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How to Introduce Content Marketing to Other Business Functions – Gaby Tama

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In this infographic series, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into your program to drive the results that matter most to your company. Here’s how to introduce content marketing to other business functions.

Content is key to any company’s success. And as more companies of all sizes realize the impact contact marketing can have on their businesses, they’re increasingly adopting its strategies. From boosting brand awareness to driving leads, sales, and operational efficiencies, content marketing can result in substantial ROI.

Which is why content marketing is moving out of the marketing realm and into all areas of the business.

Consider how a content marketing strategy could benefit your human resources department. In the same way that content marketing is used to target buyers or customers, it can also be deployed to attract and retain top talent. In planning your next recruitment campaign, consider incorporating a full-funnel content marketing strategy to deliver content that engages your target pool of prospective candidates and eventually gets them to apply.

Bloomberg L.P. shows us what’s possible by using content marketing to foster a culture of diversity and inclusion. The Bloomberg D&I blog features a vast array of articles that highlight the company’s commitment to an inclusive workplace. Anyone who visits the blog can gain a clear understanding of where Bloomberg stands on pertinent D&I issues, and how that stance manifests throughout the entire organization.

A curated, culture-focused blog of this sort could ultimately be what motivates a curious job seeker to fill out an application, or an undecided candidate to accept an offer.

Content marketing can drive business-oriented solutions in all areas of your company, not just your HR department. In the infographic below, we share our tips on how to introduce content marketing to other business functions:

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