Coca-Cola To Release a Pride Series NFT Collection on Polygon (MATIC)

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  • Coca-Cola has announced plans to release a Pride series NFT collection to celebrate the LGBTQIA+ community.
  • Coca-Cola will be collaborating with artist and advocate Rich Mnisi.
  • The Pride Series NFT collection will be minted on the Polygon Network (MATIC).

The world-renowned beverage company of Coca-Cola has announced that it will be launching a Pride series NFT collection in celebration of the LGBTQIA+ community. Each NFT will be unique and ‘aims to shine color-filled light on the community’s members and spread a message of Love.Coca-Cola will be collaborating with designer and advocate for LGBTQIA+ rights, Rich Mnisi, who hails from South Africa. The team at Coca-Cola further pointed out that Rich Mnisi’s artwork ‘pushes boundaries on the concepts of identity and community.’ They explained:

136 NFTs on the Polygon Network (MATIC).

“Coca-Cola commissioned bespoke Mnisi artwork for this collection to be sliced into individual fragments and dispersed across all 136 collectibles, making each one unique. Our hope with the pieces is to increase visibility by radiating the full spectrum of the community’s colors and spreading a simple message of Love,” the firm said in an announcement last week.

Rich Mnisi and Coca-Cola will collaborate in the creation of 136 NFTs, which are currently being minted on the Polygon Network (eaMATIC). Some of the NFTs are already listed on OpenSea. The Coca-Cola Pride Series NFTs now have a floor price of 1 Ethereum.

In addition, Coca-Cola commissioned the art, hoping each NFT would ‘increase visibility by radiating the full spectrum of the community’s colors and spreading a simple message of Love.’

Furthermore, all proceeds of the initial sale of the NFTs will be donated to charities serving the LGBTQIA+ community. For the first 12 months, the proceeds will be donated directly to OUT, an LGBTQIA+ charity chosen by Rich Mnisi. The organization is the second-oldest in South Arica, professionally serving the LGBTQIA+ community with physical and mental healthcare.

Interestingly, all the funds generated from the initial sale of the 136 NFTs built on the Polygon (MATIC) network, an Ethereum scaling solution, will be donated to multiple charities supporting and fighting for LGBTQIA+ rights. Coca-Cola added that the first charity to benefit will be OUT, the second-oldest LGBT organization in South Africa, which was chosen by Mnisi.

“These free forms represent both love’s permanence and its changing state. They’re to remind us of the power that lies within all of us to choose what love will become. Love is what we make it. Choose to love freely,” Coca-Cola added.

By: John P. Njui

Source: Coca-Cola to Release a Pride Series NFT Collection on Polygon (MATIC) – Ethereum World News

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