21 Ways To Grow Your Business Without Social Media

21 ways to grow your business without social media...getty

Even though it seems like everyone is doing it, you don’t have to use social media to grow your business. This fast-paced, notification and newsfeed-centred way of distributing and consuming information might not be for you. It might not suit your business; it might just not be your jam. Plenty of businesses have flourished in the internet age without participating in social media.

If you don’t fancy creating content and interacting on social media platforms, here are 21 other ways of growing your business.

1. Go networking

Research networking events happening online, in your area or for your industry and go along. Be ready to meet a lot of people and follow up with those where you see synergy. Find an excuse to get in touch with them after the event, for deeper, real-life conversations that bring introductions and new clients. Don’t be shy; the networking gains go to people who put themselves out there and work the room. Remember other people and be memorable yourself.

2. Create collaborations

Collaborate with organisations and individuals with whom you share a target audience. Perhaps they pass you work as an associate of theirs, with or without a commission. Maybe you collaborate on programmes or the delivery of your work or your service is included in their proposals. Collaborations with big players in your industry can keep business coming your way with no tweeting required.

3. Take rifle shots

One step up from networking, research people who will make perfect customers, collaborators and connectors and get in touch from scratch. Aim to meet them at an event, ask them to book a call or take them for a fancy lunch. Have a compelling reason to book their time and don’t waste it when you have it. Then, play the long game. Keep a personal CRM to remember what you talked about and follow up regularly.

4. Improve your SEO

Ranking well on Google is no mean feat. If you can appear at the top for terms your audience is searching, you will win traffic and customers ahead of your competitors. For this to work, go in depth. Increase your SEO knowledge; learn about keywords, meta descriptions and link building. Arm yourself with the tools for search volumes and domain authority and be ready to create a lot of content.

5. Run ads online

Google Ads and YouTube ads can be a solid way of growing a business. Rather than building your own house, you are simply renting the land. Create incredible ads in the format required, collect tonnes of data, then analyse and edit. Keep going until you have a winning combination of headlines, images and calls to action that keep your potential customers clicking through to your site.

6. Join communities

There are more communities around than ever, so find the one that works for you. This could be for people in your industry, location or simply other entrepreneurs. Join and aim to add value. Share what you know, help other members, give everything you have before you ask to take. By the time you do, you’ll be trusted and well-known and members will be ready to introduce you or sign up as your customers. Cherry pick some of the members to create a mastermind for a personal development bonus.

7. Grow an email list

Rather than hitting publish and hoping you appear on enough newsfeeds, as with social media, with email marketing you can hit publish and know you are landing directly in the inbox of your subscribers. Grow an email list through all the ways mentioned so far, and offer a lead magnet to incentivise people to sign up. Once you have them, communicate regularly and consistently add value.

8. Make use of podcasts

Podcast usage is growing like crazy and it’s only going to increase. Your podcast strategy could be to start and grow your own, to guest on other people’s or to advertise on popular shows within your niche. Each requires careful research and planning to make sure you’re not wasting your time. Practice telling your story, build your network of podcast hosts and create goals for the number of shows you want to record or appear on.

9. Start a newsletter

One way to build your email list is starting a regular newsletter that they can’t wait to read. You could share a roundup of what’s been happening in your industry or offer a new video, article or insight with every issue. Plan your newsletter series, decide a launch date, then go out to people you know to collect your first hundred subscribers. Publish consistently. In every issue, encourage readers to share with their networks to grow your subscribers.

10. Exhibit at trade shows

Many industries still run trade shows and it’s a great way to build up a buzz and meet a bunch of people. Exhibiting means investing in a plot, a stand and a way of standing out. Attending means working the room like you would any other event. Exhibit with a game plan; know who you’re looking to meet and what you will say once you meet them. Automate your follow ups to exhibit with ease.

11. Work on public relations

Rather than schmoozing your followers, take a narrower approach and schmooze journalists by email. Get on their radar, catch their attention and follow up with ideas for how they could include you in their publication. Successful public relations require an advanced strategy of staying up to date, bugging them just the right amount and adding commentary in a way that other people want to publish what you say. Or, be so newsworthy that journalists come to you.

12. Run workshops

Whether online or in person, run workshops to share your message and teach your methods to groups. Advertise on websites such as Eventbrite, Meetup and Airbnb experiences to bring people in from their traffic, notify your email list or tell local business owners and pin flyers up in the community. Run them regularly so your attendees create the habit, then ask them to tell a friend and grow your workshop numbers by referral.

