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In The Time Of Coronavirus, Daily Harvest Is Reinventing Mealtime For A Generation That Hates To Cook

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The pandemic is causing people all over the world to look at their freezers with newfound appreciation. Government mandated coronavirus lockdowns have millions of households stocking up for extended home stays – and a large supply of non-perishable but nutritious food suddenly feels as essential as abundant heating oil in the dead of winter.

That rush to hoard has been a jolt for Rachel Drori’s Daily Harvest, a subscription-based healthy food startup which sells frozen smoothies and veggie bowls. When the crisis started in the U.S. three weeks ago, the 37-year-old CEO began doubling up on inventory and has since appealed to her network of 400 farming suppliers to keep produce flowing to Daily Harvest kitchens. Sure enough, as more and more states began mandating residents stay home to avoid spreading the virus, sales have surged.

Source: In The Time Of Coronavirus, Daily Harvest Is Reinventing Mealtime For A Generation That Hates To Cook

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Rachel Drori, Founder of Daily Harvest, talks to us about how she built a direct to consumer company on a mission to take care of food so that the food can take care of you! Check out how she is using technology to iterate on different tastes, nutrients based on input from the community! She is building a company to help nurture those of us always on the go.

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