Image posts get more engagement than links, videos or text-based updates, and they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Self-explanatory images, like infographics, seem to perform best. Wishpond’s data says that overall, image posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement.
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