Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:
iPhone XS Max – up to $500 (was $600)
iPhone XS – up to $420 (was $500)
iPhone XR – up to $300 (was $370)
iPhone X – up to $320 (was $400)
iPhone 8 Plus – up to $250 (was $300)
iPhone 8 – up to $170 (was $220)
iPhone 7 Plus – up to $150 (was $200)
iPhone 7 – up to $120 (was $150)
iPhone 6s Plus – up to $100 (was $120)
iPhone 6s – up to $80 (was $100)
Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.
As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.
01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.
Gordon’s Top Apple Daily Deals:
AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed. For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.
I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.
What about those at the lower end of the portfolio, looking for an alternative to a Windows 10 laptop, those who want to keep their mobile devices in the same ecosystem, those who have a long relationship with Apple’s MacOS computers but find the rising price is too high for them to upgrade? And how can Apple bring new users to the platform
In short, where is the entry level MacBook, the point where everyone can start their journey? Right now, there isn’t one.
Why should Apple be looking at a lower price point for a MacBook? It’s worth taking into account the amount of effort that Apple is putting into cloud-based services and applications. Perhaps the answer to an entry-level MacBook would be to follow Google’s path with the Chromebook options, push everything into a new branch Apple’s walled garden with improved services to match the offering from Google, while keeping the option of local applications and processing power for intensive tasks.
Arguably Apple has already something similar on the books. Take an iPad, add the Smart Keyboard Cover, and you have your equivalent of the Chromebook. The advantage of this solution is that Apple brings the consumers closer into Apple’s garden, with almost every transactions pushed through the App Store and the thirty percent rake, more opportunities to upsell users into Apple’s subscription-based services, and a good chance of locking them into Apple’s hardware eco system for the medium- to long-term.
Whether you consider a tablet and keyboard combo running the closed iPad OS a suitable replacement for a entry-level MacOS powered laptop is the big question.
I suspect Apple believes the answer is yes. Personally I’m in the no camp. While the iPad can hit some of the same functions as a laptop, the MacBook range is about delivering more power, more flexibility, and more customisation than the restricted options present in the iPad.
The MacBook family addresses and solves different problems than the iPad family. Not all of these problems are $1099 problems, but they are problems that countless consumers need addressed. By keeping the entry point to MacOS at such a high level, Apple is ignoring a significant market.
A software and services approach requires the widest possible user base. The wider the base you have, the more you can upsell. Apple needs a diverse product range that meets the needs of as many potential customers as possible. It doesn’t need to fight in the $199 Chromebook market, but Tim Cook and his team should consider the need for a competent laptop in the $799 to $999 range.
I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.
Topline: Wall Street cheered the release of November’s blockbuster jobs report on Friday, helping the market recover its trade-war-related losses from earlier in the week and putting a number of major stocks at new all-time highs.
Here are the major companies hitting new records:
Technology giant Apple hit a new record stock price on Friday, currently near $270 per share, after Citigroup boosted the company’s upside price target by 20% yesterday, predicting blockbuster holiday sales for products like Airpods and the Apple Watch.
Another of the big four tech companies, Google, also reached a new all-time high, trading near $1,342 per share. The company’s stock went higher after cofounders Larry Page and Sergey Brin stepped down from their leadership roles earlier this week, giving Google CEO Sundar Pichai the top job at parent company Alphabet.
Big financial services companies hit new record prices too, boosted by Wall Street’s big rally on Friday: JPMorgan Chase shares passed the $135 mark, just a few months after a third-quarter earnings report that saw record revenue, while U.S. Bancorp, one of Warren Buffett’s biggest holdings, traded above $60 per share.
Shares of yoga pants maker Lululemon Athletica, which has led the popular athleisure apparel trend in recent years, hit a new record high of more than $232 per share on Friday. Lululemon’s stock continued a surging run this year (up more than 85% so far in 2019), as the retailer looks to expand into areas like menswear, e-commerce and international sales.
Nike, the world’s most dominant athletic footwear and apparel brand, also hit an all-time high price on Friday. The stock traded above $97 per share, thanks to a recent price target upgrade from Goldman Sachs analysts, who see a 20% upside as the retailer continues to be wildly popular with consumers and expands into growing markets like China.
Key background: Despite ongoing trade uncertainty, the stock market ended the first week of December back near record highs. Solid economic data, namely a blockbuster November jobs report that far exceeded analyst expectations, drove the big Wall Street rally on Friday. Recession fears have cooled recently, as economic indicators like consumer spending and holiday sales remain solid as well.
Crucial quote: “A killer jobs report put to rest concerns that the U.S. economy was starting to show signs of slowing down,” says Edward Moya, senior market analyst at Oanda.
What to watch for: Trade news—it’s anyone’s guess at this point, with the crucial December 15 deadline for additional U.S. tariffs on $156 billion worth of Chinese goods fast approaching. If Trump imposes tariffs, which China has asked to be canceled as part of a phase one trade deal, that could heat up tensions and threaten the stock market’s year-end run.
The Trump administration has spent months going back and forth with China on trade negotiations, with tensions constantly escalating and de-escalating. With both sides yet to sign a phase one trade deal, Trump’s recent approval of U.S. legislation on Hong Kong further “stalled” trade progress, according to Axios. That could make it more likely that Trump will hold off on planned December tariffs to keep the deal alive.
