How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of business people use video as a marketing tool, up from 61% just five years ago.

Perhaps the most important stat for marketers, though, is that 99% of those that use video content do so again the following year. Once video is deployed, the results speak for themselves.

That is, if you use the medium correctly. Video can take brand voice to new levels, but the form is not an easy one to master. If you want to get the most out of your video strategy, you’ll need to tread carefully. Here are a few key things to keep in mind:

Though video-embedded banner ads are becoming increasingly popular, the best destination for your video content is on platforms already based around video: YouTube, Tik Tok, Snapchat, Hulu, and so on. If users can seamlessly go from watching content of their choice to watch well-curated ads, they’re more likely to respond to what they’re seeing.

Experts say that YouTube Ads are the next “blue ocean,” a place where marketers can expect to make between four and five times their typical ROI. Consumers on platforms like YouTube are already primed for video content — it’s up to you to deliver it to them. And instead of waiting for those customers to find your videos organically, you can shortcut the process by targeting them using YouTube’s ad platform.

With so much excitement about the future of video, it can be tempting to jump in headfirst. An important thing to understand, though, is that users are already bombarded with more videos than they could ever hope to watch in their lifetimes. If you’re hoping to cut through all that noise, you’ll need to produce top-quality video content.

Related: Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics

Hootsuite has published a helpful guide for knowing what video formats and qualities work best for each platform, but your quest for great content needs to go beyond orientation and pixels. Make videos that you yourself would want to watch, videos that will stick with people after they watch.

It’s one thing to tell someone to make great videos, but actually demonstrating how is something else entirely. Step one is to make videos that have a fundamental respect for their viewers. Consumers know how valuable their time and attention are to you, and your content will have to earn it.

It’s important to keep in mind that over 70% of people feel that ads are more intrusive now than they were three years ago, according to consumer insights agency Kantar. Your video should blend in naturally with the content around it and should never explicitly sell your product. Instead, demonstrate your product’s value and emphasize some of its key elements – you can trust consumers to connect those dots on their own.

If you can land content on a platform that supports long-form content, lean hard into the storytelling aspect of things. Video is perhaps the best-suited of all marketing media towards storytelling, and consumers are ready to respond in turn: 55% of customers who love a brand’s story are willing to make a purchase according to researchers at the University of West Alabama.

Related: How Brand Storytelling Is The Missing Link To Building a Loyal Community of Followers

All of the information you’re hoping to share through video content can be molded into a narrative. Hoping to share product specs? Weave them into the story of the product’s conception and development. Want to promote a new discount? Show what went into making that price drop possible. Customers will recognize and respond to your efforts, meaning serious ROI down the line.

If all else fails, you have three simple commandments to follow: engage, educate, and energize. You engage potential customers by placing your video content in the right place at the right time, ensuring that your audience is exactly who and where you want them to be. You educate them with well-written content that is elegantly produced and contains information relevant to them. Most importantly, you energize them to engage with your brand further, securing a new relationship for your business.

While no two companies will want to produce the same content, following a few of these guidelines can go a long way in refining your output. 2021 is poised to show just how far video content has come, and every business worth its salt should ride that wave as far as it takes them.

Source: How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketi

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In this video I’m going to share with you how to maximize your sales and traffic leveraging video. Do you want to generate more traffic and sales but you don’t want to wait a year before you have to see results through channels like SEO? The cool thing about video is you can see results faster than traditional SEO or most marketing channels out there. It’s one of the best channels I’ve created and, if you’ve noticed, I create more videos each week than I do text-based content. Today I’m going to share with you how to use video marketing in 2019 to maximize your reach and sales. __________________________________________ RESOURCES & LINKS: “YouTube Video SEO: How I Got Over 25,000 Subscribers on YouTube This Year | 5 Video Marketing Tips” (video): https://www.youtube.com/watch?v=el3CX… “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “How I Got 100,000 Subscribers in Less Than a Year” (video): https://www.youtube.com/watch?v=9wR8I… “Content Creation Hacks to grow your Business Faster” (video): https://youtu.be/3x9AWh7g1YQ “Favorite Hack To Increase Website Traffic That You’re Not Doing” (video): https://youtu.be/WTWZQ_4_zNk “SEO in 2019 What Will And Won’t Work” (video): https://youtu.be/I0joqcqpiO4 “SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”: https://www.youtube.com/watch?v=gmB_T… “The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video): https://www.youtube.com/watch?v=GK-0I… ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog
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Description Did you know an online video can improve sales conversion rates by as much as 30 percent?

