Advertisements

Remember: You Are Not The Target Audience

uncaptioned

One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?

Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?

If you’re representing a tech startup in Silicon Valley, perhaps your target audience is recent Stanford graduates looking for a job. If you’re promoting a skiing and snowboarding conference in Boston, then your target audience is most likely the avid skiers and snowboarders in the New England area. For sporting goods companies in New England, you want to be reaching athletes in the region but also their family and friends — those who could make purchases on their behalf.

It may seem like common sense, but your target audience is just as important as the message itself, and the channels by which you’re communicating it. Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.

One of the most common mistakes I see people make when identifying a target audience is assuming that they represent the demographic. Just because you don’t use Facebook or Twitter, for example, does not mean that your target audience doesn’t. I often advise baby boomers who aren’t active on social media and yet are trying to reach Americans who use it every day. And I tell them: Your blind spot isn’t necessarily the average American’s.

My mom and I have a joke because as an 86-year-old, she doesn’t care for watching 20-somethings with bare midriffs shaking their bottoms on television. When she complains and asks, “How could anyone watch this stuff?” I respond, “Ma, you are not the target audience.” I’ve said this to her so many times that she hears me start saying that line, and we end up saying it in unison.

Take Instagram, one of the most popular platforms for photo and video sharing. Instagram has 1 billion users around the world. Just under 3% of Instagram users are in the 55- to 64-year-old age group, although many in that age group are probably professional decision makers — from small business CEOs to nonprofit executives. Users under the age of 35, on the other hand, make up more than 70% of the platform’s users.

Therefore, if you’re looking to target that age group with a PR or advertising campaign, Instagram can be a powerful tool — regardless of your own social media preferences. Even if you don’t post travel photos and share concert videos on Instagram, it doesn’t take away from the power of Instagram as a way to communicate your message to others.

Identifying the right demographic requires a holistic view of the general population. Think beyond yourself. From college students and CEOs to football dads and soccer moms, the United States is home to more than 300 million people of different ages, colors and creeds. We truly live in a melting pot. Also, just because someone is female, 40 years old and likes shopping does not mean that she is the same as another person the same age.

One 40-year-old might like shopping at Cabela’s for hunting supplies, and the other might like going to the makeup counter at Nordstrom. So it’s important to drill down and know your audience. I sometimes say that marketing is like marriage. You need to know your partner so well that you can anticipate their every move and preference.

Not everyone is like you. Not everyone consumes content like you do or gravitates to the same messages as you. What you find unappealing someone else may find incredibly tasteful.

Because there are so many people in the United States (and globally), picking the right target audience isn’t always easy. But therein lies a golden opportunity — an opportunity to reach consumers you didn’t even consider at first.

That’s what makes marketing fun (at least for me). You have an opportunity to reach all sorts of people by learning more about their tendencies and unique interests. The sheer size of the population forces you to learn.

Stepping outside of yourself is valuable in many aspects of life, but especially in terms of communication. Imagine how boring the world would be if you had to send messages only to people like you.

Fortunately, there’s much, much more to the world than you, my 86-year-old mom or me. Remember that, and remember to choose your target audience accordingly.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Nancy Marshall, The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

Source: Remember: You Are Not The Target Audience

1

 

Advertisements

How To Experience The Taj Mahal With No Tourists: A VIP Guide To Agra, India – Jim Dobson

1.jpg

The cows blocking the winding dirt road ahead would have been a sure sign to turn back for the average visitor, but in India, locals are more resilient than that and they simply find a way around the crowded situation. We were in a private luxury car arranged by the amazing Micato Safaris taking us from Delhi to Agra on a four-hour drive. Our guide, the sophisticated, charming and well known Hem Singh was confident that the approaching wide open and empty toll freeway would make the drive a breeze. Before we knew it we had arrived in the humid, sweaty, dusty and overcrowded city of Agra……..

Read more: https://www.forbes.com/sites/jimdobson/2018/10/28/how-to-experience-the-taj-mahal-with-no-tourists-a-vip-guide-to-agra-india/#49e7b4466649

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

You Don’t Have to Live in Public — Discover

Austin Kleon on the need to gain a sense of ownership over our online lives: “Back [in 2013], the worst I felt social media did was waste your time. Now, the worst social media does is cripple democracy and ruin your soul.”

via You Don’t Have to Live in Public — Discover

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you
https://www.paypal.me/ahamidian

Brand New Viral Commission Machine – How To Get Viral Traffic & Commissions From Top Social Sites

1.jpg

Making money a little bit here and there is great…But what happens is, there’s no way to “scale it up” if you are doing everything manually because there’s only so much ‘work’ you can do before you burn out and feel like giving up.

