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Uncovering The True Value Of Influencer Marketing On YouTube

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It’s Friday night and your epic evening includes the couch and a YouTube video, where your favorite influencer mentions a new food-delivery app. Ten minutes later, you download the app and order food but don’t use the special URL or promo code. Historically, marketers would be unable to attribute your purchase to the video you just watched because you behaved in an “immeasurable” way outside the bounds of last-touch attribution metrics.

For too long, YouTube influencer marketing has been measured incorrectly — or, at least, terribly incomplete; it’s typically measured like a digital channel, where only direct link clicks (vanity URL, bit.ly or promo code) are measurable. This has left many user actions untrackable to even the most powerful brand measurement teams.

To make “untrackable” user behavior trackable, my agency commissioned a study from Jumpshot observing a pool of 149,608 anonymized users through clickstream data to see how users interacted with brand integrations run by three brand partners. We found that about 75% of conversions resulting from brand YouTube influencer marketing campaigns were not being tracked.

Can you guess how this happened? That person watching a YouTube video on Friday night either went straight to a search engine and purchased directly through the brand’s site or went to a third-party marketplace like Best Buy, Amazon or Target to make their purchase. “But what if they saw another ad that persuaded them?” you might ask. This study doesn’t merit the attribution of these conversions to multi-touch measures across the sales funnel, as most user actions occurred within the first 20 minutes of watching the video.

While this reveals even more validation for brands already using YouTube for influencer marketing, it also shows opportunity for brands that aren’t yet tapping into the platform.

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How do you know if influencer marketing — especially on YouTube — is right for your brand?

Many marketers practice influencer marketing in some form, but that doesn’t necessarily mean you should. If you answer “no” to any of the following, then your brand probably isn’t ready for influencer marketing:

• Have you optimized every single one of your other marketing channels (SEO, email, PPC, blog, ads, etc.)?

• Does your brand have flexible legal and regulatory controls over your creative and messaging?

• Are your branding and creative teams willing to give up control to an influencer?

If you said “yes” to all of the above and can say yes to everything on the following checklist, YouTube influencer marketing might be a good fit for your brand:

• Does your brand need to be explained in more than two words?

• Have you optimized static images that just don’t seem to be working as well as you thought?

• Is storytelling a key element to your brand strategy?

To those who said yes to the above, keep reading.

Why should I consider YouTube for my influencer marketing campaign?

Within the industry, YouTube is recognized but greatly underestimated. The industry is flooded with information about influencer marketing on Instagram. Many marketers mistake this as a sign to put their influencer budget behind Instagram alone, even when the platform is almost three times as saturated with influencers (830,000+ influencer accounts) as YouTube (347,000+ influencer accounts).

And Jumpshot data found that when it comes to ads on YouTube, influencer marketing conversion rates (2.7%) are five times higher than traditional pre-roll and mid-roll ad conversion rates (0.5%).

One of the reasons I believe there are fewer influencers on YouTube than Instagram is because of the time investment. A 14-minute video involving creative, unique storytelling that audiences can watch beginning to end as they would a show are much harder to produce than a static image or 60-second video muddied by algorithms. YouTube can be a great platform for brands that want to tell longer-form stories through creativity that appeals to specific niches of followers.

That said, I’d recommend brand representatives tapping into influencer marketing avoid taking complete control over creative. Audiences know when brands are selling to them, even through the voices of their favorite channel on YouTube. Let the creator do their thing. Ask them how you can support their video with more materials and let them use your product or service in a way it was not intended — simply, let go.

Optimizing Campaigns

Our analysis found that for every transaction through a direct link, there were three more untrackable conversions. How can brands use this information to help optimize their campaigns?

Understanding your true conversion value is critical. If you don’t understand the power behind your channel, you’ll be unaware of when and how to optimize and support the channel.

Say you run an AdWords campaign in December. You keep it going through January but also decide to run a YouTube campaign with one influencer at the beginning of January. You see conversions from AdWords tracking in December and a similar level of conversions coming from your YouTube campaigns in January. You believe both channels are working effectively, maybe slightly below ideal. Then, all of a sudden in the middle of January, your AdWords conversions jump.

Your data analytics team tells you it’s time to put more budget behind AdWords, but your knowledge about the trackability of YouTube influencer campaign conversions tells you that those extra conversions are likely happening as a direct result of your YouTube campaigns, and the user is simply searching after watching and then purchasing. You now know that a consequential boost in AdWords budget isn’t necessarily the answer and that it might be more effective to use your budget to optimize your YouTube campaign.

Last Word

Influencers are deeply connected and in tune with coveted audiences. Their true power comes from being seen as trustworthy and relatable by their audiences. As a result, it can be a powerfully effective tool in any marketer’s toolbox.

As more people look to YouTube to produce and consume entertainment, it’s imperative that marketers engage with the platform intelligently. Around 65% of influencer marketing budgets are set to increase by the end of 2019 alone, and influencer ad spend is projected to reach $15 billion over the next three years. With concrete data pointing to YouTube influencer marketing’s effectiveness, now is the time to optimize, and if nothing else, test. It beats a Friday night watching videos on your couch.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Chief Growth Officer at The Outloud Group, an influencer marketing agency.

