7 Things You Should Stay Away While Doing Social Media Marketing


Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide Web, digital media trends and rapidly growing social media users, there are infinite possibilities and everyone can easily launch a business and enjoy success.

Today, billions of people are online at a time on social media for various reasons. Although they are divided by the platforms, with advanced connectivity they are all interrelated with each other. This provides a unique chance for any big or small business to operate with little operational investments and develop social media marketing campaigns to expand their businesses.

According to our experience and multiple other types of research, marketers agree that social media marketing is the best way to enhance brand awareness. However, this is not the case with every business running a social media marketing campaigns. There are multiple examples of businesses that have not been able to achieve their desired goals.

But we cannot ignore the fact that its business and marketing individuals who are to blame for their failures, rather than social media platform itself, as there are more success stories than there are failures. A failure can be because of a poor marketing strategy, campaign planning, targeting the wrong audience or even working in the wrong season. You need to design an effective marketing and business strategy for social media marketing in order to get something from it.

It is imperative to avoid common mistakes that determine the outcome of your social media marketing strategy. For an instance, you are running an online travel agency and you want to promote cheap Copenhagen flights. But your social media marketing team made a simple mistake of targeting the wrong audience. This can play heavily against your strategy and in the end, you won’t get your desired results.

There are many mistakes that you are prone to making while launching a marketing campaign over social media. Following are 7 things that you should try to avoid while doing social media marketing of your business. We hope this article will help you diagnose the flaws of your social media marketing and you can find some success for your hard work.

Overlooking data

You simply cannot expect your business to flourish and see success without any business plan or marketing strategy. You should always determine what actions to take or strategy to make so that you can work out the data and information that is needed to process.

Fortunately, data gathering isn’t that difficult today as it was some years ago, due to the availability of multiple tools and analytics websites. You can easily acquire information on the target audience, keyword traffic, and much more. So try not to overlook data when planning your social media marketing strategy.


Becoming irrelevant

Becoming irrelevant with your social media posts and blogs can always hurt your customer base and reaches. People will start doubting your business intentions and dedication, which can result in un-following your social media pages. Although you can add a little humour to your articles, blogs, and posts to develop the interest of people, it is imperative to never become too irrelevant. Too much irrelevancy and going off topic can also hurt your organic search engine rankings, as Google’s algorithm is always on the watch.

Using automatic means to communicate with customers

Although it may seem like a little practice to use automatic response on chats, to speed up communication with followers and potential clients; we highly advise not to do so. You should always approach your followers with your own replies, and attend their complaints or queries with a proper customer service approach. If you run a small business on any social media platform, try to attend that customer issue personally through a chat box. In this way, your followers can be satisfied and there is a great chance for them to become your permanent customers.

Being obscure

When running an online business, you need to avoid being obscure. Transparency in business helps you to develop a relationship of trust with your followers. Social media is the best way to show your work and products to your followers and it is also an opportunity to gain loyal customers with your transparency.

Obsolete and invalid content

Always post relevant and new content on your blogs, and share them on your social media for more reaches and readers. Never post an outdated, obsolete or invalid content on your social media, no matter what is the purpose behind it, as nobody appreciates out of date information, which is of no use. However, this doesn’t apply to the content that is evergreen and factually relevant.

Avoiding criticism

Negative or positive, criticism should always be welcomed on social media. It provides you a chance to know the taste of your followers, which you can use to your advantage. You can also work on that criticism, by addressing it and making sure all the concerned people are satisfied. This will only result in the favor of your organization.

Insensitive stories

Nowadays the majority of the social media platforms are offering stories and live streaming option to all their users. This feature has numerous benefits for every online business, big and small to increase its exposure. However, you should always avoid controversy by creating insensitive and careless stories. Everything on social media regarding your business contributes to the image of your brand. So be extra careful with every social media story or any other feature.

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What Your Business Should And Shouldn’t Publish Online


Gone are the days when social media was used solely for connecting friends and family. Social media has now become the norm for all types of businesses to market and sell their brand. Yet even in the current social media climate, businesses still struggle to fully use online mediums successfully.

As a founder and CEO of two successful online businesses, I have first-hand experience of what works (and what doesn’t) in the social media business world. My experiences and mistakes can help both young entrepreneurs and well-established brands alike create and cultivate their successful online businesses.

Understand Your Audience

As I planned my social media strategy, one of the first lessons I learned was how important it is to understand your audience. The more I knew about my audience’s age, occupation, motivations and worldviews, the more I was able to create and time posts that resonated with them. And the questions I find useful to ask myself as I engage with my social accounts are: “In what ways am I helping my audiences? How does my product improve the lives of my audience?”

Remember that social networks, such as Facebook and Twitter, aren’t simply broadcast media. They are engagement media, which means they are also listening networks. I use several methods to listen to my audiences, including Google analytics and staying on top of trending hashtags and social mentions. I also regularly conduct YouTube and Twitter searches. I have found that these tools help me understand what my readers are interested in and predict what content may spark their imagination.

