Is Email Marketing As Good As It Is Ever Going To Get? – Forrester

“Marketers already know what best practices will make email marketing better, they just don’t apply them.Because doing so: – Costs more. – Calls for more tenured staff. – Doesn’t improve performance that much. Now, I’m not crying false on the 300% lift in clicks and conversions that vendors claim they earn from improving email relevance….

“Marketers already know what best practices will make email marketing better, they just don’t apply them.Because doing so: – Costs more. – Calls for more tenured staff. – Doesn’t improve performance that much. Now, I’m not crying false on the 300% lift in clicks and conversions that vendors claim they earn from improving email relevance. I’m just saying that when a medium already costs almost nothing to deploy, the return is already so good, that it doesn’t seem worth it to work harder or invest more.”

Sourced through Scoop.it from: blogs.forrester.com

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