Source: Uncovering The True Value Of Influencer Marketing On YouTube

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Channel Authority Builder – Create authority channels on YouTube

Unlock the most powerful traffic source on YouTube which exceeds search by 800% and Know what content to create to get maximum free organic views. Appear on the YouTube video sidebars of popular videos, driving more organic traffic to your YouTube channel. Ride on the popularity of top channels and videos by pilfering their traffic. No more worrying about getting likes and comments and backlinks on your videos.

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Using YouTube for your business can be the most cost-effective way to grow it, if you incorporate it as a part of your marketing strategy. YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, and there is no way you should be missing this huge Video Marketing platform! If you’re not building authority on YouTube, starting now can be life-changing for your business.

It’s not about getting ready made content, nor will it run your optimization going to run on autopilot, but what I will do for you is give you a software and a system that will help you create high authority channels effortlessly. It will equip you with everything to create and place right content at the right place, in the hottest niches and will turn your audience as well as your competition’s audience into your engaged and loyal subscribers.

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Source: Channel Authority Builder – Create authority channels on YouTube

Stealth Commissions – How To Rank Your YouTube Videos To The Top

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Stealth Commission is a step-by-step video training backed up with downloadable PDF and checklist that shows you EXACTLY how to rank YouTube videos. Covers from coming up with Thumbnails and titles that grab attention to ensure your videos get the views it deserves and helps you make sales in return.

Inside Steath Commissions, you’ll watch over Ben’s Shoulder as he builds a YouTube Channel from scratch where he shares his ranking formula that you can copy and start pulling automated traffic and sales that your bank account will love you.

Stealth Commissions comprises of 8 in-depth training modules covering everything you need to know in relation to profiting from videos and looking professional from the initial stages.

The Main Modules Include:

  • Long-tail keywords
  • Activating Your channel
  • Customizing Your YouTube Channel
  • Digging for Longtail Gold
  • Your very first video
  • Video Intros and outros
  • On Page SEO
  • Off-page SEO

Module 1: Longtail Keywords

In this module, Ben reveals the keyword tool he is using to find longtail keywords while creating his videos.

It covers the Basics of SEO to make it easy to understand and implement.

Module 2: Activating Your Channel

It’s time to reach the world. Let’s do this!

This module will help you create your first channel even if you are not a techie.

Overview:

  • How to activate Your Channel
  • What to call Your Channel & why
  • The Various Creator studio tabs you need to Know

Module 3: Customizing Your YouTube Channel

Broken down into 5 parts:

  • Customizing your YouTube Channel
  • Adding social links to make you easily gather more fans
  • Optimizing your channel keywords to get relevant organic traffic from YouTube & Google
  • Unlocking your Custom channelURL and Thumbnails
  • Creating Your Channel Trailer for new visitors to your channel

Task: Have your Channel Live

Module 4: Digging for Longtail Gold

It goes into detail on why you should be using long-tail keywords.

Here is the Breakdown:

  • The real digging
  • Comprising your Keyword list
  • The alphabet soup technique
  • Spying on your Competition
  • Dominating your competition

Module 5: Creating Your Very First YouTube Video

By now, you already have a channel trailer at this stage. You should start getting subscribers and getting some views on your Videos.

It’s time to start creating. Okay, Creators!

Overview:

  • Get a target keyword, record the video and Upload it to your channel
  • How to record your videos.(You don’t even need a camera or show your face)
  • The Software to record screen videos
  • Why consistency is the key
  • What to say in your videos

Module 6: Video Intros and Outros

These are very Important and somehow ignored.

An intro gives people a reason to watch your videos by grabbing their attention with some cool animation.

On the other hand, an outro mostly should call people to action. Things like subscribing, clicking your links in the video description & more.

Module 7: On-page SEO

The ranking factors you should be knowing before you hit publish.(Used some of the tactics to get this article ranked on Google and this Video ranked on YouTube)

Divided into 5 parts:

  • On-page SEO basics
  • Descriptions, tags, playlist
  • Creating custom thumbnails
  • Renaming your captions
  • Socially sharing

Module 8: Off-Page SEO

There are some other factors that you need to know to get your video ranked.