Understand Your Social Media Platforms

I have also learned that I need to tailor my social media strategies according to the social channel I am using. Because each social media platform has its own unique traits, your content and strategy may work for one platform and not another. For example, I experimented using image-heavy content on all of my social media channels. While images were successful on Instagram and YouTube, they were less successful on Twitter.

By way of illustration, on one of my sites, we posted this following fact on all of our media accounts: “On average, cats spend two-thirds of every day sleeping. That means a nine-year-old cat has been awake for only three years of its life.” Although we posted the fact on Facebook, Instagram and Twitter with the same image, it received more likes and shares on Facebook and Instagram than it did on Twitter. This isn’t to say that you should never use an image on Twitter. Once again, listen to your audience. If you think an image will help connect you with your audience on Twitter, then use an image.

Understand Post Timing And Frequency

Along with knowing your audience and the dynamics of social media platforms, a successful business will know when to post. I have found that even high-quality messages posted at the wrong times will go nowhere. In contrast, a high quality-quality message posted at the right time can lead to more shares and likes. For example, I created very high-quality Pinterest posts, but I haphazardly posted them. The result was a mediocre Pinterest account.

Gone are the days when social media was used solely for connecting friends and family. Social media has now become the norm for all types of businesses to market and sell their brand. Yet even in the current social media climate, businesses still struggle to fully use online mediums successfully. As a founder and CEO of two successful online businesses, I have first-hand experience of what works (and what doesn’t) in the social media business world. My experiences and mistakes can help both young entrepreneurs and well-established brands alike create and cultivate their successful online businesses.

Frequency: 1-10 times per month

Do: Incorporate value-added benefits and paid advertising; demonstrate value through a mix of coupons, special offers and new product announcements; always post interesting, timely and relevant content; treat social media profiles as an alternative storefront

Don’t: Post mediocre content that will drive away customers

Social media allows business owners an opportunity to get in front of both current and potential customers. By tailoring your social media strategies across different platforms and timeframes, you can curate an engaging narrative that users will find useful and memorable.

The trick to finding success may actually be consciously deciding where not to be and why. Striking a balance between content, content platform and content frequency can be a bit daunting at first. But taking a look at your overall objective and developing a game plan can easily help you take your business to the next level online.

Why Ongoing Video is Essential for Social Media


Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021.

It’s clear that if your brand doesn’t start incorporating video in some way, you’ll be left behind. Let’s take a look at why video has become an essential part of social media. 

Marketing Trends Mimic User Trends 

The reason a video marketing strategy is suddenly so important is simple: Successful digital marketing meets users where they are. Email marketing, for example, came about when email exploded as a feature within the daily lives of most internet users.

The same thing is happening with video marketing. A study by Digital Information World shows 55 percent of social media users watch video daily. Furthermore, video will account for over 80 percent of all internet traffic by 2019.

There is a good chance competitors in your niche are already using video to reach consumers. Giving the consumer what they want is an essential part of any marketing campaign, and today’s consumer wants video.

Video Provides a Higher ROI than Other Content Formats 

Given the popularity of video among the average user, it is no surprise brands are getting a higher ROI out of their video marketing strategy than other strategies in their marketing mix. Statistics like the following prove why video is essential for social media marketing: 

  • 90 percent of users have found a product video useful in making a purchase (Hubspot)
  • Video can increase landing page conversions by up to 80 percent (Unbounce)
  • 64 percent of people are more likely to buy a product after watching a video (Hubspot)

Many companies use videos to explain features and benefits of their products or services. Rather than depending on a salesperson to get this information in-store, users get it directly from the company—and instantly. Most consumers today compare brands and products before making a purchase. Giving as much information to the consumer, in easy to consume packaging like videos seems like a no-brainer.

Most social media sites—YouTube, Facebook, Twitter, LinkedIn and Instagram—offer brands the option to ‘go live.’ Live Streaming is revolutionizing the way we create and consume content. All platforms allow brands and consumers to engage in real time, and creators can’t edit out mistakes. This vulnerability goes a long way in establishing trust with the consumer.

Brands are also able to give a behind-the-scenes look to consumers, creating relationships like never before.

Expiring Video Allows You to Build Trust Through ‘Behind-the-Scenes’ Content 

Today’s social media user is all about creating and consuming expiring content. Snapchat generates an average of 10 billion video views daily. Direct messages on the platform expire after two views, while posts to a user’s story expire after 24 hours. Instagram has copied this format for their version of the story feature.

A lot of brands are using expiring video to give behind-the-scenes peaks into the inner workings of their brand. For some, this means letting employees take over the company Snapchat or Instagram to showcase what their typical day looks like. Other brands use expiring video to show a product’s production process.

Now that you understand why video is essential for social media marketing, brainstorm some ways you can use these forms of video to build your own video marketing strategy.

