How Long Will It Take for SEO To Show Results?

“How long does SEO take to yield results?” is one of the most frequently asked queries of SEOs. It is a hot topic in the industry.

Companies want to know when they are going to see the impact of their investment (and rightfully so), but SEO is not like paid media where results can be seen almost as soon as ads are activated. It takes time to see SEO success. But how long?

You should expect to see SEO results within 6-12 months…

SEO should show results in a period of 6 to 12 months. A quantifiable increase in traffic, as well as accompanying leads or conversions, is what we mean by results.

This doesn’t necessarily mean you’ve achieved your goal at this point, but any business investing in SEO should expect to be able to see progress within this time frame.

It is impossible to give a figure that applies to all websites, and the best that an SEO can do is to give a rough estimate based on the analysis of the current performance of a website and the proposed strategy.

There is no escaping the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to earn a ranking. You have to gain maximum search visibility.

But with the right strategy in place, 6-12 months is long enough to see the impact of your SEO efforts and justify continued investment in growth.

To help you better understand how long it takes to see SEO success, let’s take a look at the factors that determine this.

History of your website

Whether or not you’re working on a new domain, it’s one of the key factors that influence how long it takes to see SEO results.

A new domain will almost always take longer to show success than an established one since it hasn’t built any authority or gained any backlinks yet. By comparison, an established domain will generally have gained at least some level of authority and will have some backlinks pointing to it.

A new domain should expect to see results within 9-12 months, rather than 6-12.

However, an established domain doesn’t automatically mean you’ll get faster results. You may not see quick results if the domain was previously affected by a penalty, a core algorithm update, or had SEO work that goes against Google’s webmaster guidelines.

The competition

Results can be seen much faster on low competition niches and low competition search queries than on competitive ones.

Trying to rank a website for competitive personal finance keywords (e.g. “credit cards”)? It could take 2 years or more to get featured visibility on page 1.

On the other hand, for narrower local or less competitive keywords, it might be possible to show promising results within 3-6 months.

Keyword difficulty is another factor. This is a percentage from 0 to 100, and the higher the percentage, the harder it would be to rank.

You should expect it to take longer to show results against keywords with a high keyword difficulty percentage. But there is more to competition than just keyword difficulty.

You need to consider how your competitors got to their current position and what they are doing to maintain this visibility. Your strategy and projections should consider what you’re competing against, including the aggressiveness of other people’s strategies.

Your resources

You cannot control the history of a website or the competition. But what you (usually) can control are the resources that are allocated to an SEO project.

It’s important to understand exactly how this plays a role in the time it takes to see results from a campaign. The more resources you can allocate to SEO, the faster you’ll see results.

The most important resource you need is time.

Reasons for lack of SEO success

1. Technical SEO issues

If there are technical SEO issues with a site, they will need to be resolved before you can experience the growth you want to see.

Technical SEO relates to things like:

  • Tracking and indexing
  • Site speed
  • Canonicalization
  • Structured data
  • Duplicate content
  • XML sitemaps
  • and more

Solving problems in some of these areas will have a greater impact than others, but the fact is that any technical problem must be solved. Call Small Biz Web Design Studio to take a look at these glitches, so as to ensure quicker SEO success.

2. Content

You’ve probably heard that content is king, and the fact is that content is still one of the top 3 Google ranking factors. Google’s goal is to return the best results for a given search query, so why would poor content perform well in the SERPs?

It’s important that you make creating great content that matches searcher intent a high priority. But take the time to understand what’s currently ranking and figure out how to create something better. You can learn a lot by studying the content that is already being done.

Low-quality (or even average) content can mean it takes longer to see results, while great content that’s carefully planned and adds something new to a topic can help your site rank faster.

3. Backlinks

Along with content, backlinks are also one of the top 3 ranking factors for Google. These are indicators of trust and popularity and have the ability to improve a website’s ranking.

After all, links are effectively two-way votes of confidence. But you need to understand that there is seldom a shortcut to getting quality backlinks.

It takes time, and it usually entails producing excellent content that others want to link to. And when there is a sizeable link gap with competitors, this can take time to close.

That said, not all links are created equal, and ultimately higher quality links have the ability to drive rankings faster than lower quality links.

4. You gave up too quickly

Ultimately, many people fail when it comes to SEO because they start out good but give up. In other words, they work hard for a few weeks and expect quick results. But when they don’t see immediate changes, they give up altogether.

If this sounds like you, this is probably why you’re not seeing the desired effect. You didn’t follow your strategy long enough.

5. You took optimization too far

When you’re learning about SEO, you’ll recognize the necessity of optimizing your content. But, it’s easy to do too much without realizing it. To put it another way, you might well be optimizing your content more than you need to.

While many people assume this will mean they’ll see better results faster, it can actually have a damaging effect. That is, too much optimization can generate penalties and drop in Google rankings.

6. You didn’t have a strategy

SEO can be complicated. You need to think about it and come up with a strategy that is suitable for your new website. Many people make the mistake of just trying a few different things here and there.

But you have to be consistent and have a strategy to work on. After a while, you can adjust your strategy based on the results you receive.