13. Run print ads

Online advertising is sexy but print ads can still be a solid bet. Magazines and newspapers are still read on paper, same as event programmes, billboards and sponsor displays for sports teams. Design a stunning ad complete with a tried-and-tested call to action. Testing print ads also requires including a code or specific URL so you know when they have been a success, but it might work perfectly for your business.

14. Host events

Networking events, awards dos, fireside chats, panel discussions, contests, dinner parties. There is no shortage of events you could run for people who make great customers or connectors. Design and plan the event then tell everyone you know, incorporating the other methods in this list to get the word out there and get people along. One successful event means you can make it annual, to bring fresh customers to your door year on year.

15. Become a blogger

Instead of waiting to be printed by the journalists you schmooze, start your own blog for your own target audience. Decide on your topics, decide on your cadence, then begin turning writing and publishing into a habit. Engage within blogger communities to share your link, make it easy for readers to turn to subscribers, and cover every topic that you know is relevant to your dream customer base. Write with a specific person in mind and test out formats as you go along.

16. Work with influencers

Instead of building your social media following to promote your own company, make use of the effort influencers have already spent building trust within a specific niche. Find them online and ask if they work with brands, then define an influencer budget and try a few out. Metrics can lie, so keep track yourself. Experiment with different types of placements and different types of people until you hit on perfect alignment and the sales start to flow.

17. Do speaking gigs

If you’re an entrepreneur with a story, other people want to hear it. Set yourself up as a speaker to be booked for events that others are hosting. Get good at educating and inspiring to add the most value possible. Approach big brands and event organisers and set up profiles on speaker directories. Include a way of people hearing more within your presentation and nurture them through to enquiries and sales.

18. Build and they will come

Set up on a busy street to make use of location in getting new customers. New bars, restaurants and coffee shops in high footfall areas benefit from potential customers walking by every single minute. For an online alternative, build something cool and post it on Product Hunt or Reddit. Ask your friends to upvote and share with your list. Post when you’re ready for potentially thousands of hits.

19. Guest blogging

Other business owners run websites that are hungry for content. Provide the content to be published on their turf. Not only may a valuable article be read by their audience and start flocking your way, but you can also ask for a backlink to build the ranking power of your site. Build relationships with the webmasters and editors of collaborator sites and mind map article titles to offer to them. If they accept, write in their style and add all the value.

20. Have a referral programme

If I loved your product and wanted to tell my network, could I earn commission when they bought? Referral programmes and affiliate links are one of the simplest ways to incentivise happy customers to bring their friends. Create the programme, invite specific people, then share the winnings and grow your business on their shoulders. You could include a referral link on packaging or landing pages.

21. Start your own group

Chances are, you know some cool people. Your customers, suppliers and extended network likely have plenty of things in common. There’s huge value in starting a group and being the connector of everyone you know. Group ownership means curation of topics, suggesting of ideas, and being in everyone’s minds every time they engage. Use Discord, Slack, Mighty Networks or an alternative to connect and chat online.

If you are determined to grow your business, there are plenty of methods you can try before you dance around for TikTok or become a victim of the Instagram algorithm. Finding people, adding insane value and staying in touch is the basis of most business growth, and these 21 ways provide an alternative way to do exactly that.

Entrepreneur psychology and how to run a business without it running you. Post-exit entrepreneur, author of Ten Year Career and Forbes’ 30 under 30 social

Source: 21 Ways To Grow Your Business Without Social Media

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Does “Digital Empathy” Work in Virtual Psychotherapy?

Digital empathy is “traditional empathic characteristics such as concern and caring for others expressed through computer-mediated interactions.” A recent study suggests that clients felt their psychotherapist was more empathic and supportive in a remote setting than an in-person setting.

Another study found that virtual group therapy can be as effective as in-person group therapy. Since the COVID-19 pandemic, much of psychotherapy has moved online. Two new studies take a look at whether teletherapy and video conference therapy are helpful. Can empathy connect clients with their therapists despite the virtual divide? Has psychotherapy adapted to moving online? The results may be surprising for some.

In one study, published in Frontiers in Psychology, researchers found that clients felt like their psychotherapist was significantly more empathic and supportive in the remote setting compared to in person. This is important because, depending on the type of psychotherapy, whether a client feels connected to the psychotherapist can be an essential factor in a positive outcome in treatment.