How to Uncover Your Competitors’ Social Media Strategies

How to Uncover Your Competitors’ Social Media Strategies

Social Media: Big companies have it, smaller companies have it. Celebrities, housekeepers, infants, 60-year-olds – even cats and dogs have it. Billions use social media every day, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors?


Photo credit to @oliviamreyes, @saramaijewels, @ddonvand, @angelbengal

Social users are free to choose which accounts they want to follow and which content they want to read, so to be seen you have to create social content users want and need.

Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content work best for them and you need to see where they failed – this is where competitive analysis comes in, and we can help you with that.

In this guide, we will walk you through each step of setting up a social media competitive analysis, using the SEMrush Social Media Tracker:

  1. First, we will reveal your biggest online rivals and analyze their best practices on Facebook, Twitter, Instagram (historical data only, if connected before April 4th, 2018), YouTube, and Google+.
  2. After that, we will help you identify the best-performing content in each of the social networks, paying attention to special offers and promos.
  3. Finally, we will show you how to track hashtags used by competitors and how to track mentions featuring your brand.

Setting Up a Campaign

Let’s say you are a business that offers pet food delivery services. This niche has a lot of competition, so how do you stand out?

It is always good to compare your social media strategies with your competition’s on a consistent basis, and there is an easy way to do that. Just set up a Project in SEMrush and select ‘Social Media’ on the ‘Projects’ dashboard.

The tool will automatically suggest your own social media accounts to track – just double check and make sure they are all correct. Next, enter your competitors’ domains and make sure their suggested social accounts are correct as well.


Now that you have added the competitors you know, it is time to discover some you might not have been aware of. This is simple with our SEMrush Organic Competitors report.

Just type in your domain, choose the relevant language database, and you will get the following report:


Pay special attention to the bubbles located above you and to your right. They represent the competitors whose total traffic exceeds yours and who are ranking for more keywords than you are.

Then go back to the Social Media Tracker and add these domains to your campaign in the ‘Manage Competitors’ section in the top right corner of the page:


Next, take a look at the ‘Overview’ report to get a general idea about the company’s audience size, activity, and engagement for the selected period of time:


You can switch between the company domains to analyze your competitors as well.

Identify Top Performing Content

To find out which posts worked best in a particular social network, refer to the ‘Top Content’ report below. To get more details about these posts, choose the social network you wish to analyze and click on ‘View all (choose your network) posts.’


You will then see a list of the most engaging posts for either all profiles or a selected profile:


Above we can see all profiles at a glance, but when you select a particular profile, you can find out more information about which content strategies worked for each competitor.

Targeting a holiday (Easter, for example) is an opportunity you don’t want to miss when the next holiday rolls around.


Keep An Eye Out for Special Offers

When scrolling through the list of posts, pay attention to your competitors’ special offers to see which deals performed best. Look at the words used and the imagery; what worked & what didn’t? Based on this information, you might want to change something in your sales strategy, i.e. find a charity to partner with, provide coupon codes, or sign a deal with a particular supplier to secure further discounts:


Track Your Competitors’ Audience Growth

Your competitors may focus their efforts on particular social networks, or just one. You need to know which networks each competitor is targeting, how often they are posting, what they are posting, and keep an eye on their monthly audience growth.

You can switch between different social networks tabs and go to the ‘Audience’ analytics section, which is available in each tab:


Once you have figured out who is dominant in each social network, try to find out how often and what type of content they post. These insights could give you some direction with your own social media strategy.

Analyze Your Competitors’ Activity

In the previous step we found that out of all the domains we analyzed, was particularly good at promoting themselves on Facebook. If your targeted audience were on Facebook, this data would be crucial for creating a competitive social media strategy.

With the ‘Activity’ report, you would be able to analyze their Facebook activity in more detail.

  1. You could discover how much and what type of content (photos, videos, etc.) they are posting:


  2. You could see when exactly their posts get published and when they get the highest engagement:


  3. You could compare their overall publishing trends to yours and your other competitors’:


Spot Hashtags

Clicking on the ‘Hashtags’ report, which is available in the Facebook, Twitter, Instagram and Google+ tabs, will take you to a list of hashtags used by your competitors. Again, you can see what they are up to in the social media space.

If a particular hashtag catches your eye – for example, #win –  and you want to find out what kind of online competitions your competitors are running, you can filter out all the posts that contain that hashtag by clicking on it:


Analyze Engagement Trends

SEMrush Social Media Tracker users can switch to the ‘Engagement’ tab and take a look at the ‘Engagement Trends’ graph to see spikes in their or their competitors’ user engagement. You can also identify which pieces of content caused them by clicking on the peaks:


Track Your Mentions and Get To Know Your Fans

No need to explain how important it is to monitor your reputation. Get to know your customers and their mentions of your brand through the ‘Mentioners’ and ‘Mentions’ report in the ‘Twitter’ tab.

You may want to treat your most loyal customers to something special: sometimes even something as simple as posting a picture of their pet in your news feed can make them happy.



