Navigating new terrain without a road map is hard. The same can be said about your business no matter how long it has been established. A business strategy process is critical to define your company’s mission, create goals and create a plan to achieve them. All too often, businesses skip strategy and just wing it. It’s a decision that comes with repercussions. Statistics show that 95% of employees aren’t aware of or don’t understand their company’s overall strategy…..