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Skills Necessary for Lasting Business Success – Steve Cartwright

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Experiencing lasting business success isn’t something you do by accident, as a business owner there are skills that you need. Even if you don’t have the skills to start with, you can develop them. Never allow the idea that you need a certain skill set to intimidate you, rather, take it as a challenge to develop that ability.

Be Able to Think and Plan Strategically

Being able to look at the big picture and develop an overall plan for success is crucial for a business owner. The reason is that a business owner needs to be able to step back and see the big picture. For example, it’s important to understand how each action you take affects another part of your business directly.

Be Able to Set SMART Goals

You can learn all about SMART goals; entire books are written about this. The reason it’s so important is that it really works. A SMART goal means that each goal needs to be specific, measurable, attainable, realistic, and timely. When you create goals like that, it’s a lot easier to develop step-by-step plans for achieving the goal.

Be Willing to Learn Marketing Skills

Even if you don’t think of yourself as a marketer, as a business owner you are. You can hire people to help you, but you do need to understand something about branding, types of marketing, and more.

Be a Sales Person

Everyone likes to say they hate sales and aren’t a salesperson. But as a business owner, you’re a salesperson whether you like it or not. It’s good to learn how sales work from a psychological perspective for your audience, so that you can deliver what your market wants and needs.

Be Organized Enough

It takes a lot of organizational ability to run an entire business. Even if you’re a sole proprietor, you still need to run all areas of your business in an organized manner – whether it’s marketing, or accounting, or customer service. The way to get organized is to set up processes and use software to help you keep organized.

Be Able to Implement and Do Things

Any business owner knows the key to everything is “doing”. But you need to know which things are most important to do and which things can wait. Usually, the things that make money take priority over the things that make no difference to your ROI.

Know When to Get Outside Help

Sometimes being a good business owner who is successful means knowing when you need help. Everyone cannot be a rocket scientist. Sometimes you must hire someone to get something done. Often when you hire an expert, you’re going to experience many rewards for getting it done right the first time, rather than trying to reinvent the wheel and doing it again.

Learning the skills that you need for lasting business success will make you even more confident in your ability to run a successful business. Even if you outsource certain things, it’s a good idea to understand the lingo and a little bit of the issue so that you can ensure that you’re moving in the right direction.

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