7 Creative Tips To Setup Your Real Estate Marketing In 2021

8 Creative tips to setup your real estate marketing in 2021

In this post, Cash for Homes Arizona talks about how you can become a strategic marketer in 2021 with these tips:

Today’s real estate marketing landscape is highly competitive. That means you have to do more than add listings or send emails. On top of that, the pandemic has complicated things further. That’s why unique marketing tactics like virtual tours and video marketing are the need of the hour.

1. Observe real estate website best practices

MLS sites and applications continue to remain one of the most valuable marketing tools in real estate. It carries the potential to generate high-quality leads. But, to attract those leads, your site must observe the best SEO and marketing practices.

Below are some of the most effective SEO practices that can generate great leads:

  • Make sure that your site is user-friendly, responsive, and easy to navigate across pages
  • Keep the layout and design eye-catching
  • Place a search bar on the website that has been IDX-optimized
  • Fill up your website with high-quality videos, infographics, and professional photos
  • Place appealing CTAs (call-to-action) buttons at all the right places
  • Give interesting descriptions to each property listed on the site
  • Give brief but comprehensive information about the neighborhood along with real estate resources for each listing
  • Implement the best SEO marketing strategy to secure top rankings in SERPs
  • Make sure to supply your contact information including email and contact number so it’s convenient for potential buyers to find you
  • Place sign-up links for your newsletter and all the social media profiles on which you are active

2. Boost engagement with polls, contests, polls and Q&As

With social media platforms like Instagram rolling out new and interesting features every day, engagement has become easier than ever. If you want to engage your real estate clients use Q&A stickers and polls in Instagram stories. Use interesting GIFs and put out appealing questions.

The more you can engage users, the better likelihood they have of coming back to you. Also, high engagement tells IG algorithms that you offer great content. As a reward, you’ll score better organic reach. You can also run all kinds of contests, reveals, and conduct giveaways all from within the IG stories.

It’s all about mastering the art of getting and keeping users engaged so they want to keep coming back for more.

3. Invest in video marketing

2021 is going to be all about the video. Video marketing is hot right now and it’s here to stay. It makes more sense for real estate as real estate is all capturing the appeal visual; which videos do well. In 2021 you must leverage the power of video marketing using hyperlocal targeting.

Be sure to produce videos consistently capturing the neighborhoods that you represent. In videos, you can cover different aspects of living in that area such as lifestyle, entertainment, housing features, and other perks of living.

To reach the maximum number of viewers from the areas you serve, use keywords within your titles and all the YouTube and Facebook ads you run with strong CTAs. This practice will help to drive traffic towards your real estate site.

4. Be sure to run a blog actively

It’s a good practice to have an active blog that you update regularly. If you don’t already have one, it will be good to start one. A blog can help you on multiple fronts. First, it acts as a source of education for both potential and present clients.

It also makes your business come across as a credible one since people like to Google everything online. Other than that, it also creates an open dialogue with everyone who’s part of the real estate game in your area. Optimizing your blog content for all the right keywords can also help you score top rankings against local searches. This will help you attract higher organic traffic and bring more customers to the door.

5. Offer home valuation to capture leads

Offering home valuation is an excellent way to capture leads and something to think about in 2021. For this method, you will need to create a landing page that offers a free evaluation to property owners. The visitors can come on to your site and get to know the worth of their cost. It’s better if you do this free of charge.

In exchange for this small favor, you can ask for the user’s contact details. You can evaluate the property in two ways:

  • Instant evaluation
  • Delayed evaluation

If you want to go with instant evaluation, you will have to build a tool. For that, you will need to work with a developer so he can build the exact kind of evaluation tool you want and embed it to work seamlessly within the site.

In case of delayed evaluation, you will need to physically visit the property to perform an evaluation before giving the estimate. Check out both methods and see which one works best for you.

6. Collaborate with a real estate Influencer

Influencer marketing is the big boy on the block. The year 2021 is going to see more of it. It’s extremely effective and everyone’s doing it, including real estate agents. Influencers have millions of followers.

For a nominal fee, they can help spread the word on your behalf and get your details out to thousands and millions of their followers. You must work in collaboration with them to get the maximum juice out of your influencer marketing efforts.

7. Use more of email marketing

Remember, we’re living in corona times. During the pandemic, there’s no better way to reach people than via their inboxes. As you’re adapting to the ‘new normal’, email marketing is pretty effective in sending regular updates to attract potential leads and clients.

You can use Email marketing and newsletters to give 3D visual tours of the properties available and also inform your followers about new properties up for sale. Make sure to use email marketing and newsletters as a key marketing plan in 2021.


Source: 7 Creative tips to setup your real estate marketing in 2021 – All Ontario



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The Housing Market Is Still On Fire

The housing market has been on a tear since the spring. In a trend the Morning Brief has called both a surprising and defining feature of this pandemic-induced recession.

On Thursday, existing home sales were just the latest piece of housing data to exceed expectations, with homes selling at an annualized rate of 6.85 million last month, the fastest pace since April 2007.

Read more: Buying a house: What you need to know about home ownership

At this pace of sales, the housing market’s biggest pre-pandemic problem — a lack of affordable inventory — has only been exacerbated: there is currently just 2.5 months of inventory on the market.

Housing starts data published Wednesday showed new homes under construction rose to the fastest pace since February while permits to build homes are at more than 13-year highs. But this uptick in home construction isn’t likely to do much to ease this tightness in the market.

Back in September, Bloomberg Opinion columnist Conor Sen outlined how major homebuilders like Lennar (LEN) have outlined a cautious approach for the coming years, emphasizing moderate new building and careful debt management.

The scars of the housing crisis are deep and won’t likely be forgotten for some time.

“Homebuilders’ confidence has soared even though the actual production has not,” said Lawrence Yun, chief economist for the National Association of Realtors. “All measures, such as reduction to lumber tariffs and expansion of vocational training, need to be considered to significantly boost supply and construct new housing.”

