The Secrets of Viral Marketing: Optimizing Your Content for Engagement

Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content to amplify your message. Viral marketing is basically WOM (Word of Mouth) on steroids that also increases the trustworthiness of your message when shared by friends.

However, viral marketing is a myth when it comes to building a sound digital marketing strategy. Yet, I hear this all the time from clients and prospects;

I want you to create a viral marketing campaign that’ll really send my brand over-the-top

The myth of viral marketing

OK, first, I can’t guarantee a post, white paper, image, infographic or another piece of content will go viral and no one else can either. Nobody can guarantee an action will generate viral marketing and, if they say they can, make them back it up with some money. In other words, require a substantial discount if their efforts don’t generate viral marketing results.

Of course, I can use elements “likely” to make a post go viral (and we’ll discuss these later in this post), but I wouldn’t want to bet real money on the whims of social media folks because any number of factors conspire to reduce the virality of your marketing strategy, including many that aren’t under your control.

A good example of a campaign that went viral is Roto Rooter’s Pimped Out John contest, depicted in the image below. The image is so outlandish, folks just HAD to talk about it. Users shared the heck out of the image, commented snarky things that generated more comments, and even the media picked up on the outlandish elements of this contest, garnering an estimated $1 million in free publicity according to the Marketing Director, who was surprised with the unexpectedly high results of the campaign.

Virality

Rather than perpetuating the viral marketing myth, let’s talk about virality — that’s the advice of successful journalist, Benny Johnson of Buzzfeed.

In his presentation, Benny said you can never predict which content will go viral (hence why I suggest the strategy of creating viral marketing is a myth). You can’t form a marketing plan around something so idiosyncratic.

Virality, to a large extent, is beyond your control because it depends a lot on serendipity, as I mentioned earlier. You might publish 100 pieces of really great content only to have some mediocre piece go viral, blowing all your notions that you control virality. Among the uncontrollable factors that contribute to virality, are:

  • It’s a slow news day. I often see some virality around the holidays, when fewer brands publish content.
  • Your post appeals to someone very influential. For instance, one of my posts caught the attention of Mari Smith, a Facebook influencer, for some unknown reason and she retweeted the content. Views of that piece of content when through the roof. The same thing happened recently when Google Analytics chose a post about their platform to retweet (see the Retweet below and pardon the bad crop job), despite ignoring numerous similar posts published before and after.
  • Your post gets featured on an important site or covered in the media. Whenever my post gets featured on the front page at Business 2 Community, website visits spikes.

Certainly, creating great content increases the chances that your content goes viral, but it’s no guarantee.

The ROI of viral marketing

But, the bigger question is: When content goes viral, does it HELP your brand?

And, too often, the answer is: NO!

This brings me to the topic of today’s post: Myths about social media.

Next to the definition of myth in the dictionary, you’re likely to find the viral marketing myth. The viral marketing myth, believed by most digital marketers is so pervasive, I’ve even seen marketing materials touting the firm’s viral marketing prowess. Well, let me say emphatically, viral marketing is a myth!

Now, that doesn’t mean that some content doesn’t go viral — it does. For instance, I published a post on a client’s blog, shared it on his Facebook wall, and got a 1000% increase in website views when the post when viral. Dissecting the success of this post, I found it contained both a provocative title and a captivating image. The post struck a chord that MADE readers want to know more.

Of course, views aren’t conversions so we didn’t see a big shift in that critical metric.

Read More…..

By Angela Hausman

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Social Media Worldwide

A viral campaign on social media is simply posts that have been shared many, many times from one social media user to another. And, the results of a viral campaign can be extraordinary in terms of increasing brand awareness, leads and sales. Although post engagement in terms of comments and likes is still very powerful, nothing on social media is as powerful as shares because it means that your post is potentially seen by the friends or followers of the person who has shared the post.

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Retainio An Awesome Creator of MicroBuzz Viral Site

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People are constantly visiting sites looking for the latest news and other viral content. And when they find something they like, they share it with friends or on their social media profiles. And if you’ve ever done this yourself, then I can practically guarantee that you have everything it takes to start generating an income online.

Gather all of those posts, memes, and other viral elements in one place and share it with the world. Add a sprinkle of monetization and you’ve got a money making asset. And this my friend, is simpler than you think when you have the right tools.

In a few clicks, you can add videos in any Niche to your MicroBuzz site by simply searching on YouTube or Vimeo and adding them. Create these to get visitors to interact with your site. People love to be included in the conversations and polls are a great way to give them a voice.

