SEO is a tricky subject. One minute you think you have it nailed and the next everything has changed. And when you consider the fact that Google reportedly changes its algorithm 500 to 600 times per year, you start to see the problem. The only constant in SEO is change. This creates a never-ending pursuit …
Advertisements
My fav tip of Neils on SEO description tags – make them longer than recommended: “The longer description that continued above the character count limit saw an impressive 36% improvement in overall click-through rate from its shorter competitor.”