Goodbye Facebook Pages, Hello Reddit

Goodbye Facebook Pages, Hello Reddit!

Facebook Page views are drying up and a recently announced Facebook News Feed algorithm change all but guarantees this traffic channel will evaporate for brand accounts. But as one door closes, another opens.

It’s Time to Take a Closer Look at Reddit

I have been on Reddit since 2006 and the most common complaints I hear from many companies and individuals is that Reddit is too hard to participate in, looks too simple, or isn’t friendly to brands.

Reddit isn’t harder, it’s more real.

If you cannot succeed on Reddit in connecting, discussing, or getting exposure, it’s because you aren’t really making an effort to connect with Redditors.

Companies, celebrities, or individuals that are successful on Reddit follow the same principles you need to succeed in any social gathering.

Approach Reddit as a place to connect with like-minded individuals.

Don’t blast out self-serving messages and hope for some benefit.

While Facebook Pages are continuing to become less visible, Reddit continues to grow and evolve.

Reddit has released a number of exciting new features in the last few months that make it even more enticing for individuals and brands to participate in their communities, such as:

  • Posting to your own profile.
  • One-to-one chat features.
  • The ability for all subreddits to get to the front page and become popular.
  • The follow functionality.
  • A user-friendly redesign.
  • The continued growth of the community.

Here are some screenshots of the new design, click to view larger:

New Design with Classic ViewNew Design with Classic View

New Design with Card ViewNew Design with Card View

New Design for SubredditsNew Design for Subreddits

And here are some recent stats that Reddit was kind enough to provide us:


Ignoring Reddit for the last five years wasn’t the smartest choice, but continuing to ignore it in the future is just insanity.

Where Are Facebook Pages Going?

Last year, 94 percent of marketers reported they’re using Facebook to market their business.


So there’s a good chance you’re affected by this news.

Facebook is looking to decrease the visibility that Pages get in users’ timelines, eventually limiting public content further via the News Feed algorithm or relegating public content to a new, dedicated tab in the Facebook interface.

(Pages with a capital “P” refers to the account type secured not by private individuals but rather by businesses, public figures, community groups and a few other designations.)

What gives?

Think about how you use your personal Facebook account.

Facebook is the social network where family and friends go to stay connected.

Even Facebook CEO Mark Zuckerberg in his latest post says that they have “always put friends and family at the core of the experience.”

The change to the News Feed algorithm is the final nail in the coffin of organic Facebook marketing as page views across the network have been dropping for years.

Just as marketers are facing decreased organic visibility in Facebook, Reddit is rolling out a fresh new design and interactive new features that borrow from the conventions we’re used to from other social channels while offering unique advantages of a highly engaged community of users keen to learn.

If Facebook isn’t forcing your hand, it’s certainly handing you an invitation to give Reddit a shot.

What Are Reddit Profile Pages?

Reddit is stepping into the void that Facebook is leaving open.

On Reddit, businesses can establish a branded presence within an engaged social community.

Reddit has rolled out a redesign to the way users can establish a profile page on the site. This is in addition to the current functionality where content is posted to theme-based subreddit communities.

With profile pages, users submit content to their own profile pages. And users can follow profiles to see that profile content added to their front page, or aggregated feed view.

With profile pages, businesses can essentially start building branded accounts, growing followers, and achieving goals similar to what Facebook Pages have provided, maybe with an even better and more engaged audience.

Brands on Reddit with profile pages include Audi Sport USA, WWE, and Nintendo of America.

Here’s Nintendo of America’s profile page.

Who Uses Reddit? Your Customers

Facebook, Twitter, Instagram, and Pinterest each captivated marketers’ attention over the years, passing the baton as social media’s latest shiny new object.

Not long ago we heard that Pinterest was an amazing traffic driver. What about now?

Similarly, Twitter was the hot thing for a while. Now only a handful of marketers are active there.

Facebook has been the 800-pound gorilla, but now Pages views are declining.

Now look at Reddit.

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Where social has largely been driven by hype, Reddit has demonstrated real ROI when you put in the investment.

Reddit is where your target audience has always been and its growing.

Check out the growth of unique visitors and page views.


