Google Wants To Fix Its Search Engine’s Misinformation Problem

In 2014, if you were to Google “King of the United States,” you would have seen a picture of Barack Obama, yelling passionately into a microphone while at a podium. That’s not true, of course. But Google proclaimed it with authority after surfacing a Breitbart article entitled, “All Hail King Barack Obama, Emperor Of The United States of America!”

The episode highlights how clumsy Google can be with snippets, search results that the company elevates to the top of the page as a definitive answer to a query. The problem has persisted throughout the years, with Google stating plainly that certain presidents were in the KKK, or that women are evil.

Google on Thursday unveiled a handful of new features aimed at combating these kinds of falsehoods on its search engine, one of the most widely used information tools on the planet. Far from its origins as a simple website that listed 10 links as search results, Google is now a sprawling and cluttered site that highlights news stories, tweets, maps, hotel bookings, and more. As the site has grown — and as misinformation peddlers have become more sophisticated — the search engine has become more vulnerable to spreading lies and wrong information.

“In recent years, the growth of misinformation has become even more of a pressing challenge for us as a society,” Pandu Nayak, a vice president of search at Google, told reporters on Wednesday. “We can only deliver on our mission if we can deliver high quality results.”

Google said it would use its artificial intelligence systems to improve search snippets. The company will use machine learning software, called MUM, or Multitask Unified Model, to check information across multiple reliable sources that agree on the same facts. The process will allow the system to come to a general consensus, Google said, even if the sources don’t phrase the information in the same way.

The company is also expanding its “About this result” feature, originally released last year, to include more context about search results. In addition to seeing a short description of the website or company and when the result was indexed, people will now also see more granular information about the result. For example, it will tell you if a company is owned by another entity.

On the flip side, if Google can’t find much information about a result, it will disclose that as well. The company is also launching “About this result” in more languages, including Spanish, German and Indonesian.

Google is also updating its “content advisories,” which it displays usually during breaking news situations, like a mass shooting or natural disaster, when the situation is developing rapidly and not much information is available. Now, in addition to telling people when information is scarce, it will also warn people when information is available but may be unreliable, based on Google’s ranking system for search results.

The new features underscore the ongoing and escalating battle that tech giants are fighting against purveyors of misinformation. The problem will only become more heightened as the United States turns to midterm elections later this year. Google, along with Facebook and Twitter, has been under fire for years for having its platforms exploited when it comes to conspiracy theories, Covid-19 information and extremism.

None of the updates, however, apply to YouTube, which Google also owns, and has long been a major culprit in the spread of misinformation. “Their problem is a little bit different than ours in search,” Pandu said, noting that YouTube hosts content and uses a personalized feed. “We don’t work on YouTube directly, and YouTube doesn’t work on us directly.”

I’m a Forbes technology reporter and senior writer based in San Francisco. Send me tips at or

Source: Google Wants To Fix Its Search Engine’s Misinformation Problem

Related Contents:

