The Key Benefits of Video Content

In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging multimedia content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with device screens

Attention-grabbing content often requires the use of multimedia formats like videos and images. Think of how memes and Instagram exploded in popularity in the past decade just as mobile usage significantly increased.

Multimedia works well with small electronic screens where users often squint their eyes and impatiently scroll until something compelling captures their attention. In contrast, eyes have a harder time processing written text, especially if an author utilizes complex, multisyllabic words.

Video publishers succeed when they show audiences relevant and engaging contents,” said Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, in a recent interview with Entrepreneur. “Because of the overwhelming amount of video content available on the web, that should increasingly be based on individual tastes and viewing patterns in order to gain a competitive viewing advantage. With videos, you serve spectators well by showing relevant, timely and excellent content that they are most likely to interact with.”

2. Video makes learning convenient

If a picture is worth a thousand words, that goes twofold for footage and clips.

As mentioned, text has a hard time competing with multimedia when using digital screens. According to research firm Nielsen Norman, site visitors will only read 20 percent of text on a page containing an average of 593 words. Why promote a personal brand, product or service in a format that doesn’t produce enough quality click-throughs?

Digital audiences prefer to consume videos, and a big reason why is because they’re easy, convenient and painless. According to marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook.

It’s no surprise that Hollywood filmmakers and TV execs continue adapting popular books. Movies and shows communicate information more efficiently via easy-to-process demonstrations or visual aids. Try reading about baking a cake — it’s painful compared to just live-streaming a chef who teaches you how to do it.

A 2018 study by intelligence firm Sandvine found that videos account for 60 percent of all internet traffic, with Netflix leading the way at 12 percent. And 27 percent of U.S. adults haven’t read a book in the past year, according to a 2019 Pew survey. Like it or not, viewers find it more convenient to learn about history (and even classical literature) on television and in movie theaters than having to go through the trouble of reading about it.

3. Video familiarizes audiences with your personality

It’s tough for audiences to become familiar with an author unless they’ve read a ton of their articles or books. Video, however, enables viewers to get acquainted with your unique personality; therefore, it rapidly increases familiarity and credibility. And if you’ve got a standout personality or impactful voice, such charm will be emblazoned in their memory, inviting a purchase, subscription, repeat clicks and social shares.

That bears out in a 2018 study by creative firm Animoto, which found that the vast majority of digital consumers prefer consuming video content on social media. The same study found that 88 percent of marketers are satisfied with the ROI of their video marketing efforts on social media, as well.

4. Clips and footage increase conversion rates

An observer is more likely to cry watching an audiovisual narrative than by reading it. Visual and auditory stimuli even affect taste buds when watching a cooking show. Videos create a lasting impression because they stimulate human senses.

On the flip side of things, writers largely remain invisible or anonymous, given what’s written on paper always stays silent. When using a smartphone or computer, silent content remains in the background as soon as audio or visual messages inevitably interrupt.

It’s tougher to boost click-throughs via text when most people are skimming it. Putting a video on a landing page increases conversions by 80 percent, according to HubSpot. Furthermore, data from Precision Marketing Group shows that the mere placing of a video in an email leads to a 200 to 300 percent increase in click-through rate.

Related: The 8 Most Popular and Effective Uses of Video Marketing

Entrepreneurs, startups and small- to medium-sized businesses should leverage the power of videos and audiovisual presentations. Simply put, they’ve proven more effective than pursuing a text-only marketing strategy.

By: Lucas Miller Entrepreneur Leadership Network VIP

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THE CREATIVE TOOLKIT FOR MARKETERS

Are you trying to decide if adding video to your marketing strategy is worth the time and money? Spoiler alert: it is! This video dives into the main 5 benefits of a professional video which includes improved brand recognition and increased search engine optimization (SEO). You can read our in-depth article on the topic here: https://blog.vmgstudios.com/benefits-… Be sure to subscribe to this channel for more educational content. You can also find more resources on marketing, video, animation, audio, graphic design, interactive video, social media, and more on The Creative Toolkit for Marketers: https://vmgstudios.com/creative-toolkit/#videomarketing#videoproduction#marketing

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Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more

Sociible – AUTOMATED Social Marketing Campaign Creator

 

Sociible is a brand new web-app creates fully-automated Social Marketing Campaigns in minutes by leveraging other people’s authority content for unlimited and hands-free traffic leads and profits in any niche! You and Your customer don’t Have To Pay For Ads, without Needing Any Experience, without an Owning Any Website or Technical knowledge and It’s as simple as 1–2–3: Create, Schedule, and Profits.

Let’s agree on one thing; Everyone needs traffic, especially automated and free Traffic. Your customer is going to love you and thank you for promoting this brand new fully automated software. With Sociible you can set up 100% automatic campaigns that will not only bring tons of traffic but will actually load them into your integrated auto responder. This function adds their Facebook verified email so that you don’t have to worry about people giving you fake emails or emails that they never use.

One featured that I discovered while researching for this Sociible review is the ability to gather all the content for your posts from other people’s posted content. It is super easy, just type in a keyword and Sociible will find you tons of content for you to pick from. Now that the content is gathered together in your dashboard so that you may choose the content that you want to use or save some for later.

Now that you have your content gathered you have a few options as to how to run your campaign. You can simply post now if you like to get the message out quickly. You can also schedule your post to come out at a future time or date. Using this feature you can product content streams for your campaigns. Lastly you can save your gathered content to past later at your convenience. Either way you have a lot of options to tailor your social media campaigns to be even more profitable.

Sociible gives you the ability to customize your social media campaigns and really dial them in to be more successful, engaging and most importantly profitable. BOTTOM LINE you can place your offer or optin over ANY PAGE on the internet! One of the main tools to accomplish this the content overlay. You can customize these and monetize with offers and and affiliate links.

In a nut shell, what we have here is another very clever release from Joshua Zamora. It only takes 5 easy steps to to set up a social media campaign with this app. You don’t need content, you don’t need a domain, you don’t need a website and you don’t need any internet marketing or coding skills to set this software into action.

By scheduling and customizing your campaigns you have the ability to “set it and forget it”. It is a complete system carefully designed to bring in profits, list build and to gather niche specific traffic to any offer.

Source: https://zamuraiapproved.com/sociible-special/

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How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

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Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea……

Read more: https://www.convinceandconvert.com/content-marketing/content-marketing-strategy-idea/

 

 

 

 

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