SEO is not an easy thing. It requires a lot of time, perseverance, and, ultimately, constant work. This is particularly true when you have a new website and have to start from scratch.

Be prepared to wait a while for your efforts to pay off. But, if you create the right SEO through Small Biz Web Design Studio, you will rank higher and gain more traffic.

Author: Kevin Jones

 

By Kevin Jones

Kevin Jones specializes in the marketing and distribution of web design and development products. He is in Market Development at Small Biz Web Design Studio, a web design & development company in Los Angeles.

Source: How Long Will It Take for SEO To Show Results?

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New Cloud-Based Technology Makes YouTube Video SEO Ranking Deadly Easy

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How To Perform a Technical SEO Audit in 15 Steps

technical seo audit

We’ve all been there, whether we’ve been an SEO for weeks or decades — staring at a website, knowing there are issues slowing it down and keeping it from the top of results pages. Just looking at the site, you can tick off a few changes that need to be made: Perhaps the title tag on the homepage doesn’t follow SEO best practices, or the navigation looks like something you need both hands to maneuver.

A technical SEO audit isn’t easy; it’s a puzzle with lots of evolving pieces. The first time you face an audit, it can seem like there’s just too much to do. That’s why we’ve put together this detailed guide.

Follow these steps to run a technical audit using Semrush tools. It will help beginners, especially, who want to reference a step-by-step guide to make sure they don’t miss anything major. We’ve broken the process into 15 steps so you can check them off as you go.

When you perform a technical SEO audit, you want to check and address issues with:

Semrush’s Site Audit Tool should be a major player in your audit. With this tool, you can scan a website and receive a thorough diagnosis of your website’s health. There are other tools, including the Google Search Console, that you’ll need to use as well.

Let’s get started.

1. How To Spot and Fix Indexation and Crawlability Issues

First, we want to make sure Google and other search engines can properly crawl and index your website. This can be done by checking:

  • The Site Audit Tool
  • The robots.txt file
  • The sitemaps
  • Subdomains
  • Indexed versus submitted pages

Additionally, you’ll want to check canonical tags and the meta robots tag. You’ll find more about canonical tags in section three and meta robots in section eight.

Semrush’s Site Audit Tool

The Site Audit Tool scans your website and provides data about all the pages it’s able to crawl, including how many have issues, the number of redirects, the number of blocked pages, overall site performance, crawlability, and more. The report it generates will help you find a large number of technical SEO issues.

robots.txt

Check your robots.txt file in the root folder of the site: https://domain.com/robots.txt. You can use a validation tool online to find out if the robots.txt file is blocking pages that should be crawled. We’ll cover this file — and what to do with it — in the next section on site architecture issues.

Sitemap

Sitemaps come in two main flavors: HTML and XML.

  • An HTML sitemap is written so people can understand a site’s architecture and easily find pages.
  • An XML sitemap is specifically for search engines: It guides the spider so the search engine can crawl a website properly.

It’s important to ensure all indexable pages are submitted in the XML sitemap. If you’re experiencing crawling or indexing errors, inspect your XML sitemap to make sure it’s correct and valid.

Like the robots.txt file, you’ll likely find an XML sitemap in the root folder:

https://domain.com/sitemap.xml

If it’s not there, a browser extension can help you find it, or you can use the following Google search commands:

  • site:domain.com inurl:sitemap
  • site:domain.com filetype:xml
  • site:domain.com ext:xml

If there’s no XML sitemap, you need to create one. If the existing one has errors, you’ll need to address your site architecture. We’ll detail how to tackle sitemap issues in the next section.

To fix crawlability and indexing issues, find or create your sitemap and make sure it has been submitted to Google.

Submitting your sitemap means posting it on your website in an accessible location (not gated by a login or other page), then entering the sitemap’s URL in the Sitemaps report in Google Search Console and clicking “Submit.”

Check the Sitemap report in Google Search Console to find out if a sitemap has been submitted, when it was last read, and the status of the submission or crawl.

Your goal is for the Sitemap report to show a status of “Success.” Two other potential results, “Has errors” and “Couldn’t fetch,” indicate a problem.

Subdomains

In this step, you’re verifying your subdomains, which you can check by doing a Google search:

site:domain.com -www.

Note the subdomains and how many indexed pages exist for each subdomain. You want to check to see if any pages are exact duplicates or overly similar to your main domain. This step also allows you to see if there are any subdomains that shouldn’t be indexed.

Indexed Versus Submitted Pages

In the Google search bar, enter:

site:domain.com

or

site:www.domain.com

In this step, you’re making sure the number of indexed pages is close to the number of submitted pages in the sitemap.