If your company followed all of the steps above, you would have a good arsenal of information that you can use later when planning your social media activities:

  • You could establish your biggest online rivals, find out in which social networks they are doing a good job, and determine what types of content and tactics are helping them, as well as how often they post their content.
  • You could identify the top-performing content on each of the social networks you will be targeting.
  • You could spot some of your competitors’ special offers and promos.
  • You could discover your most loyal customers and take note of bad reviews as well.

This competitive data could give you a major edge over your competitors, so we recommend you check out the SEMrush Social Media Tracker today.

Set up your first social media campaign and let us know what you think in the comments below

By: Maria Raybould 


Social Marketing Evidence Base


In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published over two decades on social marketing for several health areas; reproductive health, malaria, child survival, and tuberculosis in developing countries.

Here’s what we learned:

There is robust evidence on social marketing to promote the use of condoms, family planning, and nutrition supplements for pregnant women and children.

Key evidence gaps limit the assessment of the effectiveness of social marketing for other health interventions, such as tuberculosis case-finding, safe abortion, and immunization.

Interventions addressing specific social marketing benchmark criteria — audience insight, exchange, competition, method mix, and audience segmentation — are more likely to achieve positive results.

Strengthening the quality of evidence on social marketing will require investment in more rigorous evaluations.

Social Marketing information

Download the infographic on The Social Marketing Evidence Base


Read on to learn more about the background, methods, and results.

What is Social Marketing?

Social Marketing is an approach that uses marketing principles and concepts (for example, the 4Ps of the market – product and packaging design, pricing, place and promotion) to influence demand and supply and promote use.

The objective is to ensure user-friendly product design, appropriate pricing, efficient sales & distribution, and effective communications to influence the behaviors that benefit individuals and communities for the greater good.

Social Marketing programs help grow health markets by selling products through private sector outlets (like pharmacies and private clinics), delivering health services through social franchising, and conducting outreach promoting healthy behaviors (e.g. hand washing).

How Does Social Marketing Lead to Better Health?

Behavioral factors mediate the process of behavior change, such as knowledge of and attitudes toward the behavior or perceived access to a product or service.

Behavior change is defined as the adoption of the health behavior being promoted, such as condom use, uptake of family planning, or sleeping under a bednet.
Health outcomes include measures such as cases of HIV, malaria, diarrhea, or tuberculosis averted, or unintended pregnancies prevented.

How We Compiled the Data

17,504 studies were gathered and evaluated

125 studies met the inclusion criteria

Each eligible study was:

  • Assessed using the 8 Social Marketing Benchmark Criteria
  • Characterized as quasi-experimental or experimental
  • Coded for results that were exclusively positive and significant, mixed, or not statistically significant

Result types were tallied across 5 health areas:




 Child Survival


What Did We Find?

Health Area Behavioral Factors Behavior Change Health Outcomes
%Mixed   %Positive %Mixed   %Positive %Mixed   %Positive

Explore the Evidence

Click the icons below for a summary of results by health area and outcome category.

Read the published manuscript on the Social Marketing Evidence Base:

  Firestone R, Rowe CJ, Modi SN, Sievers D. 2016. The effectiveness of social marketing in global health: a systematic review. Health Policy and Planning 32(1):100-124. Available online:


Recent Work:

  Terris-Prestholt F & Windmeijer F. 2016. How to sell a condom? The impact of demand creation tools on male and female condom sales in resource limited settings. Journal of Health Economics, 48:107-120. Available online: .

Does Social Marketing Really Make Dollars and Cents?

Does Social Marketing Really Make Dollars and Cents?

This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed to be speaking in another language. We are not the professional online marketers they usually have as students. We are regular small business owners looking for advice we can understand and apply. We decided to ask Claudia Sheridan, a social marketing practitioner who specializes in small and medium-sized businesses like ours. After our initial meeting with Claudia, she was able to explain the various facets involved in digital marketing and how they work together to produce results — in terms we could understand!

1. The Big Picture

Michael & Bonnie: We’ve spent hundreds of thousands of dollars over the years on social marketers. We found that generally speaking, they understood one or two parts of the puzzle but didn’t have a comprehensive picture and certainly couldn’t deliver all the details necessary to make it happen. Typically, they would create and charge us for a funnel and put a lot of emphasis on landing pages but could not get many people into the funnel. Can you outline for us the various different aspects of social marketing that have to be in place to make it work?

Claudia: Social marketing is a part of a much larger concept, that isn’t really talked about. We think about social media and lead generation but rarely do marketers talk about all of the different aspects involved with Digital marketing, which is what businesses, in my opinion, really need to focus on.  It’s not one aspect of the available websites and tools, but rather how to make the different components work together in an effective and efficient manner that produces the desired results.

When looking to work with a marketer, look for one that understands the digital marketing landscape and can identify how the elements can best work for the goals you’re trying to accomplish.  For example, a company may want to utilize a social media channel, such as Facebook, to generate awareness and build their brand. They may decide to place an ad and make an offer but they rarely consider the stages at which the prospect is within the buying journey.

