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Category: ROI/Strategy

The ROI of Marketing

CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for…

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How Big Rock Content Drives Major ROI – Dawn Papandrea

When embarking on a content marketing initiative, you might think you need a significant library of content to get things going or attract attention. But if you go big enough with just one epic piece of content, it can fuel your content strategy for…

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