Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max - Apple


Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.

Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:

  • ‌iPhone XS‌ Max – up to $500 (was $600)
  • ‌iPhone XS‌ – up to $420 (was $500)
  • iPhone XR – up to $300 (was $370)
  • ‌iPhone‌ X – up to $320 (was $400)
  • iPhone 8 Plus – up to $250 (was $300)
  • ‌iPhone 8‌ – up to $170 (was $220)
  • ‌iPhone‌ 7 Plus – up to $150 (was $200)
  • ‌iPhone‌ 7 – up to $120 (was $150)
  • ‌iPhone‌ 6s Plus – up to $100 (was $120)
  • ‌iPhone‌ 6s – up to $80 (was $100)

Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.

As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.

01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.

Gordon’s Top Apple Daily Deals:

  • AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
  • 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
  • iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]

Forbes Gordon Kelly

Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed.  For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.

In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.

Now that’s a pricing decision I can get behind.

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Samsung Galaxy S11: Everything We Know So Far [Updated]

I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.

Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]


The Mystery Of Apple’s Missing MacBook

With the release of the Mac Pro this week, and the 16-inch MacBook Pro last month, Apple’s deskbound MacOS machines have been pushing the price point higher and higher, with increased specs for professional users.

What about those at the lower end of the portfolio, looking for an alternative to a Windows 10 laptop, those who want to keep their mobile devices in the same ecosystem, those who have a long relationship with Apple’s MacOS computers but find the rising price is too high for them to upgrade? And how can Apple bring new users to the platform

In short, where is the entry level MacBook, the point where everyone can start their journey? Right now, there isn’t one.

The lowest priced MacBook in the current portfolio is the MacBook Air, with a starting price of $1099 for 8 GB of RAM and 128GB of SSD based storage. I’m pretty sure that a laptop with prices starting at over a grand would not be considered an entry-level laptop by many customers.

Why should Apple be looking at a lower price point for a MacBook? It’s worth taking into account the amount of effort that Apple is putting into cloud-based services and applications. Perhaps the answer to an entry-level MacBook would be to follow Google’s path with the Chromebook options, push everything into a new branch Apple’s walled garden with improved services to match the offering from Google, while keeping the option of local applications and processing power for intensive tasks.

Arguably Apple has already something similar on the books. Take an iPad, add the Smart Keyboard Cover, and you have your equivalent of the Chromebook. The advantage of this solution is that Apple brings the consumers closer into Apple’s garden, with almost every transactions pushed through the App Store and the thirty percent rake, more opportunities to upsell users into Apple’s subscription-based services, and a good chance of locking them into Apple’s hardware eco system for the medium- to long-term.

Whether you consider a tablet and keyboard combo running the closed iPad OS a suitable replacement for a entry-level MacOS powered laptop is the big question.

I suspect Apple believes the answer is yes. Personally I’m in the no camp. While the iPad can hit some of the same functions as a laptop, the MacBook range is about delivering more power, more flexibility, and more customisation than the restricted options present in the iPad.

The MacBook family addresses and solves different problems than the iPad family. Not all of these problems are $1099 problems, but they are problems that countless consumers need addressed. By keeping the entry point to MacOS at such a high level, Apple is ignoring a significant market.

A software and services approach requires the widest possible user base. The wider the base you have, the more you can upsell. Apple needs a diverse product range that meets the needs of as many potential customers as possible. It doesn’t need to fight in the $199 Chromebook market, but Tim Cook and his team should consider the need for a competent laptop in the $799 to $999 range.

Now read how Apple turned the iconic MacBook brand into a supporting player…

Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: The Mystery Of Apple’s Missing MacBook

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Apple $1 Trillion: Can Your Company Do The Same – Tom Taulli


hat are some of the factors that make it possible to create a trillion dollar company? What are the lessons from Apple?

Here’s a look:

#1 – Build An Ecosystem

Tien Tzuo, who is the co-founder and CEO of Zuora, recently took his company public. The shares have since gained 117%.

However, before launching Zuora, Tien was one of the early employees of “One day I got a call from Marc Benioff,” he said. “He asked if I wanted to meet Steve Jobs.”

But there was a problem: Tien was on vacation in Italy and it would be nearly impossible to make the meeting.

“So this turned out to be my only opportunity to meet Steve,” said Tien. “But Marc gave me a run down of the meeting and the main takeaway was that needed to create a platform to build cloud apps. This would mean having strong barriers to entry because of the network effects. A platform would also allow to quickly gain footholds in many market categories, without taking on large expenses.”

The result was that the company wasted little time in creating a platform, called the AppExchange. It would prove to be a critical factor for the success of, which now has a market value of over $100 billion.

#2 – Obsess About The Customer

With a small amount of outside capital, Eric Yuan has turned his company, Zoom (which is a cloud-based conferencing system), into a powerhouse. Keep in mind that he has been able to fight large rivals like Cisco.

According to him:  “Reaching a trillion-dollar valuation requires a customer-first focus and a long-term commitment to running your business independently—it took Apple 42 years to get there.  Don’t get distracted by competitors who are willing to compromise on the customer experience for short-term gain.

You need to stay true to your personal vision to create a better product and the industry’s best customer experience–even if you have to make decisions that are less profitable in the short-term, such as by pivoting on a product road map or letting an unhappy customer out of their contract. In the end, a happy customer is the best investment you can make in your business because word of mouth will make or break any company in a competitive industry.”

#3 – Be Unconventional

Data analytics is a crowded market. But for Frank Bien, this is fine. His company, Looker, has been gaining traction in the industry because of its unique technology infrastructure that has been built from the ground up. There are currently over 1,400 customers, with big names like Cigna.

As for his take on Apple:  “My advice to entrepreneurs that want to create the next trillion-dollar company is don’t think about a trillion-dollar valuation.  Think about what you can do to create something useful, something that will turn customers into champions and that will inspire employees to do the impossible. For us at Looker, we figured out how to do the opposite of the conventional – even though people said it wouldn’t work. When you know you’ve got something special, ignore the haters, and the people who say what you want to do is impossible.

I remember how skeptical people were that Apple, a computer-maker, could make a successful phone. Apple knew better. And they didn’t stop there – they figured out how to keep delivering value to customers through new apps and services and devices so that the phone became less and less important. They created super advocates who are extremely loyal to the brand. That’s key. So do the opposite. Make stuff that works and that people love. Keep creating value. That’s pretty much the formula for success.”

#4 – Go Big

Nir Polak is the co-founder and CEO of Exabeam, which is a next generation SIEM (Security information and event management) company. He recently snagged a $50 million investment that was led by Lightspeed Venture Partners. Some of Exabeam’s customers include Levi Strauss & Co, ADP, Hulu and Safeway.

And regarding his view on Apple:  “To build a trillion dollar company, first start with a really big market.  In the case of Apple, perhaps the biggest of those was the smartphone market, which is measured in the hundreds of billions. Then you need to disrupt that market – build an amazing product that’s radically different and performs better.

Like an intuitive user interface that responds to gestures. And then, you need to delight customers to the point where they not only love your product, but tell everyone they meet how much they love it and spread the word for you. There’s no better marketing than happy users.”




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