This reminds me of a stranger on a street corner who offers to sell you a fake watch from the lining of his coat.  It may capture your attention, or you may walk away. There is no friendship here, no relationship, no trust. What there is, however, is doubt. And, who wants to build a business relationship based on doubt? So then, what does this process look like?  And, the answer is that it varies on the strategy that is being used.

Related: 7 Creative Ways to Boost Your Social Media Strategy

2. Metrics vs. Results

Michael & Bonnie: When we’ve dealt with social marketers in the past, they have tried to tell us that the likes, clicks, and shares, somehow resulted in increased business. But we found that it actually increased our overhead to maintain a current and interactive online presence. Further we’ve seen no substantial increase in business as a result of our investments in social marketing. What would you say to a client who has had that unfortunate experience before coming to you?

Claudia: I think that entrepreneurs are always on the lookout for that one thing, that silver bullet, that will generate a large amount of business for them.  In 2011-2012, commenting, liking and sharing would have done the trick, but today, that is no longer the case. Today, to be successful on Facebook, it means that you need to play within Facebook’s rules and adapt accordingly. More importantly, it means that you need to have a clear marketing strategy that can be executed, tested, measured, optimized and is able to adapt to Facebook’s changes. This isn’t a linear strategy, but an iterative one that is constantly evolving.

3. Changing Rules

Michael & Bonnie: It seems like every six months the rules change on social marketing. Just when you get set up, it seems like the rules change and you have to go back and reorganize. How can you anticipate and mitigate these changes?

Claudia:  The rules do change, and although the changes seem to be significant, they’re really not.  If a business has actively been participating in Facebook marketing, executing their strategy and making adjustments along the way, then as we learn of a new Facebook change, it just becomes a slight adjustment in the strategy.  Facebook’s changes, however, can appear colossal to companies who are not actively monitoring their Facebook marketing or do not have a solid strategy in place that they’re following.

It’s kind of like joining the gym every January.  If we had just stuck with the workouts that the fitness trainer laid out for us on day one, and we committed to working out a few times a week and eating right, then going to the gym after the holidays would be just another day.  But if we joined in January, stopped going in February, only to join back up 11 months later, the goal of getting into shape is much more daunting.  We don’t expect to walk into a gym on day one and walk out two hours later with six-pack abs, do we?  Yet with Facebook, we expect immediate return with very little effort and get frustrated when the work-out has changed.

Related: Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging

 4. Overload

Michael & Bonnie: Don’t you think people are getting too many emails from social marketers? I know that I now have a setting on my Outlook that can take all those emails and put them on a lower priority profile. How do you get your clients prospects to open the emails in the campaigns you organize for them?

Claudia: If marketing was a pie, then email marketing should make up another piece of that pie. There are some companies who are amazing at email marketing and others who could use a little refinement. To get a prospect to open emails, you need to send them the right message at the right time. The question then becomes, how do you know when that is?  Well, with a good email system, you can segment your audience to deliver messages that best resonate with their needs.  Often with email marketing, businesses will craft a single message and broadcast it to their entire list, without consideration to where each person is within the customer journey.  But, if the email message aligned with the stage the customer was in, then the email is more likely to be opened and valued.

Related: 3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

5. Expense or Investment?

Michael & Bonnie: What advice can you give to our readers so they will have a better understanding of what to expect from social marketing?

Claudia: I think the most important thing to remember is that social media marketing should never be the only method of marketing a company engages in. Work with someone who understands the digital marketing landscape and how the different elements fit together to accomplish the goals you’re trying to accomplish. Digital marketing should be viewed as an investment, not an expense. And as with any investment, it often takes time to mature before it can pay you back. Finally, make sure that there’s a strategy and work that strategy.

Related: How to Build a SocialMedia Strategy That Works

4 Strategies to Get Your Content Seen and Drive Engagement


Every effective website starts with a strong design and quality content. However, if you really want to maximize the effectiveness of your site, you’ll want to use social media to drive engagement. If you’re only providing opportunities for passive consumption, you aren’t tapping into your visitors’ desire to participate in your content.

The good news is that you can use social media to drive engagement. After all, that’s what social networks are for – enabling people to interact with content and spread it to their friends and contacts. By leveraging these existing tools, you can create more participation on your website and see better results from your marketing.

In this article, we’ll explain the importance of engagement, and discuss why social media is such a crucial tool on your website. Then we’ll show you four ways to get the ball rolling. Let’s begin!

Why social media engagement is so crucial

When you first create your website, you’ll likely put a lot of effort into its design and functionality. This is an important step, and will start you off on the right foot. However, your work is far from over, even when your site is looking great and running perfectly. If you see your site as a passive marketing tool, you won’t get the best results from it.

