate these days. But with rates at record lows, now is one of the best times to start investing in real estate. If you’re not sure where to start, check out The Fundamentals of Real Estate Investment Bundle.

Symon He leads this five-course, 11-hour bundle covering everything you need to know about investing in real estate. He is a real estate investor and business consultant in Los Angeles who helps private real estate investors with acquisitions and deal structuring. He’s also a co-founder of Learn Airbnb, a boutique consultancy and education blog specializing in the home-sharing economy. He has considerable experience in real estate investing, and in these courses, he’ll take you from an absolute beginner to a certified shark.

Here, you’ll learn what you need to do before investing, exploring the key concepts you must know before making your first investment. You’ll learn investment analysis fundamentals to confidently evaluate the return potential of any real estate investment opportunity so you don’t make a costly mistake. Additionally, he will teach you how to invest with partners, how to analyze wholesale deals, and even give you an introduction to commercial real estate if you’re interested in taking your real estate investment to new heights.

If you’ve considered investing in real estate, now’s the time. The Fundamentals of Real Estate Investment Bundle is on sale now for just $25.

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