4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness

Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.”  And in an age of technology, storytelling has become a cakewalk.

Gen Z, the youngest generation of consequence, comprises approximately 72 million Americans and 27% of the population.  For Gen Z, storytelling and digital engagement is a daily priority as they connect on the Internet and social platforms for over 10 hours every day, according to a survey made by Adobe. They seek real-time communication with content creators, chat with trusted peers, engage in political discussion and answer live polls. They are, in effect, the primary active target audience sought after by video livestreaming services.

survey by software company Livestream and New York Magazine shows that 80% of audiences prefer livestreamed videos to blog content. Moreover, with livestreaming becoming a popular feature on social platforms like Facebook, Twitter and Instagram, brands have accepted it as a vital component of social media marketing and invested28% of their budgets on livestreaming shows.

Create authentic connections 

Accelerating the importance of livestreaming is the fact that Gen Z is evolving into a critical consumer category. The “Next Generation Report” from Business Insider Intelligence says Gen Z will shortly become the largest consumer population in the U.S. According to Business Insider, they are already estimated to influence $143 billion in spending in the U.S. alone. With their ability to influence purchasing decisions, Gen Z is transforming livestreaming into an industry worth over $30 billion, which is expected to be worth over $70 billion by 2021.  A new study by ABI Research further estimates there will be 91 million subscribers utilizing livestreaming by 2024.

What is more, Gen Z completely shuns traditional media, seeking instead platforms where they can directly connect with brands. Characteristically, this generation is partial to honesty and transparency, which livestreaming offers, with all the glitches of spontaneous reality. Savvy brands, therefore, are creating fresh digital marketing strategies incorporating livestreaming, especially during these challenging times, bringing events in real time to locked-down audiences.

Related: 5 Content Marketing Trends You Need to Know for 2020

Recycle content once and build new video assets

Brand marketers are discovering the value of livestreamed content beyond the event, incorporating livestreamed content in subsequent videos and building an arsenal of marketing collateral.

Vogue used the livestreamed Met Gala for a live video on behind-the-scenes activity in making it happen. The video received over 200,000 views. After National broadcaster KBS launchedBMW’s M2 on Periscope, it subsequently used the launch to return with the brand’s first interactive live-action adventure, on the app.

Similarly, many brands are recycling livestreamed content as live video footage on regular brand videos, as an important part of subsequent marketing strategy, to draw new customers. Forbes quotes Brandlive as stating that nearly 95% of brand and agency executives said live video would be an important part of their marketing strategy.

Brand marketers, thus, see it as two for the price of one, and an opportunity to capture new customers.

Related: New To Instagram Live? Here’s How To Show Up Like A Pro

Bridge the virtual and physical worlds

Not long ago, there were significant gaps in streaming media technology that made live streaming inaccessible to many organizations and limited their brand expansion within the boundaries of their business’ country of origin. Today all this seems like prehistory, as the technology leapfrogged into its current user-friendly format, providing digital marketers the option of using livestreaming to get their brand in front of global audiences in real time.

Related: 5 Content Ideas for Making Money With Facebook Live

Generate Valuable Market Insight 

At a live event, a brand cannot quantify how many in the audience are captivated or bored. But livestreaming allows brands to obtain information by asking questions like:

Were there more viewers at the beginning of livestreamed event that at the end? If so by how much?

When people return to re-watch the presentation, what do they watch?

What does the audience say about the presentation?

These features unique to livestreaming video provide criticalfeedback on real audience reactions that cannot be obtained in any other way.

Essential for improving brand awareness

Using livestreaming video has the potential of becoming a clear growth hack for almost any brand, as you will be better positioned to form those invaluable connections with your clients. If you know how to make use of the technology available, creating those connections could be easier than ever. Understanding why livestreaming matters could be crucial to improving your business’ brand awareness.

By: Prabalta Rijal Entrepreneur Leadership Network Contributor

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Philip VanDusen

Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-… FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandu… LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Bran… GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: “Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Clipmagix Hottest Creative Edge Clips For Your Audience

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Every day, it’s getting more and more difficult to find paying customers.The cost to acquire is at an all-time high. The time to acquire is taking longer and every day you are pushed to the edge to do more. It explains why the average business owner spends 60 hours a week doing the grind.

Some are clocking 95 hours a week.But your customers don’t care because all they want is vibrant, entertaining and delightful content.Content that gets their attention and convinces them to buy. How long are YOU spending online to get customers? Video is great but it takes time and effort to create one, right? On top of that, your customers have to find the time to watch them.

Sure, there are photos and images too but those are everywhere you scroll.Better yet, you can use content in text, photo, image and video format.But the question you have to ask yourself today is, who isn’t doing this? In fact, your brain is now BLOCKING THEM OUT, and it’s why your customers are scrolling faster than ever before.

