Difficult To Use – Not very user friendly, complicated, and results
in you being stuck, frustrated and annoyed.
Limited Features – Most apps restrict your usage and limit the amount of videos & designs you can render. They make you invest in 10 different apps.
Weak Support & Poor Training – Nothing is more frustrating than buying a product and not getting any dedicated help that you deserve.
No Sales & Zero Profits – Bland videos that don’t grab attention. You end up with no sales and you’re still left stuck in your dreaded day job.
No Learning Curve Required – All the templates are done and ready to be used, no design skills needed. Just click a few buttons and Video Catalyst will do the rest.
All-In-One Platform – Blows everything else right out of the water in terms of features, templates, range, customizations & also gives you UNLIMITED rendering!
24/7 Customer Support + Training – Ensures you’re never left stuck at any moment. Plus our training helps you instantly skyrocket your traffic, leads & sales.
High Sales & Increased Profits – Our Software & step by step training help you easily create a 4 to 5 figure per month business without much effort.
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You can create stunning videos and showcase them in style on your eCom stores, websites and across social media.You can also bring your stores to life with eye popping images and mind blowing animations!Create eye popping, attention grabbing videos of your products, which instantly turns your prospects into rapid buyers on your product launches.
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Grab attention instantly by utilizing our wide range of beautiful crafted cinematic templates that have cost us thousands of dollars to produce. Your prospects will be hooked to the screen like super glue, and be left feeling mesmerized. Whether you need a promo, marketing, sales, educational or relationship building type video. Video Catalyst covers all different scenarios with push button ease…
There’s no denying that we’re witnessing a shift in the way content marketing is delivered. The rise of “stories” on Instagram and Facebook has changed the way brands deliver messages to their audiences. While there was once a time when long pages of text (like this) dominated content marketing strategies, today’s market is shifting toward the ephemeral, the fun and the visual.
A recent study found that 83% of marketers believe that video marketing is becoming more important for reaching and engaging new audiences. Among millennial audiences, two-thirds of social media users reported engaging with a brand after watching a video posted on social media.
Clearly, video marketing has reached maturity, and all indications suggest that it’s here to stay. We at IronMonk constantly use and recommend video marketing for our clients. One of our clients in the travel niche, for example, saw a 120% increase in conversion rates for tour packages when we created short-form videos to promote each of those tours. The company also gained 5,000 YouTube subscribers in less than a year.
In this article, we’ll discuss future trends in video content marketing and how your brand can capitalize on these growing trends in the year ahead.
What The Critics Say
Let’s face it: Email marketing isn’t as attention-grabbing as it once was. These days, our inboxes are jammed with Mailchimp blasts and “last-minute” ads for the hottest deals at every retail store you’ve ever been to.
I’ve heard critics who believe that video marketing is headed in the same direction. They suggest that the medium of video is becoming too highly saturated on platforms such as LinkedIn, Facebook and Instagram. As a result, videos command less of our attention, and eventually we’ll scroll past them without paying them a second thought.
What They Get Wrong About Video
What the critics don’t realize is that video content marketing and email marketing represent a classic apples-to-oranges comparison. On one hand, email marketing is a “push” technique that directly contacts individual prospects and customers and attempts to incentivize repeat sales. On the other hand, content marketing “pulls” new prospects to attract initial sales and leads.
An effective, diversified digital marketing strategy should include email and video marketing content. However, to suggest that video marketing will suffer from the same type of saturation as email marketing is to misunderstand the medium of video fundamentally.
The Rise Of Video Content Marketing And Its Growth Forecast
Many of today’s consumers want to be entertained. Rather than scroll through text or messages in an inbox, consumers may prefer to watch videos that are personalized to their interests. In fact, recent surveys indicate that over 50% of consumers are interested in watching videos from brands they support.
When done correctly, video content can make an excellent addition to your existing marketing strategy. According to a 2019 survey of business owners, 66% rank video as the most effective form of content for their marketing strategy.
I predict strong year-over-year growth in video content marketing engagement in the first half of the coming decade. There are two factors that point us in this direction. First, our mobile devices are becoming increasingly video-oriented; second, videos are most popular among younger demographics.
We’re all committed to continuously supporting, updating and improving all Video App Suite apps behind the scenes, with no downtimes or disruptions, ever!
Rest assured that every app included with Video App Suite will just keep getting better and better in the future. Our developers are committed to keeping up with future innovations and technical changes as needed to keep all apps performing optimally!
