Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.
Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:
- iPhone XS Max – up to $500 (was $600)
- iPhone XS – up to $420 (was $500)
- iPhone XR – up to $300 (was $370)
- iPhone X – up to $320 (was $400)
- iPhone 8 Plus – up to $250 (was $300)
- iPhone 8 – up to $170 (was $220)
- iPhone 7 Plus – up to $150 (was $200)
- iPhone 7 – up to $120 (was $150)
- iPhone 6s Plus – up to $100 (was $120)
- iPhone 6s – up to $80 (was $100)
Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.
As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.
01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.
Gordon’s Top Apple Daily Deals:
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]
- AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
- 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
- iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed. For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.
In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.
Now that’s a pricing decision I can get behind.
Follow Gordon on Facebook
More On Forbes
Apple iPhone 12: Everything We Know So Far
Apple iOS 13.3 Release: Should You Upgrade?
Apple AirPods Pro Vs AirPods: What’s The Difference?
Samsung Galaxy S11: Everything We Know So Far [Updated]
I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.
Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]
is expected to launch a new MacBook Pro
later this month and hand a very small cup of lukewarm water to the parched throats of the macOS-powered geekerati. Tim Cook and his team
are going to make sure the new laptop will go unnoticed by the general public when it is announced.
In Apple’s push to emphasis software and services, it’s tough to look at macOS and wonder what the deskbound platform would look like if Apple had decided to make it successful in its own right. As well as its role in being the developer platform for iOS and iPadOS apps, macOS has been slowly turned into a subsidiary OS which supports the features of iOS. New apps are rarely for new desktop purposes, but to support existing mobile purposes.
While the world is moving towards mobile, there is still a strong place for desktop apps. But Apple’s focus is on iOS, on subscription services delivered to mobile, and how to support the cloud based services. It’s tough for any Mac to stand out when your seen only as a secondary supporting character.
Most Apple watchers are expecting Tim Cook and his team to organise a second consumer event at some point in October (my money is on October 29th) and this will be the last opportunity in 2019 for Apple to publicly introduce the 16-inch MacBook Pro… which is already in production ahead of the launch.
But the event is unlikely to be just about the new MacBook Pro… or the full MacBook or Mac range… Apple’s slate has a number of products that are going to be loved by Cook much more than the macOS machines. There’s the traditional ‘don’t you think the iPhone has been doing well’ reinforcement to the hand-picked audience which will take up some of the digital column inches.
Apple has been working on geo-location tags, and the expectation is that the Apple Tags system will launch at this event with the ‘new power’ of the iPhone 11 switched on by a software update to interact with these tags (and other Apple devices).
And then there’s the ‘direct’ competition in the form of the iPad Pro, which is also expected to pick up an update for the holiday season.
Given the choice between eulogising the new iPhone, increasing its functionality, and promoting the walled-garden of the iPad Pro… or giving the MacBook Pro family room to breath and luxuriate in the limelight, I suspect Cook will choose the former. I would love to be proved wrong but nothing in the last year or two suggests that is going to happen.
Finally, there’s another truth about the MacBook range as a whole, and the MacBook Pro individually, that has to be noted. No matter what Apple says on the stage, the MacBook Pro is going to struggle in comparison to its Windows 10 counterparts. There are laptops with far better designs and styling (such as Microsoft’s Surface Book series), there are laptops far better suited to gaming and multimedia creation (such as the Razer Blade Pro), and there are far more portable and practical business laptops (HP’s Elitebook range).
Even restricting a comparison to the headline feature (increasing the screen size to 16 inches), the new MacBook Pro is falling short not just of Apple’s previous large screened MacBooks, but also of the top line large screened laptops where the going rate on the diagonal is seventeen inches. It might be ‘the biggest and best MacBook Pro from Apple’ but it’s nowhere close to being the biggest or the best laptop in the market.
An employee is illuminated by the screen of an Apple Inc. laptop computer as he works at Flock’s office in Mumbai, India. Photographer: Dhiraj Singh/Bloomberg
© 2017 Bloomberg Finance LP
I want Apple to prove me wrong. I want Apple to do more than a minimum viable upgrade to the MacBook Pro. I want a machine that is seen as more than a ‘use this to support your iPhone’, ‘code for your mobile devices’ or ‘edit your miniseries so it can feature on Apple TV’.
But I don’t think Apple wants any of that.
Now read more about how Apple’s decisions have doomed the Mac family of devices…
I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.