Reddit users have a median household income higher than the average in the U.S. at nearly $68,000 a year, compared to $59,000 a year. That means Reddit users have bigger discretionary spending budgets.

They’re well-educated as a group, with 78 percent claiming college education – compared to the third of Americans with a bachelor’s degree.

Nearly two-thirds of Reddit users are looking for news when they come to the site. That makes Reddit the dominant social site for users looking to learn and engage in debate.

5 Reasons the Time for Reddit Is Now

In the last few years, we’ve seen five key thrusts on Reddit that show how it is evolving to hold a bright future for brands.

1. The 10% self-promotion guideline was relaxed last year.

There was a rule of thumb on Reddit that you should limit your posts from your own site to 10 percent or less.

During an AMA (Ask Me Anything) last year, Reddit CEO Steve Hoffman suggested that the 10 percent rule may not make sense anymore.

Rather than blind adherence to numbers, Reddit asks users to provide quality 100 percent of the time, over anything else.

Obviously this opens the door to the presence of businesses.

2. Time a post waits in moderation is way down.

There was a time when the majority of subreddits put a moderation period on all posts before a human moderator released a post for public viewing.

Moderation on posts happened roughly 70 percent of the time – users would have to message mods to release a post.

Now 90 percent of content is going live without moderation; moderators are more likely to get involved if they’re removing a post.

That’s a shift that, to me, says that Reddit will trust until you prove you’re untrustworthy.

3. We’ve seen more acceptance of brands moving onto Reddit.

Brands can be active on Reddit as long as the interactions are meaningful.

Reddit isn’t anti-marketing and it’s understood that every company needs to make a buck.

What matters is the way you manage yourself there.

4. The new peer-to-peer real-time chat allow more interactions.

On top of other named changes, Reddit created a real-time chat function on the site.

Now you can reach out and talk to multiple people.

This provides options for more interaction with other users.

Reddit is open to adding social functionality and to enable direct engagements – an environment that any marketer would jump to.

5. The new profile pages give users’ enhanced flexibility to post what they want.

If you’re one of the ~400 million active monthly users on Reddit today, you might be wondering how all these changes affect the way you use the site.

Profile pages won’t change the way you interact with Reddit at all.

As usual, follow or subscribe to what you like. Unfollow what you don’t like.

The enhancement here is that the new profile pages fix an old problem that Reddit had.

Content to the site had to be submitted to a subreddit; subreddits are privately run by a team of moderators who set often-quirky random rules. A rule might be along the lines of “must contain ‘cat’ in the title.”

When users can submit to their own profile, the user don’t have to follow anyone’s rules.

When you submit to your own profile, people following you can see your content in their feed.

In effect, Reddit has created a function that allows users to follow brands. And, if popular, that content can show up in r/all.

The new profile pages for Reddit users is available now.


Just as Facebook Pages are losing traction, Reddit profiles will give brands and organizations a new managed presence on a highly engaged social platform.

Reddit has a reputation among digital marketers as being a difficult social media channel for businesses to figure out.

But let me ask you this: are thousands of visitors to your site, branding, conversions, links or subscriptions to your list outcomes that are worth your time?

The key to succeeding on Reddit is about really becoming a Redditor, not gaming or spamming, and realizing that Reddit is the community you want to get in front of and be a part of.

Here are some tips from a presentation I did to help you get started.


Hurricane Traffic Surge – How To Push Out Traffic Through REDDIT


When anticipating a large traffic burst on your site, it can be difficult to measure how your site will perform when under pressure. There are a number of factors which can determine your success through the surge of traffic, but the main area to focus on is the overall cacheability of your site.


The more cacheable your site is, the easier it is for the server to serve each page request. This means the site can scale to support more traffic at once.


WP Engine’s page caching layer is purged every 10 minutes. This means the server doesn’t have to build each page as “new” each time a visitor requests it.


Caching offloads a lot of the work the server would normally have to go through to generate each request on your site, meaning it can handle more page requests simultaneously.


One thing you can do to help combat and offset the number of uncached pages on your site is to extend the default cache expiration time. You can use the WP Engine Advanced Cache plugin to configure cache settings for optimal cacheability.

