Last mile delivery: It’s been quite an interesting road to travel these past couple of years, indeed!
Amazon did an end-run around UPS and Fedex by ramping up its own-fleet delivery to 72% of its total shipments. Uber and Lyft drove into the last mile, bringing everything from restaurant orders to auto parts right to their existing riders’ doorsteps. And the Covid-19 pandemic famously heralded in an explosion of last mile grocery delivery via Instacart, Shipt, Peapod and others.
In 2021, however, last mile disruption was itself severely disrupted. Gopuff barnstormed its way to a $40 billion valuation with a curated assortment and ultra-fast delivery model that rendered Walmart’s two-hour express delivery “so last year” and made Amazon’s same-day delivery service seem positively ancient.
Some leading last mile players, meanwhile, encroached on first-party offering territory. Instacart’s setup of micro fulfillment centers (MFCs) drove speculation that it would soon begin selling products directly to consumers, while DoorDash has already begun doing just that, growing its ranks of new DashMarts nationwide.
However you view it, the disruption of last mile has become the flywheel, driving a larger transformation of retail. For traditional brick-and-mortar stores, who were already under pressure to adapt to changing consumer expectations and increased competition, this disruption represents both threats and opportunities.
Know your travel goals
This is an important consideration when evaluating what you would like to get out of your points and miles hobby. Do you want to travel several times a year to an exotic location, flying in first class on miles and paying for your hotel on points? Do you want to fly to visit friends and family using miles (but don’t care if you sit in economy or business class)? Or do you just want to learn what travel rewards are all about?
The good news is that regardless of your travel goals, understanding the basics of these currencies can make those goals a reality. Using points and miles to see the world can save a lot of cash. And when you get into this hobby, you begin to realize that all sorts of travel is affordable and within reach.
Setting clear travel goals can also help focus your attention and investigation. If you want to visit Japan, you can focus on relevant airlines and hotel programs while ignoring the rest (for now). This can help avoid overwhelm and the paradox of choice.
Think of points and miles (travel rewards) as another type of currency. Just like stocks, crypto, bonds or foreign currencies, travel rewards present a way to pay for your travel experiences and invest in your travel goals without using cash.
Each travel reward currency has its own value, just like a country’s currency. Many points and miles are worth roughly a cent apiece, but values vary … It’s important to do the math whenever you’re considering a particular offer or promotion to figure out the approximate cash value. 100,000 points might sound like a lot, but it depends on what kind of points they are…..more