Facebook Slows Sales Growth With Apple’s Privacy Policy

Apple warned that sales growth slowed in the last quarter Of a corporation. App privacy rules continue to create uncertainty for social media companies. Facebook’s ad sales, a major source of revenue, slowed growth in the first quarter since Apple began demanding apps to ask users if they wanted to be tracked in April. This change makes it harder for advertisers to target their ads to the right audience and get information about their performance.

Facebook also announced on Monday that it will change its reporting structure to split a unit called “Facebook Reality Labs” that contains augmented reality and virtual reality products and services. This move separates the unit’s results from its core business segment, which includes its flagship Facebook platform and other apps such as Instagram. The company said its investment in Facebook Reality Labs is expected to reduce overall operating profit in 2021 by about $ 10 billion.

Revenues in the third quarter reached $ 29.01 billion, up 35% from the year-ago quarter, but below the $ 29.56 billion expected by FactSet polled analysts. This is the smallest increase since the fourth quarter of last year, well below the 52% in the first half of this year.

Advertising revenue fell slightly from the second quarter, including the largest complex market segments, the United States and Canada. European sales also declined from the previous quarter.

Facebook warned in its July earnings report that changes in privacy for Apple’s iOS operating system could compromise ad targeting capabilities in the third quarter as more people update their iPhones and iPads.Last week’s snap Ltd

Apple’s policy has accused stock prices of falling by more than 20% as earnings growth is expected to slow this quarter.

Facebook’s third-quarter earnings were up 17% to $ 9.19 billion, or $ 3.22 per share. According to the company, the number of monthly users was 3.58 billion, an increase of 12% over the previous year.

Facebook’s share price rose more than 3% in after-hours trading on Monday after the end of a regular session. The company’s stock fell 5% last week after Snap reported an advertising issue related to Apple’s changes.

Michael Nathanson, an analyst at Moffett Nathanson, said: Social media companies start a busy week of earnings for tech giants. After the bell on Tuesday, Apple and Amazon.com will report quarterly results. Ltd

Numbers scheduled for Thursday. All are expected to achieve healthy top-line growth year-over-year as they continue to embrace the digital products and services offered by consumers and businesses.

According to Jeffreys analysts, global supply chain disruptions were expected to slow Facebook’s sales growth as vendors with limited inventories cut advertising costs. Still, the investment firm said digital advertising is powerful and new advertising products from Facebook’s Instagram service will be up and running to provide a new source of revenue.

Facebook said it expects revenue to grow from $ 31.5 billion to $ 34 billion this quarter, reflecting factors such as “Apple’s iOS 14 changes continue to headwind.”

Parents of Facebook, Instagram and WhatsApp have also tackled other challenges. This includes scrutiny of strict regulations in Washington and criticism of the company’s operations by its own supervisory board following a series of Wall Street Journal investigations called Facebook files.

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Last week, UK competition regulators fined Facebook £ 50.5 million ($ 69.6 million worth) for violating reporting requirements while reviewing a proposal to acquire Giphy, an online provider of animated images. Facebook has separately agreed to pay a monetary penalty as part of its settlement with the US government. It accused social media companies of illegally booking lucrative jobs for migrant workers sponsored for permanent residence, instead of looking for and considering available US workers.

Facebook CEO Mark Zuckerberg has recently promoted his vision for the Metaverse. It is loosely defined as a broad future online world where people exist and interact in a shared virtual space through digital avatars. He recently described the Metaverse as the next generation of the Internet and the next chapter in his company. Facebook said last week it plans to create 10,000 jobs in Europe over the next five years to work on Metaverse-related efforts.

Zuckerberg emphasized the message in the company’s earnings report. “I’m particularly excited about the roadmap that helps build creators, commerce and the Metaverse,” he said. Facebook said it expects to increase its investment over the next few years. The company added that next year’s costs will be as much as $ 97 billion for technical staff, product staff, and infrastructure-related costs.

Sarah E. Needleman

By: Sarah E. Needleman

Source: Facebook slows sales growth with Apple’s privacy policy – Texas News Today

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