I am a New York—based reporter for Forbes, covering breaking news—with a focus on financial topics. Previously, I’ve reported at Money Magazine, The Villager NYC, and The East Hampton Star. I graduated from the University of St Andrews in 2018, majoring in International Relations and Modern History. Follow me on Twitter @skleb1234 or email me at email@example.com
Apple is getting a vote of confidence from Raymond James as it raised its price target to $280 from $250 per share. In response, shares of the tech giant hit a new all-time high and could add more gains by the end of the year.
Apple Watch Series 5 is almost certainly going to be unveiled next month alongside the new range of iPhones. It looks highly likely that Tuesday, September 10 will be the big day.
An Apple Watch in titanium or ceramic finish? Oh, yes please. And a new leak has just confirmed that the smartwatch will be available in different finishes from the current range.
I say confirmed because the leak comes from an unimpeachably good source: Apple.
In an exclusive report by iHelp BR, Filipe Esposito has spotted something very interesting in the watchOS 6 operating system developers’ beta.
It was Esposito, by the way, who spotted the date of September 10 in Apple beta software, too, effectively confirming when the keynote will be.
Here, though, the information comes from an animation which appears when you set up an Apple Watch. If you’ve ever done this, you’ll know that it’s a pretty cool procedure. As you start the pairing, a circular pattern starts fizzing on the Watch screen, like a planet coming into existence or something like that, or am I being too poetic?
When your iPhone recognizes it’s looking at a Watch, the screen resolves into an elegant fret worked pattern with an Apple logo and descriptive writing specifying the size of the Watch and the metal in the case.
Now, it seems that hidden in the watch OS 6 software are animations which resolve themselves with details never seen before.
First of all, there’s a return of a ceramic case for the Apple Watch. How do we know this isn’t just left over from an earlier version of the Watch, you may ask?
After all, although there was no Series 4 ceramic watch, there was an Apple Watch Series 2 model in white ceramic, and Series 3 had white and grey ceramic options, all of which looked spectacular, by the way.
Well, we know this is all-new because it gives the size of the case as 44mm and 40mm, neither of which were the sizes of the previous ceramic models (which were 42mm and 38mm).
This is pretty intriguing news, and there’s more.
As well as an animation announcing the return of ceramic is another which presages a whole new metal finish: titanium.
Well, the new Apple Card is made of titanium so maybe Apple feels it should make a Watch to match.
What’s not clear is whether titanium will replace the stainless steel Watch or sit alongside it in the range.
Esposito advises caution, however, in assuming that these new Watches will be for Apple Watch Series 5. After all, the assets are found in the operating system which will run on Series 4 Apple Watch, so could these new versions be for a new look that will appear on current Series 4 timepieces?
I see the logic of this, but it just doesn’t feel quite right to me. Apple has never refreshed an existing Apple Watch in a new metallic livery, but has always saved its new designs exclusively for its latest models.
And I find it unlikely that Apple would want to create a Watch with a new outside and not refresh the insides as well. It’s true that the company has in the past added an extra color to the iPhone, specifically PRODUCT(RED), but never this late in the annual cycle, so I find it doubtful that that’s what’s happening here.
My guess is that we’ve just had a glimpse of what the next Apple Watch is going to be made of. Of course, exactly what it will look like is still to be revealed, but this is a juicy piece of information which promises something exciting is about to be unveiled.
I’ve been writing about technology for two decades and am always struck by how the sector swings from startling innovation to regular repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology. Over the years I’ve written about gadgets for the Daily Telegraph, the Sunday Times, the Daily Mail, the Sun, Metro, Stuff, T3, Pocket-lint, Wareable.com and Wired. Right now most of my work away from Forbes appears in the Independent, the Evening Standard and Monocle Magazine. Parenthetically, I also work as an actor, enjoying equally the first Mission Impossible movie, a season at Shakespeare’s Globe and a stint on Hollyoaks. Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.
In a new exclusive, major Taiwanese website DigiTimes reveals Apple has decided not to include potentially game-changing new ToF 3D camera technology in the iPhone 11 and save it for the (radically redesigned) 2020 iPhone instead. And the repercussions of this are significant.
Apple partner Sony has already detailed the technology, saying it has the potential to 3D map anything up to 5 metres (16 feet) away. By comparison, Apple’s current 3D mapping technology in Face ID works only up to 50 centimetres (19-inches) away. The added range opens the door to near-instant camera focus (even in low light), advanced AR and VR environments and even advanced gesture tracking where a user’s hands can manipulate a gaming environment, fight and cast spells.
“Cameras revolutionized phones and, based on what I’ve seen, I have the same expectation for 3D [cameras],” said Satoshi Yoshihara, head of Sony’s sensor division, previously speaking with Bloomberg.
Sony’s 3D Camera technology maps objects up to 5 metres away, but Apple has pulled it from the iPhone 11
But perhaps the biggest shock is why the iPhone 11 misses out on this technology. It isn’t due to production delays, Sony already confirmed its summer arrival. Instead, Apple reportedly passed because the iPhone 11 misses out on too many features to make its inclusion worthwhile. Something which may explain why Apple pulled other camera feature from the iPhone 11 recently.
Moreover, this new mapping technology is what will unlock the next iPhone redesign. While the iPhone 11 will again look almost identical to the iPhone X, the 2020 iPhone will have a much smaller notch as the new sensor will dramatically shrink the Face ID sensor array. In fact, one report believes the notch may disappear completely next year as a result.
So yes, the 2020 iPhone is going to be a massive generational upgrade and it will follow one of the most underwhelming. So while Apple’s inevitably slick iPhone 11 promotions may tug at your heartstrings later this year, remember it is your head you need to listen to. Your patience will be rewarded.