The Key Benefits of Video Content

In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging multimedia content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with device screens

Attention-grabbing content often requires the use of multimedia formats like videos and images. Think of how memes and Instagram exploded in popularity in the past decade just as mobile usage significantly increased.

Multimedia works well with small electronic screens where users often squint their eyes and impatiently scroll until something compelling captures their attention. In contrast, eyes have a harder time processing written text, especially if an author utilizes complex, multisyllabic words.

Video publishers succeed when they show audiences relevant and engaging contents,” said Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, in a recent interview with Entrepreneur. “Because of the overwhelming amount of video content available on the web, that should increasingly be based on individual tastes and viewing patterns in order to gain a competitive viewing advantage. With videos, you serve spectators well by showing relevant, timely and excellent content that they are most likely to interact with.”

2. Video makes learning convenient

If a picture is worth a thousand words, that goes twofold for footage and clips.

As mentioned, text has a hard time competing with multimedia when using digital screens. According to research firm Nielsen Norman, site visitors will only read 20 percent of text on a page containing an average of 593 words. Why promote a personal brand, product or service in a format that doesn’t produce enough quality click-throughs?

Digital audiences prefer to consume videos, and a big reason why is because they’re easy, convenient and painless. According to marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook.

It’s no surprise that Hollywood filmmakers and TV execs continue adapting popular books. Movies and shows communicate information more efficiently via easy-to-process demonstrations or visual aids. Try reading about baking a cake — it’s painful compared to just live-streaming a chef who teaches you how to do it.

A 2018 study by intelligence firm Sandvine found that videos account for 60 percent of all internet traffic, with Netflix leading the way at 12 percent. And 27 percent of U.S. adults haven’t read a book in the past year, according to a 2019 Pew survey. Like it or not, viewers find it more convenient to learn about history (and even classical literature) on television and in movie theaters than having to go through the trouble of reading about it.

3. Video familiarizes audiences with your personality

It’s tough for audiences to become familiar with an author unless they’ve read a ton of their articles or books. Video, however, enables viewers to get acquainted with your unique personality; therefore, it rapidly increases familiarity and credibility. And if you’ve got a standout personality or impactful voice, such charm will be emblazoned in their memory, inviting a purchase, subscription, repeat clicks and social shares.

That bears out in a 2018 study by creative firm Animoto, which found that the vast majority of digital consumers prefer consuming video content on social media. The same study found that 88 percent of marketers are satisfied with the ROI of their video marketing efforts on social media, as well.

4. Clips and footage increase conversion rates

An observer is more likely to cry watching an audiovisual narrative than by reading it. Visual and auditory stimuli even affect taste buds when watching a cooking show. Videos create a lasting impression because they stimulate human senses.

On the flip side of things, writers largely remain invisible or anonymous, given what’s written on paper always stays silent. When using a smartphone or computer, silent content remains in the background as soon as audio or visual messages inevitably interrupt.

It’s tougher to boost click-throughs via text when most people are skimming it. Putting a video on a landing page increases conversions by 80 percent, according to HubSpot. Furthermore, data from Precision Marketing Group shows that the mere placing of a video in an email leads to a 200 to 300 percent increase in click-through rate.

Related: The 8 Most Popular and Effective Uses of Video Marketing

Entrepreneurs, startups and small- to medium-sized businesses should leverage the power of videos and audiovisual presentations. Simply put, they’ve proven more effective than pursuing a text-only marketing strategy.