Simulate a messenger or text style conversation between multiple parties with this option. Allows you to add members, images, and more. Great for giving your visitors a way to ‘eavesdrop’ on whatever text you want to display on your site while pushing them towards any offer you want.

Create more helpful, useful posts that allow you to connect with the reader and offer true value. Or you can use it to base around any niche or topic such as celebrities, sports figures, or more! You can use these lists to create catchy viral content that attracts tons of viewers while using the same content to earn amazing affiliate income from Amazon!

Allows you to put together multiple slideshows that draw your visitor’s attention in like a moth to a flame. You can also use this as a great way to create the types of posts that give a top number of some sort. Such as the popular posts that you see online like “10 Celebrity Homes That You Have To See”

Regardless of what you do online, (or offline) having a tool like Retainio can help you create a publishing empire or help you bolster your own business that you might have currently. Just think about it. There’s nowhere you can go online without visiting a website first. And if you’re really honest, there’s really only a handful of sites that you continue to frequent every day that you’re online right? Now, take a closer look at those sites. You’ll notice they have monetization everywhere.

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You don’t always need to post to your WordPress site with Retainio. Nope. You can also create posts directly within Retainio that are hosted on our server. This way they’ll load fast without any hassle. From there, just share the url that Retainio gives and you’ve got dynamic posts ready to get all the traffic you can handle.

Source: https://retainio.io/

Viral Autobots Training – How To Find The Best Viral Content Posts In Social Media & Use Them Instantly To Your Website

Viral Autobots lets your brand be seen by millions of people organically all over the world by finding and uploading and scheduling the most viral content in any niche all over the world, while monetizing your page in the process. Never have to be concerned about having to find content again or having to pay money for ads. Viral Autobots will immediately provide you not only the exact text and image/videos that have gone viral previously, it’ll also let you post what is going viral right now all over the world (even location specific). Finally a tool provides you the ability to monetize this content by inserting call to actions to the videos themselves …….

Read more: http://viralautobots.com/oto3/

Bullet Viral Traffic – How To Get Massive TRAFFIC SPIKES Using Viral Content on Both Website & Social Channel to Bring Huge Traffic

With Bullet Viral Traffic you can Automatically find and post viral content multiple times a day so you can relax while your website works for you, Automate integration between Facebook and Twitter and your web site so all your marketing channels grow each other at the same time.Monetize traffic in any way you wish with easy integration of CPA and affiliate offers, sponsored posts, AdWords and much more. Automatically generate TARGETED content add both general AND niche focused so your audience begs for more…..

Read more: http://bulletviraltraffic.com/

The EASY Way For Fast, Free Traffic & Passive Income By Traffic Revival

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Ike’s method is so powerful…it combines passive, FREE, targeted traffic with his powerful passive income method in affiliate marketing, giving you the ability to create passive affiliate income campaigns, basically little “machines” that will run in the background for you bringing you traffic. All with 100% free traffic using Ike’s secret methods he reveals inside.

Imagine having targeted, free, consistent traffic to your affiliate links or wherever else you’ve been struggling to get traffic to? And imagine that you can keep scaling your free traffic as you please…In ANY niche you want to dominate…

Even collecting leads and building big lists in the process….These kinds of results are absolutely possible using the strategies in Ike’s case study. He is consistently generating passive affiliate commissions with this method… without EVER having to rely on paid traffic.

You’ve likely seem income screenshots like this before…and sadly, most of the time, the commissions generated are from a list built to launch a product….Ike’s results have been generated using a 100% free traffic method that ANYONE can generate.

Ike doesn’t need to rely on launches or paid traffic or even launch jacking to generate thousands in passive income per month …Luckily with some convincing, we managed to get him to agree to launch with us, because we know there was such a NEED for his method to help you.

Get access to our exclusive case study to show you how to add an additional 30,000+ visitors per month to your new-found traffic… and these are 100% FREE visitors and it also works in any niche. Perfect complement for what you learn inside Traffic Revival.

Join newbies and advanced marketers alike in this exclusive mastermind. See other’s success, learn from it, apply it for yourself and profit big. Without this mastermind, you’ll miss out on additional secrets that will help you get faster results using the Traffic Revival system.

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Stefan reveals how he accessed 51,000 targeted eyeballs for pennies using this viral traffic method which can be replicated in any niche. This training is not available anywhere else currently! Get it entirely free when you snag Traffic Revival.