“Digital empathy” has been defined as “traditional empathic characteristics such as concern and caring for others expressed through computer-mediated communications.” Further models of digital empathy have expanded the characteristics of “digital empathy”:

  • Ability to analyze and evaluate another’s internal state (empathy accuracy)
  • A sense of identity and agency (self-empathy)
  • Recognize, understand and predict other’s thoughts and emotions (cognitive empathy)
  • Feel what others feel (affective empathy)
  • Role play (imaginative empathy)
  • Be compassionate to others (empathic concern) via digital media

The study examines online therapy sessions that took place via Skype and WhatsApp video calls. About half the clients used desktops or laptop computers, with the other half using a mix of tablets or smartphones. Almost 90% of the therapists used a computer.

The research found that therapists felt like they could offer the same amount of empathy whether in person or virtually. Surprisingly, patients felt more empathetically connected to and supported by their therapist in the virtual setting, compared to in person. These findings build upon prior therapy research conducted before the pandemic, which found that empathy can indeed reach across virtual borders and be effective in virtual psychotherapy.

Another study from 2021 confirms that group psychotherapy can be done effectively virtually. In fact, some clients found remote group work even more helpful than in person, but that this is not the case for everyone.

These studies do raise the point that personal preference and self-selection may have a lot to do with how comfortable people are with virtual psychotherapy and teletherapy and positive treatment outcomes. Clients who respond well in virtual settings are likely those already at ease with video conferencing technology and are able to feel comfortable and have privacy at home.

The same goes for the therapist. Research has found that therapists who feel most comfortable and effective in offering virtual psychotherapy typically had offered it previously, even before the pandemic.

Psychotherapy has transitioned online effectively for many people, in spite of the limitations of technological issues, sound delays, and the difficulty with perceiving micro-expressions. Clients should feel empowered to assess whether virtual therapy is a good fit for their needs.

It is likely that many clients and therapists will continue to choose to stay online, given the positive results and ability for digital empathy to exist alongside the convenience of scheduling, less commute time, and being able to communicate safely without masks. The good news is that virtual psychotherapy can be offered in a way that clients feel is supportive and effective and will likely remain a mainstay platform for the delivery of psychotherapy.

Owning Company Stock Can Keep Customers Loyal and Lead Them To Spend More

The fintech app Bumped wants stocks to be the new customer rewards programs. 2021 has been a big year for stonks. Day trading has increased dramatically throughout the pandemic as more people are at home and out of work, and the GameStop short squeeze in January briefly directed national intrigue toward the world of amateur investing, a phenomenon powered by no-fee trading apps like Robinhood.

And while some, like Robinhood CEO Vlad Tenev, believe investing to be the new American dream, a little more than half of Americans (55 percent) own some form of stock, according to a 2020 Gallup poll. Ownership was more common (62 percent) prior to the Great Recession and is still largely tied to factors like education, household income, age, and race.

Yet, stocks are more accessible than ever: Trading fees are extremely low, and employee stock ownership plans (ESOPs) are on the rise. The concept of the “ownership economy” is gaining steam, even among regular Americans who aren’t tuned into the latest tech developments, as evidenced by the NFT craze. The ownership economy’s basic premise is that equity — allowing people to have a stake in a brand, business, artist, or even influencer — generates loyalty, and establishes a relationship between the stakeholder and whatever they’ve invested in.

According to research released by the Columbia Business School in February, stock ownership drives consumer loyalty, and retail investors increase their spending at companies in which they own stock. This is, of course, good news for recognizable brands with devoted followings. The rise of conscious consumerism during the Trump presidency has moved consumers to think critically about the brands they buy from.

For better or for worse, people are demanding more from corporations and are willing to boycott or wage social media campaigns to demonstrate their discontent. On the flip side, the Columbia research shows how consumers are moved to financially support brands they have a stake in — even if it’s only a few shares.

The study, titled “Bumped: The Effects of Stock Ownership on Individual Spending,” analyzed transaction data of more than 9,000 American users from Bumped, a fintech app that opens a brokerage account for users and rewards them with stock through purchases from certain retailers. Users are able to preselect their preferred brands from 16 different groups, like travel and fashion (the study only observed the six most popular categories), and are automatically granted stock when they spend at those stores.

