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The True Value of an 80-Hour Work Week

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I recently shared with you the concept of the “time and effort chains,” which are the factors that trap us within a business and force us to work longer and harder, with little to no additional value or payoff.

Today I wanted to share with you the final chains that hold us back and keep us from reaching our goals. These, coupled with an understanding of the time-value matrix and a new way to look at control within your business, will play a huge part in your success or failure as a business leader.

A lack of clear priorities and objectives.

If every member on your staff doesn’t understand your priorities and objectives, efforts get scattered and poor decisions get made. This leads to underperformance, which pushes you to chase after more control to set things back on the right path. This further robs the business of depth because you’re not prioritizing time to develop your team so that they can take on more responsibilities. It’s a negative reinforcement loop.

This also impacts your team as a whole. The lack of strategic structure for how priorities get established, goals set, and plans made causes your team to flounder and struggle. Of course, you’re always there to pick up the pieces and take back more control, but by this point you understand where that leads.

A lack of strategic depth.

When you have a team that lacks the experience or talent to accomplish the goals you’ve set, you often find yourself pulled back into more closely managing the functions of your department, division, or business.

It becomes a chicken and egg scenario: if you had the right people on the team, you could let go of more.

But because you have to handle so much of the work, you don’t have time to hire or develop the people who could take on much of the load currently on your shoulders.

Round and round you go.

Outdated time habits.

The world today is fundamentally different than the world we evolved in. Our time sense was developed in a business world where time and effort were what we were paid for.

But that has shifted. In fact, with the transformation of modern communication and technology, work no longer has to take place in an office or factory; you literally can work from anywhere.

Yet the geographical freedom we now experience, which our ancestors couldn’t have imagined, has a dark side.

More and more of us feel compelled to always be on, checking our devices, responding to messages. The changing, 24/7, interconnected world has completely altered the way we live and work, and many of us simply haven’t updated our time habits to design the structures and systems we need to effectively and sustainably produce.

If you see yourself in any of what I’ve shared, it’s time to take action and start moving toward a reality in which your time and value chains no longer hold you back from moving yourself forward as a leader.

By: David Finkel

Source: https://www.inc.com/

Dr. Kelso discusses what many people feel is the most frightening part about pursuing a career in the medical field…the crazy work hours. He dispels the myth that it is impossible to enjoy yourself and work the hours of a physician!

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Automated Workflows & Best Practices For Customer Success Teams

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Health scoring.

Create a flexible scoring system that takes a wide variety of customer health factors into account. Set up custom behavioral events using our powerful Event Tracking. Log ins, engagement with your app, and using specific features can all be used to create a dynamic health score. Set points to expire so you always have an up-to-date view of your customer base.

Never miss a beat.

The ActiveCampaign CRM is a streamlined, visual tool for moving customers through the stages of your onboarding and success processes. Easily customize the CRM for your company’s success & retention strategy and stay organized as you transform customers into outspoken advocates.

Leverage automation.

Run the most efficient processes possible. Rely on automation to handle routine tasks like managing your CRM or updating contacts, so you can stay focused on conversations with customers. Have tasks automatically created and assigned in response to key events so your team never drops the ball.

Track & measure customer progress.

ActiveCampaign allows you to see what your customers are doing on your website and in your app. You’ll know whether they are engaging with your product and messages. You’ll be able to see specific actions they have or have not taken and even what help docs they’ve been reading.

Automatically identify potential churn.

Monitor for warning signs that a customer is about to churn and proactively react. Automatically notify their customer success manager for one-to-one outreach or begin an automated re-engagement sequence. Use automated workflows to mitigate risk at key stages.

Work seamlessly with sales and marketing.

When sales, marketing, and success processes are driven by the same platform, all three will benefit from data gained by each team. What marketing & sales learn about a customer can inform and drive the success process so that you hit the ground running with each new customer.

Connect across channels.

Reach your customers with emails, texts, and site messages. Personalize these messages with content and calls to action appropriate for where they are in the onboarding process and customer lifecycle.

The tools customer success managers need to succeed.

Site & Event Tracking

See exactly what your customers are doing on your website and in your app.

Flexible Pipeline

Customize for your processes and adapt it as needed.

Pipeline Automation

Have your customers move through the stages of your processes automatically.

Deep Data Integrations

Bring data in from other apps to inform your customer success processes.

Chrome Extension

Manage your contacts, tasks, and automations from anywhere online — no need to even log in.

Team Collaboration

Tag a teammate to bring them into a conversation. Discuss customer activity inline.

Automated Tasks

Create tasks in response to key events and assign them to a team member.

Automated Workflows

Use triggers, actions, and logic to create sophisticated automated processes.

Consolidated Records

Track everything about a customer on their Contact Record and see their activity.

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