After all, your audience will largely be made up of internet-savvy visitors who expect more than just quality content from you – they’re looking to be engaged. In fact, 80% of marketers consider engagement to be the most vital metric for evaluating marketing success online, rating it as more influential than audience size or website traffic. Treating your audience as passive consumers means you’re missing out on opportunities to see how they’re connecting to your brand, and to foster stronger relationships.

Just what is engagement in this context? In a nutshell, it’s anything your audience does actively to communicate with or respond to you. This can be leaving comments on your blog posts, sharing your content, participating in surveys and giveaways, asking questions, and so on. While some of this can occur through your website or other channels, the most effective method is to use social media to drive engagement.

About 30% of both millennials and Generation Xers engage with a brand on social media at least once a month – yet 89% of social media messages to brands go unanswered. Audiences are clearly interested in engaging with you through these platforms, but not all companies answer back. If you not only respond, but encourage that engagement and foster real conversations, you have a chance to stand above the crowd.

64% of marketers have reported that increasing their audience engagement through social media played a vital role in the success of their marketing strategy. If you want to do the same thing, you’ll need to find ways to use social media to drive engagement.

How to use social media to drive engagement on your website

You can view your website and social media accounts as separate channels – or you can integrate them for a stronger effect. This way, you’ll be able to funnel audience members back and forth between your company’s site and profiles, increasing the amount of content they view.

Plus, adding social elements to your website makes it easier to use social media to drive engagement. Let’s talk about four ways you can get started with this approach.

1. Add social sharing buttons to your content

Use Social Media to Drive Engagement - Share Buttons CodeinWP

The first method we’ll introduce is the simplest – adding social media sharing buttons to your website. This provides visitors with an effortless way to spread your branding and content to their own networks. It’s a method of offering engagement opportunities without getting in your audience’s face about it, which many will appreciate. After all, too much aggressive promotion is the biggest reason people stop following brands on social media.

Social sharing buttons can drive quite a bit of traffic to your social media accounts from your website. In one analysis, it was found that up to 20% of tweets to large media companies such as the New York Times and Wall Street Journal came from their Twitter share buttons. These buttons tend to perform best when placed on individual content people might want to share, rather than on general website pages. So they’re most effective when used in combination with a company blog, updates, or news articles.

Fortunately, there are plenty of easy ways to add this feature to your website. If you’re using WordPress, many plugins will get the job done (and some themes include this option as standard). We’d recommend giving Social Share Buttons a try, since it’s free and quite customizable. Just remember to look out for users who are sharing your content, and respond to them when possible. This way, you can keep the conversation and engagement going.

2. Share your posts on social media sites

Use social media to drive engagement - A Twitter post from WordPress.

Along with enabling your audience to share your content, it’s a smart idea to distribute it to social media yourself, as the WordPress team does in the Twitter status shown above. That way, you can reach a far larger audience than simply those who come to your website. You also get extra mileage out of your content, leveraging the same pieces to use social media to drive engagement across multiple platforms.

Finally, sharing your content on social media is a smart way to encourage participation and conversations. 71% of those who have had a positive experience with a brand via social media will likely recommend it to their friends and contacts. The more content you put out, the greater number of opportunities you’ll have for these kinds of connections.

Frankly, if you aren’t sharing your blog posts and other content on social media, you’re missing a valuable opportunity.

The way you go about sharing your content may vary, but in general you’ll start by choosing a few key platforms to focus on, then setting up a schedule for posting. There are lots of tools that can help, and you can even automate the process to save time. For more information, you can check out our previous guide on the subject.

3. Create more ‘shareable’ content

Use social media to drive engagement - Kissmetrics video

Once you’ve enabled your visitors to share your website’s content themselves, and have set up a schedule for posting it to social media, it’s time to think about creating pieces specifically for social platforms, like the video shown above. After all, long blog posts are not always the most effective type of content to share. If you have any experience with social media, you know that most lend themselves to much shorter fare.

Some of the best types of ‘shareable’ content include (but are not restricted to):

No matter what types of content you choose to focus on, remember that the key to a smart social media marketing strategy is variety. Try to create and share a number of different content types, to attract different types of audience members and play to the strengths of specific platforms.

Pro Tip: You can combine strategies two and three by adapting blog posts into new social media content.

4. Curate useful content

Use social media to drive engagement - An example of content curation.

Our last suggestion is to try creating curated content on your website, and sharing it via social media, as shown in the above snapshot of the Slashdot home page. A curated post gathers content from various other people on the internet, bringing it together in one convenient place to share with your audience. You could collect images, blog posts, quotes, news stories, statistics, or anything else that strikes your fancy.

If you’ve never created this type of content before, now is the time to get on board. 76% of marketers already use this strategy, sharing curated posts on social media where it is most effective. In fact, you can use social sites both to gather and share the content you curate. The marketers who have found curation successful have also reported a number of benefits. These include increased perceived authority and visibility, and more engagement.