But a resurgence in the virus combined with this troubling inventory dynamic likely keeps a lid on further gains in home sales in the months ahead.

“The clear message from the mortgage applications numbers, which have been drifting gently downwards since late August, is that home sales have peaked,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics. On Wednesday, the weekly report on mortgage applications showed a 0.3% decline in total applications last week.

“We don’t expect a significant reversal of recent gains,” Shepherdson added, “but the period of surging home sales — new and existing — is over. Tighter lending standards appear to be reducing the flow of new applications, and the current downshift in growth in the face of the third COVID wave can’t be helping, either.”

But as Shepherdson notes, a lack of inventory will prevent any softening in home prices even if plans to purchase a home are tempered somewhat.

Leaving the housing market in much the same place we found it before the pandemic — undersupplied and oversubscribed.

By Myles Udland, reporter and anchor for Yahoo Finance Live. Follow him at @MylesUdland

Top News

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How Much Real Estate Brokers And Real Estate Agents Earn In Every State


Last year, we took a look at how much real estate agents earn on average in all 50 states based on data from the Bureau of Labor Statistics’ (BLS) 2018 Occupational Employment Statistics data. Now, in 2020, the BLS has updated salary figures for both real estate agents and real estate brokers. Based on the latest BLS data, the average real estate agent annual wage in the United States is $62,060, while the average annual wage for real estate brokers is $81,450.

These two occupations inevitably have very different salaries depending on where you’re working. From state to state, the average salaries for real estate agents and real estate brokers can vary significantly. For example, while the national average annual wage for real estate agents is just over $60,000, in the top-earning state for real estate agents, the average salary is $111,800, which is close to double the national average. Read on to find out where real estate agents and brokers earn the most money and where they earn the least.

10 States Where Real Estate Agents and Real Estate Brokers Earn The Most Money

When comparing the highest-paying states for real estate agents versus real estate brokers, there are only three states that are among the top-10 states for both occupations. The other seven states where real estate agents earn the most are different than the ones where real estate brokers earn the most. Here’s a closer look at where real estate agent salaries are the highest.

10 States Where Real Estate Agents Earn The Most Money

Here’s a breakdown of the top-10 states in which real estate agents earn the most money on average:

  1. New York average real estate agent salary: $111,800
  2. Massachusetts average real estate agent salary: $84,180
  3. Connecticut average real estate agent salary: $79,780
  4. Alaska average real estate agent salary: $79,360
  5. Colorado average real estate agent salary: $76,850
  6. Utah average real estate agent salary: $75,170
  7. California average real estate agent salary: $74,140
  8. Texas average real estate agent salary: $72,830
  9. Wyoming average real estate agent salary: $71,460
  10. Hawaii average real estate agent salary: $71,140

Perhaps not surprisingly, New York, with the insanely expensive real estate of New York City, its suburbs and Long Island, is where real estate agents earn the most, an average of $111,800 a year. The top-10 states for real estate agent salaries are primarily in the Northeast and out West, including both Pacific Coast and the mountain states of Colorado and Utah.

10 States Where Real Estate Agents Earn The Least Money

Here’s a breakdown of the bottom-10 states in which real estate agents earn the least money on average:

  1. Illinois average real estate agent salary: $42,130
  2. Minnesota average real estate agent salary: $46,130
  3. Idaho average real estate agent salary: $47,350
  4. Ohio average real estate agent salary: $47,420
  5. Indiana average real estate agent salary: $47,670
  6. South Carolina average real estate agent salary: $48,560
  7. Delaware average real estate agent salary: $49,410
  8. Nebraska average real estate agent salary: $49,860
  9. New Hampshire average real estate agent salary: $49,970
  10. North Carolina average real estate agent salary: $50,160

The states in which real estate agents earn the least tend to be located in the U.S. Midwest and South regions, although Idaho is part of the West region. Illinois, where real estate agent salaries are the lowest, has seen a dramatic fall in real estate agent wages over the last five years. From an average annual wage of $75,270 in 2014, the average real estate agent salary has fallen by 44% as of 2019, where the current average is a mere $42,130 a year. Delaware, too, has seen a substantial decline in wages, with its average real estate agent salary dropping by 18.5% since 2014, when it stood at $60,600.

10 States Where Real Estate Brokers Earn The Most Money

The average real estate broker salaries tend to be a bit higher than real estate agent salaries in most states. As mentioned before, only three states overlap between these two lists of states: California, Massachusetts and Texas. One thing to note, however, about average wages for real estate brokers is that the BLS data is less complete than for real estate agents, in this case not having salary data for 11 states.

Here’s a breakdown of the top-10 states in which real estate brokers earn the most money on average:

  1. New Mexico average real estate agent salary: $112,860
  2. Massachusetts average real estate agent salary: $109,140
  3. California average real estate agent salary: $104,120
  4. New York average real estate agent salary: $99,930
  5. Texas average real estate agent salary: $95,150
  6. Nevada average real estate agent salary: $93,850
  7. Wisconsin average real estate agent salary: $93,400
  8. Maryland average real estate agent salary: $92,540
  9. Indiana average real estate agent salary: $89,720
  10. North Carolina average real estate agent salary: $84,770

New Mexico has experienced an incredible rise in real estate broker salaries. In 2016, the average annual wage for real estate brokers in the state was only $46,130. As of 2019, the average is $112,860, an increase of 144.7% in just three years. About half the states on this list, however, have actually seen salaries decline from 2014 to 2019, while real estate broker salaries increased in California, Wisconsin, Maryland and North Carolina.

10 States Where Real Estate Brokers Earn The Least Money

Here’s a breakdown of the bottom-10 states in which real estate brokers earn the least money on average:

  1. Illinois average real estate agent salary: $46,820
  2. Oklahoma average real estate agent salary: $47,350
  3. Utah average real estate agent salary: $47,460
  4. Louisiana average real estate agent salary: $50,590
  5. Alabama average real estate agent salary: $50,810
  6. South Dakota average real estate agent salary: $53,060
  7. Minnesota average real estate agent salary: $54,060
  8. Missouri average real estate agent salary: $54,920
  9. Vermont average real estate agent salary: $55,250
  10. Nebraska average real estate agent salary: $59,330

Once again, Illinois ranks as the worst state for real estate broker salaries. The state has witnessed a major decline in wages, with the average annual salary for real estate brokers being $90,700 in 2014, before falling by 48.4% to a current average of $46,820. Oklahoma, though having the second-lowest average annual wage, has at least seen real estate broker salaries rise by 24.7% over the last five years.