Local news in Google News

20:59 Wed, 10 Aug
12:43 Wed, 10 Aug

21:08Encryption Facebook Meta

More Remote Working Apps:  Givvy Mobile Lottery     Quintex Capital   Genesis Mining  Bybit Crypto Trade   BevTraders  LiteTrading   Cash Box Money   Alpari Forex Trading   Dealcheck Real Estate Evaluator  prime stocks  forrk  keysearch  gluten free  diet fitness diabetes  writing job  postradamus  stoodaio  profile mate  senuke   asin  appimize  super backdrop  audiencetoolkit  4brandcommercial  talkingfaces  socifeed  gaming jobs   backlinkindexer  powrsuite  tubeserp  PR Rage  design beast  commission smasher  MT4Code System  viral dash  coursova  fanpage  forex expert  appointomatic  woocommerce  domainname  maxslides  ada leadz  eyeslick  creaitecontentcreator  vidcentric  studioninja  marketingblocks  clipsreel  VideoEnginePro  BarclaysForexExpert  Clientfinda  Talkingfaces  IMSyndicator  SqribbleEbook  superbackdrop  VirtualReel  MarketPresso  voiceBuddy  tubeTargeter  InstantWebsiteBundle  soronity  DFY Suite 3.0 Agency+ information  VideoRobot Enterprise  Klippyo Kreators  ChatterPal Commercial  WP GDPR Fix Elite Unltd Sites  EngagerMate  VidSnatcher Commercial  myMailIt  Storymate Luxury Edition  iTraffic X – Platinum Edition  Content Gorilla One-time  Push Button Traffic 3.0 – Brand New  SociCake Commercial  The Internet Marketing  Designa Suite License  XFUNNELS FE Commercial  ShopABot  Inboxr  MediaCloudPro 2.0 – Agency  MyTrafficJacker 2.0 Pro+  AIWA Commercial  Toon Video Maker Premium  Steven Alvey’s Signature Series  Fade To Black  Adsense Machine  Diddly Pay’s DLCM DFY Club  CourseReel Professional  SociJam System  360Apps Certification  LocalAgencyBox  Instant Website Bundle                                  GMB Magic Content  PlayerNeos VR  BrandElevate Bundle information BrandElevate Ultimate WowBackgraounds Plus  Your3DPal Ultimate  BigAudio Club Fast Pass Podcast Masterclass  VideoGameSuite Exclusive AffiliateMatic  YTSuite Advanced  Xinemax 2.0 Commercial  Living An Intentional Life  BrandElevate Bundle Ezy MultiStores  DFY Suite 4.0 Agency  ReVideo  AppOwls Bundle  TrafficForU  WOW Backgrounds 2.0   ALL-in-One HD Stock Bundle   Viddeyo Bundle  The Forex Joustar ADA Web Accessibility Compliance  10 Bold Actions In Positive Life & Work  Adtivate Agency   My Passive Income Blueprints  Content Tool Kit    ReviewReel     QR Verse Bundle    VIADZ Ad Template    EngageYard Ad Creator   Videevolve  Local Leader Bundle   Tonai Voice Content   Vocalic Commercial  Dropshiply Store Creator  Levidio Royal Podcasting  Develop Self Empowerment   Hostley Domain Creator   Mech Forex Robot   Motion Kingdom Studio   Forex Blizz Trading  AdRaven   Animaxime V2  Promovidz Promotion Videos  AffiliateMatic  CanvaKitz Business Templates  Agencyscale Business Agency  Pitchdeck Professional Presentations   YTSuite YouTube Ads Campaigns     Living an International Life    Galactic Dimension backgrounds    Xinemax Hollywood Creator   DFY Suite 4.0 Agency    Appowls Mobile Apps   Ezy Multi Stores  TrafficForU  WOW Backgrounds   Your 3DPal   Forex Joustar   Ultrafunnels A.I   DUX Forex Signals   Trendio Keyword Content  FX Goldminer  Linkomatic  Pixal 2.022   VidVoicer   Big Audio Club  Podcast Advantage  Reputor  TubePal  Local Sites   PodKastr Commercial Insta Keyword   Facedrip  7 Minutes Kit  Aweber Crash Course   WP Simulator  Podcast Advantage  Boost Optimism   PlanB Muscle Growth  TV Boss Fire  Webprimo Website Builder  LocalCentric  WebCop  Agency Client Finder  Power Reviews   Survai  Pixal  Webinarkit  YoDrive  Rewriter  Appoint B Agency   Sunday Freebie  EBook Agency  Ejaculation Total  Quit Smoking  Mobi First   Syndranker    VidMingo     Heal Your Emptiness     RSI SEO   Facebook Cash Machin   Video Games  KoinCart  Diabetes Guide  Fitness Nutrition Guide  Organic Life Guide   Human Synthesys Studio   9 figure Success   Crypto Kit   AdzHero   Stackable Picture   Forex Atlatian  Forex Scouts   Crypto Rocket   PigMoney Method   Crypto Underworld  XBrain Forex

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.