Reddit Marketing Secrets 2.0 PLR


Reddit Marketing Secrets 2.0 is an evergreen product in which people who use reddit (Over 22.7 Million Users) in your local area would like to hear what you have to say about your business.

Reddit Marketing Secrets 2.0 is the best way to build relationship with your audience in person especially when you want to make cash selling products and services. It allows our audience to build a bonded relationship with your subscribers, customers, and loyal followers.

This product comes at the perfect time as PLR is one of the hottest niche everyone should tap into. This is NOT just a regular “Mickey mouse” Reddit PLR products you have seen on the Internet. It is a comprehensive training guide that allows your audience to build their business around Reddit.

In addition, each part of the course focuses on the MOST basic approach on taking the clients from doing market research, create a Reddit group, utilizing Reddit features, attract followers, get potential clients to meet you in person, and much more.

This course will provide your audience with a step-by-step guidance with a simple to understand screenshot. This allows YOU to look good in front of your audience. In return, it allows you to build LOYALTY among your clients.



Evil Reddit Magician


The Evil Reddit Magician Special is a professional training system for people who want to know how to build and develop their business strongly.We’ll walk you through what Reddit is, the history of the site, and the unique userbase that is on Reddit. In this Section we’ll prepare you for the things to watch out for on Reddit and why this traffic source is a gamechanger for those that master it.

We teach you how to isolate the right sections of Reddit to do your marketing and how to make sure you know how to take advantage of each of them for maximum exposure to your product and brand. This section will help you nail down where to spend your time on Reddit so that you have a marketing plan built and ready that feeds your sales every month.

You can’t just plaster Reddit with links to your product. This is a great way to destroy your brand and never be able to use Reddit again for marketing. In this section we’ll show you exactly how to structure content that Reddit users will love and “upvote” so that you can get maximum positive exposure and make more sales.

Reddit users make up a community that is like no other and if you don’t watch it, they will eat you alive. In this module we cover the beginning of an actual marketing campaign and how to ride the wave. We’ll show you how each Reddit Post is like a product launch and how to make sure you run it effortlessly and get all the benefits (without all the headaches).

The users of Reddit form a community. And this community is not similar to other communities. Thus, if you don’t watch it, they will eat you alive.This is going to show how to create an effective marketing strategy, how to start an actual marketing campaign, and how to ride the wave.

Moreover, you can see the way that each Reddit Post is like a product launch, and how to let you run it effortlessly and get more benefits.



ReddiTraffic is the world’s first standalone app that lets you quickly identify the most viral and popular content and then share this content on your blog, FB and Twitter feed. The entire process is hands off, so your content factory is doing all the hard work for you behind the scenes.

More online traffic goes to on a Daily basis, than LinkedIN, Instagram, Pinterest, Craig’s List… Basically it’s one of the Most Popular sites in the World where the Highest Quality ‘Trending/Viral’ Content can be found.That’s why Reddit is known as ‘the Front Page of the Web’.

  • Leverage the World’s Largest Crowd Voted Content Source
  • Set and Forget Automation of Content
  • AI Intelligence Extracts Summary For WP Post
  • The Most Brainless Way to Build Your Social Authority

Very easy to link your FB, Twitter and WP Blogs to the software and then just specify the niche and let the software do the rest! It’ll find and post the best/hottest content from that niche from Reddit’s Highly Active platform, Dramatically Boosting up Your Engagement, Traffic and Profits! =)

AND ReddiTraffic has an Artificial Intelligence engine to reword posts for your WordPress Blogs especially, since that’s what Google Loves, Fresh Content. Google rewards your Blogs by ranking it higher in SEO results. =)Image

It’s completely Set & Forget and you can go off and run your business to it’s fullest while ReddiTraffic does all the work! =)

No more Wasting your Time & Money… while Boosting the Profits for ANY Marketing you do. An Engaged, Active Audience will check out your Marketing, and you don’t want it any other way..!

Using ReddiTraffic to automate your content posting is a painless process, as you have seen in the video above.Read on to discover more of what reddiTraffic can do for you.


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