How Much Real Estate Agents and Real Estate Brokers Make In Every State

Below are two tables featuring a full breakdown of the average annual wages of real estate agents and brokers in every state there was available data for. Also included is the five-year change from 2014 to 2019.

How Much Real Estate Agents Earn in Every State

Here’s a breakdown of the average annual wage for real estate agents in all 50 U.S. states.

State Rank 2019 Mean Annual Wage 2018 Mean Annual Wage 2017 Mean Annual Wage 2016 Mean Annual Wage 2015 Mean Annual Wage 2014 Mean Annual Wage 5-Year Change (%)
Alabama     31 $53,300 $53,870 $55,960 $58,700 $61,130 $56,600 -5.8%
Alaska      4 $79,360 $78,190 $71,030 $68,040 $64,060 $66,790 18.8%
Arizona     34 $52,280 $66,360 $62,690 $70,050 $54,900 $49,330 6.0%
Arkansas     38 $50,570 $41,100 $41,660 $34,190 $35,270 $37,100 36.3%
California      7 $74,140 $73,450 $68,860 $65,790 $62,330 $58,180 27.4%
Colorado      5 $76,850 $67,350 $63,320 $72,480 $76,590 $71,880 6.9%
Connecticut      3 $79,780 $70,380 $45,230 $46,120 $50,070 $53,510 49.1%
Delaware     44 $49,410 $50,100 $46,670 $47,660 $52,460 $60,600 -18.5%
Florida     19 $62,790 $58,730 $57,520 $58,980 $54,090 $44,430 41.3%
Georgia     29 $54,670 $50,450 $46,220 $44,780 $45,620 $49,920 9.5%
Hawaii     10 $71,140 $65,720 $72,470 $85,110 $83,620 $58,340 21.9%
Idaho     48 $47,350 $57,490 $55,790 $57,800 $47,160 $40,790 16.1%
Illinois     50 $42,130 $52,800 $59,010 $59,150 $76,800 $75,270 -44.0%
Indiana     46 $47,670 $47,430 $43,230 $61,880 $65,350 N/A N/A
Iowa     30 $54,610 $54,610 $49,900 $46,520 $42,810 $41,600 31.3%
Kansas     36 $50,680 $48,520 $46,640 $63,640 $64,850 $57,150 -11.3%
Kentucky     39 $50,570 $48,680 $47,220 $41,410 $39,100 $36,850 37.2%
Louisiana     33 $52,440 $53,020 $54,100 $51,410 $41,660 $43,520 20.5%
Maine    27 $55,840 $64,690 $60,220 $69,210 $43,850 $38,280 45.9%
Maryland    32 $52,800 $57,450 $57,470 $59,980 $51,110 $55,270 -4.5%
Massachu  setts     2 $84,180 $67,470 $61,670 $66,430 $78,760 $72,500 16.1%
Michigan    22 $57,170 $51,870 $46,880 $43,620 $42,760 $44,970 27.1%
Minnesota    49 $46,130 $46,620 $48,250 $49,460 $51,300 $49,250 -6.3%
Mississippi    23 $57,030 $60,450 $50,110 $44,020 $38,140 $34,070 67.4%
Missouri    15 $65,040 $53,440 $50,400 $54,060 $53,360 $44,860 45.0%
Montana    11 $70,930 $47,290 $42,010 $45,560 $52,850 $57,330 23.7%
Nebraska    43 $49,860 $51,010 $46,340 $48,110 $42,060 $43,140 15.6%
Nevada    17 $64,280 $62,000 $59,240 $61,570 $61,850 $61,660 4.2%
New Hampshire    42 $49,970 $49,810 $48,530 $49,670 $43,150 $41,980 19.0%
New Jersey    13 $66,880 $63,790 $58,690 $61,860 $59,610 $50,080 33.5%
New Mexico    25 $55,900 $52,660 $53,240 $60,440 $58,170 $56,660 -1.3%
New York     1 $111,800 $116,460 $102,310 $103,490 $100,090 $94,410 18.4%
North Carolina    41 $50,160 $59,920 $61,580 $62,070 $59,860 $56,260 -10.8%
North Dakota    20 $62,570 $61,430 $57,060 $53,200 $51,140 $50,190 24.7%
Ohio    47 $47,420 $45,340 $41,650 $39,900 $38,700 $41,050 15.5%
Oklahoma    26 $55,850 $54,880 $49,380 $55,150 $56,370 $53,820 3.8%
Oregon    35 $52,120 $49,850 $55,500 $50,040 $42,050 $44,300 17.7%
Pennsylvania    21 $62,430 $64,490 $66,550 $58,130 $57,970 $55,140 13.2%
Rhode Island    12 $70,420 $84,280 $70,450 N/A $46,310 $46,630 51.0%
South Carolina    45 $48,560 $53,790 $52,070 $50,700 $43,410 $40,690 19.3%
South Dakota    16 $64,720 $62,660 $57,110 $57,150 $55,810 $54,830 18.0%
Tennessee    37 $50,670 $51,100 $45,960 $46,370 $43,080 $40,070 26.5%
Texas     8 $72,830 $70,520 $72,480 $64,070 $68,410 $60,130 21.1%
Utah     6 $75,170 $63,480 $62,050 $52,830 $50,050 $53,660 40.1%
Vermont    28 $55,770 $55,920 $47,990 $56,770 N/A N/A N/A
Virginia    18 $64,210 $66,230 $64,290 $62,910 $62,240 $58,650 9.5%
Washington    14 $66,020 $63,860 $59,590 $58,100 $53,640 $47,980 37.6%
West Virginia    24 $56,880 $63,620 $45,220 $53,860 $44,920 $54,790 3.8%
Wisconsin    40 $50,290 $49,360 $54,820 $53,640 $54,440 $51,630 -2.6%
Wyoming     9 $71,460 $75,570 $64,500 $81,920 $72,660 $75,580 -5.5%
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Want to Start a Side Hustle Investing in Real Estate? Here’s How to Start with $500


Although mortgage rates have hit historic lows, home prices haven’t exactly plummeted along with them. In other words, buying property remains a sound investment. But it isn’t exactly easy to just jump into.

