Remember: You Are Not The Target Audience

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One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?

Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?

If you’re representing a tech startup in Silicon Valley, perhaps your target audience is recent Stanford graduates looking for a job. If you’re promoting a skiing and snowboarding conference in Boston, then your target audience is most likely the avid skiers and snowboarders in the New England area. For sporting goods companies in New England, you want to be reaching athletes in the region but also their family and friends — those who could make purchases on their behalf.

It may seem like common sense, but your target audience is just as important as the message itself, and the channels by which you’re communicating it. Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.

One of the most common mistakes I see people make when identifying a target audience is assuming that they represent the demographic. Just because you don’t use Facebook or Twitter, for example, does not mean that your target audience doesn’t. I often advise baby boomers who aren’t active on social media and yet are trying to reach Americans who use it every day. And I tell them: Your blind spot isn’t necessarily the average American’s.

My mom and I have a joke because as an 86-year-old, she doesn’t care for watching 20-somethings with bare midriffs shaking their bottoms on television. When she complains and asks, “How could anyone watch this stuff?” I respond, “Ma, you are not the target audience.” I’ve said this to her so many times that she hears me start saying that line, and we end up saying it in unison.

Take Instagram, one of the most popular platforms for photo and video sharing. Instagram has 1 billion users around the world. Just under 3% of Instagram users are in the 55- to 64-year-old age group, although many in that age group are probably professional decision makers — from small business CEOs to nonprofit executives. Users under the age of 35, on the other hand, make up more than 70% of the platform’s users.

Therefore, if you’re looking to target that age group with a PR or advertising campaign, Instagram can be a powerful tool — regardless of your own social media preferences. Even if you don’t post travel photos and share concert videos on Instagram, it doesn’t take away from the power of Instagram as a way to communicate your message to others.

Identifying the right demographic requires a holistic view of the general population. Think beyond yourself. From college students and CEOs to football dads and soccer moms, the United States is home to more than 300 million people of different ages, colors and creeds. We truly live in a melting pot. Also, just because someone is female, 40 years old and likes shopping does not mean that she is the same as another person the same age.

One 40-year-old might like shopping at Cabela’s for hunting supplies, and the other might like going to the makeup counter at Nordstrom. So it’s important to drill down and know your audience. I sometimes say that marketing is like marriage. You need to know your partner so well that you can anticipate their every move and preference.

Not everyone is like you. Not everyone consumes content like you do or gravitates to the same messages as you. What you find unappealing someone else may find incredibly tasteful.

Because there are so many people in the United States (and globally), picking the right target audience isn’t always easy. But therein lies a golden opportunity — an opportunity to reach consumers you didn’t even consider at first.

That’s what makes marketing fun (at least for me). You have an opportunity to reach all sorts of people by learning more about their tendencies and unique interests. The sheer size of the population forces you to learn.

Stepping outside of yourself is valuable in many aspects of life, but especially in terms of communication. Imagine how boring the world would be if you had to send messages only to people like you.

Fortunately, there’s much, much more to the world than you, my 86-year-old mom or me. Remember that, and remember to choose your target audience accordingly.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Nancy Marshall, The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

Source: Remember: You Are Not The Target Audience

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How Social Media Can Change Your Business – Pj Germain

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Going viral is almost everyone’s dream. If your company goes viral you make more sales because more eyeballs are looking at you. Social media has taken branding to a whole new level because it’s easy to reach everyone around the world no matter where you are. Also because of all the content, you can bombard your fans/customers with, such as promotional videos or exclusive discounts and events coming up…..

Read more: http://pureresiduals.com/how-to-free-traffic-social-media/

 

 

 

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Brand New Viral Commission Machine – How To Get Viral Traffic & Commissions From Top Social Sites

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Making money a little bit here and there is great…But what happens is, there’s no way to “scale it up” if you are doing everything manually because there’s only so much ‘work’ you can do before you burn out and feel like giving up.

And let’s be honest…You really can’t live the ‘DREAM LIFESTYLE’ if you have to sit at your computer for 12 hours every single day. Right?

Viral CommisSion Machine Is A Brand New
Never-Released, Breakthrough Software That Gets You FREE ‘Viral’ Traffic & Sales In As Little As 5 Minutes…
  • Brand-New – Never Released Traffic & Sales Getting Software
  • Get FREE Viral Traffic – Within 5 Minutes From Right Now
  • Generate Consistent Sales – Every Single Day
  • Only 3 Simple Steps – To Get Hundreds Of Visitors & Sales
  • 100% Beginner-friendly – No ‘tech’ Skills Required
  • Video Training Included – How To Bank $150 A Day
  • Agency Edition – Worth $497 Included 100% FREE…

Viral Commission Machine is a brand new software that makes it as easy as a few clicks to get all the FREE Viral traffic and commissions you could dream of.

No technical skills or experience is required, and there’s nothing to install because Viral Commission Machine is cloud based. You’ll also get step-by-step video instructions that teach you EXACTLY how to make up to $150 per day using the Viral Commission Machine software.

