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Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max - Apple

 

Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.

Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:

  • ‌iPhone XS‌ Max – up to $500 (was $600)
  • ‌iPhone XS‌ – up to $420 (was $500)
  • iPhone XR – up to $300 (was $370)
  • ‌iPhone‌ X – up to $320 (was $400)
  • iPhone 8 Plus – up to $250 (was $300)
  • ‌iPhone 8‌ – up to $170 (was $220)
  • ‌iPhone‌ 7 Plus – up to $150 (was $200)
  • ‌iPhone‌ 7 – up to $120 (was $150)
  • ‌iPhone‌ 6s Plus – up to $100 (was $120)
  • ‌iPhone‌ 6s – up to $80 (was $100)

Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.

As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.

01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.


Gordon’s Top Apple Daily Deals:

  • AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
  • 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
  • iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]

Forbes Gordon Kelly


Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed.  For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.

In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.

Now that’s a pricing decision I can get behind.

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I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.

Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

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Apple Issues New Blow To Google With This Bold Security Move

Apple has already been very vocal about the security and privacy built into its iOS 13 operating system update, which hits out at firms such as Google and Facebook by limiting the data they can collect. After making a bold privacy move a month ago, Apple is now doubling down on security, by launching a new Platform Security Guide detailing how its iPhones, iPads and Macs are more secure than Google’s Android devices, because the firm owns the whole ecosystem.

Apple’s devices have always been regarded as more secure, because Apple owns the hardware, software and apps. In contrast, although its biggest smartphone rival Google does make some of its own Android phones and has a level of control over its app store, the often separated hardware, software and platforms can make things very fragmented and pose security risks.

Apple’s security guide for Fall 2019 doubles down on how Apple keeps your devices and data secure across iOS and MacOS. It covers hardware security and biometrics such as Face ID and Touch ID–which is thought to be returning with the iPhone 12 next year–among other areas.

The Platform Security Guide reads: “Every Apple device combines hardware, software, and services designed to work together for maximum security and a transparent user experience in service of the ultimate goal of keeping personal information safe.

“Custom security hardware powers critical security features. Software protections work to keep the operating system and third-party apps safe. Services provide a mechanism for secure and timely software updates, power a safer app ecosystem, secure communications and payments, and provide a safer experience on the Internet.

Apple’s iPhone, iPad and Mac security guide: A “commitment” to security? 

As part of the guide, Apple emphasises its “commitment” to security–which could be seen as a direct swipe at Google and Facebook as companies that have seen their own share of data and security scandals. Apple points to its bug bounty program, which is now open to all ethical hackers, and dedicated security team as reasons it is more secure.

But at the same time, it’s important to note that Apple isn’t perfect: it came under fire from lawmakers recently after it emerged that the firm wasn’t applying the same controls to its own apps that it applies to others. With this in mind I created a useful guide to securing your apps in iOS 13, including Apple’s.

Another cool new feature in iOS 13.3 is the ability to use security keys with your iPhone in Apple’s Safari browser. I wrote an article including more information and a video demo on how to use it.

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I’m a freelance cybersecurity journalist with over a decade’s experience reporting on the issues impacting users, businesses and the public sector. My interests within cybersecurity include critical national infrastructure, cyber warfare, application security and data misuse. I’m a keen advocate for women in security and strive to raise awareness of the gender imbalance through my writing.

Source: Apple Issues New Blow To Google With This Bold Security Move

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In an interview with Charlie Rose, Apple CEO Tim Cook has hit out against accusations that his company is a liability to users, saying that unlike other companies, Apple has no interest in collecting customers’ data. Watch the interview in the video. Comment below and share your thoughts on this story! Subscribe to The Rubin Report: http://www.youtube.com/subscription_c… Follow Dave on Twitter: https://twitter.com/RubinReport Like Dave on Facebook: https://www.facebook.com/daverubin More Dave Rubin: http://daverubin.tv/ Host: Dave Rubin @RubinReport Guests: Dylan Brody @dylanbrody Rick Overton @rickoverton The Rubin Report is a comedy and current events panel show on The Young Turks Network hosted by Dave Rubin. Comedians, celebrities and media personalities join Dave each week to discuss hot topics in the worlds of news, politics, pop culture and more.

The Mystery Of Apple’s Missing MacBook

With the release of the Mac Pro this week, and the 16-inch MacBook Pro last month, Apple’s deskbound MacOS machines have been pushing the price point higher and higher, with increased specs for professional users.

What about those at the lower end of the portfolio, looking for an alternative to a Windows 10 laptop, those who want to keep their mobile devices in the same ecosystem, those who have a long relationship with Apple’s MacOS computers but find the rising price is too high for them to upgrade? And how can Apple bring new users to the platform

In short, where is the entry level MacBook, the point where everyone can start their journey? Right now, there isn’t one.

The lowest priced MacBook in the current portfolio is the MacBook Air, with a starting price of $1099 for 8 GB of RAM and 128GB of SSD based storage. I’m pretty sure that a laptop with prices starting at over a grand would not be considered an entry-level laptop by many customers.

Why should Apple be looking at a lower price point for a MacBook? It’s worth taking into account the amount of effort that Apple is putting into cloud-based services and applications. Perhaps the answer to an entry-level MacBook would be to follow Google’s path with the Chromebook options, push everything into a new branch Apple’s walled garden with improved services to match the offering from Google, while keeping the option of local applications and processing power for intensive tasks.

