3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

SEO Training Kit – How To Get Higher Search Engine Rankings & Maximize Your Organic Traffic

SEO Training Kit is a complete, step-by-step SEO video training encompassing everything you need to know to optimize your sites or posts to gain higher search engine rankings and maximize your organic traffic.Truly Mind-Blowing Product.

You will love the quality and quantity of the package. And the Profitable Sales Stuff modules with PLR really rock my online campaigns. You literally spare from investing never-ending time and efforts to make this offer Up and Go. That’s the novelty! This is one of the best video training packages on SEO.

Everything just great…training guide, video tutorials, bonuses, graphics, banners, mini site templates, sales video, swipes etc. But what you will like the most is an opportunity to sell it further –PLR option. Means to get insane profits.

You’ll get five chapters of step-by-step training videos that will show you exactly how to start with SEO and master the initial aspects of doing the right SEO for your brand. Everything is screen-recorded and well-explained. We have covered several initial processes to get you going. Inside you’ll get…

This guide will walk you through every step and information you need to start and succeed with your SEO strategies, securely and efficiently. We have included everything you need to know about SEO to let it work for you. Written by professionals we are going to provide in this massive info-packed premier training guide. We are offering graphics for every topic which is covered in this course i.e. the Training Guide. These High-Quality graphics will enhance your product’s value.

https://i0.wp.com/onlinemarketingscoops.com/wp-content/uploads/2020/02/create-enhanced-brand-content-amazon-ebc-banners.jpg?resize=184%2C90&ssl=1A practical tool that will guide you with easy to follow steps of the whole training. Each and every aspect of training is broken down into easy and executable steps that will help you master the process and keep entire training at your fingertips. It makes the entire package more lucrative. Mind Maps will be a broad outline of the entire training program. With this handy tool, you will have a comprehensive understanding of the complete training and will absorb the contents easily.

Source: SEO Training Kit – Sales Page

My Affiliate Empire – Uploading Funnel & Activating The Engine

This has got to be a very smart solution to generating a solid income online. Over the past few months we have been hearing a lot about a few people killing it with giving away products, getting customers into funnels and cleaning up. These guys show you exactly how it is done. Well done.

IMAGINE having the freedom to earn money, build your list and make sales by spending only 90 minutes per day and having time to spend with your family

IMAGINE being able to get new leads and sale notifications into your paypal or clickbank account every single day…

IMAGINE having a bullet-proof system you can count on that not only will help you achieve the lifestyle you want and deserve but will also finally help you gain the respect of your loved ones and friends

IMAGINE finally having the secret you are looking for handed to you in a format you can finally implement and see results!

Discover our emergency traffic strategies you can use today to drive traffic to any site you want with little to no work.Inside this bonus video training you get 5 different traffic strategies you can use today to make sure you never have to worry about traffic again.These strategies work like gangbusters in any niche and you can use them immediately to build your list and make sales!

This is an in depth email marketing training that takes you by the hand and shows you how to come up with e-mail campaigns that work and how to plan them for maximum results.

You will literally discover how the gurus build out e-mail campaigns that generate results time and time again.Use this incredible tool to turn any document into a pdf document ready to go in minutes.Use this tool to have your own giveaway report without complications and build your list.Starting minutes from now

Your product will be live, collecting leads. Diverting customers right the way throughout the funnel. Sending follow up emails AND delivering your product, WITHOUT you worrying about a thing. Not even an auto responder.

Source: My Affiliate Empire

Petes WP Blog Creator

Crushing Local SEO just got Easier, see proof inside. [Video]
Another Must Have Local SEO Tool. Yay It’s LIVE Pete’s new WPCreator Software is Here NEW – 3rd In Pete’s SEO Software Series for $1, Results will blow you away.Targeting Local SEO has never been easier, New Software $1.

The 3rd software in Peter Drews extremely powerful Local SEO Series is now in Beta release.

His first was the Google Site Generator.
Then he followed that up with his Mass Blog creator.
And now…

Introducing!!

His latest and greatest

“WPCreator”.

To date we are sending tons of powerful links to our own websites while ranking our Google Properties..

Now we’ve added MORE social signals into the mix.

Check out Petes latest video where he shows you why WordPress Blogs rank so strong in Google by adding these extra social signals to your own website will help it greatly in terms of ranking itself.

See this case study where he targets the most expensive Top suburbs in Brisbane in the SEO Niche, so If he can do it in the most competitive markets, imagine what you can do in your markets.

I say the most competitive niche, because the sites he’s competing against are created by the people paid to rank the websites in your market, these are the best of the best in terms of Ranking in Google, and with Petes software, he’s beating them easily by investing only a few minutes of his time.

In this video you’ll see how many top Page 1 rankings he achieved. Many No1’s using only minutes of his time as you’ll see..

He shows you why WordPress.com ranks so well in Google. Then runs the software and shows the results. With some nice SEO Tips and Tricks in there also.

You supply:

* The List of Keywords you’d like to rank for.

* An aritcle related to your product or service

* Address of the business you are promoting, or location where you’d like to get ranked.

* One or MORE YouTube Video URL’s. The software embeds your video in the blog, with your article content wrapped around it. Really highlighting the product or service you are promoting.