It takes a lot of capital to buy a home, and few people can justify buying their first property as an investment rather than a place to live. As such, real estate investment has long been reserved for the ultra-wealthy.

DiversyFund, however, is on a mission to change that. For as little as $500, you can turn into your side hustle using their platform.

So how does this math work? DiversyFund operates a private real estate investment trust (REIT) that is comprised of projects and properties handpicked by a team of expert real estate investors. Those experts identify high-potential properties, buy them, then manage, renovate, and sell them to turn a profit. When they sell, they split the profits among all investors in the trusts, putting money back into your pocket.

DiversyFund is operated by real-estate pros, so they can eliminate the middlemen entirely, and work more quickly to turn a profit. They even reinvest your dividends each month, so you have higher potential earnings. Plus, both the company and the investors make the bulk of earnings when the properties are sold at the end of the 5-year term, meaning their goals are aligned with yours.

With a minimum investment of $500, you can start generating passive by being a DiversyFund investor. You can be a property owner with none of the responsibility and without having to do the painstaking research and analysis that goes into investing. The barriers are lowered, you just have to take a jump. If you’re ready to start investing, check out DiversyFund today.

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Mortgage Rates Have Reached Historic Lows Learn How to Invest in Real Estate Now


Mortgage rates in the U.S. continue to sink to historic lows yet home buying is still slow. People who once overleveraged their property assets by trying to build Airbnb empires were greatly hurt by the coronavirus pandemic and Americans seem a bit wary of investing in real estate these days. But with rates at record lows, now is one of the best times to start investing in real estate. If you’re not sure where to start, check out The Fundamentals of Real Estate Investment Bundle.

Symon He leads this five-course, 11-hour bundle covering everything you need to know about investing in real estate. He is a real estate investor and business consultant in Los Angeles who helps private real estate investors with acquisitions and deal structuring. He’s also a co-founder of Learn Airbnb, a boutique consultancy and education blog specializing in the home-sharing economy. He has considerable experience in real estate investing, and in these courses, he’ll take you from an absolute beginner to a certified shark.

Here, you’ll learn what you need to do before investing, exploring the key concepts you must know before making your first investment. You’ll learn investment analysis fundamentals to confidently evaluate the return potential of any real estate investment opportunity so you don’t make a costly mistake. Additionally, he will teach you how to invest with partners, how to analyze wholesale deals, and even give you an introduction to commercial real estate if you’re interested in taking your real estate investment to new heights.

If you’ve considered investing in real estate, now’s the time. The Fundamentals of Real Estate Investment Bundle is on sale now for just $25.



Bad News For U.K. House Prices As Banks Withdraw Mortgage Products


Amidst the pandemic the housing market has ridden turbulent waves as we bluster through varying stages of uncertainty, but since restrictions were lifted on May 13 there have been strong indicators of rapid recovery in the market as pent-up demand and returning consumer confidence look to feed the horse that drives the British economy.

Nevertheless, there is a concern that this recovery may be short-lived as the released demand plateaus and the challenges facing the economy and incomes of Britain’s myriad savers come to the forefront.

A Reuters poll of property market analysts published yesterday reported that house prices are anticipated to fall by 5% this year as elevated unemployment levels due to coronavirus and the subsequent lockdown diminish demand. The fall in house prices as projected through the Reuters poll is anticipated to be relatively short-lived, with prices to increase 1.5% next year and 3.5% in 2022. But a worst-case scenario from the 21 polled analysts concerns an 11% fall in the house prices this year.

This potential issue is overshadowed by the greater issue that is the decimation of almost 90% of the first-time buyer mortgage market, as many lenders withdraw their 90-95% loan-to-value (LTV) products – the biggest casualty of which was last week’s announcement from Nationwide, the nation’s biggest lender, which reduced the home value it was willing to lend against from 95% to 85%. Meaning that savers would need a deposit three times greater than before to afford a mortgage.


Mortgages in remission

I have discussed before my concerns over some of the doomsaying surround house price falls this year, as I do not believe that the damage will be as severe as many are anticipating. There is no doubt pain to come, as from the ashes of this pandemic, and the government response, there will be winners and losers. However, I have stood by my assessment that any damage to the housing market will be minimalised and short-lived as the country and the economy recovers.

Sadly, the withdrawal of mortgage products at this level might set in motion a domino effect with far reaching impact. I understand the basis behind it – banks wish to avoid the risk of negative equity befalling homeowners if the payments of their mortgage exceed the value of their home due to a drop in house prices. Nevertheless, I take this as a relatively short-sighted view, if we consider that the value on one’s home should be perceived as a long-term investment. Prices will go back to normal, even the most depressing of price fall depictions are open about that.

The withdrawal of most 90% and 95% mortgage products means that first-time buyers face a steep hurdle at a time when savings are already dampened due to historic low interest and savings rates. If the government intended to reinvigorate the economy by loosening lockdown restrictions on the property market, then this action is clearly counter-intuitive. And what good will the Bank of England’s key interest rate at a mere 0.1% do for the economy, if mortgages remain firmly out of reach for first-time buyers?

Consider also that if first-time buyers now struggle to get on the ladder, homeowners the next rung up will have difficulty selling their own properties; in turn perhaps forcing them to lower prices to entice a buyer, which will fuel the banks’ concerns of negative equity spilling over.