They’re busy… looking for NEW and trendy stuff that captivates their attention. Something that is unique, disrupts their activity and engages them. It’s why you push yourself every day to find the next BIG thing so they DO pay attention and engage with YOU.

A BRAND NEW, revolutionary software engineered to STOP customers in their tracks so that they pay attention to YOU. Breath-taking content that effortlessly gets attention like never before, empowering you with mesmerizing pretty little things for your social media profiles, your banner ads, website, blogs and your emails. Gorgeous, attention-grabbing, pretty little things that will showcase your authority with magnificent content in style, getting you 40X more exposure that lead to more profits, FASTER!

Clipmagix demands attention because it’s NOTHING your customers have ever seen before.You are in an ever-changing, fast-paced online environment.And by getting in on the cutting edge, it’s how you can compete to WIN at the ground level, empowering yourself with mind-blowing content for all your social media profiles, your banner ads, websites, blogs and emails.Because no matter where you place your Clipmagixs, you will MAGNETIZE, STIMULATE and make a MEMORABLE and THRILLING IMPACT on your audience because now… you are the only SHOW-STOPPER in the crowd.

Once you go Clipmagix, you create the ultimate WOW experience for your visitors and in result, who wouldn’t want to become your paying customer?Your credibility will jump through the roof as a market leader with incredible Clipmagixs that work for you. Because with Clipmagix and from this moment forward… who do you now think your customers will be paying attention to? Exactly. To the ONE who is NEW, at the cutting-edge and trendy!

Source: https://www.clipmagix.com

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VideoFlow – An Easy To Use Software Creates Videos For Publishing Over Social Media.

VideoFlow is a new approach to selling with video based on proven & tested sales methodology. Every video that you create within VideoFlow is generated in minutes, optimized to make creation easy and completely fiddle free. Out create your competition and save on monthly & yearly fees.

Why did McDonalds grow so big, so fast and completely take the market by storm? It wasn’t because they hired the best burger artist or spent hours fretting over how to position the lettuce. It’s because they used the same formula every time AND everyone working behind the counter could do it. The burger was delivered fast and effectively using the same method every time.

  • Burn captions into videos
  • Add video wrappers
  • Record Screen & Webcam
  • Animated logos, intros & outros
  • Client Project management system
  • Sub-users
  • Project collaboration & review system
  • Animated text overtop your videos
  • Scene transitions
  • Animated Emojis
  • 4k Rendering And much much more…

VideoFlow Creation is fast! The longer a video takes the more it eats into your agencies bottom line. You can’t afford to spend days fiddling with overly complex settings or time-consuming free flow editors (Built for Video Artists).So we crafted a new way of editing. And it’s faster than ever before!

With VideoFlow it takes just minutes and a few clicks of your mouse to fully customize any of your videos, create high converting scenes and use templates to pump out videos at a rapid pace. Choose videos you’ve filmed on your mobile, camera or stock footage you’ve purchased. You can import freely and easily with a couple of clicks then instantly edit your video within our easy to navigate interface. Select videos from any device.

YouTube, Facebook & Instagram combined have over 2 billion people logging in every day. Use your videos as updates to Social Media & distribute your videos instantly from Within Video Ad Maker. With VideoFlow — you can in 1 click post your videos live to these networks ready to grab visitors or as part of a social media strategy for a business.

You can render your videos in any resolution right up to 4k. We also have standard presets such as 720p HD, 1080p Full HD, as well as social media presets for square videos and even vertical videos for mobile users. VideoFlow creates high quality short videos. If you want to though, you can create videos of up to 10 minutes. If thats still not enough then you can upgrade to professional and create videos up to 20 minutes long.

Source: VideoFlow – Create & Publish Short Videos Fast…

YouTube, Facebook & Instagram combined have over 2 billion people logging in every day. Use your videos as updates to Social Media & distribute your videos instantly from Within Video Ad Maker. With VideoFlow — you can in 1 click post your videos live to these networks ready to grab visitors or as part of a social media strategy for a business. Select the size you want. You can create videos quickly and easily for ‘Video Ads’, Stories or Video Updates.

 

 

How To Sync Your Marketing Videos To Your FB Ads Manager Through Clipman Optimizer

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MAXIMIZE your video traffic & sales with Clipman’s blistering fast engine – 10X FASTER renders than average video apps, PLUS create unlimited videos AT THE SAME TIME. Save $1000s on designers & video editors: over 50 stunning templates built from the world’s MOST PROFITABLE video ads.
Create top-converting videos for your entire product lineup in minutes – just enter any product URL (or web link) to have a stunning video created in second.Save HOURS of time & frustration: 1st ever ‘LIVE ADAPTING preview’ in a cloud-based video software shows you EXACTLY what your videos look like … BEFORE rendering!
Automate your video marketing: Clipman’s machine learning AI engine selects the OPTIMAL template for your project based on hard sales data from tens of thousands of profitable ads.Built-In Scaling: Clipman creates multiple versions of each of your videos, then syncs them to your FB Ads Manager … for hands-free A/B testing
Clipman AI is for marketers serious about making ACTUAL sales & profits from video, easier & faster than ever before possible with built-in AI technology that actually IMPROVES your results as you use it!
1st-To-Profit Technologies:
Render videos 10X faster than the industry average, create unlimited videos AT THE SAME TIME, see live preview updates as you customize… to launch your winning ads in minutes
Unheard Of Conversion Power:
Templates built from top-performing ads and based on hard sales data
Video Marketing SIMPLIFIED:
Let Clipman select the OPTIMAL template for each campaign, and sync your video direct to your FB Ads Manager (along with multiple versions for hands-free split-testing)
template