Curated content will look different depending on who is creating it and what their goals are. However, there are a few key things to remember. First, you should always attribute each piece of content to its original creator, providing a link if possible. Second, remember that the curated content should be interesting and informative to your audience. For more help getting started with this strategy, you can find plenty of useful guides online.

Final advice

Social media is an invaluable tool when it comes to marketing your business. When you use social media to drive engagement in tandem with your website, it can enable visitors to connect to your content more fully. As a result, you’ll start seeing improved results and a more invested audience.

To recap, here are four ways you can use social media to drive engagement on your website:

  1. Add social sharing buttons to your content.
  2. Share your posts on social media sites.
  3. Create more ‘shareable’ content.
  4. Curate useful content.

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Social Media: Six Steps To Take Back Control


We’ve heard a lot in recent months about the dark side of social media: excessive use to the point of addiction, lack of privacy, and data capture without informed consent. But in all of this melee, now is the time to remember that the way we use social medial is up to us. In other words, it may be convenient to believe that social media applications are thrust upon us and we don’t have much choice in the matter – but that is not entirely true.

It is time we remembered why we use these applications in the first place – to enrich our relationships – and not to have them take over our lives in a dysfunctional way. So, here are some tips for taking back control

1. Be selective in your responses

Don’t feel you have to respond to everything. Shutterstock

Research shows that social overload – where your friends frequently ask you for advice on things such as restaurants in a new city, prom dresses for their kids, birthday cake recipes (pretty much anything really) – is stressful. Be selective about the posts you respond to. If a friend is posting 100 times a day you don’t have to respond to all or any of them. Trust me, they won’t mind, because anyone who is doing that amount of posting is not keeping tabs on who is responding anyway.

2. Stop worrying about missing out

Give more attention to your cat. Shutterstock

You have no control over what gets displayed on your screen and when. The social media provider decides that. Which means you have no control over what you don’t see either. Checking frequently is not going to change that – of all of the thousands of things your friends post, you have no idea what you will see and what you won’t – so FOMO (fear of missing out) is pointless. There will always be things you’ll miss no matter how frequently you check.

3. Don’t let it be a distraction

Turn off those notifications. Shutterstock

Don’t let interruptions in the form of social media updates distract you. Though this can be easier said than done – because updates can happen anytime, while you are working, playing with your kids or, worse, driving. The dangers of such interruptions are well known – reduced attention, productivity and effectiveness at tasks. So make a choice, either don’t let the notifications disrupt you or if you can’t do that, turn them off.

4. Don’t be fooled

The best bits. Shutterstock

Don’t take everything you see on social media at face value. Research shows that people might experience all sorts of negative emotions – envy, worry, depression – when they see friends post pictures of where they’ve travelled, new houses they’ve bought and how well their children are doing. But it’s important to understand that posts can be misleading because they present only partial views of other peoples’ lives. Don’t compare your “behind-the-scenes” with everyone else’s “highlight reel”.

5. Set limits

Don’t let social media become your go-to activity. Pexels

Set time limits for how long you’ll spend on your laptop, tablet or phone – even if you are doing other things on that device and are not using social media. While working on these devices, it is natural to take a break, but if you don’t actually step away physically, then your break might consist of browsing social media and getting stuck in an endless cycle between work and social media.

Discipline yourself to get up every time you hit your limit, walk around, stretch, talk to someone, go into another room to see what the kids are doing, go to the office water cooler to get a drink – anything. This not only gives you a break from whatever you were doing to replenish your energy, it also prevents you from looking at your social media applications as the predominant alternative to work-related tasks.

6. Remember reality

Don’t forget real life too. Pexels

Finally, actively seek ways to interact with your friends away from social media – meet up in person or call them. Social media is fine for sharing pictures and brief updates, but when you want to share the really important things in your life with those you care about, there is hardly a substitute for hearing their voice or looking into their eyes.

Human empathy – the kind that forms the bulwark of a meaningful social life – is very hard to convey through mass posts and text-based responses. A lot is lost between you and your friends when social media is the primary or only means of communication. Going for a walk or a run, having a meal, watching a movie, talking about your job and your kids, seeking support in difficult life situations – all of these things (and more) are what make your friendships warm and alive and real.

DeCinema Adaptron – How To Create Professinal Presentation & Social Media Content


Decinema Adaptron is brand new video template that allow you to create simple, responsive, and impressive videos using just powerpoint. No mater how you’re trying to profit online, Decinema Adaptron can help you make it easier.

In detail, Decinema Adaptron is a huge collection of video templates that you can easily edit and customize using nothing but powerpoint. All of the video template collection will help build trust with your customers. Getting them to come back and purchase from you time and time again!

The creator develop different video ratios and formats. Start from the anamorphic format, standard cinematic video, and vertical video format that you can use for Instagram, Facebook, and WhatsApp daily stories. It’s still easy enough for anyone to use, even total newbies!

Using  is as easy as 1, 2, 3:

  • Step 1: Choose your templates ready-made authentic scene to match your graphic or video needs.
  • Step 2: Click, edit text and replace your image, video and/or audio onto your chosen template.
  • Step 3: Export templates to PDF, JPG, MP4, etc. And you can see your own wondrous new, unique and original Design.