The withdrawal of mortgage products has already led to confusion and difficulty in the marketplace. A survey conducted by Butterfield Mortgages between May 29 and June 02 of more than 1,300 homeowners and prospective buyers found that approximately half of buyers had been denied a mortgage this year as a result of coronavirus, despite having a mortgage in principle. This has had a damaging effect on property transactions, and only serves to fuel uncertainty the recovery of the housing market.

Where banks fear to tread

Lenders have argued that with many of their staff still on furlough, they lack the resources in place to adequately process the high volume of mortgage applications that have hit their desks. But this is also because they anticipate a rise in unemployment when the government withdraws support schemes in the autumn.

There are significant financial concerns over the state of the employment market and personal savings in the months to come as the threat of redundancy and business collapse remains. And with the government looking to ask businesses to take on a greater share of furlough contributions from August, there is a risk of more workers facing redundancy if their employer cannot support their position. If this were to lead to a wider sell-off in property it will only serve to drive down house prices further and add further challenges to the housing market as the banks’ fears of negative equity grow in stature. The withdrawal of these mortgage products would then cease to be a short-term measure as the U.K. would likely be facing a more prolonged economic recession before recovery.

Can the lenders find the courage to lead?

When the government relaxed restrictions on the housing market last month, they did so because they recognised that property is the apple cart of the U.K. economy. The health of the former supports the health of the latter, and so doing acts as a barometer of the health of the country in house prices–if people are not buying, then there is a problem.

This starts at the bottom of the ladder, and in one of my previous Forbes.com pieces I set out why first-time buyers need more help, and some possible solutions through which the government can step in to address. These included an extension of the Help-to-Buy scheme, both by reopening it to new first-time buyers and to the resell market as well. The other major suggestion I continue to support is a temporary reduction to Stamp Duty Land Tax (SDLT) which would spare up some additional cash for buyers up the chain to put towards a larger deposit share on a mortgage. But as first-time buyers are entitled to relief on SDLT up to the first £300,000, this would have little to no benefit for most purchasers.

But the onus is not just on the government to support the housing market, banks too have a responsibility to support the health and growth the economy. Yet banks on this occasion have taken a very cautious approach to risk where their confidence in the recovery of the market holds forbearance.

Perhaps this comes from the overemphasis on house prices; the most recent Nationwide House Price Index noted a 1.7% fall in house prices during May, likely precipitating the withdrawal of many of their mortgage products as further declines are feared.

In my antithesis to Nationwide’s stats however, I argued using data from Reapit – going back to before the lockdown commenced – that the housing market’s quick recovery in the weeks since restrictions were lifted showed that consumer demand is still on a moving treadmill that won’t stop running now that the market is open again. There may be dips in the months ahead, and a W-shaped recovery is the most likely outcome for the time being, but the market will keep moving forwards. Which is why additional support from the banks would go some way to boost the home-owning chances of the country’s savers.

I am not here making a fevered pitch for lenders to throw caution to the wind and issue out mortgages to anyone who asks for them – caution should remain paramount. But I am suggesting that the banks can do more to help, to bet on the British economy’s long-term recovery rather than its short-term losses.

We bailed out the banks in 2008 after the financial crisis. Perhaps now is the time for the banks to return the favor.

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I am the CEO of Reapit and responsible for driving its vision, overall direction and strategy. As a member of the Reapit management team, I have helped the business become the market-leading platform that it is today. Previously, I was with Countrywide where I held various senior roles in both Finance and IT.

Source: http://www.forbes.com


Will the housing market crash or will it recover quickly as we come out of lock-down and the current Covid-19 epidemic? Many people are claiming to know exactly what will happen to the UK property market, but the truth is we are in a unique situation and each of the factors that drive property prices will have its part to play. In this video, we look at the factors behind what influences house prices in the UK and where we are at the moment so that you can form your own opinion view about what you think will happen to house prices over the months and years to come. We rely on your support, to see the exclusive benefits of supporting us and becoming part of our community click here: https://patreon.com/pensioncraft

Is This What The Housing Market Will Look Like In Three Weeks?

Back in mid-April an independent report from GlaxoSmithKline Chairman Sir Jonathan Symonds and Conservative Peer Lord Gadhia suggested that estate agents, along with cafes and restaurants, should be among the first to reopen – with business leaders adding that property is a key economic ‘multiplier’.

The report was released just before the government extended lockdown for another three weeks until May 7. Within that time the U.K. has slowly managed to suppress its curve, as the government reported on May 4 the lowest daily rise in deaths since March 30, raising hope that we’ve ‘passed the peak’.

Since then the government has been consulting on draft return-to-work guidance which has been shared with businesses and unions with the intended aim to restart the economy whilst maintaining health and safety. And this week, speculation on whether the property industry would be among the first to benefit from a relaxation of the lockdown increased with the reveal that Housing Minister Christopher Pincher had been speaking with the sales industry about property viewings.

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Whilst we have no official confirmation at this time, the reveal includes possible provisions to viewings such as that they could take place for no longer than 15 minutes, and that adequate PPE equipment must be worn by all parties. Viewings will be limited to two adults only and must be staggered to maintain social distancing – so no more open houses. For agency branches the rules maintain the necessity for safe distancing, such as screen protection between workstations and a ban on hot desking.

The veracity of this information will likely come to light on Sunday when it’s anticipated that we’ll discover the next steps as to whether we are in for another extended period of lockdown or if the restrictions on our livelihoods and businesses might be relaxed. Nevertheless, in support of the reveal NAEA Propertymark Chief Executive Mark Hayward commented on a recent Rightmove Hub webinar that he expects the housing market to re-open for business in three weeks’ time.

This would align with an anticipated three-week extension of the lockdown, giving preliminary businesses time to prepare to restore some functions as restrictions on certain industries are lifted. A recent survey from the British Chambers of Commerce found that most firms would be able to resume business within three weeks with sufficient notice; and two-thirds were confident that they could restart with just one week’s notice, or at no notice at all, if the possibility presented itself.

