Facebook Launches a Free Online Course For SMEs Throughout Latin America

Do you need to take your business to the next level? Facebook presents Connection: Reinventing Business , a digital training event for entrepreneurs and owners of Small and Medium Enterprises ( SMEs ).

This event in collaboration with the Association of Entrepreneurs of Mexico (ASEM) and Victoria 147 will be held on October 28 and 29 . You can find workshops and content to reinvent the way they do business and find and satisfy their customers in the digital space.

Likewise, Facebook partnered with Endeavor in Colombia and with the Association of Entrepreneurs of Argentina (ASEA) in that country, making Conexion a regional effort.

According to figures from the most recent Global Report on the State of Small Businesses , carried out by Facebook in collaboration with the OECD and the World Bank, 51% of the Mexican businesses surveyed said that 25% or more of their sales originated on digital platforms. during the last month, which highlights the importance that businesses, on their way to reopening, recovery and to meet new consumer habits, acquire or reinforce their digital skills.

Digital tools have helped small and medium-sized businesses face the challenges of the unprecedented business disruption facing Mexico and the world. Businesses that manage to build a strong presence and digital services could emerge stronger from the crisis.

In this way, Facebook wants to support SMEs to maintain contact with their customers through online resources at no cost, easy to implement and use, and that can become the tools that local businesses need.

The trainings will provide SMEs with inspiration through other success stories and knowledge to grow their business and adapt their use of the different tools according to what is best for their type of business. The modules will be presented by Priscila Arias , entrepreneur, activist and influencer, who will help participants navigate through the content.

Sessions will be led by program partners to provide training on leadership and gender inclusion (Victoria 147), sales and business model (ASEM), innovation during crises (ASEA) and how to present the business to investors (Endeavor).

Market experts and entrepreneurs will be invited to help participants learn from real life experiences. Each one in a different specialty:

  • Basic Concepts of Finance , by Angélica Castellanos, Konfío Chief Operating Officer
  • Human Resources and Payroll , by Courtney McColgan, Founder of Runa
  • Negotiation skills , Victor Kong, CEO of Cisneros Interactive

To participate for free you just have to register on the site of Connection: Reinventing Business or the Facebook Page for Companies .

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