The researchers accessed data on users’ spending transactions before and after they opened Bumped brokerage accounts. They found that after users were granted stock from selected companies, their weekly spending increased by 30 to 40 percent (an average of $23) toward those companies, and remained around that rate for three to six months.

Loyalty, the researchers concluded, was a driving factor in maintaining a consumer’s relationship to a brand, and this incentivized relationship “closely resembles the compensation programs which address executives through stocks.” Prior research has shown that people invest in companies they care about, according to researcher and Columbia associate professor Michaela Pagel.

The study provided new evidence that “owning a stock makes people feel more loyal towards the company and in turn, they go out of their way to spend on that companies’ goods or products,” Pagel wrote to Vox via a Columbia spokesperson. “It’s a case of putting your money where your mouth is and there is a direct link between stock ownership and happiness via consumption, which hasn’t been shown before.”

Bumped CEO David Nelsen told Vox that the app allows for consumers to participate in an “entirely new reward mechanism,” similar to points or cash-back rewards. This isn’t exactly a novel idea; people naturally hold greater affinity for things they’ve invested in, but fintech developments that track and categorize credit card spending have only recently made this rewards process possible, he added.

“The concept of having millions of people investing small amounts became much more prevalent with Robinhood,” Nelsen said. “We didn’t have fractional shares when I was an investor, and it was harder to own things. Now, this technology is more widespread, and companies are building tools that break things down into smaller units to allow more people to participate.”

This idea of fractional ownership and equity is not exclusive to publicly-traded companies. Tech enthusiasts can become accredited “angel” investors for startups in need of funding, now that the Securities and Exchange Commission expanded its eligibility requirements for private investors. Similar to NFTs, fans can use bitcoin to “invest” in influencers through BitClout, a startup that claims to sell “shares” of a celebrity’s clout on the blockchain.

Most research into consumer and investor behaviors has generally categorized people as either a consumer or an investor. A 2009 study published in the Journal of Consumer Marketing was one of the first that sought to combine those two categories, although it relied on self-reported data to analyze participant motivations.

Still, it found that investors are motivated to engage in brand-supporting behaviors in addition to purchasing more from the company, such as serving as informal brand ambassadors. These behaviors solidify a longer-term commitment to a company’s success, compared to cash rewards or points that can be redeemed over a shorter period of time.

Some user testimonies Bumped shared with Vox emphasized the value of having an ownership stake, but similar to ESOPs, it’s unlikely that the fractional stocks offered will amount to a significant percentage of total company shares.

However, this could still have a greater impact on the corporate end, as Bumped looks to expand its offerings through partnerships with different companies and banks. “You’re allowing millions of people to become small shareholders,” Nelsen said. “That can be extremely impactful for any brand.”

Source: Owning company stock can keep customers loyal and lead them to spend more – Vox

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Can Lucid Dreaming Help Us Understand Consciousness

The ability to control our dreams is a skill that more of us are seeking to acquire for sheer pleasure. But if taken seriously, scientists believe it could unlock new secrets of the mind

Michelle Carr is frequently plagued by tidal waves in her dreams. What should be a terrifying nightmare, however, can quickly turn into a whimsical adventure – thanks to her ability to control her dreams. She can transform herself into a dolphin and swim into the water. Once, she transformed the wave itself, turning it into a giant snail with a huge shell. “It came right up to me – it was a really beautiful moment.”

There’s a thriving online community of people who are now trying to learn how to lucid dream. (A single subreddit devoted to the phenomenon has more than 400,000 members.) Many are simply looking for entertainment. “It’s just so exciting and unbelievable to be in a lucid dream and to witness your mind creating this completely vivid simulation,” says Carr, who is a sleep researcher at the University of Rochester in New York state. Others hope that exercising skills in their dreams will increase their real-life abilities. “A lot of elite athletes use lucid dreams to practice their sport.”

And there are more profound reasons to exploit this sleep state, besides personal improvement. By identifying the brain activity that gives rise to the heightened awareness and sense of agency in lucid dreams, neuroscientists and psychologists hope to answer fundamental questions about the nature of human consciousness, including our apparently unique capacity for self-awareness. “More and more researchers, from many different fields, have started to incorporate lucid dreams in their research,” says Carr.