Given that the property industry is vital for the health of the wider economy, and because the act of buying and selling property is one of the biggest contributors of economic growth and sustainability, I am optimistic that the housing market will be first in line to resume business in the first wave of restrictions being lifted. The infrastructure is in place for many agencies to quickly restart viable operations if given enough notice.

But we should also remain wary that a quick economic return is not gambled against the risk of a second wave later in the year. Any lifting of the lockdown should be carefully considered with proper precautions in place to protect the health and wellbeing of buyers, sellers and property agents. Because the economic cost of a second lockdown could be far more severe than the first.

As countries around the world start to look towards the lifting of their own restrictions, the impacts of such decisions on domestic property markets will be warily observed here in the U.K.

The announcement on Sunday from the Australian government that they would be soon relaxing some of the coronavirus lockdown restrictions, including real estate, is one such example.  From next weekend in New South Wales, Australia, property agents and home sellers will be able to hold traditional property inspections and on-site inspections, with restrictions similar to those included in the draft plans in the U.K.

It should be noted however that Australia has done a very good job at flattening its curve while keeping infections below 7,000 and fatalities at less than 100. Contrast this scenario with Italy, which has over 200,000 confirmed cases and almost 30,000 deaths, and the outlook for relaxing lockdown restrictions takes a somewhat different perspective.

As of May 4, Italy launched into Phase 2 of its coronavirus lockdown: relaxing restrictions on small social gatherings and allowing key industries such as manufacturing, professional services and real estate to resume activity. There is some anger however at what is perceived as a ‘false reopening’ of the country as other businesses and facilities such as schools and facilities will remain closed during this phase. The danger considered is that the new rules on industry and social distancing do not go far enough to protect the economy, as well as the finances and health of the people.

The lifting of restrictions is a sign that social distancing and lockdown conditions are working. But as each country looks to relax the rules the headline issues will remain how to ensure health and safety of those involved, and to minimalize the risk of a second wave of infections hammering economies further if COVID-19 cannot be eradicated entirely from local populations.

Naturally, the situation of each country is unique. While Britain’s coronavirus trend may be more in line with Italy’s, the fundamentals and scale of our economy are much more comparable to Australia’s. With that in mind our conditions for relaxing the lockdown must also be unique.

Follow me on Twitter or LinkedIn. Check out my website.
I am the CEO of Reapit and responsible for driving its vision, overall direction and strategy. As a member of the Reapit management team, I have helped the business become the market-leading platform that it is today. Previously, I was with Countrywide where I held various senior roles in both Finance and IT.…

Source: Is This What The Housing Market Will Look Like In Three Weeks?

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Is The UK Housing Market About To Crash? This seems to be a hot topic at present with much scare mongering going around. This video is an unemotional analysis and forecast to give you hope and advice during these times of uncertainty. Neil McCoy-Ward is the Group Director of the Forward Thinking Group, the founder of the Property Cashflow Academy and is considered an expert in the UK property industry. =========================== Subscribe now! https://www.youtube.com/channel/UC3o2… DISCLAIMER This video is for entertainment purposes ONLY. I am not a financial advisor or attorney. These videos shall not be construed as tax, legal or financial advice and may be outdated or inaccurate; all decisions made as a result of viewing are yours alone.

Real Estate Math: How Much Do I Need To Save For A Down Payment On A House?

If you’ve been thinking of buying a house, you probably know that you should start saving up toward a down payment. However, if you’ve ever asked yourself how much you should be saving, you’re not alone. I’ve broken down the math for you below. Use these equations – and calculators – provided to figure out your savings goal.

Find out how much you can afford to pay in housing costs each month

Conventional wisdom states that housing expenses should never exceed 28% of your total monthly income. Using that figure, if you make $5,000 per month, that would translate to a monthly housing payment – which should include additional costs like taxes, mortgage insurance, and HOA fees – of $1,400 per month.

To find your amount, the math would look like this:

Your monthly take home pay x 0.28 = Your ideal monthly housing payment

Learn how much house you can afford

Once you have your ideal monthly housing payment in hand, you can use that to find out how much house you can afford. To do this, you’ll also need some additional information. You’ll also need a projected annual interest rate and the number of monthly payments you’ll make over the life of the loan.

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The formula for this is as follows:

Loan amount = (Monthly payment/(Annual interest rate/12) ) x (1 – (1/(annual interest rate/12)*number of monthly loan payments)

The math here can get pretty complicated so I suggest using this calculator to do the legwork instead.

Continuing with the example above, that $1,4000 monthly payment over a 30-year loan with an interest rate of 5% would average out to a loan amount of $260,794.26. For the purposes of this article, I’ll round it to $260,000.

Zero in on your down payment amount

These days, you need to be prepared to make a down payment of at least 3.5% – 5%. However, if you aim higher and save up a down payment between 10% and 20%, you’ll have access to better interest rates, which could save you money over the life of the loan.

No matter how much you decide to save, the math will look like the following:

Your total loan amount x down payment percentage = down payment amount

In the example above, if I used my $260,000 loan amount and wanted to make a 20% down payment, it would look like:

$260,000 x 0.20 = $52,000

The answer you get is equal to the amount that you should aim to save up to put towards a down payment.

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As a real estate blogger and content creator from a family of Realtors, home buying and selling is what I know. In addition to Forbes, my work can be found on Realtor.com, ApartmentTherapy.com, and Freshome.com. I also work with individual real estate agents to boost their digital marketing strategies. Find me at TMRealEstateWriter.com or on Twitter @TaraMastroeni.

Source: Real Estate Math: How Much Do I Need To Save For A Down Payment On A House?

