Posted on by marketingscoops
CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for…
Category: Affiliate Marketing, Affiliate Marketing Course, Affiliate Marketing Study/Strategies, Article Marketing, Content Marketing, Marketing Regulations/Legislations, Marketing Strategy, Marketing/Business Platform, ROI/StrategyTags: Affiliate Marketing Tool, Content Marketing Strategy, marketing ROI, Marketing Strategy, Marketing Strategy Course, ROI, ROI in marketing, the future of roi
Posted on by marketingscoops
When embarking on a content marketing initiative, you might think you need a significant library of content to get things going or attract attention. But if you go big enough with just one epic piece of content, it can fuel your content strategy for…
Category: Content Building Tools, Content Marketing, Content Marketing, Content Strategy/Generating Content, Content Targeting, Management Hacks, Marketing Hacks/Proposals, ROI/StrategyTags: building awareness, building buzz, building impressions, content marketing benefits, content marketing ROI, content sales connection, content strategy, content targeting ROI, driving benefits to contents, driving ROI, How Big Rock Content Drives Major ROI, operational efficiencies contents, ROI
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