What To Do with What You Find

The issues and errors you find when you check for crawlability and indexability can be put into one of two categories, depending on your skill level:

  • Issues you can fix on your own
  • Issues a developer or system administrator will need to help you fix

A number of the issues you can fix, especially those related to site architecture, are explained below. Consider the following two guides for more in-depth information:

genesis-2-1

  • Site Structure

    Site structure is how a website is organized. “A good site structure groups content and makes pages easy to reach in as few clicks as possible.” It’s logical and easily expanded as the website grows. Six signs of a well-planned and structured website:

    • It takes only a few clicks (ideally three) for a user to find the page they want from the homepage.
    • Navigation menus make sense and improve the user experience.
    • Pages and content are grouped topically and in a logical way.
    • URL structures are consistent.
    • Each page shows breadcrumbs. You have a few types of breadcrumbs to choose from, but the point is to help website users see how they’ve navigated to the page they’re on.
    • Internal links help users make their way through the site in an organic way.

    It’s harder to navigate a site with messy architecture. Conversely, when a website is structured well and uses the elements listed above, both your users and SEO efforts benefit.

    Site Hierarchy

    When it takes 15 clicks to reach a page from the homepage, your site’s hierarchy is too deep. Search engines consider pages deeper in the hierarchy to be less important or relevant.

    Conduct an analysis to regroup pages based on keywords and try to flatten the hierarchy. Making these types of changes will likely change URLs and their structures and may also affect the navigation menus to reflect new top-level categories.Read more…..

A.J. Ghergich

By: A.J. Ghergich

Source: How To Perform a Technical SEO Audit in 15 Steps

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This tutorial goes through a full SEO audit using Ahrefs’ Site Audit tool. The example website is a VERY popular website where we find and analyze thousands of technical SEO issues. Try Ahrefs’ Site Audit tool ► https://ahrefs.com/site-audit More specifically, you’ll learn: » how to conduct a website audit for over 100 SEO errors, warnings, and notices » how to analyze your website’s SEO health » how to read through Ahrefs’ SEO audit reports. » a simple workflow to correct your website’s issues. » how to automate your audits and monitor it over time.
Technical SEO is one of the rare things in search engine optimization that you have full control over. And it’s something that you shouldn’t ignore as it could prevent your website from reaching its full ranking potential in organic search. Timestamps: 0:41 Create a project in Ahrefs’ Site Audit tool and run the crawl 4:30 Analyze your website’s SEO health 7:17 Look through your meta descriptions and titles 7:33 Handle the duplicates on your site 9:22 Use this workflow to correct your website’s issues Be sure to subscribe for more actionable tutorials on the Ahrefs channel. https://www.youtube.com/AhrefsCom?sub… STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub… Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs Google+ ►https://plus.google.com/+AhrefsCom/posts
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3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

Keysearch Starter An Incredible Powerhouse of SEO Tools

Keysearch is not just a keyword research tool it’s a full fledged SEO powerhouse! Giving you all the tools you need to investigate your competitors and track your SEO efforts.

  • In-Depth Keyword Research
  • Keyword Difficulty Checker
  • SEO Competition Analysis
  • Rank Tracking
  • Brainstorm Niche Ideas
  • YouTube Competition Research
  • Backlink Checker
  • Webpage Audit Analyzer
  • Link Analysis
  • API & White-label Reporting
  • An easy to use, lighting fast web based system. No software to install.
  • Keyword Difficulty Checker
  • Full SEO competition analysis of any keyword or multiple keywords at once.
  • Keyword Suggestions
  • Multiple keyword suggestion options including search volume, CPC & PPC.

Bulk Keyword Difficulty Checker — Search Volume, CPC & PPC — Accurate Difficulty Scores! Keysearch gives you more ways to find related, niche relevant keywords than any other software. Just put in a seed keyword and Keysearch will return tons of related keywords with search volume, CPC & PPC data.

Refine your search with our Keyword Planner, Google Suggest, Amazon Suggest, YouTube suggest finders and our own database of over 1 billion keywords! Now if thats still not enough, you can even enter your competitors URL and have Keysearch grab keywords that your competitors are ranking for, giving you endless ways to search for hidden gem long tail keywords. Did I mention our YouTube research section, advanced filtering options & automatic exact match domain checker. SEO just became really easy!

Locate Profitable, Long Tail Keywords! Keyword Research Made Easy!Locate Profitable, Long Tail Keywords!

Competition Analysis : With Keysearch you have the ability to do in-depth competition analysis lightning fast and with a push of a button. Our sophisticated algorithm uses multiple on-page and off-page ranking factors to give you an accurate, single number keyword difficulty score plus full first page search analysis.

You can bulk check competition for multiple keywords right from the Research page or paste a list of your own keywords into our bulk keyword difficulty checker. You can compare multiple keywords or dig even deeper by grabbing more data & LSI keywords with our Deep Analysis feature. With all of this at your finger tips you basically own the Google algorithm.

Rank Tracking & Link Analysis : Keysearch will track your rankings & your domains authority stats automatically. You will even have the option to get trackings down to your exact location! You can group keywords, create reports, create notifications and get on demand ranking updates. In addition our Link Analysis section is where SEO kicks into high gear. Allowing you to search backlinks for any site!

You can spy on your competitors or check the backlinks for your own sites. You can put in a list of URL’s and bulk check metrics like PA, DA, Alexa and so much more! Plus our Page Analayzer shows you what aspects of your site need to be improved. This gives you all the info you need, easily laid out to keep the leg up on your competition.

Source: https://www.keysearch.co

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