For more than 40 years Donaldson Real Estate School has prepared students effectively for the real estate exam. A major part of student success is their mastery of the real estate math portion of the test. In this video, Chris will explain what we call our “secret sauce” to mastering real estate math: The Donaldson Math Circle. The Donaldson real estate math circle helps applicants preparing for their real estate exam by breaking down many of the algebraic formulas needed to pass the test into one simple to use system. ———————————————————– Donaldson Educational Services is the #1 source for professional exam preparation, pre-license education, post-licensing, and continuing education in a variety of industries. Featuring programs to gain a real estate license, insurance license, mortgage license, appraisal license, home inspection license – Donaldson is truly a one stop shop for your professional education needs. Keep up with Donaldson here: http://donaldsoneducation.com Twitter: http://www.twitter.com/donaldsonschool Facebook: http://www.facebook.com/donaldsoneduc… Subscribe on Youtube: http://www.youtube.com/donaldsoneduca…

Real Estate Investing 2.0: Unique New Approach Goes Beyond Crowdfunding

A combination of legislative reform and advances in cloud-based digital technologies has made crowdfunding a reality in real estate investing, but it has done little to overcome other barriers to entry. Now, a new business model is taking things to the next level.

While companies like RealtyMogul and Fundrise used crowdfunding to make real estate investing more financially accessible, many investors still consider it too daunting a prospect to venture into. Crowdfunding marketplaces require individual participants to choose the ideal investment and assume most of the risk themselves, and many people are simply not comfortable doing that.

Recognizing those barriers, entrepreneur Eran Roth came up with a plan to take real estate investing to the next level. Iintoo, the company he founded, is built around a REIMCO (real estate investment management company) business model and only offers deals that have gone through a rigorous vetting process based on a data-driven methodology. It actively manages those deals through their entire lifespan (typically 36 months), and underwrites every project on a firm commitment basis, so it has real skin in the game.

Active management makes a difference

The active management component is one of the most significant differentiators between iintoo and crowdfunding marketplaces, Roth stresses. “We had a student housing project in Georgia where the developer passed away suddenly. Foreclosure typically follows in a case like that, but given our hands-on model, our team traveled to the site, helped find a new developer, and made sure the bank would continue working with us. In a marketplace model where the platform is hands-off, the investors would simply have lost their money, but that property ended up returning a 20.82% yield to iintoo’s investors when we exited.”

While all investments, including iintoo’s involve risk, iintoo has come up with a unique way to address investors’ concerns about risk, with a program called epiic (Equity Investment Protection Community*). Epiic offers investors two kinds of protection against loss of principal. The first is a social community pool funded by a small percentage of each initial investment. The second is a $150 million insurance policy underwritten by Everest Re Group, one of the largest reinsurance companies in the world.

Focused on deals lasting 18 to 36 months, epiic provides a seamless and easy investment option for  investors looking to make one contribution into a diversified, risk-mitigated real-estate fund. There are risks associated with investing and principal loss is possible. Certain restrictions and limitations apply.

“Initially, I learned of iintoo’s platform through a friend. It seemed like a new way to invest in real estate,” says investor William Raff. “The more I learned about iintoo, and especially its equity protection, the more interested I became. Since then, I’ve invested in a number of geographically diverse residential properties in the U.S., including student housing and multifamily apartments. iintoo’s expertise lies in this area, and it provides an easy-to-use platform that enables individuals to efficiently access these investments.”


Financial strategists have long recommended alternative investments such as real estate to increase portfolio diversification and potentially boost returns. Accredited investors ($200K individual/$300K joint annual income or $1M household net worth) can now access this market through iintoo with a minimum investment of $25,000. Average historical annual returns on iintoo’s full-cycle investments have averaged 16.63%* since the company’s launch four years ago.

Becoming an iintoo member is easy. It’s free to join, and there’s no commitment. Simply go to www.iintoo.com and sign up. Within a matter of minutes, you’ll be opening the door on an investment world once available only to the world’s elite.

This is an advertisement for iintoo.com. Securities offered through Dalmore Group LLC, a registered broker-dealer and member of FINRA/SIPC.

The testimonials contained in this article may not be representative of the experience of other customers. The testimonial is no guarantee of future performance or success.

This is not an offer to buy, sell or trade securities.   Investments are not FDIC insured, have no bank guarantee, and may lose value.

*When we refer to “Equity Protection” we are referring to an arrangement between an affiliate of Everest Re Group, Ltd. (“Everest Re”) and iintoo epiic GP LLC, the general partner of each covered issuer (“Covered Issuer”), pursuant to which the latter promises that, even in the event the underlying project is not profitable or records a loss, the investor in the Covered Issuer shall receive a specified amount equal to the original principal investment he/she/it provided (less other amounts already received by such individual investor during the course of the investment).

Equity Protection has significant limitations, including, but not limited to, repayments for losses in the Covered Issuer are only made up to a maximum amount of funds available from the retention account and the policy, repayments are on a first come, first serve basis, and risk is pooled across Covered Issuers subject to the same retention account and policy. Iintoo epiic GP LLC, and not the investors, is party to the policy with Everest Re. As a result, investors have no direct legal rights under the policy. In addition, beyond use of the Equity Protection proceeds from the retention account and the policy, neither iintoo epiic GP LLC nor the Covered Issuer has any obligations to indemnify investors for losses.

For more information, please see “Business of the Company-;Equity Protection” and “Risk Factors-;Risks related to the Equity Protection” in any of our issuers’ private placement memoranda.** The exit annual yield is equal to the ratio between the total profits from the equity investment (before tax) and the total raise (amount invested by iintoo’s equity investors in the project) divided by the investment term.

