3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

Retainio An Awesome Creator of MicroBuzz Viral Site

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People are constantly visiting sites looking for the latest news and other viral content. And when they find something they like, they share it with friends or on their social media profiles. And if you’ve ever done this yourself, then I can practically guarantee that you have everything it takes to start generating an income online.

Gather all of those posts, memes, and other viral elements in one place and share it with the world. Add a sprinkle of monetization and you’ve got a money making asset. And this my friend, is simpler than you think when you have the right tools.

In a few clicks, you can add videos in any Niche to your MicroBuzz site by simply searching on YouTube or Vimeo and adding them. Create these to get visitors to interact with your site. People love to be included in the conversations and polls are a great way to give them a voice.

Simulate a messenger or text style conversation between multiple parties with this option. Allows you to add members, images, and more. Great for giving your visitors a way to ‘eavesdrop’ on whatever text you want to display on your site while pushing them towards any offer you want.

Create more helpful, useful posts that allow you to connect with the reader and offer true value. Or you can use it to base around any niche or topic such as celebrities, sports figures, or more! You can use these lists to create catchy viral content that attracts tons of viewers while using the same content to earn amazing affiliate income from Amazon!

Allows you to put together multiple slideshows that draw your visitor’s attention in like a moth to a flame. You can also use this as a great way to create the types of posts that give a top number of some sort. Such as the popular posts that you see online like “10 Celebrity Homes That You Have To See”

Regardless of what you do online, (or offline) having a tool like Retainio can help you create a publishing empire or help you bolster your own business that you might have currently. Just think about it. There’s nowhere you can go online without visiting a website first. And if you’re really honest, there’s really only a handful of sites that you continue to frequent every day that you’re online right? Now, take a closer look at those sites. You’ll notice they have monetization everywhere.

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You don’t always need to post to your WordPress site with Retainio. Nope. You can also create posts directly within Retainio that are hosted on our server. This way they’ll load fast without any hassle. From there, just share the url that Retainio gives and you’ve got dynamic posts ready to get all the traffic you can handle.

Source: https://retainio.io/

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Select from 150+ high converting Website, e-com store, blog or landing page Templates in various niches.and everywhere you go – Yes, they are around you asking – can you create a website for me? and they are desperately looking for a service to create a professional business websites to grow their business.

WebSuitePro is a next level quality software. It’s so easy to use, and the training included makes it even easier to create stunning websites in any niche with premium best-in-class theme & 150+ eye-catchy templates.
I love the fact that you can create unlimited websites in any niche without actually being a technical nerd…all without any special skills. I’d say that this is a MUST HAVE software for marketers looking to make it big…

You get mobile optimized and elegant templates for almost all type of business websites to get more – more attention and sales. No Guess work, No Assumptions, just choose from proven to convert design & templates to quick start and create a website within few minutes.
Regularly updating sites that generate tons of traffic eg. Health Experts, Matchmakers, Travel Writers, Business Coaches & Marketing blogs. Generate more business leads. Eg. Sites for Insurance Companies, Loan Providers, Car Dealers, Wedding Planners, B2B Businesses, etc.Sell more products on store. Eg. E-com sites for Info-Product Sellers, Software Sellers, Physical Product Sellers like Florists, Cake Shops, etc….

Source: WebSuitePro Special

Building A More Conversion-Driven Website For Your E-Commerce Store

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We have all clicked on a website that should have been incredible, only to be let down. In today’s market, having a great product or service is simply not enough — your website needs to match the quality of your product or service.

Conversion-Driven Design 

Look around, and pretty much every website worth its salt is designed beautifully. There are so many exceptional tools that can bring amazing design within reach of almost any website owner. Many e-commerce storefronts lose sight of the fact that while they are out to sell products, user experience is just as important in the buying process. Frankly, many sites are severely lacking when it comes to design. Cumbersome navigation, large images that load slowly and a lack of call-to-action buttons are some of the biggest design flaws we see on a regular basis.

