The Key Benefits of Video Content

In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging multimedia content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with device screens

Attention-grabbing content often requires the use of multimedia formats like videos and images. Think of how memes and Instagram exploded in popularity in the past decade just as mobile usage significantly increased.

Multimedia works well with small electronic screens where users often squint their eyes and impatiently scroll until something compelling captures their attention. In contrast, eyes have a harder time processing written text, especially if an author utilizes complex, multisyllabic words.

Video publishers succeed when they show audiences relevant and engaging contents,” said Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, in a recent interview with Entrepreneur. “Because of the overwhelming amount of video content available on the web, that should increasingly be based on individual tastes and viewing patterns in order to gain a competitive viewing advantage. With videos, you serve spectators well by showing relevant, timely and excellent content that they are most likely to interact with.”

2. Video makes learning convenient

If a picture is worth a thousand words, that goes twofold for footage and clips.

As mentioned, text has a hard time competing with multimedia when using digital screens. According to research firm Nielsen Norman, site visitors will only read 20 percent of text on a page containing an average of 593 words. Why promote a personal brand, product or service in a format that doesn’t produce enough quality click-throughs?

Digital audiences prefer to consume videos, and a big reason why is because they’re easy, convenient and painless. According to marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook.

It’s no surprise that Hollywood filmmakers and TV execs continue adapting popular books. Movies and shows communicate information more efficiently via easy-to-process demonstrations or visual aids. Try reading about baking a cake — it’s painful compared to just live-streaming a chef who teaches you how to do it.

A 2018 study by intelligence firm Sandvine found that videos account for 60 percent of all internet traffic, with Netflix leading the way at 12 percent. And 27 percent of U.S. adults haven’t read a book in the past year, according to a 2019 Pew survey. Like it or not, viewers find it more convenient to learn about history (and even classical literature) on television and in movie theaters than having to go through the trouble of reading about it.

3. Video familiarizes audiences with your personality

It’s tough for audiences to become familiar with an author unless they’ve read a ton of their articles or books. Video, however, enables viewers to get acquainted with your unique personality; therefore, it rapidly increases familiarity and credibility. And if you’ve got a standout personality or impactful voice, such charm will be emblazoned in their memory, inviting a purchase, subscription, repeat clicks and social shares.

That bears out in a 2018 study by creative firm Animoto, which found that the vast majority of digital consumers prefer consuming video content on social media. The same study found that 88 percent of marketers are satisfied with the ROI of their video marketing efforts on social media, as well.

4. Clips and footage increase conversion rates

An observer is more likely to cry watching an audiovisual narrative than by reading it. Visual and auditory stimuli even affect taste buds when watching a cooking show. Videos create a lasting impression because they stimulate human senses.

On the flip side of things, writers largely remain invisible or anonymous, given what’s written on paper always stays silent. When using a smartphone or computer, silent content remains in the background as soon as audio or visual messages inevitably interrupt.

It’s tougher to boost click-throughs via text when most people are skimming it. Putting a video on a landing page increases conversions by 80 percent, according to HubSpot. Furthermore, data from Precision Marketing Group shows that the mere placing of a video in an email leads to a 200 to 300 percent increase in click-through rate.

Related: The 8 Most Popular and Effective Uses of Video Marketing

Entrepreneurs, startups and small- to medium-sized businesses should leverage the power of videos and audiovisual presentations. Simply put, they’ve proven more effective than pursuing a text-only marketing strategy.

By: Lucas Miller Entrepreneur Leadership Network VIP

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THE CREATIVE TOOLKIT FOR MARKETERS

Are you trying to decide if adding video to your marketing strategy is worth the time and money? Spoiler alert: it is! This video dives into the main 5 benefits of a professional video which includes improved brand recognition and increased search engine optimization (SEO). You can read our in-depth article on the topic here: https://blog.vmgstudios.com/benefits-… Be sure to subscribe to this channel for more educational content. You can also find more resources on marketing, video, animation, audio, graphic design, interactive video, social media, and more on The Creative Toolkit for Marketers: https://vmgstudios.com/creative-toolkit/#videomarketing#videoproduction#marketing

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Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more

Sociible – AUTOMATED Social Marketing Campaign Creator

 

Sociible is a brand new web-app creates fully-automated Social Marketing Campaigns in minutes by leveraging other people’s authority content for unlimited and hands-free traffic leads and profits in any niche! You and Your customer don’t Have To Pay For Ads, without Needing Any Experience, without an Owning Any Website or Technical knowledge and It’s as simple as 1–2–3: Create, Schedule, and Profits.