No more wondering how to convert your traffic…as Ike even covers how to build PASSIVE income with his free traffic..feeling like you’re powerless at ever making this whole online thing work… turn it all around with this FREE traffic!

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Fusion by DropMock – Easy to Use Video & Photo Creation Marketing Machine Plus 70 Spectacular Templates to Start

DropMock makes creating photos and videos so simple! Instead of fancy scripts, plugins, software and hours of fine-tuning, DropMock allows me to create amazing content in minutes. Plus I’ve had the privilege of getting to know the team behind the platform, and can’t say enough good things about them. Joining the DropMock family is a no-brainer. You’re in good hands. Create stunning Image Mockups for yourself and your clients with 10 ready-to-use fully customizable templates. All you need to do is pick the template (after previewing it of course) and add an image via upload, Youzign or by simply pasting the URL of the image. Crop it to your liking and boom……..

Read more: https://dropmock.convertri.com/fusionpartner?aid=1

ViraSoci Pro – Discover How To Make An Amazing Viral Campaigns Using Viral Search Content Creator System | Online Marketing Tools

Here is where you can use the same strategy as the marketing guys at those corporations: What if you could do the same thing as these corporations and have your links out there all over your social media platforms, driving people to your “bumper” offer page?

Source: ViraSoci Pro – Discover How To Make An Amazing Viral Campaigns Using Viral Search Content Creator System | Online Marketing Tools

Vidinflux – How To Create Traffic Sucking Social Videos In 1 Click Without Technical & Design Experience

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We build our funnels to maximize your EPCs and over-deliver value. People love our products and we make sure we boost your commissions to the MAX. Fetch Best Viral Videos for Any Keyword Automatically Or Upload your Own.

Powerful drag and drop editor, along with its vast selection of images, fonts, elements, and GIFs, makes it easy for users to build viral videos and it Fetches the best content based on your selected video.

Works on any niche with trending hashtags for any targeted audience. Publish video in their FB pages, timeline as well as download to their system. Share their videos on different social networks such as: Twitter, linkedin, google plus, tumblr and so on. You can select the bulk option to share your videos at a time.

Published the video instantly or schedule for their preferable time and date. Management dashboard to control all your videos, such as – FB post videos, FB live videos, downloaded videos with analytic dashboard.

Step 1 Creation Module.

Select your video from YouTube (auto fetches with CC rights), upload your own or use a URL.Vidinflux fetches the most viral and relevant content for your FB post or ad, publishes it for you via API and gets you traffic. This is all done in ONE click.

Step 2 Designing Module

Start designing it with a drag and drop dashboard, put your elements like emojis, GIFs, layers, special effects and more…. 0 tech experience or design experience required.

Step 3 Automation

Here you can put the campaign or multiple campaigns on autopilot and they KEEP producing traffic for you 24/7.Plus Full Social Analytics Dashboard With Social Reactions  and Engagement Report DIRECTLY From FB. (It’s like PHOTOSHOP for videos).

WATCH VIDINFLUX IN ACTION

There is nothing like this in the market. There are hundreds of video tools but no one has ever tried and got successful with social videos. This is something we see everyday on our newsfeeds, we know that it works but it takes tons of effort and we have simplified it, made it superfast to get results with Vidinflux.

We have a record of creating high-quality product for our buyers and this is no less. People need this and they will thank you for recommending this to them. We will re-target visitors you send to sales page, and bring them back to the website to make you more commissions.

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Cheaper Ad Costs, More Views, More Engagement, More Traffic & More Sales Spending Just 1 Min Creating A Social Video With Vidinflux. VidInflux comes with comprehensive auto functionality.

To be in detail, users can send the auto reply, and post the auto comment on anywhere they like on Facebook. This platform actually makes the best use of hashtags and keywords to optimize the task of customer management on Facebook.

DFY high converting, fully tested Vidinflux templates that are proven to get maximum reach and engagement. With this insane package your customers get the rights to resell unlimited copies of Vidinflux offer at any price.

This means with resell rights anyone can start earning big with their own product without ever creating your own. Super easy way to add additional income to your bottom line.

We don’t leave any stones unturned and we want you to make the most commissions and that’s why we hired the best copywriters and designers in the industry. We don’t mess around and always get the maximum conversions. Not just on Facebook, videos are taking over the internet on every social media site and here’s how to TAP it.