By: Lucas Miller Entrepreneur Leadership Network VIP

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THE CREATIVE TOOLKIT FOR MARKETERS

Are you trying to decide if adding video to your marketing strategy is worth the time and money? Spoiler alert: it is! This video dives into the main 5 benefits of a professional video which includes improved brand recognition and increased search engine optimization (SEO). You can read our in-depth article on the topic here: https://blog.vmgstudios.com/benefits-… Be sure to subscribe to this channel for more educational content. You can also find more resources on marketing, video, animation, audio, graphic design, interactive video, social media, and more on The Creative Toolkit for Marketers: https://vmgstudios.com/creative-toolkit/#videomarketing#videoproduction#marketing

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Clipmagix Hottest Creative Edge Clips For Your Audience

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Every day, it’s getting more and more difficult to find paying customers.The cost to acquire is at an all-time high. The time to acquire is taking longer and every day you are pushed to the edge to do more. It explains why the average business owner spends 60 hours a week doing the grind.

Some are clocking 95 hours a week.But your customers don’t care because all they want is vibrant, entertaining and delightful content.Content that gets their attention and convinces them to buy. How long are YOU spending online to get customers? Video is great but it takes time and effort to create one, right? On top of that, your customers have to find the time to watch them.

Sure, there are photos and images too but those are everywhere you scroll.Better yet, you can use content in text, photo, image and video format.But the question you have to ask yourself today is, who isn’t doing this? In fact, your brain is now BLOCKING THEM OUT, and it’s why your customers are scrolling faster than ever before.

They’re busy… looking for NEW and trendy stuff that captivates their attention. Something that is unique, disrupts their activity and engages them. It’s why you push yourself every day to find the next BIG thing so they DO pay attention and engage with YOU.

A BRAND NEW, revolutionary software engineered to STOP customers in their tracks so that they pay attention to YOU. Breath-taking content that effortlessly gets attention like never before, empowering you with mesmerizing pretty little things for your social media profiles, your banner ads, website, blogs and your emails. Gorgeous, attention-grabbing, pretty little things that will showcase your authority with magnificent content in style, getting you 40X more exposure that lead to more profits, FASTER!

Clipmagix demands attention because it’s NOTHING your customers have ever seen before.You are in an ever-changing, fast-paced online environment.And by getting in on the cutting edge, it’s how you can compete to WIN at the ground level, empowering yourself with mind-blowing content for all your social media profiles, your banner ads, websites, blogs and emails.Because no matter where you place your Clipmagixs, you will MAGNETIZE, STIMULATE and make a MEMORABLE and THRILLING IMPACT on your audience because now… you are the only SHOW-STOPPER in the crowd.

Once you go Clipmagix, you create the ultimate WOW experience for your visitors and in result, who wouldn’t want to become your paying customer?Your credibility will jump through the roof as a market leader with incredible Clipmagixs that work for you. Because with Clipmagix and from this moment forward… who do you now think your customers will be paying attention to? Exactly. To the ONE who is NEW, at the cutting-edge and trendy!

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Fade To Black – Discover The Astonishing Marketing Video Creation Secrets That Turned A Flat Broke Teenager Into The Founder Of A $30,000,000 Business

What good is a video if the script doesn’t pull in the viewers and convert them into buyers? Fade To Black will teach your you the proven, repeatable method of creating highly persuasive video scripts. These are the secrets Joey has used to generate 6 figures in affiliate promotions, as well as multi-millions in sales of the Viddyoze platform.

Fade To Black is a course that teaches the fundamentals of creating content that excites, persuades and engages viewers. To do that, you need the in-depth knowledge required to creating professional level video content.

Joey breaks this down in a remarkable, simple to master format (no prior experience needed). Once learned, you will be able to apply this knowledge to any video you ever create, ensuring the best most profitable result for every frame of video you shoot.