At a glance, you will not believe that Decinema Adaptron is developed 100% on Powerpoint. You will think that the video on this website is made from advanced video editors like Sony Vegas, Final Cut PRO, Adobe Premiere, iMovie, or others.

The features are:

  • More simple

More adaptive, more impressive. Adapon Decinema is more concise and simple, but it can help you create promotional content on websites and all social media platforms.

  • Anamorphic format

Anamorphic is one of the cinematography techniques used to shoot widescreen footage. In principle, an “anamorphic look” will make your video more modern and more professional looking.

  • Square format

Decinema Adaptron will help you to fill your social media content with the appropriate format and size. square format will make your instagram look more clean and attractive

  • Vertical & horizontal formats

Now you can update your Instagram story, Facebook & WhatsApp story using video in the vertical format. Meanwhile, the horizontal format (16: 9 ratio) will help you update video content on websites, YouTube & Vimeo easily.

  • More Compatible

Decinema Adaptron can be used in conjunction with other video software such as Adobe Premiere, Camtasia, Wondersahre Filmora, Sony Vegas, Final Cut PRO, iMovie, Explaindio, VideoScribe, VideoMakerFX, VideoMotionPro, etc.

  • Never released before & no monthly fee.

Decinema Adaptron was developed based on research for several months and has never been released. Just Pay once and you become a lifetime member of Decinema Adaptron and can use all the templates… whatever you like

Decinema Adaptron Review

This is All-In-One video collection that can be used for any project.

  • Digital product creators
  • Affiliates and internet marketers
  • Small business owners
  • eCommerce store owners
  • Content creators, bloggers and authors
  • The sky is your only limit!

3.jpgMore adaptive, more impressive. Adapon Decinema is more concise and simple, but it can help you create promotional content on websites and all social media platforms

Anamorphic is one of the cinematography techniques used to shoot widescreen footage. In principle, an “anamorphic look” will make your video more modern andmore professional looking



VisualReel – How To Engage Visual Contents in Minutes


VisualReel is a revolutionary all in one cloud software that instantly cranks out visual contents that people crave on social media. Just pick an image, video clip or quote, add your own text and voila — you have an eye—grabbing graphic that’s ready to rake in traffic on social media… on your blog… on Facebook ads… Pinterest… and way more!

Not only that…set a stream of auto-pilot images, meme’s and quote-pics to be created and published automatically for your niches day in and day out…bringing in hoards of traffic, leads and sales with VisualReel.

  • Dive into your VisualReel dashboard, choose a meme, video clip, picture quote, image or cinemagraph from the huge royalty free media library
  • Add your or your clients logo, text, CTA, images, shapes or URL, and save it
  • Download or Schedule to publish whenever you want, and let VisualReel automatically syndicate your new graphic across 10 high traffic social media sites, hands free

See VisualReel In Action

Instantly create attention grabbing, traffic sucking Memes, cinemagraphs, Quote pics, Images with a few clicks or taps, Huge content library — 25,000+ images, 1000+ quotes, 500 cinemagraph videos, 1000+ meme graphics at your disposal

Set-n-Forget – Create, Publish Memes, Quote-Pics and more on autopilot, Autosyndication — handsfree social sharing across 10 major websites, Autoschedule posts for maximum eyeballs and Watch your traffic ignite, hands free.

Forget trawling through Google images for royalty free images to use in your posts. VisualReel has countless royalty free images, video clips and cinemagraphs ready and waiting for you to use, right now.

Sit back, crack a beer, and watch VisualReel automatically create and share your graphics to 10 traffic packed social media sites. Watch your traffic ignite, hands free! And don’t forget all those SEO boosting backlinks you’re building too!

With VisualReel’s scheduler, you can choose specific times to post your content. Then just sit back and relax, and let VisualReel handle the work for you. Post content at high traffic times of day, Schedule launch content ahead of time.,post when you’re sleeping or travelling and Just set it, forget it, and get on with your life!

Time is money and thats exactly what VisualReel focuses on. Creating cinemagraphs, memes and quote-pics all from one single dashboard, on autopilot, using the massive library of images and videos is what makes VisualReel so powerful and fast to use.

Choose from our library of 500 cinemagraphs to stop people in their tracks on social media. Add your own text or call to action and watch the likes, shares, comments and clicks roll in. No creativity needed!

3.jpgNothing grabs attention better than a good meme! Stop creating boring posts that get ignored. Just tap or click to instantly create a funny meme that gets tons of likes, shares and comments. Pick from over 1,000 memes in our library, then edit, add your own message or CTA and you’re done. No sense of humor required.

Running out of great quotes to share? Pick from 1,000 (and growing) library of quotes, categorized for you to find what you need. Pick an image for the quote, then you’re ready to go. No clunky tools or Google searches required!


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