This interest in lucid dreaming has been growing in fits and starts for more than a century. Despite his fascination with the interaction between the conscious and subconscious minds, Sigmund Freud barely mentioned lucid dreams in his writings. Instead, it was an English aristocrat and writer, Mary Arnold-Forster, who provided one of the earliest and most detailed descriptions in the English language in her book Studies in Dreams.

Published in 1921, the book offered countless colourful escapades in the dreamscape, including charming descriptions of her attempts to fly. “A slight paddling motion by my hands increases the pace of the flight and is used either to enable me to reach a greater height, or else for the purpose of steering, especially through any narrow place, such as through a doorway or window,” she wrote.

Based on her experiences, Arnold-Forster proposed that humans have a “dual consciousness”. One of these, the “primary self”, allows us to analyze our circumstances and to apply logic to what we are experiencing – but it is typically inactive during sleep, leaving us with a dream consciousness that cannot reflect on its own state. In lucid dreams, however, the primary self “wakes up”, bringing with it “memories, knowledge of facts, and trains of reasoning”, as well as the awareness that one is asleep.

She may have been on to something. Neuroscientists and psychologists today may balk at the term “dual consciousness”, but most would agree that lucid dreams involve an increased self-awareness and reflection, a greater sense of agency and volition, and an ability to think about the more distant past and future. These together mark a substantially different mental experience from the typically passive state of non-lucid dreams.

“There’s a grouping of higher-level features, which seem to be very closely associated with what we think of as human consciousness, which come back in that shift from a non-lucid to a lucid dream,” says Dr Benjamin Baird, a research scientist at the Center for Sleep and Consciousness at the University of Wisconsin-Madison. “And there’s something to be learned in looking at that contrast.”

You may wonder why we can’t just scan the brains of fully awake subjects to identify the neural processes underlying this sophisticated mental state. But waking consciousness also involves many other phenomena, including sensory inputs from the outside world, that can make it hard to separate the different elements of the experience. When a sleeper enters a lucid dream, nothing has changed apart from the person’s conscious state. As a result, studies of lucid dreams may provide an important point of comparison that could help to isolate the specific regions involved in heightened self-awareness and agency.

Unfortunately, it has been very hard to get someone to lucid dream inside the noisy and constrained environment of an fMRI scanner. Nevertheless, a case study published in 2012 confirmed that it can be done. The participant, a frequent lucid dreamer, was asked to shift his gaze from left to right whenever he “awoke” in his dream – a dream motion that is also known to translate to real eye movements. This allowed the researchers to identify the moment at which he had achieved lucidity.

The brain scans revealed heightened activity in a group of regions, including the anterior prefrontal cortex, that are together known as the frontoparietal network. These areas are markedly less active during normal REM sleep, but they became much busier whenever the participant entered his lucid dream – suggesting that they are somehow involved in the heightened reflection and self-awareness that characterize the state.

Several other strands of research all point in the same direction. Working with the famed consciousness researcher Giulio Tononi, Baird has recently examined the overall brain connectivity of people who experience more than three lucid dreams a week. In line with the findings of the case study, he found evidence of greater communication between the regions in the frontoparietal network – a difference that may have made it easier to gain the heightened self-awareness during sleep.

Further evidence comes from the alkaloid galantamine, which can be used to induce lucid dreams. In a recent study, Baird and colleagues asked people to sleep for a few hours before waking. The participants then took a small dose of the drug, or a placebo, before practising a few visualisation exercises that are also thought to modestly increase the chances of lucid dreaming. After about half an hour, they went back to sleep.

The results were striking. Just 14% of those taking a placebo managed to gain awareness of their dream state, compared with 27% taking a 4mg dose of galantamine, and 42% taking an 8mg dose. “The effect is humongous,” says Baird.

Galantamine has been approved by Nice to treat moderate Alzheimer’s disease. It is thought to work by boosting concentrations of the neurotransmitter acetylcholine at our brain cell’s synapses. Intriguingly, previous research had shown that this can raise signalling in the frontoparietal regions from a low baseline. This may have helped the dreaming participants to pass the threshold of neural activity that is necessary for heightened self-awareness. “It’s yet another source of evidence for the involvement of these regions in lucid dreaming,” says Baird, who now hopes to conduct more detailed fMRI studies to test the hypothesis.

Prof Daniel Erlacher, who researches lucid dreams at the University of Berne in Switzerland, welcomes the increased interest in the field. “There is more research funding now,” he says, though he points out that some scientists are still sceptical of its worth.