* Image content. Select a folder with one or more images in it. If more than one, the software will randomly choose one of the images in this folder so you can create unlimited “Unique” Blogs from one original project.

* Links to sites you want/need more social signals from.

The Software does everything, including getting your content to Rank In Google

Source: Peter Drew’s New WpCreator JV Invite $1 Trials convert like Crazy

Why White Label SEO and How It Helps Your Agency Grow – Itamar Gero

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There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and stagnation wraps around your agency, it will be hard to scale.

Doesn’t mean it’s impossible. Your workaround: white label SEO.

How is White Label SEO Different from Outsourcing?

Aren’t they the same thing? Not exactly.

While white label SEO and outsourced SEO can appear similar on surface level, there’s still a very thin line that separates them.

Outsourcing SEO means hiring a provider to do the work for you without rebranding their service as a new product that you can offer to clients. Some agencies outsource their projects because they lack the time or manpower to do it on their own.

When you go for the white label track, on the other hand, it means buying a service that you don’t currently offer then reselling it under your own name. And that’s not the best part. White label SEO providers give you access to materials or resources they made, so you can present these to your clients with your logo when selling. In a sense, hiring a white label SEO company helps you: get things done easily, build your expertise, and grow your revenue.

In certain cases, the two may overlap. For instance, you purchased white label local SEO from a provider because you want to start offering this service to local businesses. The provider can handle the work, provide the deliverables, and send them to your clients with the service packaged under your brand. Where does your agency fit in this process? You can allocate more of your time and effort into making the right decisions, building real relationships with clients, and giving your agency every bit of chance to be successful. 

Your White Label Formula for Agency Success

At the core, agency owners are still entrepreneurs. As an entrepreneur, your priorities lie in making sure your business stays above water. So, this brings the question, “How can I make the most of white label solutions for my agency?”

Here are the answers:

1. Be Upfront with the Value You Offer

Here’s the reality of working as an agency: attracting clients and making sure they stay all boils down to the value you can offer. If they can’t find value in your service, you’ll find them leaving your agency and going to the competition.

Whether you’re actively finding clients or finding ways to retain them, you need to be upfront with the value you’re offering. This value can be a white paper to educate clients or leads of how your service can help their business, or an SEO audit to show what’s lacking in their site that might call for your agency’s services. The key is to learn how you can translate the value of your service into a language that clients or prospects can easily understand.

In short, your agency should be equipped to address the question “What’s in it for me?” Believe me, you’ll get asked this all the time.

2. Don’t Put All Your Eggs in One Basket

Do you rely on just one service as your bread and butter? This is a common mistake that agencies (especially startups) make.

Most agencies focus on their expertise as their main source of revenue, but this doesn’t mean opening any opportunity to offer other digital marketing services. This is the entire point of why you get white label services—to expand your current service offerings and generate a new revenue stream.

So, how do you make this work with white label SEO? Find ways to complement the service with another one. An example is creating a bundle for your web design service to include SEO. As web design is often a one-off project, there’s no monthly recurring revenue.

By complementing this with SEO, you have a new source of monthly revenue because results don’t typically happen in a span of 30 days. This means an SEO project can carry over the next month. If your white label SEO provider has successfully brought your clients to first page rankings, there’s no reason to stop the service.

If you’re adamant in putting all your eggs in one basket, you’re taking away the opportunity for your agency to scale. 

3. Learn the Art of Pricing

“How much do I need to price my services?”

You’ll probably encounter this when you start working with a white label SEO company. The ideal amount to price your SEO service is three times the retail amount, so you have enough margin to make profit. Here’s what you need to understand when pricing your SEO service:

  • Be reasonable with your markup – I’m going to be honest here: don’t be greedy. The last thing you want is to drive away clients with a markup that’s too high. At the same time, don’t undervalue the time and effort you put into your clients and the service. When marking up your SEO service, base it on the value that you add to their business.
  • Determine your pricing model – You have different ways to present your SEO pricing. If clients are looking for one-time projects with specific tasks, an hourly rate model can be a good start. If clients are looking for a long-term SEO project, go for a retainer model. You can also create packages with specific inclusions to offer different options for your clients.

4. Be an Affiliate

Networking doesn’t only allow you to connect with people; it’s another way to earn more. How? This is where being an affiliate comes in.

Many white label SEO providers offer an affiliate program to potential agency partners. Depending on their affiliate program, you can earn from 5% to 30% commission for every purchase of a prospective partner with your affiliate link.

Here’s an example:

Your affiliate program allows you to get a 6% commission from an SEO consultant’s website that has your affiliate link. The consultant makes a purchase of $5000 every month, which means you’re earning $300 monthly commission. On top of that, you can still resell SEO services to clients, allowing you to utilize both the white label SEO service and affiliate program to maximize your earnings.

The secret to a successful affiliate program is to grow your affiliates—as the network grows, the more rewards you get. 

Final Thoughts

Good digital marketing agencies know how to get things done to deliver results for clients; the great ones know when it’s time to pass off the hat to the experts. You don’t just fulfill SEO deliverables for clients—it’s about knowing how and where to delegate your time and effort into what matters the most for them and for your business. And that all starts with white label SEO.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

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