The Agency Version of Viral Commission Machine gives you the ability to use Viral Commission Machine for UNLIMITED clients so you can charge top fees and bank thousands per week with just a few mouse clicks.

We include the $150 per day cheat sheet that helps you use the software to get traffic, leads, sales and as much $150 per day in 5 minutes or less… No more buying training and software that leaves you struggling to get the traffic you need – Viral Commission Machine is newbie friendly and works for everyone that uses it

  • Viral Commission Machine will get you FREE viral traffic within minutes, with just a few mouse clicks.
  • Viral Commission Machine is cloud-based and easy to use – No special skills or experience required.
  • The traffic you get with Viral Commission Machine is proven to convert like crazy, and we’ll even show you how to bank up to $150 per day with the training you get inside
  • You’ll never have to worry about buying paid traffic ever again because you’ll have all the FREE traffic you need with the Viral Commission Machine software
  • We’re including access to the Viral Commission Machine Agency License for FREE right now (Valued at $497)
When you consider all of this and the rising costs of paid ads, getting your hands on Viral Commission Machine for $97 per month is an investment that will immediately pay for itself and then some.

 

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Mega Bot – How To Use Web Traffic ROBOTS That Works 24/7 to Bring You Traffic, Leads, and Sales

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It’s true, we’ve created an automation software that actually automates the process of getting traffic.This cutting edge software can run day after day on your computer, even if you’re not there with it. As long as your computer is on, it can be generating subscribers, traffic, and sales while you’re off doing who knows what.

Whether you’re brand new to the online business world, or if you’ve been in it for almost 20 years like we have, one reality is the same: Getting web traffic is a pain. Some methods of web traffic, like SEO, are complicated, difficult, and take huge amounts of time.

Other methods are easy, but cost a lot of money and are risky because you can lose a lot of money if you don’t know what you’re doing. So either way, it’s a pain because it takes time, money, or both. Likewise, list building is a huge challenge. As Jeff and I can attest, your own list is a powerful source of web traffic and it allows you to generate income on demand.

In other words, the money really is in the list. But you have to have web traffic to build your list in the first place. We’ll be the first to tell you, there is no magic bullet in this business. Believe me, we’ve tried everything. We’ve also made millions of dollars online, and we’ve learned what works and what doesn’t.

Mega Bot is made to run on Windows computers, but it can run on a Mac by using a program called Parallels Desktop for Mac. Parallels allows you to run any PC software on a Mac, without rebooting. Parallels does cost money, but it’s well worth it to be able to run all of your Internet marketing software like Fast Traffic Bot on your Apple computer.

With such a powerful traffic and income system, this is something we could be selling on a big ticket webinar for $1000 or more. Considering all the time and money that went into the creation of this system, and what it DOES, I don’t think $1000 would have been unreasonable for this package.

This is NOT something you could easily just build on your own…

First of all, you probably don’t want to spend thousands of dollars to develop your own software from scratch. Second, it could take you years to figure out everything that you’re going to discover today in the materials that you’re getting in this package.

And when you think about the thousands of dollars and hundreds of man-hours spent on developing this system, you can see why $1000 wouldn’t be a bad price at all. But… we’re not asking that much.

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Imagine this. You activate Mega Bot by clicking a few buttons, and then it does the hard work FOR you, without any confusing technical procedures or effort on your part. This powerful software uses proprietary algorithms to generate traffic, so you can get more traffic and build a list on autopilot too!

getinstant

The Insane Amounts of Data We’re Using Every Minute (Infographic) – Rose Leadem

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With all the tweets, iMessages, streamed songs and Amazon prime orders, did you ever wonder just how much data is actually being generated every minute? To find out, cloud-based operating system Domo analyzed data usage over the past year, and shared the results in its sixth Data Never Sleeps report. It dives into online consumer behavior, examining the amount of data being generated every minute across popular apps and platforms including Google, Instagram, Amazon, Netflix, Spotify and more.

By the looks of the research, things are only getting bigger. In 2012, there were approximately 2.2 billion active internet users. In 2017, active internet users reached 3.8 billion people — nearly 48 percent of the world’s population.

When it comes to social media, data usage is unsurprisingly high. Since last year, Snapchat alone saw a 294 percent increase in the amount of images shared per minute. Nearly 2.1 million snaps are shared every 60 seconds. On average, there are 473,400 tweets posted every minute, 49,380 Instagrams photos and 79,740 Tumblr posts.

So who’s behind all this social media madness? Americans upped their internet usage by 18 percent since 2017, however it’s not all going to Snapchat and Twitter. Much of it is going to video-streaming services such as Netflix and YouTube. Since last year, Netflix saw a whopping 40 percent increase in streaming hours, going from 69,444 hours to 97,222. And YouTube videos have reached 4.3 million views per minute. Even the peer-to-peer transactions app Venmo saw a major data jump, with 32 percent more transactions processed every minute compared to last year. Overall, Americans use 3.1 million GB of data every minute.

To learn more about our data usage of 2018, check out the infographic below.

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