Marketing leaders must boost the scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors are merging editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.
– By 2020, 90% of brands will practice at least one form of marketing personalization. However, content — not data — will be the bottleneck and primary cause of failure.
– By 2021, the term “content marketing” will be defunct as all marketing content rises to high-quality expectations of attention-limited audiences.