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Memester – Take Advantage of The Immense Popularity of Videos on Facebook, YouTube & Twitter

 

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People are crazy about Video on the Internet. An average person watches more than an hour of videos a week on Facebook and YouTube. Better still… They are all spending money online.67% of Millennials & 56% of Gen Xers Prefer Shopping Online Than In-Store

Online commerce is growing at a blazing speed. Actually 23% year on year. This is the best time to be in an online business because there’s only one direction it’s heading – UP. Everyone’s social media stream is filled with content.

Whether on Facebook, or on YouTube, or on Twitter, they have already subscribed to a ton of stuff, and your message is buried among a million others. If you don’t do anything to stand out, it’ll never be seen. You can do nothing and live with low profits, ever falling margins, and no hope of realizing your dreams.

Or you could do, what the smartest marketers, big-brands and viral content producers are doing. Create and Syndicate Insanely Viral ‘Watchbait’ Videos That Bring You Higher Reach, Explosion In Engagement and More Sales.

Here’s How To Do All Of This Without Buying Memester. Frankly, we’ve laid out the strategy to you. You could do all of this yourself manually, or hire a VA to do this.
  • Do your research manually on YouTube to find videos or content.
  • Learn complicated video editing software to be able to create overlays and layers containing the elements of titles, and graphics that you need to create memes.
  • Log in into each social media accounts, manually select the page or the profile and publish your content one by one.
  • Go through separate analytics provided by each platform to see what’s working.

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Get a bird’s eye view of how your traffic tactics are working, and see how each profile is performing. Put in a keyword and find videos that you can easily turn into memes with just some clicks and Find all your ready video memes here, or create new video memes for publishing easily.

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Motion Background PLR Video Bundle

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Background Videos are “trending” in Internet Marketing Arena. You cannot ignore the fact that these videos are super hard to create manually. Let’s not forget here about the fact that you need to be 100% sure that the video you are using are legal to be used.

If not, then you will get yourself into a Hideous “Cease And Desist” Law-Suit trouble that could cost you a Fortune. This happens more often than you can imagine.
And before you think about outsourcing.

Now you must be thinking “Why taking these headaches? Why not buy good quality motion background from video providing website? Sure there are plenty of those out there.” We hate to break it to you, but this is the most EXPENSIVE option.

Take advantage of one of the most powerful forms of Advertising….. Videos and stun your customers with the latest release of your “Live Dynamic Content” to get insane amount of click-thrus, leads and Sales on Complete Autopilot.

Not to mention, you can get your hands on this Massive library at a price much lower than what expected to be paid for A SINGLE ONE.we are providing Jumbo-collection of 300, Royalty-Free “Niche Specific” Stock Videos, hand-picked and assorted by us according to the Most-in-demand Niche.

We are working day and night for your benefits and success. We want you to reap profits without any hardwork and hassle. This is the reason we are offering this Hot Video Library with 3 Licensing Options including Resell Rights, that means you can turn around and sell this package to anyone you want.

Video really is superior. These are the videos that have the power to beat the competitor without a fight. Honestly, you don’t even know how many hours and dollars you have wasted till now for single animated motion background loop.

We bet the numbers are pretty big, and this can change from now. These are the videos that will get potential buyers bombarding your offers.

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1. You can choose Personal Rights option in case you do not wish to resell it further and use it for your own thing.

2. Resale Rights option: You can choose this option if you want to resell the product and keep 100% of the sale. You CANNOT modify it or rebrand it.

3. Private Label Rights option: with this you can resell it, rebrand it and even repurpose it to grow your business. You can edit the contents, modify it and pull-in tons of Profits.

You can use these videos as:

  •  Background video on your website page/sales page/sales video to enhance its appearance.
  • Edit, Rename/Rebrand and Resell them
  • Generate an additional passive income stream
  • Use them as Intro/outro videos on Youtube, FB, Instagram or any other networking site or website
  • Use them as Green Screen backdrops, simply drop these in behind you and you’re done
  • Use them as background for powerpoint presentation in various projects of your own or your client’s
  • Bundle it with your other products
  • Offer them as additional bonuses with your products
  • Use/sell them as live wallpapers, GIFs for mobiles, laptops, PCs etc and much more

We spared absolutely no expense on our end. The price of the single Bonus package is way more than the combined price of the Collection and all Bonuses. But we are giving them to our customers for FREE.

And if you Buy PLR License Right Now, You will get full Private Label Rights to these Bonuses as well.

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