And let’s be honest…You really can’t live the ‘DREAM LIFESTYLE’ if you have to sit at your computer for 12 hours every single day. Right?

Viral CommisSion Machine Is A Brand New
Never-Released, Breakthrough Software That Gets You FREE ‘Viral’ Traffic & Sales In As Little As 5 Minutes…
  • Brand-New – Never Released Traffic & Sales Getting Software
  • Get FREE Viral Traffic – Within 5 Minutes From Right Now
  • Generate Consistent Sales – Every Single Day
  • Only 3 Simple Steps – To Get Hundreds Of Visitors & Sales
  • 100% Beginner-friendly – No ‘tech’ Skills Required
  • Video Training Included – How To Bank $150 A Day
  • Agency Edition – Worth $497 Included 100% FREE…

Viral Commission Machine is a brand new software that makes it as easy as a few clicks to get all the FREE Viral traffic and commissions you could dream of.

No technical skills or experience is required, and there’s nothing to install because Viral Commission Machine is cloud based. You’ll also get step-by-step video instructions that teach you EXACTLY how to make up to $150 per day using the Viral Commission Machine software.

The Agency Version of Viral Commission Machine gives you the ability to use Viral Commission Machine for UNLIMITED clients so you can charge top fees and bank thousands per week with just a few mouse clicks.

We include the $150 per day cheat sheet that helps you use the software to get traffic, leads, sales and as much $150 per day in 5 minutes or less… No more buying training and software that leaves you struggling to get the traffic you need – Viral Commission Machine is newbie friendly and works for everyone that uses it

  • Viral Commission Machine will get you FREE viral traffic within minutes, with just a few mouse clicks.
  • Viral Commission Machine is cloud-based and easy to use – No special skills or experience required.
  • The traffic you get with Viral Commission Machine is proven to convert like crazy, and we’ll even show you how to bank up to $150 per day with the training you get inside
  • You’ll never have to worry about buying paid traffic ever again because you’ll have all the FREE traffic you need with the Viral Commission Machine software
  • We’re including access to the Viral Commission Machine Agency License for FREE right now (Valued at $497)
When you consider all of this and the rising costs of paid ads, getting your hands on Viral Commission Machine for $97 per month is an investment that will immediately pay for itself and then some.

 

getinstant

How Heavy Use Of Social Media Is Linked To Mental Illness

1.jpg

MAY 20th will mark the end of “mental-health awareness week”, a campaign run by the Mental Health Foundation, a British charity. Roughly a quarter of British adults have been diagnosed at some point with a psychiatric disorder, costing the economy an estimated 4.5% of GDP per year. Such illnesses have many causes, but a growing body of research demonstrates that in young people they are linked with heavy consumption of social media.

According to a survey in 2017 by the Royal Society for Public Health, Britons aged 14-24 believe that Facebook, Instagram, Snapchat and Twitter have detrimental effects on their wellbeing. On average, they reported that these social networks gave them extra scope for self-expression and community-building.

But they also said that the platforms exacerbated anxiety and depression, deprived them of sleep, exposed them to bullying and created worries about their body image and “FOMO” (“fear of missing out”). Academic studies have found that these problems tend to be particularly severe among frequent users.

Sean Parker, Facebook’s founding president, has admitted that the product works by “exploiting a vulnerability in human psychology”. Indeed, an experiment by five neuroscientists in 2014 concluded that Facebook triggers the same impulsive part of the brain as gambling and substance abuse.

Yet it is difficult to prove that obsessing over likes and comments causes mental illness, rather than the other way around. The most convincing effort was a survey that tracked a group of 5,208 Americans between 2013 and 2015. It found that an increase in Facebook activity was associated with a future decrease in reported mental health.

4.jpg

An obvious solution to the problem is to cut down on screen time. Even the most obsessive users should be able to do so. The neuroscientific study on Facebook found that the subjects’ cognitive ability to inhibit their impulsive behaviour was less impaired than for drug or gambling addicts. And data from Moment, an activity-tracking app, show that it is possible for light social-media consumers to be content.