Let’s agree on one thing; Everyone needs traffic, especially automated and free Traffic. Your customer is going to love you and thank you for promoting this brand new fully automated software. With Sociible you can set up 100% automatic campaigns that will not only bring tons of traffic but will actually load them into your integrated auto responder. This function adds their Facebook verified email so that you don’t have to worry about people giving you fake emails or emails that they never use.

One featured that I discovered while researching for this Sociible review is the ability to gather all the content for your posts from other people’s posted content. It is super easy, just type in a keyword and Sociible will find you tons of content for you to pick from. Now that the content is gathered together in your dashboard so that you may choose the content that you want to use or save some for later.

Now that you have your content gathered you have a few options as to how to run your campaign. You can simply post now if you like to get the message out quickly. You can also schedule your post to come out at a future time or date. Using this feature you can product content streams for your campaigns. Lastly you can save your gathered content to past later at your convenience. Either way you have a lot of options to tailor your social media campaigns to be even more profitable.

Sociible gives you the ability to customize your social media campaigns and really dial them in to be more successful, engaging and most importantly profitable. BOTTOM LINE you can place your offer or optin over ANY PAGE on the internet! One of the main tools to accomplish this the content overlay. You can customize these and monetize with offers and and affiliate links.

In a nut shell, what we have here is another very clever release from Joshua Zamora. It only takes 5 easy steps to to set up a social media campaign with this app. You don’t need content, you don’t need a domain, you don’t need a website and you don’t need any internet marketing or coding skills to set this software into action.

By scheduling and customizing your campaigns you have the ability to “set it and forget it”. It is a complete system carefully designed to bring in profits, list build and to gather niche specific traffic to any offer.

Source: https://zamuraiapproved.com/sociible-special/

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How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

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Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea……

Read more: https://www.convinceandconvert.com/content-marketing/content-marketing-strategy-idea/

 

 

 

 

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The Seven Needs of the Content-Centric Marketing Organization With Planning – Rachel Haberman

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This article is Part Two of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.In the earliest days of content marketing, in the days when it was mainly an SEO play, content planning was, if not necessarily easy, at least simple. A list of content topics; a calendar of deadlines; ready, set, execute.Today, a robust content plan better resembles a complex system than a simple list……..

Read more: https://www.skyword.com/contentstandard/marketing/the-seven-needs-of-the-content-centric-marketing-organization-part-two-plan/

 

 

 

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Clipmagix PRO – The Worlds Powerful Pretty Little Things Creator For Record Breaking Engagement

Breath-taking content that effortlessly gets attention like never before, empowering you with mesmerizing pretty little things for your social media profiles, your banner ads, website or emails. Stunning, attention-grabbing, pretty little things that showcase your authority with magnificent content in style, getting you 40X more exposure that lead to more profits, FASTER! A brand new revolutionary software that takes any clip and makes them magically addictive so you get the attention you deserve to profits…..

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Octosuite VIP Training – Affiliate Link Cloaker + Image Editor COMBO

OctoSuite allows you to break down any fan page including your competitors, simply enter the page URL, hit search and instantly see where any fan pages audiences are from so YOU Can better market to your audience. Automate The Most Important yet ‘Manual’ process’s that will ensure your message and brand is seen by millions. Find The Right Content In Miliseconds In Any Niche. OctoSuite is the only tool in the world that will let you search multiple social networks at once in any niche, filter the content from most liked, most recent, trending, even location based trending content, allowing you to 1 click post and schedule.

Read more: http://octosuite.com/oto2/

Pixamattic – A Powerful Artificial Intelligence Turns Designs Into Dozens Of Content Media

 

Pixamattic PRO Artificial Intelligence Automation Software by Brett Ingram is the Best Artificial Intelligent Designer and Social Media Automation That Turns A Blank Canvas Into Stunning, Ready-To-Post Designs In Just One Click That Designed For You And Your Brand Automatically, So You Can Attract, Engage And Convert Your Leads Into Sales And Paying Customers. Pixamattic empowers you to publish and communicate unlimited and gorgeous visual messages the way your customer want, today. You can have your first viral campaign ready and getting you new leads and sales in just 60 seconds…

Read more: https://pixamattic.com/new/

Visual Content Marketing: Why It Matters and How It Differs from Content Writing – Nicole League

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Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content.

No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos dominate these social media channels, with some of them getting viral.

All-text-without-visuals is a thing of the past—visuals reign in content marketing nowadays. For your campaigns to stay relevant to the times and your audience’s ever-changing needs, beef them up with the right mix of text and visuals.

Why You Need a Visual Content Strategy

Let’s define first what it means to integrate visuals into a content marketing strategy.

In visual content marketing, you use images, videos, infographics, memes, or other types of visual content (may be accompanied by informative or inspirational text) for your marketing campaigns. Visuals come in an appealing, engaging format to entice people to visit your website, know your brand better, or buy your product or service.