That cynicism is a shame, since there could be important clinical applications of these findings. When people are unresponsive after brain injuries, it can be very difficult to establish their level of consciousness. If work on lucid dreams helps scientists to establish a neural signature of self-awareness, it might allow doctors to make more accurate diagnoses and prognoses for these patients and to determine how they might be experiencing the effects of their illness.

At the very least, Baird’s research is sure to attract attention from the vast online community of wannabe lucid dreamers, who are seeking more reliable ways to experience the phenomenon. Galantamine, which can be extracted from snowdrops, is already available as an over-the-counter dietary supplement in the US, and its short-term side-effects are mild – so there are currently no legal barriers for Americans who wish to self-experiment. But Baird points out that there may be as-yet-unknown long-term consequences if it is used repeatedly to induce lucid dreams. “My advice would be to use your own discretion and to seek the guidance of a physician,” he says.

For the time being, we may be safest using psychological strategies (see below). Even then, we should proceed with caution. Dr Nirit Soffer-Dudek, a psychologist at Ben-Gurion University of the Negev in Israel, points out that most attempts to induce lucid dreaming involve some kind of sleep disturbance – such as waking in the middle of the night to practice certain visualizations. “We know how important sleep is for your mental and physical health,” she says. “It can even influence how quickly your wounds heal.” Anything that regularly disrupts our normal sleep cycle could therefore have undesired results.

Many techniques for lucid dream induction also involve “reality testing”, in which you regularly question whether you are awake, in the hope that those thoughts will come to mind when you are actually dreaming. If it is done too often, this could be “a bit disorienting”, Soffer-Dudek suggests – leading you to feel “unreal” rather than fully present in the moment.

Along these lines, she has found that people who regularly try to induce lucid dreams are more likely to suffer from dissociation – the sense of being disconnected from one’s thoughts, feelings and sense of identity. They were also more likely to show signs of schizotypy – a tendency for paranoid and magical thinking.

Soffer-Dudek doubts that infrequent experiments will cause lasting harm, though. “I don’t think it’s such a big deal if someone who is neurologically and psychologically healthy tries it out over a limited period,” she says.

Perhaps the consideration of these concerns is an inevitable consequence of the field’s maturation. As for my own experiments, I am happy to watch the research progress from the sidelines. One hundred years after Mary Arnold-Forster’s early investigations, the science of lucid dreaming may be finally coming of age.

How to lucid dream

There is little doubt that lucid dreaming can be learned. One of the best-known techniques is “reality testing”, which involves asking yourself regularly during the day whether you are dreaming – with the hope that this will spill into your actual dreams.

Another is Mnemonic Induction of Lucid Dreaming (Mild). Every time you wake from a normal dream, you spend a bit of time identifying the so-called “dream signs” – anything that was bizarre or improbable and differed from normal life. As you then try to return to sleep, you visualise entering that dream and repeat to yourself the intention: “Next time I’m dreaming, I will remember to recognise that I’m dreaming.” Some studies suggest that it may be particularly effective if you set an alarm to wake up after a few hours of sleep and spend a whole hour practising Mild, before drifting off again. This is known as WBTB – Wake Back to Bed.

There is nothing particularly esoteric about these methods. “It’s all about building a ‘prospective’ memory for the future – like remembering what you have to buy when you go shopping,” says Prof Daniel Erlacher.

Technology may ease this process. Dr Michelle Carr recently asked participants to undergo a 20-minute training programme before they fell asleep. Each time they heard a certain tone or saw the flash of a red light, they were asked to turn their attention to their physical and mental state and to question whether anything was amiss that might suggest they were dreaming. Afterwards, they were given the chance to nap, as a headset measured their brain’s activity.

When it sensed that they had entered REM sleep, it produced the same cues as the training, which – Carr hoped – would be incorporated into their dreams and act as reminders to check their state of consciousness. It worked, with about 50% experiencing a lucid dream.

Some commercial devices already purport to offer this kind of stimulation – though most have not been adequately tested for their efficacy. As the technology advances, however, easy dream control may come within anyone’s reach.

By:

David Robson is a writer based in London. His next book, The Expectation Effect: How Your Mindset Can Transform Your Life (Canongate), is available to preorder now

Source: Can lucid dreaming help us understand consciousness? | Consciousness | The Guardian

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