Fade To Black covers the entire workflow to creating exceptional video content on camera. From choosing locations, framing shots, getting professional audio, lighting, storyboarding and so much more. Joey covers literally everything you will ever need.

This truly is an A-Z Bible of video creation. The best part? The course is accessible at any time from anywhere, even on a shoot. So if you’re ever lost and need some input, just jump back to the members area and get what you need.

Not everyone wants to be on camera, and that’s fine. Joey has created an extensive section of the course specifically for those who want to create video content without ever having to get on camera. In fact, Joey even explains how to create videos without even recording your voice!

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Just because you’re not on camera, doesn’t mean anything. These videos will still pack just as much punch! Everything is revealed in Fade To Black. Learning to become a good editor takes time, until now. In what is probably the most powerful, valuable part of this course, Joey reveals the exact steps and secrets to not only editing quickly & effectively, but in a way that makes your video content incredibly engaging and interesting.

Fade To Black raises the bar for what an info product should be and that means you are about to be blown away by the value they’re going to get from this class. Fade To Black is a brand new course. The content of this system cannot be found anywhere else, and nobody else has the insight that Joey shares in this course. This is truly a one of a kind course that you will love.

Joey Xoto’s Fade to Black by Viddyoze is the insider secrets to what has helped them generate more than $20,000,000 in online sales. These are the methods, tactics & hacks that have helped create the exact video content presented by Viddyoze.

Fade to Black is not a software tool or an app, but a course of over 80 videos that teaches the complete cycle of video creation. Fade To Black raises the bar for what an info product should be and that means you are about to be blown away by the value they’re going to get from this class.

Fade To Black is a brand new course. The content of this system cannot be found anywhere else, and nobody else has the insight that Joey shares in this course. This is truly a one of a kind course that you will love.

Source: Fade To Black

 

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VideoCatalyst – All Inclusive Platform Creates Jaw-Dropping Designs, Videos & Animations That Skyrockets Leads & Sales In Just Minutes Without Any Effort

  • Difficult To Use – Not very user friendly, complicated, and results
  • in you being stuck, frustrated and annoyed.
  • Limited Features – Most apps restrict your usage and limit the amount of videos & designs you can render. They make you invest in 10 different apps.
  • Weak Support & Poor Training – Nothing is more frustrating than buying a product and not getting any dedicated help that you deserve.
  • No Sales & Zero Profits – Bland videos that don’t grab attention. You end up with no sales and you’re still left stuck in your dreaded day job.
  • No Learning Curve Required – All the templates are done and ready to be used, no design skills needed. Just click a few buttons and Video Catalyst will do the rest.
  • All-In-One Platform – Blows everything else right out of the water in terms of features, templates, range, customizations & also gives you UNLIMITED rendering!
  • 24/7 Customer Support + Training – Ensures you’re never left stuck at any moment. Plus our training helps you instantly skyrocket your traffic, leads & sales.
  • High Sales & Increased Profits – Our Software & step by step training help you easily create a 4 to 5 figure per month business without much effort.

Create stunning videos and designs for different products or services you’re promoting. It’s point and click simple with Video Catalyst… and you’ll be dominating lots of niches at will. With over 100 ready made templates in the hottest niches, all fully customizable..You can easily sell to gyms, restaurants, salons, bars, hotels, car dealerships, events, service based business and much more.

You can create stunning videos and showcase them in style on your eCom stores, websites and across social media.You can also bring your stores to life with eye popping images and mind blowing animations!Create eye popping, attention grabbing videos of your products, which instantly turns your prospects into rapid buyers on your product launches.

You can forget about using complicated software or spending thousands on hiring people.In just a few clicks, Video Catalyst lets you create mesmerizing eye catching Hollywood Style animated designs and videos… that will draw your prospects and clients in like bees on honey. Keep miles ahead of your competitors, and instantly hook your prospects in without any effort… turning them into repeat buyers long term.

