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Jeff Bezos Unveils Blue Origin’s Lunar Lander; Announces Launch Of Next-Gen Rocket In 2021

Amazon founder Jeff Bezos confirmed that his space company, Blue Origin, will launch its next-generation rocket, New Glenn, for the first time in 2021, and also hinted that his company might be capable of helping NASA put humans on the Moon within the Trump administration’s stated five-year time frame.

“We can help meet that time line,” he said. “But only because we started three years ago. It’s time to go back to the Moon—this time to stay.”

Leading up to this dramatic announcement on Thursday at the Washington Convention Center, Bezos couched his vision for his space company in the context of the problems of the world as he sees them. Within the next couple of hundred years, Earth will run out of resources necessary for people to live comfortably, Bezos predicted. Which is why, he says, humanity needs to move into space.

To that end, Bezos revealed Blue Origin’s next-generation rocket, New Glenn, which will begin operations in 2021. New Glenn would be a “heavy lift” rocket, competitive with SpaceX’s Falcon Heavy rocket, as well as United Launch Alliance’s Delta IV and in-development Vulcan rocket. According to Bezos, New Glenn will reduce costs by having a first stage that can be reused 25 times and use liquid natural gas as a propellant. Though he did not reveal any pricing information about the rocket, he did mention that the fuel costs per launch would be less than $1 million.

And one of the things that rocket may launch? One of the answers came immediately as Bezos—to great fanfare—showed off a large mock-up of the company’s proposed Blue Moon lunar lander. According to Bezos, the lander will use liquid hydrogen as fuel—just as the company’s New Shepard rocket does today. It will be capable of landing autonomously and be equipped with cameras, lidar and other sensors to map terrain. It will also be configurable in order to handle a variety of missions such as carrying a rover—or humans—to the surface.

Again, there wasn’t any information provided about how much it will cost for a company to buy a mission on the Blue Moon. However, Bezos did reveal that Blue Origin already has customers.

“We already have a bunch of customers for Blue Moon, some of whom are in the audience,” he said. “They’re going to be deploying science missions to the Moon as well.”

Bezos couched these product announcements in the context of his vision for the future, which for him means humanity migrating out to O’Neill habitats–gigantic, miles-long space stations envisioned by physicist Gerard O’Neill in the 1970s, are where humans will live and work comfortably, and conduct heavy industry, Bezos said.  This will leave Earth “zoned for residential and light industry,” he said.

Building grandiose habitats—or even more relatively modest goals like any kind of permanent settlement in space or on the Moon—is not the job of this generation, but the next, according to Bezos. He sees his goal as building the infrastructure necessary for it to happen. “It’s this generation’s job to build that road to space so future generations can release their creativity,” he said.

The company also released a promo video for its lander, which you can view below.

Read more: Jeff Bezos And Elon Musk Want To Go To The Moon—They Just Disagree On How To Get There

Follow me on Twitter or Facebook. Read my Forbes blog here.

I’m an Associate Editor covering science and cutting edge tech.

Source: Jeff Bezos Unveils Blue Origin’s Lunar Lander; Announces Launch Of Next-Gen Rocket In 2021

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Walmart And Target Are A Step Ahead Of Amazon

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Traditional brick and mortar retailers Walmart and Target are a step ahead of Amazon in the delivery battleground: while Amazon is offering 1-day delivery Walmart and Target are already moving to same-day.

That’s according to retail equity analyst John Zolidis.

“It may be tempting to think that Amazon investing $800 million to move its Prime offer of 2-day shipping to 1-day delivery will put incremental pressure on large retailers,” he says.  “However, this move is not a surprise.  We spoke with Wal-Mart (WMT) CEO Doug McMillon about this in October last year. He told us that same-day delivery, not 1-day delivery, was going to be the real battleground.”

McMillon is right. As was discussed in a previous piece here something has changed in the retailing industry in recent years.

Instead of fading away into the archives of history, brick and mortar retailing has come back to complement and support on-line retailing. Shoppers are placing orders online and are picking up merchandise at neighborhood stores, saving time and avoiding shipping fees.

That’s especially the case for groceries, where speed of delivery is a crucial factor in maintaining freshness.

The merging of online retailing with traditional retailing has provided an advantage to retailers with extensive neighborhood store presence like Walmart and Target. “Both WMT and Target (TGT) are already at a huge advantage over AMZN in this respect — because both retailers already have product stored within a short driving distance of the vast majority of the U.S. population in their respective 1,000’s of stores,” notes Zolidis. “Further, both retailers are offering not just delivery (Target already has same-day delivery via Shipt) but various options for BOPIS (buy online pickup in store).

Amazon, Walmart, and Target Shares YTD

Amazon, Walmart, and Target Shares YTD

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Then there are pick up points to enhance convenience. “WMT now has pickup towers in-store and are installing these across the chain, and it has established drive-through pick-up grocery lanes and is continuing to add these at a rapid pace,” adds Zolidis.  “Target is offering similar services and installing dedicated counters for customers to more conveniently grab items on the way home from work or after picking up kids from school. Target will also bring pre-ordered items out to your car in the parking lot.”

The strategy has been paying off. The two retailers have reported a rebound in both online sales and retail sales in recent quarters.

Simply put, Walmart and Target have changed the game in the retailing industry. And they have brought Amazon back into the world of the neighborhood store it once sought to eliminate by acquiring traditional retailers like Whole Foods — and by planning to open more grocery stores around the country to cater to markets not served by Whole Foods, as recently announced.

That’s why Zolidis thinks that investors would be making a mistake selling Walmarts and Target’s shares at this point.

“In our opinion,” he concludes, “it would be a mistake to sell large retailers on this announcement (WMT & TGT) as they have anticipated this for some time and are already rolling-out corresponding services.”

My recent book The Ten Golden Rules Of Leadership is published  by AMACOM, and can be found here. 

I’m Professor and Chair of the Department of Economics at LIU Post in New York. I also teach at Columbia University.

Source: Walmart And Target Are A Step Ahead Of Amazon

Amazon’s HQ2 Could Be Silicon Valley 2, For Better Or Worse – Pete Saunders

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Thirteen months into the international derby that is the Amazon HQ2 selection process, it seems the end of the sweepstakes is near. What’s happened? What have we learned? What’s next? It’s been a dizzying year-plus for the giant online retailer. Amazon received 238 proposals last November from cities across North America, each wanting a crack at attracting upwards of 50,000 high-paying tech jobs that could send a local economy on an entirely different trajectory. Twenty finalists were announced last January, and Amazon began its due diligence in earnest……

Read more: https://www.forbes.com/sites/petesaunders1/2018/10/05/amazons-hq2-could-be-silicon-valley-2-for-better-or-worse/#4b7c238417b3

 

 

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