It takes a careful eye to flesh out that perfect balance between what looks good and what works. Don’t fall into the trap of just listing products; ensure your product feed is coupled with dynamic design — design that is functional as well as beautiful. For instance, call-to-action buttons are extremely valuable and can help site visitors who are almost tripping over ways to contact you. Design is not only a way to make a site visually appealing; it must enhance conversions.

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Informative Content 

As much as design can attract attention, superior content should provide the perfect complement. Content can be a mystery for some companies — they don’t see why it is needed on a website designed to sell products. The key to gaining an audience is establishing a community around your product. To do that, you should have something to say. Blogs, FAQ pages and information-rich landing pages are all exceptional ways to interact with your community.

A while back, I was looking through some of our e-commerce client projects to see what was effective and what could use work. What I found was that the sites with the most dynamic content had the most engagement. The thought behind this is that more engagement is equal to more sales.

Content is not always words on the page, but videos, infographics and many other shareable media bits. Leveraging your brand to create content that sells can increase visibility, which, historically, is a great way to increase sales. You can have the greatest product on earth, but if nobody knows what it is good for, you might as well close up shop.

Product Descriptions That Actually Sell Products

Product descriptions are one of the most overlooked pieces of content on e-commerce websites. A solid product description creates a deeper understanding of your product, invites engagement and provides an opportunity for your audience to connect.

Many product descriptions are nothing more than a list of attributes, and that is just fine for your highly educated shopper, but reaching the casual buyer who is undecided should be your goal.

To entice those casual shoppers, a product description should be long enough to engage, but short enough to digest; enough info to list the features, but brief enough to painlessly convince the casual buyer that they need your product. Look to the value the product can provide, and clearly state that in the description, interpreting for your clients why the features make this a superior product.

Product descriptions are also ideal for use in a social media campaign like a Facebook store. Leverage the power of social media for your business: Add products, and make it easy for your followers to buy what they need.

Leverage The Power Of Video

Videos of your products can be an incredible way to introduce potential customers to the advantages you offer over the competition. Integrate videos into your homepage, FAQ page and even individual product pages. One advantage of video is that it can be used for so many more campaigns than just website content.

For instance, we like to integrate our videos into email campaigns. We have found that this is a great way to engage with clients and give them some information they may find useful, even if they do not decide to utilize our product. Videos are ideal when describing your products, and according to research, most consumers would rather watch a video than read a lengthy product description. While this may sound contrary to what I said about content earlier, the platforms for videos and other types of content can be different, and I believe you need both for effective marketing.

Putting It All Together

Building a great e-commerce website is an amalgamation of design and content, all connected seamlessly through multiple channels. A great product or service will only get you so far, so it’s critical that your brand strategy is bulletproof for your e-commerce business.

Conversions are the ultimate goal, and keeping the overall strategy in mind when you are setting up your website will benefit you in the long run. Conversions depend on engagement, and in order to increase engagement, a solid content strategy should be implemented from the beginning.

In today’s online marketing world, an e-commerce site has little chance of simply being discovered on its own. The clients that we’ve had the most success with have all embraced a wide range of marketing opportunities. Set up your website with more than a singular focus on products, and you will likely see a difference right away.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Chief Marketing Officer / Partner at Marketing 360®, overseeing all inbound lead generation strategies and partnerships.

 

Source: Building A More Conversion-Driven Website For Your E-Commerce Store

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Connect your social media profiles with a few clicks and customize your viral news site using the built-in ‘drag and drop’ editor and click ‘Create’ to create a Social News Site in just 3 minutes or less. With SociFlux, you’ll be able to create a stunning Social New Sites in just 3 minutes or less. Because SociFlux is all about giving you a COMPLETE system for creating sites, getting traffic, and making money, you’ll be able to choose from 5 different monetization methods that are BUILT-INTO SociFlux

BUILT-IN Drag and Drop Editor makes it easy to create unique Money-Making Social News Sites without any design or technical skills needed… What you see is what you get… (You’re going to love the simplicity of this powerful editor).