Grab attention instantly by utilizing our wide range of beautiful crafted cinematic templates that have cost us thousands of dollars to produce. Your prospects will be hooked to the screen like super glue, and be left feeling mesmerized. Whether you need a promo, marketing, sales, educational or relationship building type video. Video Catalyst covers all different scenarios with push button ease…

Source: https://www.videocatalyst.io/live/

Automated Speaq Conversation Video Marketing Builder For Any Business Owner

Letting them create their own videos based on their answers. Not only is that possible with Speaq. It’s actually profitable and the ONLY platform in the world to offer this. Speaq takes everything that WAS hard about creating videos and turns it on its head. Speaq guides you from start to finish with simple questions. Based on your answers, by the end of the conversation he’ll deliver a fully done-for-you (…and market-ready) video!

Speaq gives you full control. He’ll guide you through a simple conversation where you can customize EVERYTHING. Or simply let Speaq make the decisions for you based on your niche & topic. Either way, you have total control over your videos – and can make unlimited revisions until you’re thrilled with the results.

Speaq isn’t just an AI machine that makes videos…He comes with the highest-calibre of proven-to-convert video designs for you to create breath-taking videos with. Download HD quality videos as vertical or square… the HIGHEST converting formats. Exploit traffic from ANY social platform, while getting ultimate exposure to your websites, blogs and other online assets.

  • World’s first self-service model for clients and video marketing… where YOU get paid as they make their OWN videos!
  • Create videos ON THE GO as Speaq can chat and create videos on ALL mobile devices.
  • Boost video leads, sales and profits TWO ways (creating your OWN videos or sending your link to clients)!
  • Automate video marketing for yourself, clients, local businesses AND customers by simply sharing one link!
  • Automate video creation, delivery of videos and even receive payments from clients by simply sharing your unique Speaq link (anywhere).
  • Increase ROI immediately by eliminating designer fees, outsourcing fees, animation fees, software monthly fees, revisions, waiting times and more.

Speaq was born out of the frustration we saw with video marketers not only struggling to match text, call-to-actions, pricing and more to ‘pre-made templates’, but also the lack of results people see from video marketing in general. There was a piece missing from the puzzle.

We wanted to offer a more ‘guided’ experience for creating videos (no need to even watch a training video) and we wanted to offer a chance for someone who doesn’t want to create videos – to profit from video marketing too. The people who don’t want to worry about how many views their videos get.

So besides making creating videos easier through a simple guided conversation, Speaq will give you a unique link. You can share this link anywhere and anyone who clicks it will be able to have their own conversation with Speaq to create THEIR own video based on THEIR answers.

Speaq will then create their video, deliver it to them AND collect payments without you being involved at all!

Source: Speaq – Automated Video Marketing Software

Kaptiwa Best Seller

 

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Just imagine if you could have a complete video solution- FAST, EASY & Ads FREE, built for marketers, and which ISN’T going to cost you the earth…

Kaptiwa took 3 Years to Plan, Develop, Test and Super-Optimize with World’s Best Cloud Services: Akamai, Amazon Aws, Inhouse Video Optimization and HLS Technology for Delivering Lighting Fast Video Hosting and Marketing Experience that…
Outrank all our Old school, distracting & expensive competitors out there. We’ve left no stone unturned & made sure that the videos play
  • Without buffer/delay on any mobile or desktop device &
  • With minimum internet bandwidth.

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t’s also completely Customisable to Your Exact Specifications. HLS Player is Perfectly Optimized to play videos on all devices & its 100% Mobile Responsive.

Did you know that every single second delay in your videos and content loading – can decrease your sales, visitor engagement & customer satisfaction by 20%.

We made sure that the videos should play without buffer/delay on any mobile or desktop device – With minimum internet bandwidth every time.

People Will Want to Watch Your Videos on Kaptiwa (Not Other People’s Stuff!) so you’ll have 100% control on your TRAFFIC – no traffic leakage with unwanted related videos

Source: https://www.kaptiwa.com/jvzoo?aid=1

X Wave VideoMarketing

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Terri created stunning, high-quality real videos in minutes with our easy to use, video maker. These videos helped her convert cold leads into raving customers. She was able to sell videos in half the time with half the budget it normally took her for more money than she used to make.