And don’t forget, you’ll be able to easily access any app on your Video App Suite dashboard from virtually any browser, with nothing to download or install – ever!
More than 70% of the U.S. population (subscription required) owns a smartphone. And as the number rises, more consumers will be able to access mobile video marketing. Further, a recent report found that 85% of millennials have purchased a product after watching an online promotional video, a figure higher than any other demographic. The widespread popularity of, and engagement with, video content among this generation leads me to believe that video-based content will continue to be a dominant marketing channel in the coming years.
Getting Started With Video Content
Considering integrating videos into your content marketing strategy? Before you get started filming your first batch of content, consider that there are a variety of highly engaging video formats that make for easy introductions to the medium.
Interviews: Interview an expert in your niche or field. These videos should be one to five minutes in length. We love doing these within our company and for our clients. You’ll first want to come up with a list of people who are popular in your niche, and then send them each an email requesting the interview. It’s a win-win because the interviewee gets exposure, and you get a video with unique insights.
Company Culture: This is a slice-of-life introduction video to workplace culture and environment, and should be one to three minutes in length. This is the type of video you want to promote on your careers or jobs page. You can also add it to your custom Indeed profile so applicants can see how great your company culture is.
Product Introductions: Demonstrate a new product feature and its use cases in a 30- to 90-second video. Your Instagram and YouTube accounts are thirsty for these! Make sure these are professionally produced, as they can impact your bottom line directly. You can afford a little bit of amateurism while doing interviews, but aim for perfection when shooting product videos.
Webinars: A Google Hangouts-facilitated educational video conference can introduce prospects to your sales funnel. Keep these between 10 and 60 minutes. Webinars are great for educating clients or prospects about a new product or feature. They can also allow you to answer the most frequently asked questions by your users, as well as live questions. Use them to showcase your expertise and authority!
Is Video Marketing Right For You?
With the increase in video marketing, it’s not unreasonable to think that video content might be a bubble. However, analyses suggest that video is a booming market for tech-savvy brands looking to appeal to a younger audience.
Increased conversion rates, superior reach and the ability to personalize are three main selling points of video marketing. By incorporating video content into your content marketing strategy, you can capitalize on this growing medium and engage your audience before your competition does.
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
You have a unique story to tell: maybe you’re great-grandmother started the business in her kitchen, and you’re continuing the tradition. Maybe you were down and out and developed an idea to help people improve their lives. Maybe you developed a brilliant tech solution and want to keep innovating. Whatever the backstory, video provides a way to tell it effectively and with impact.
According to Forrester Research, one minute of video is worth 1.8 million words! You don’t have to produce epic tales: use each second to connect with your audience, build trust, and grow your business.
In fact, with a little creativity and the right software, your videos can become an integral part of your inbound marketing strategy.
Software such as 23 allows you to turn your videos into points of conversion for your users. You can edit your videos with links to relevant supporting content on your site, as well as overlay forms right on the video!
For instance, if you have an educational series of videos, you can collect valuable information from your audience, so you can continually provide them with content that nurtures them through your marketing and sales funnels.
Using video in your growth strategy in 2020 will empower you to grow your database with engaged contacts and continue to deliver valuable and engaging content. Your videos will stand out and become your competitive advantage and give you the push you need to become the thought leader in your space.
Stay Top of Mind
People are busy. Surprise, right? Whether you are trying to reach consumers or business decision-making, time is of the essence. Your audience is more likely to watch a video than wade through a long article (at least initially: as they delve into the topic, complementing your video marketing strategy with a strong written content strategy is essential).
Video can convey key information in minutes; a text version of the same content could take up to 40 minutes. While your videos should be long enough to say what you need to say, remember you can say a whole lot in a minute or two!
Email is a great medium for using video. If you’re utilizing video on other marketing channels, there’s no reason you should exclude email. In fact, videos in email can lead to a 200-300% increase in click-through rates!
As with all things email marketing, you’ll need to relentlessly test your emails. Many email clients such as Outlook have fallen behind and don’t render videos directly in email. However, an image with a play button overlay conveys that there’s a video on the other end of the click and works just fine.
We’ve started doing this for a few of our clients and click-through rates have sky-rocketed. Campaigns with video have had click-through rates of 51% against the email marketing average of 12%. While we made sure we had a solid method of collecting contacts, it’s unbelievable how a simple video can drastically improve your email marketing.
Reinforce Your Brand and product Messaging
Whether you’re creating video marketing ads, brand stories, customer testimonials, or how-tos, your audience is paying attention. More than half (55%) of people say they pay “close attention” when watching videos, a higher rate than all other types of content.