Pro Tip: My Takeaways Off Page for your articles(additional bonuses available if you buy through my affiliate link)

  • Use external links from authority sites
  • Make your content shareable(Note the sharing buttons in this article? Give me a share please
  • Engage with comments
  • Make your website load faster

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YouTube Ads 2.0 Success Kit – Both Online & Offline Marketers Make a Killing Using This Up-to-Date YouTube Ads 2.0 Training | Online Marketing Tools

Source: YouTube Ads 2.0 Success Kit – Both Online & Offline Marketers Make a Killing Using This Up-to-Date YouTube Ads 2.0 Training | Online Marketing Tools

YouTube Ads 2.0 Success Kit – Both Online & Offline Marketers Make a Killing Using This Up-to-Date YouTube Ads 2.0 Training | Online Marketing Tools

Source: YouTube Ads 2.0 Success Kit – Both Online & Offline Marketers Make a Killing Using This Up-to-Date YouTube Ads 2.0 Training | Online Marketing Tools

Channel Authority Builder – Build YouTube Authority With Powerful YouTube Marketing Automation Tool

Channel Authority Builder – Build YouTube Authority With Powerful YouTube Marketing Automation Tool on Online Marketing Tools curated by Online Marketing

Source: Channel Authority Builder – Build YouTube Authority With Powerful YouTube Marketing Automation Tool | Online Marketing Tools

YouTube Marketing Success Kit Monster PLR

This step-by-step YouTube Training Guide is going to take business owners by the hand and show them how to safely skyrocket their Business Online Presence in the shortest time ever using YouTube.

Seven (7) very easy to follow steps are more than enough to get your clients where they really want to be using the incredible traffic generation power of YouTube, and YouTube Marketing Made Easy has come to give you exactly what your customers need in order to reach all of their online business expectations of success.

We created 15 premium Bonuses on YouTube and social media with complete PLR rights to offer to the buyers of “YouTube Business in a Box”.

These are not just e-books! Few of them come with squeeze page, sales page and few with videos and a lot more stuff. I attached complete PLR License with each bonus. Hope you’ll love this huge package!

Use these bonuses to increase your conversions on launch day.

This is something of great quality and we have created it for you. You can even ask a freelancer how much he would charge you to create only one of the 11 elements described above and you will see what I am talking about.

Video Ads Crash Course 3.0 – When YouTube Clicked For Justin Sardi, his Life Changed Dramatically

Video Ads Crash Course is the original, and still the bestover-the-shoulder YouTube Video Ad training system.Demonstrating constantly improving results, massive ROI’s, and consistently cheaper clicks than any other YouTube course, available anywhere.

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You will learn:

How to avoid the embarrassing “Rookie Mistakes” that even experienced marketers make when setting up a YouTube Channel for long term 

How to avoid being a “paid traffic sucker” by using the one kind of ad that WON’T BREAK your campaign, or put your marketing budget at risk.

Access the highly prized, closely guarded templates, formulas and strategies shared only by a closed community of YouTube Ad success stories.

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Source: Video Ads Crash Course 3.0

Money Maker Tube

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YouTube Software is a perfect solution for marketers who want to generate quality leads. It helps them in finding tons of quality niche content on YouTube and monetize for their business.The scraper on this tool fetches the URLs of all the popular niche videos on the platform as per the given keywords.

Marketers can automatically DM the publishers requesting them to give outbound links to their landing pages. They need not spend a single penny or a minute on creating quality content. Thus the marketers can save money and time thereby increasing the ROI.

The most important thing you can do for your business is effectively use YouTube. Because you can reach millions of targets and engage them in the most effective way. You can Know your prospects and generate quality leads for your business. This, in turn, gives you a bunch of loyal customers.

Up until now, there are many YouTube marketing tools that can automate some of your tasks. But NONE focused on a major problem.That’s the investment of more money and time. Everyone think invest more and gain more ROI. But is it the only choice you have?

No. A marketer should have his thinking cap on always to find new ways. And so we come up with a solution for this problem.No one is more legit than these guys.They’ve been showing solutions to the big problems of Marketers like you. A Shopify store from $X per month to over $Y per month.

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YT Gorilla

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If your not using YouTube in your marketing – today is your wake up call.YouTube it arguably the largest relatively ‘untapped source’ of free traffic, leads and customers on the planet. And if you do it right – you can be getting 10,000’s of views, leads and sales per day for free Facebook traffic costs are shooting through the roof, ranking in search engines has never been harder But YouTube is the “untapped” hidden gem in the rough – the unicorn of massive traffic.

With YT Gorilla let your Competitors Do The Hard Work Then Take Their Keywords, Select “amount of views” to get the most popular videos – saves you 100s of hours compared to manually doing this,Instantly shares all videos info, keywords and descriptions.strong You can just hit “export URLS” and save them all to the file, Hot TIP – For Local business: Charge clients a monthly retainer to give them the most popular videos in their niche each month. (We supply the cut and paste template)

You can either join the 1000s of users that will be using YT Gorilla to slice their competitors apart from the inside.Or be left out in the cold.It’s a competitive world out there and you need ever single advantage you can get.And when you start ranking your own video and clients video so fast and easily your compeitors won’t know what hit them.All their hard work.While you sit and “pick them off” using YT Gorilla as your secret weapon.Setting up your custom alerts that let you know the INSTANT a new video starts gaining traction.

2.jpghttps://i1.wp.com/www.jvzooreview.website/wp-content/uploads/2016/11/YT-Gorilla-Review.jpg?resize=740%2C426Image result for YT GorillaImage result for YT Gorilla

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