Source: Real Estate Investing 2.0: Unique New Approach Goes Beyond Crowdfunding

Let’s debunk some common myths about real estate investing, and share what it’s ACTUALLY like, no sugar coating – enjoy! Add me on Snapchat / Instagram: GPStephan Jeremy’s Channel: https://www.youtube.com/channel/UCnMn… Financial Growth Conference: https://financial-education2.teachabl… Join the private Real Estate Facebook Group: https://www.facebook.com/groups/there… The Real Estate Agent Academy: Learn how to start and grow your career as a Real Estate Agent to a Six-Figure Income, how to best build your network of clients, expand into luxury markets, and the exact steps I’ve used to grow my business from $0 to over $120 million in sales: https://goo.gl/UFpi4c First expectation: Real estate investing is passive. The reality is that creating the type of rental property to the point where it’s passive income takes a LOT of work. But the work is, at times, still ongoing. Eventually you’ll have a vacancy. Eventually you’ll need to fix things up again. Nothing will last forever. Sure, you can get a property manager who’ll handle much of this for you – but you will need to do SOME work yourself, even if it’s as small as choosing between finishes or approving bids on work. It won’t be an insane amount of work, but it will be something. So yes, real estate CAN be fairly passive…but it’s not passive if you don’t put in the work UPFRONT. Second Expectation: In order to invest in real estate, you need to do the repairs yourself or be a good handyman. The reality is that I can’t do anything besides change a lightbulb. While I do know some landlords who do the work themselves to save the money, this is absolutely not a requirement – and depending on how much your time is worth, it’s often cheaper just to pay someone else to do it the right way. It’s also worth noting that since all these repairs are a write off, you can write off the costs against your income…but, if you do the work YOURSELF, you cannot deduct the cost of YOUR OWN LABOR. Third Expectation: It takes a lot of money to start. The reality is that it often takes 10%-25% down to begin investing in real estate. This COULD be a lot depending on your definition of “ a lot,” and also on your area. Buying a property in Los Angeles would be significantly more expensive than in Kentucky, for instance. Where one person might be able to buy a property for $20,000 down, someone else might need $200,000. Fourth Expectation is that it’s often like the TV shows. The Reality is that it’s NOTHING like what they portray on TV. Oftentimes those TV shows will be loosely scripted around creating drama and creating a show that’s actually interesting enough to watch all the way through. Every episode needs a goal, a problem that arises, a solution to that problem, and then a resolution at the end. The real life problems that come up just aren’t that exciting or interesting. It’s often boring and mundane. The fifth expectation is that you’ll make a lot of money investing in real estate. The reality is that oftentimes one property won’t make you rich. Most mom and pop landlords won’t make a lot early on, but as they scale up, they can earn a significant amount of money from a lot of smaller sources. This is how many landlords start making money, enough to quit their jobs and invest in real estate full time. It’s growing your portfolio over one or two DECADES and accumulating those properties that might make you only $900 a month….but buy one of those every 18 months, and in 15 years you’re making $9000 per MONTH. That’s how most landlords make their money, and make a LOT of it. But the beginning will be slow and frustrating until you begin adding more and more to your portfolio. For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at GrahamStephanBusiness@gmail.com Suggested reading: The Millionaire Real Estate Agent: http://goo.gl/TPTSVC Your money or your life: https://goo.gl/fmlaJR The Millionaire Real Estate Investor: https://goo.gl/sV9xtl How to Win Friends and Influence People: https://goo.gl/1f3Meq Think and grow rich: https://goo.gl/SSKlyu Awaken the giant within: https://goo.gl/niIAEI The Book on Rental Property Investing: https://goo.gl/qtJqFq Favorite Credit Cards: Chase Sapphire Reserve – https://goo.gl/sT68EC American Express Platinum – https://goo.gl/C9n4e3

Redfin Reports Better-Than-Expected Earnings As Real Estate Tech Startups Seize Momentum

Better-than-expected second-quarter earnings lifted shares of discount real estate brokerage Redfin in after-hours trading Thursday.

Revenue for the quarter was $197.8 million, up 39% from a year ago, while the company reported a net loss of $12.6 million, compared with income of $3.2 million in the second quarter of 2018. Net loss per share was $0.14. All measures were better than analyst estimates.

“The second quarter is a turning point for our company,” CEO Glenn Kelman said in a statement, pointing to expansion of the company’s mortgage business and “instant-offers,” Redfin’s on-demand home-buying service. “The years of work we’ve invested in each of these businesses are now positioning us to be the first to deliver a complete solution at a national scale for people moving from one home to the next.”

Since 2006, the Seattle-based company has expanded to 90 markets, selling more than 170,000 homes worth upwards of $85 billion with a promise of lower transaction costs. Redfin pegs its market share at 0.94%.

But progress on its loftier goal—to make the whole residential real estate process more consumer friendly through tech—has been slow. Most U.S. housing is bought and sold the same way it has been for decades. Thursday’s better-than-expected report comes as a number of real estate companies new and old are announcing new digital-first services they also claim will remove friction.

The startup Opendoor said earlier Thursday that buyers can now use its app to browse, book self-guided tours and submit bids on any home for sale in Dallas-Fort Worth, Phoenix and Raleigh-Durham. Opendoor’s primary business so far is high-tech home-flipping. Homeowners sell their homes to the company online, and then Opendoor spruces up the place and tries to quickly resell it. Zillow believes a similar model will make up the majority of its business within five years.

Compass, a direct Redfin competitor in pairing human agents with homegrown software, on Tuesday announced it had raised a $370 million round of funding at a $6.4 billion valuation. (Redfin’s market cap is about $1.6 billion.) Last week, Realogy—parent company for brokerage brands including Coldwell Banker, Century 21 and Sotheby’s International Realty—announced a partnership with Amazon to connect home buyers with agents.

It is not yet clear whether Redfin will come out ahead when, and if, technology manages to really change the makeup of the residential real estate market. Shares have gained 27% so far this year, although the closing price of $17.72 on Thursday was down from a 2019 peak of $23.45.

For the third quarter, Redfin is forecasting revenue between $223 million and $233 million, which would equal year-over-year growth of between 59% and 66%. Net income is expected in the range of $3.4 million to $6.4 million.

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I am a staff writer covering real estate. Come for the outrageous homes, stay for the insights on what gets built and why. Previously I wrote about the future of money including fintech, Millennials and the economy at large, as well as news from the markets.I graduated from the University of Pennsylvania where I majored in English and minored in art history but mostly worked at the student newspaper – The Daily Pennsylvanian. You can follow me on Twitter @SamSharf and email me at ssharf@forbes.com.

Source: Redfin Reports Better-Than-Expected Earnings As Real Estate Tech Startups Seize Momentum

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