How to Get Your Slice of the $46 Billion Online Course Pie | Content Creation, Curation, Management | Scoop.it

“Driving traffic and converting that traffic into leads is tough. Brand-awareness ads on Facebook are great as a first step in the process. But what’s your next step? Typical lead magnets like e-books and whitepapers aren’t performing as well anymore. Why? They aren’t interactive or engaging.”