Nothing creates videos faster and better than Videoremix’s AI. Videos drive far more traffic on Facebook (around 59.3%) compared to images (around 29.6%), [According to databox]. So why not transform your existing images on Facebook and Instagram into stunning videos with X-Wave? Or you can instantly create stunning promotional videos from ANY URL.

Want to convey a particular mood, jump between storylines, switch to another point of view, spice up the narrative or move backward or forward in time with your new video? X-Wave adds unique transitions to make your videos look terrific and engaging.

You created a video but if you now have to wait hours to actually use it that defeats the purpose. Nothing is more frustrating for a video marketer than seeing the “rendering” sign going endlessly clockwise. We have kept that in mind and made sure that, within less than 1 minute you can render high resolution videos.

With X-Wave you’d be running a full-blown Video Creation & Marketing Agency very soon, whether that was your plan or not – seeing the kind of money your customers would be eager to pay you for a video might change your resolve to just ‘stick to your business’. And handling multiple projects for your clients’ or even for your business can be quite a stress.

Your X-Wave account is loaded with 20 Premium Templates. 10 of these templates target the Real Estate niche and the other 10 can be used to create videos in whatever niche you may choose. These templates are created by a team of very talented designers and marketers who have complete sense of what’s working and what’s not working in the market today.

X-Wave comes with an built-in premium music library. Use these tracks as background music to set the right tone and feel to your video. No stress that you might end up getting your video taken down because you used music that was copyrighted (Yeah, that happens) or worst you end up spending another 30-50 bucks for buying the background music files you’d like to use. X-Wave’s library has music to convey any mood you’d like.

Source: https://secure.videoremix.io/x-wave-main-fe-2/?aid=1

World’s First & Most Powerful 37-in-1 Video Ads Creation & Training Suite

AdsCrisp video ads templates are Unique & Converting & present nowhere else in the world. Businesses get a HUGE run for money & Great Profits when they use Video ads made by AdsCrisp.Businesses will be willing to pay you anything for the Professional & Stunning Video Ads that you can make for them & they will never get to know that you make these stunning video ads in just minutes using AdsCrisp.

You will Earn all the Profits while working for just seconds. AdsCrisp is a pure Goldmine using which you can Earn BIG & your Clients will think you are a Video Ad Genius giving them Profit Producing Ads in a matter of seconds.

Select from our list of High Converting Ad Templates. You will get the option to select an ad template from our list of high converting ad templates. Select the one that suites your present requirement & get going. In the next step, you need to add your product’s images, description, call to action, your brand colours, powerful music from our music library & then you are all set to render the ad – all in less than 60 seconds.

Click on render & sip your coffee while our cloud engine gets the ad rendered in minutes. In AdsCrisp you are getting the Best & the Most-Complete Video Ads Suite in the history of online marketing. The only thing that is now left for you is to understand how to run Profitable Video Ads Campaigns to your exact target audience at exact target placement.

Source: https://adscrisp.com/special/?aid=1

How To Create Templates Club To Get A Fresh Supply Of Limited Edition ‘Video Templates’ Every Month For A Year

With the template export feature, you can now create and share Templates With Clients, Customers, Outsourcers & Friends. Simply export the templates and send them to other Create users. Export & Import just takes one click! Only available to Club Users.

As a Create club member, you’re getting 15 unique, limited edition templates for Sales Videos, Demo Videos, Training Videos and Viral Videos you can use right away.These templates work for a variety of niches allowing you to create a wide range of professional & diverse videos.
This exclusive range of templates will include a wide range of niche categories & Concepts including: Online Marketing, Fitness, technology, business and more… Each includes a range of different effects, transitions, intros, outros and designs to enhance your videos and make them look a lot better in the fastest time possible.
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