Moreover, they retain significantly more. When reading, we retain about 10% of the content. When viewing a video, we retain 95%. That is powerful – and it is a great way to reinforce your brand message clearly and consistently.
As for your product messaging, as people are researching their choices on the internet, video can be a great tool to position your product or service as the right decision. In fact, 90% of users say that product videos are helpful in the decision process.
When you’re making these videos, focus more on the value your product or service will deliver. You want to get people to visualize themselves using it, and experiencing that value. Make it all about them instead of all about you.
When you position yourself as the right solution you empower consumers to choose you over your competition. Not only do people use videos in their journey towards a purchase, but 64% of people are more likely to buy something online after watching a video.
Capture their attention, engage them with value, and offer the opportunity to purchase.
Reach a Wider Audience
Social media offers a cost-effective avenue for brands, but results depend on how many people you can reach – and if you can do so organically, all the better for your budget. The good news is that Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.
As marketers, we like video marketing stats that blow our minds. The fact that social video generates 1200% more shares than text and images combined definitely falls into that category. That’s the power of video. Reach more people and engage them with your brand. Utilizing social media in 2020 to share your videos will generate massive engagement with your content.
When you invest in video marketing, make sure you’re utilizing social media channels such as Facebook to get your content in front of your community, so they can share it with their friends.
Demonstrate Your Value and Gain Buy-in
When looking for a product, almost 50% of people look for a video before visiting a store. Consumers who watch demo videos are 1.81 times more likely to make a purchase, and 39% of executives who watch a video contact the vendor.
Demos can be utilized effectively with both B2C and B2B companies, and they allow prospects to see how your product/service works and how it can enhance their lives.
Other types of videos can be potent as well: for example, searches for “how to” topics on YouTube have grown 70% year-over-year. It’s no wonder the video platform is actually the second largest online search engine. Consumers can get quite a great (and free!) education on YouTube. Be there. Give them the answers they need, and they’ll see you as the trusted authority – the go-to problem-solver they need. Capitalize on the fact that the video platform (owned by Google) reports a 100% increase in mobile video consumption each year and shows no sign of slowing down!
When you utilize YouTube correctly, it combines your content and SEO strategy perfectly. Search engine results pages now pull in video results from YouTube and other video platforms to provide searchers with the most engaging and relevant content.
Optimizing your videos with in depth descriptions, tags, and relevant links to your site will tell search engines what your video is about, and you can drive traffic to your engaging content.
When setting up a plan for video in your 2020 content marketing strategy, make sure you don’t dismiss the written word entirely. This is not only what search engines use to tell what your video is about, but it also gives users the choice between reading and watching. It’s all about creating a great user experience.
Capture interest with Video Marketing Ads
Video marketing ads are far less intrusive than other digital ad formats; in other words, consumers are far less likely to get irritated with you and furiously click the X to close it out. The average click-through rate for video ads is 1.84%, better than all other digital ad formats.
With compelling videos, you have the chance to make an impact on your audience – to stand out from the noise and deliver a message that resonates.
Need Help with Video Marketing in 2020?
The bottom line: video is good for your bottom line! Brands that utilize this tool grow revenue 49% faster (year over year) than brands that do not. If you want to grow your business, video is essential.
The first step to using video marketing to grow your business is to get started. Start incorporating video content into your 2020 digital marketing strategy so you can jump in and start seeing results.
If you’re unsure of where to begin, that’s alright! There’s a lot that goes into it. We’ve made video a huge part of our 2020 strategy here at THAT Agency, and can help you set goals focused on realistic and measurable business growth.
To see where video can take your business, reach out to our content team, and we can formulate a video marketing strategy for you.
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Our animated visual creatives are 100% hand-crafted and built in-house by us. We’ve had over 15 years video experience. In fact, we designed the sales video you see now ourselves using the tools you can get from Animate360.
Moreover to make your Stock Selection easy, we have also aggregated all cc0 footage from across the web and are offering it inside our Animate360 app for absolutely free. This will save you Time, give you more Choices and will help you to produce your video with just one simple dashboard. It’s a SaaS application, so No, you don’t need to download any heavy files to your Hard drive/Computer. It is 100% cloud based and operable from your Phone, Tab,Desktop , Laptop etc.
No, you don’t need to download any other software to use Animate360. It’s an independent Searchable Video SAAS web application. However we do recommend a few amazing Video Creator Apps in the Member’s Area along with some Free ones too that you can use if you want to.