With over $10,000,000 in sales from Clipman videos, it’s no wonder these templates are certified selling machines.But with Clipman AI Edition, we take it a step further.The machine-learning technology baked into the software LEARNS which templates drive the most sales, based on your niche…All thanks to MILLIONS of dollars worth of REAL sales data…So Clipman literally TELLS you which template to use to make the most profits!

Facebook’s Ad Manager is like a leech sucking away all of your time. Here’s how you take back control and maximize results.Clipman’s user-friendly dashboard syncs DIRECTLY to your FB Ads Manager.Just hit publish, and your perfectly formatted, targeted ads will be sent to Facebook for approval, including EVERY ONE of your A/B test variations.

Sync up with Facebook’s algorithm and leverage Facebook’s love of video then turn it into hard cash.Clipman’s included commercial rights are a match made in heaven for anyone making videos for clients.Brand new AI tech, live-adapting previews, ultra-fast video renders and PROVEN to convert templates make video creation the most lucrative service in your line-up.

You won’t even have to browse the library wondering which template will produce RESULTS… Clipman will TELL you!Launch an army of videos working as your own sales team pulling in buyers from all angles…PLUS sync those videos into MULTIPLE Facebook video ads from right inside your Clipman dashboard.

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How many products do you have?Just paste your product page links (…or any web link) into Clipman, and watch the AI engine turn them into high-converting videos in seconds.With the new LIGHTNING fast rendering speeds, you’ll have STUNNING video ads for all your products in minutes.

  • Sure, that CAN work if you’re prepared to spend hundreds of hours navigating complex video editing software. Then spend MORE time each time you want to reproduce an ad for a new campaign.“What about using other video tools I already have?”If you’re ok settling for blind edits, slow rendering & cookie-cutter templates…
  • Not to mention limited text fields, manual downloads & uploads…Outdated video apps CAN work if you’ve got the time, patience & technical skills needed….But why waste your time when you can test out Clipman with no financial risk at all.

Source: https://clipman.com/ai/?aid=1

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Automatically Turn Videos Into DOZENS Using Our Video Keyword SPINNER Tube Charge

We decided to change the video marketing and video ranking process FOREVER! We decided to create a NEW WAY to get MORE videos ranked, to get MORE traffic, to get MORE sales, and to have it be A LOT MORE automated! And my promise to you on THIS page is to show you EXACTLY how we’ve changed the way you do video marketing from this day forward! What you’re going to see on this page, is unlike ANYTHING you’ve ever seen before!

Imagine if instead of trying to rank videos one-by-one, that you were able to rank dozens upon dozens of videos at a time. If you want to start getting traffic, sales and rankings like THAT, then you’re on the right page, because like I said, we’re going to show you EXACTLY how you can do the same in your business.

Tube Charge is our new web-app that AUTOMATICALLY Claim DOZENS of Page 1 Rankings Simultaneously With MASS Video Creation, MASS Video Uploading AND Automatic Video Optimization!

Login To Our Web-app and Turn ONE video into DOZENS of Variations At the Click of a couple buttons with our powerful Video Spinner..Fill out our simple video optimization template and connect it to the videos you just created so our app automatically optimizes ALL your Videos For YOU..Configure Your Upload Settings So You Have Fully-Optimized Videos Automatically Uploaded To Your YouTube Channel EVERY SINGLE DAY!

You fly under the radar since Tube Charge will slowly upload 5 videos a day for you. With all of our testing, we have found that this is the MAGIC number. It also uploads them 60 minutes apart so it looks even MORE natural. The way we’ve set up our system, it’s almost like having your own personal VA uploading videos for you on a DAILY basis.

You’re Channels Authority starts to SKYROCKET because you’re having FRESH content hitting your account EVERY DAY. It’s no secret, Google and YouTube LOVE fresh, NEW content! The more content you have on your YouTube channel, the BETTER, PERIOD! It’s simple math. Which Channel do you think YouTube would trust more – a channel that BARELY gets videos added, OR a channel that has videos being added to it EVERY SINGLE DAY? Yea, it’s a no-brainer..

Source: Tube Charge – FE FINAL – Launch Special

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