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Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

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