Each week it asks its 1m users whether they are happy or sad with the amount of time they have spent on various platforms. Nearly 63% of Instagram users report being miserable, a higher share than for any other social network. They spend an average of nearly an hour per day on the app. The 37% who are happy spend on average just over half as long.

The happiness rate is much higher for FaceTime (91%), a video-calling app, and phone calls (84%). When it comes to social networking, actual conversations are hard to beat.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

BleuPagePro – Discover The Big Problem You Currently Have With Social Media & How You Can Fix It

Social media is a MASSIVE opportunity for getting tons of targeted traffic, leads, and making sales.The problem is that social media marketing has become SO big… many online entrepreneurs and business owners just don’t have the time to manage their social media marketing.

BleuPage Pro will post your content for you which if you are a video marketer or have a website will save you a ton of time and will create strong powerful backlinks for your video or site and you will get all the traffic from the social media locations that you post to using BleuPage Pro.

Also with BleuPage Pro which is another thing that sets it apart it is that you can up to 50 accounts of each social media platform. What this means is that you can use BleuPage Pro for multiple projects or even use it for clients and sell this as a service.

 

BleuPage Pro Review

An Engaged audience turns into leads and ultimately sales. People expect you to be active on social media, and now you can, without hiring a social media manager or spending countless hours managing all of your social media accounts. Bleupage Pro makes it easy, even if you have no online marketing experience or “tech” skills.

BleuPage Pro Gives You Everything You Need To Build Your Audience, Get FREE Traffic, And Make Money NOW!

Bleupage Pro helps you engage your audience on all of the major social media platforms with the click of your mouse. This powerful software works with Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube, and even your own blogs and websites…

An engaged audience turns into leads and ultimately sales. People expect you to be active on social media, and now you can, without hiring a social media manager or spending countless hours managing all of your social media accounts. Bleupage Pro makes it easy, even if you have no online marketing experience or “tech” skills.

https://i0.wp.com/onlinemarketingscoops.com/wp-content/uploads/2017/08/bleupage-pro-review-compressed.jpg?resize=690%2C178&ssl=1

Socialite Pro Celeb

1.jpg

The Socialite Pro is the most complete video training program that teaches how you can get success and can create fortune earnings from social media sites. Here Luke has shared how his social media pages from scratch started and literally how he transform his pages into complete money making machine on autopilot giving him frequent conversions and high engaging traffic and leads. Thus, Socialite Pro is the video series-training program that will transform you from a total beginner to the moneymaking Social Media Guru at the end.

Socialite Pro shows you MULTIPLE ways to make money from Social Media. We teach you how you can have new clients calling you daily for your social media services, show you how you can make 100k+ from affiliate and personal marketing per individual campaign, following this rinse and repeat strategies taught.

You will learn Facebook loopholes that allow you to gather Stacks of information of your competitors fans and then ensure they see YOUR updates. Facebook Dark Posts are without a doubt one of the best ways to market on Facebook and you will learn from scratch how to create them and track their results in the best way possible.

Instagram Elite Series again is showing you the fundamentals put into action right in front of you. This puts the theory into practice as i introduce another fail proof system that will have you getting likes and fans with in 60 seconds… literally.

Again a main focus of this program is about automation and being able to set up structures that allow you to engage and connect with your chosen market at a very effective, efficient level. This series shows how i get hundreds of real followers and likes on my pics/profiles a day while doing under an hour of work.

Socialite Pro Status :

Socialite Pro Status teaches the no BS fundamentals of social media marketing that will ensure you should have everything set up right from the get go. Socialite Pro Status will allow you

Create money making social media profiles on Instagram, YouTube and Facebook today by following simple spoon fed over the shoulder videos.Learn all the basics of social media, from setting up a new account, learning the layout, uploading, etc. All the basics are covered.

Your list will learn how to gain huge traffic outside of SEO. Learn how to use Facebook Ads Manager to reach highly targeted niches Learn the skill set of social media best practices that will really make the world of difference.

Understand the analytics of their different social media streams and then use these to their advantage..Be introduced to time saving auto pilot tools that can really supercharge their social media practices.

1.jpg

2

%d bloggers like this:
Skip to toolbar