Auto post other people’s content for top rankings and free traffic without needing to write a work on your own. Although, if you want to make a manual post, you can always do that with just a few clicks.

The Sales Bot – Creates Fully Hosted Websites With Built In Traffic Highly Profitable In Less Than 60 Seconds

With this Cloud based app ,  you can use on any device, anywhere in the world with an internet connection andf create ready to profit fully-hosted websites at the touch of a button. Its 100% newbie friendly. Even brand new marketers with no experience can use this, its Built-In 100% free, targeted traffic in seconds so you can make sales Includes free training which shows you how to generate $100+ per day and beyond. If you like the idea of making money online but hate the idea of spending hours of your free time creating money sites or repeating mundane social posts to drive visitors to your money sites, you need The Sales Bot………

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1-Click Video Site Builder Plugin – This Newbie Friendly WordPress Plugin Build a 100% Autopilot, Money Making Video Affiliate Site in Under 60 SECONDS

Imagine being able to build new video affiliate sites super quickly, Imagine having not just one but 10 or even 20 affiliate sites earning you commissions, Imagine being able to watch your traffic grow on complete autopilot, Imagine spending seconds (instead of HOURS) setting up your new sites every single time. What would it feel like to have your new sites ranking on the top of Google. Think of getting more sales, more commissions and more clicks to every offer you advertise and being able to quit your boring 9-5 job and have more free time to do what you love. All posts are fully search-engine-optimised, for the video’s title, automatically. The plugin finds all the related video tags and adds them to your posts……….

Read more: http://1clickvideositebuilder.in/early-bird-special.html

Done For You Website In A Box – How To Make Unique Website With Niche Customized Design & eCommerce Store

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STEP ONE – Choose Your Niche

The first step is to choose the niche topic for your website. Pick from one of our recommended niches, or choose your own from any keyword on the Internet. Once you’ve got a niche you’re ready for the next step.

STEP TWO – Choose Your Domain Name

Next, you choose a “domain name” (yourname.com/.net/etc) for your website. Choose any domain for any niche you like – the cost is included! Either use our domain tool to find a valuable name – or choose one of our hand-picked premium names. Now you’ve picked your name, it’s time to sign up, so we can create your site..

STEP THREE – We Build Your Website

Once you have your chosen your domain name and signed up below, send us your information so we can get your website, domain & hosting LIVE. We will now create a professional, unique site for you.

This takes 24 hours guaranteed (business days only). We complete all 50+ steps – by hand and using proprietary software. See below for the full list of steps we do for you… As you can see, there is nothing like this on the planet… After all, it’s taken us a decade to create this offer.

STEP FOUR – Launch & Get Traffic

We’ll now email you with instructions how to get started with your new site – how to use your website, adding/changing content, Cpanel, changing the design etc. Plus, we’ll give you 3 PDF courses (over 65 pages) on how to get traffic from the big three sites – Facebook, Google & YouTube. All you need to do is add traffic!

Let’s look at all the features included with your site..

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  • Content creator adds 2 articles based on the most popular, highly viewed topics for your niche
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You own the domain, content and have full control over everything. Plus, a instant license to the theme, designs etc. You’ll have a premium domain, fully unique website, training & professional hosting – everything you need to get started. If you dont like Done For You, just contact us for an unconditional 30-day refund, for any reason whatsoever.

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InstaFlip360 – How To Flip Old Websites & Rebrand It for Profits Using DFY Templates | Online Marketing Tools

Source: InstaFlip360 – How To Flip Old Websites & Rebrand It for Profits Using DFY Templates | Online Marketing Tools

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With AgencyProfits360 You Finally Get A 100% COMPLETE Solution That Lets YOU Cash In By Simply Delivering What Businesses Are LINING UP To Pay For…What They DESPERATELY Need.

 

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FreshMember

FreshMember

With FreshMember you can completely customize your membership site with your brand – including your logo, color scheme, and URL where customers will go to access your member’s area.

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