Content marketing becomes successful with the use of well-designed visuals. According to PR Daily, visual content gets viewed 94% times more than content without any visuals.

Marketers see the valuable impact of visual content on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types for meeting their company’s specific goals.

In the future, visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report.

If your peers in the digital marketing industry can do it, so can you. Here are four specific ways a visual content strategy can help you achieve your business objectives.

  1. Raising brand awareness

According to the Social Science Research Network, 65% of people are visual learners— they can retain information better with images, videos, and other visuals than with written words.

Additionally, the Wyzowl’s State of Video Marketing 2018 survey found that 83% of consumers who have watched a branded video would consider sharing it with their friends. More shares mean more visibility for your brand.

Want your audience to remember your brand? Use visual content to increase your brand recognition and recall. For one, you can put a watermark of your brand logo in all the visual assets you use online. When an image gets viral, people can easily associate that with your brand.

Check your company website or e-commerce site, as well as your landing pages. Are they just static? Make your brand easier to remember by updating them with compelling photos, videos, and other visuals. Just don’t overdo it.

  1. Increasing website traffic

By 2021, videos will account for 82% of all consumer Internet traffic worldwide, based on the latest forecast by the Cisco Visual Networking Index.

Video production costs a lot of money, but it’s a necessary investment to attract more people to your website. If you hesitate to make videos a part of your content marketing strategy due to budget concerns, consider how much your business will lose in terms of website traffic. Videos have been the rage these days—embrace it.

  1. Engaging customers through visual storytelling

Adding visuals to written content makes your content marketing campaigns more interesting and keeps your audience engaged. Rather than having long blocks of text, for instance, several images that break them up makes your content easier for people to skim and digest.

According to BuzzSumo data, Facebook posts with images had 2.3 times more engagement than those without. Meanwhile, including images to Twitter updates resulted in 150% more retweets than plain text updates.

Visual content also helps you to keep your site visitors on your landing page. This raises the click-through rates to other parts of your website and the visitor’s engagement with your brand.

Why do people prefer to engage with visual content? With just an image that resonates with your audience, you can elicit joy, sadness, shock, fear or anger. That’s how powerful visual storytelling is.

  1. Improving conversion rates

Ultimately, higher brand awareness, site traffic, and customer engagement from a successful visual content marketing strategy can all lead to increased lead generation and sales.

Video content, for example, is a key driver in the buyer’s journey. The 2018 Wyzowl Video Marketing Statistics Report notes that video has become “a decisive factor” that convinces consumers to purchase or download a product or piece of software.

The report found that a brand’s video influences 81% of viewers to buy a product or service. Also, 95% of people learn more about a product or service by watching an explainer video.

How is Visual Content Marketing Different from Content Writing?

Visual content creation and content writing aren’t mutually exclusive. Together with content planning and promotion, these critical parts make up the content marketing process.

Nevertheless, it helps to know the differences between the two types of content, so you can better strategize your campaigns.

  1. Visual content gets your message across faster

The human brain processes visuals in its visual cortex, a less busy and faster part that’s separate from the busier section that processes words. This is why it’s faster and easier to understand, for instance, a cooking instruction through a video rather than text.

  1. Visuals are easier to remember

Images, videos, and other visuals are processed in the brain’s long-term memory, while words are processed in the short-term memory. When people read text-based information, only 10% to 20% of it gets retained. Add a picture to a written information, and people will recall 65% of it.

  1. Creating visuals is harder than content writing, but not as hard as you think it is

It takes a specialized skill set to produce a stunning infographic or educational video. But even if you’re not a designer, you can still create great visuals. A lot of online visual content marketing tools can help you easily edit images, create memes, and animated GIFs, convert PowerPoint slides to video files, and more.

  1. They’re suitable for different business-customer relationships

Should you use more text or more visuals in your content marketing campaigns? It depends on whether you’re marketing to consumers or to other businesses.

B2C marketers prefer visual content over textual content. The 2018 B2C Content Marketing Report shows that most B2C marketers use pre-produced videos (76%), illustrations or photos (67%), and infographics (59%).

On the other hand, B2B marketers use text-based content more than their B2C counterparts do. According to the 2018 B2B report, B2B marketers use case studies (73%) and ebooks or white papers (71%). Additionally, most B2B marketers said ebooks or white papers (62%) and case studies (47%) were the most effective content marketing type.

Moreover, blogging is more important to B2B (36%) than B2C (22%) marketing, found a recent study by the Social Media Examiner. Meanwhile, more B2C marketers (36%) see the importance of visual content than B2B marketers (25%). 

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