We are absolutely stoked to bring into this Internet Marketing World, a Robust, Cloud-Based SaaS Platform that practically is a One-Stop Repository of all the Video Clips, Animations, Graphical Files, Transparent Background Files, Power-Point Slides, Backgrounds and more.
Working as a Video Marketer and Sales Expert for over 5 years now, I not only perceive the Power of Multimedia in a different way but also apply them effectively in my company’s productions. You see, Videos, Cartoons, Emojis and even those little GIFs have one thing in common…
Letting them create their own videos based on their answers. Not only is that possible with Speaq. It’s actually profitable and the ONLY platform in the world to offer this. Speaq takes everything that WAS hard about creating videos and turns it on its head. Speaq guides you from start to finish with simple questions. Based on your answers, by the end of the conversation he’ll deliver a fully done-for-you (…and market-ready) video!
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Speaq was born out of the frustration we saw with video marketers not only struggling to match text, call-to-actions, pricing and more to ‘pre-made templates’, but also the lack of results people see from video marketing in general. There was a piece missing from the puzzle.
We wanted to offer a more ‘guided’ experience for creating videos (no need to even watch a training video) and we wanted to offer a chance for someone who doesn’t want to create videos – to profit from video marketing too. The people who don’t want to worry about how many views their videos get.
So besides making creating videos easier through a simple guided conversation, Speaq will give you a unique link. You can share this link anywhere and anyone who clicks it will be able to have their own conversation with Speaq to create THEIR own video based on THEIR answers.
Speaq will then create their video, deliver it to them AND collect payments without you being involved at all!
Flickstr makes it super simple to create stunning agency quality videos instantly. I shall be using this in our eCommerce business to create product showcases without having to pay agencies to do so what I can now all by myself without the huge fees. Flickstr makes it much easier to create eye catching videos. The templates are beautifully crafted and are so much easier and flexible to edit and make our own. I also like that there are plenty of customization options in the app.
It takes 6 months and 4,000 pages to write 1.8 million words. But did you know you can do this right now with a 60 second video? Shockingly, next year, 80% of everything you see online WILL be video too. Look around… every corner of the web is getting covered in video. From websites, blogs, eCommerce stores, Youtube Channels, Vlogs to Social Networks. It’s working because everyone LOVES to watch.
You’re watching and your customers are addicted and highly motivated by video like you never thought possible. In fact, 90% of them are buying right now as a direct result of watching a video on their computer, laptop, tablet or mobile phone. That’s right, video today is the MOST important medium to connect and engage with your audience. It delivers the best experience ever, and builds awareness that leads to sales and profits.
Your competitors are taking advantage of tiny little videos that powerfully engages their audience so they become paying customers.6 second videos, 15 seconds, 30 seconds, 60 and even 2 minute videos that are driving significant sales.
That’s all it takes because they’re short, interesting and effective that gets your visitors emotionally engaged and instantly excited so they start watching. Apple, Chrysler, Nike, Google are dominating attention with these high quality, studio style videos that are selling millions of products and services. Intriguing, box office style video trailers that catapults your message for massive exposure.
All you need to know is framing, high angle, low angle, a frame within a frame and other video terms for the shoot. Once you get your head around this stuff, you’re onto the deal breaker. A well written, high converting script, state of the art videography equipment and lightning, and a location for the shoot. You’ll end up with a raw video footage but you’re almost there with your live action, highly engaging, studio style video that converts visitors into customers like crazy.
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Swipe the best tags your competitors are using to rank #1 in YouTube and Google for yourself. This suggests short & longtail (longer word) tags. It will also allow users to enter any video youtube URL into the search and it will pull the best tags that YouTube video is using.
Select one of RankReel’s local niche categories, enter the business name, contact info, and location you are trying to rank… and RankReel will autogenerate a high ranking YouTube title and description for your video right on the spot.
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Want to increase your views on YouTube? There’s no better way than adding a quick call to action at the end of your video. In Create, you can easily Create YouTube end cards to give your viewers 1-click to view your other content.
You may be on your way to learning the smartest tricks in the trade, but even for those to come into effect, you need a smooth platform that allows you flawless working and experimental space. Camtasia makes it easy to create professional screencasts (capturing all actions on screen) for demonstration videos, instructional videos, and other screen-recording projects. The interface is fairly easy to understand right away with your media, transitions, animations, and effects working in sync with your canvas. This is by far the easiest platform to build your videos on. If you’re doing anything with videos, know that screen recording plays a vital role in audience engagement…………..