Arguably Apple has already something similar on the books. Take an iPad, add the Smart Keyboard Cover, and you have your equivalent of the Chromebook. The advantage of this solution is that Apple brings the consumers closer into Apple’s garden, with almost every transactions pushed through the App Store and the thirty percent rake, more opportunities to upsell users into Apple’s subscription-based services, and a good chance of locking them into Apple’s hardware eco system for the medium- to long-term.

Whether you consider a tablet and keyboard combo running the closed iPad OS a suitable replacement for a entry-level MacOS powered laptop is the big question.

I suspect Apple believes the answer is yes. Personally I’m in the no camp. While the iPad can hit some of the same functions as a laptop, the MacBook range is about delivering more power, more flexibility, and more customisation than the restricted options present in the iPad.

The MacBook family addresses and solves different problems than the iPad family. Not all of these problems are $1099 problems, but they are problems that countless consumers need addressed. By keeping the entry point to MacOS at such a high level, Apple is ignoring a significant market.

A software and services approach requires the widest possible user base. The wider the base you have, the more you can upsell. Apple needs a diverse product range that meets the needs of as many potential customers as possible. It doesn’t need to fight in the $199 Chromebook market, but Tim Cook and his team should consider the need for a competent laptop in the $799 to $999 range.

Now read how Apple turned the iconic MacBook brand into a supporting player…

Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: The Mystery Of Apple’s Missing MacBook

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Watch more Top 5: http://bit.ly/1N5SGJ6 Sure there’s a touch strip above the keyboard, but Apple’s new MacBook Pros are lacking in a number of ways. Apple’s new mainstream MacBook Pro: http://bit.ly/2eW6gWX Does the new Macbook Pro revolutionize laptops?: http://bit.ly/2eQbdmr Watch more Apple News: http://bit.ly/1X0DYcp Read the CNET review: http://cnet.co/2efTYra Subscribe to CNET: http://bit.ly/17qqqCs Watch more CNET videos: http://bit.ly/1BQxrGw Follow CNET on Twitter: http://twitter.com/CNET Follow CNET on Facebook: http://www.facebook.com/cnet Follow CNET on Instagram: https://www.instagram.com/cnet/ Follow CNET on Snapchat: CNETsnap

As Apple Improves Its Maps App, Google Responds By Adding A Popular Waze Feature To Google Maps On iOS

Google is expanding a feature within the Google Maps app on iOS that allows users to report driving incidents on the app.

The reporting feature has been available for Android users since earlier this year. Google Maps iOS users are now also able to report crashes, speed traps and traffic slowdowns directly through the app, in hopes of creating more accurate, real-time data for traffic estimations. Google said the reporting features have been popular with Android users. Google-owned Waze has offered similar features for years.

Drivers will also be able to report objects on road, disabled vehicle, lane closures or construction. Interested users can report these road hazards by tapping the “+” sign on the app, and then selecting “Add a Report.”

Today In: Innovation
Facebook And Google Chase Waze Inc. Map Software

BLOOMBERG NEWS

Google Maps, once the default maps and navigation app for iOS users, continues to be challenged by consistent improvements to Apple’s own Maps offering.

In a recent update, Apple Maps users can now share their estimated time of arrival with contacts, a feature that is also offered by Waze. Apple has also added a new “Look Around” feature, a direct challenge to Google Maps’ “Street View” offering.

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I’m a Los Angeles-based contributing writer for Forbes covering Google and Alphabet. I’m also a writer and curator for Inside.com, where I have covered a variety ot topics, ranging from automotive to Google. Send tips, pitches or notes via email (johanmore@gmail.com), on Twitter (@dudejohan) or on Signal (714-331-5730).

Source: As Apple Improves Its Maps App, Google Responds By Adding A Popular Waze Feature To Google Maps On iOS

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Apple introduced updates to many of the built-in iOS apps in iOS 13, and Maps is no exception. The updated version of Maps has a long list of new features that are designed to make the Apple Maps app better able to compete with mapping apps from other companies. There’s a new Look Around street view level feature, a Collections feature for aggregating lists of your favorite places, a Favorites option for getting to your most frequently traveled places quickly, and some other smaller updates that are worth knowing about. read more – https://www.macrumors.com/guide/maps/

Apple Accidentally Reveals Stunning Apple Watch Series 5 Upgrade

Apple Watch Series 5 is almost certainly going to be unveiled next month alongside the new range of iPhones. It looks highly likely that Tuesday, September 10 will be the big day.

An Apple Watch in titanium or ceramic finish? Oh, yes please.

An Apple Watch in titanium or ceramic finish? Oh, yes please. And a new leak has just confirmed that the smartwatch will be available in different finishes from the current range.

I say confirmed because the leak comes from an unimpeachably good source: Apple.

In an exclusive report by iHelp BR, Filipe Esposito has spotted something very interesting in the watchOS 6 operating system developers’ beta.

It was Esposito, by the way, who spotted the date of September 10 in Apple beta software, too, effectively confirming when the keynote will be.

Here, though, the information comes from an animation which appears when you set up an Apple Watch. If you’ve ever done this, you’ll know that it’s a pretty cool procedure. As you start the pairing, a circular pattern starts fizzing on the Watch screen, like a planet coming into existence or something like that, or am I being too poetic?

When your iPhone recognizes it’s looking at a Watch, the screen resolves into an elegant fret worked pattern with an Apple logo and descriptive writing specifying the size of the Watch and the metal in the case.

Now, it seems that hidden in the watch OS 6 software are animations which resolve themselves with details never seen before.

First of all, there’s a return of a ceramic case for the Apple Watch. How do we know this isn’t just left over from an earlier version of the Watch, you may ask?

After all, although there was no Series 4 ceramic watch, there was an Apple Watch Series 2 model in white ceramic, and Series 3 had white and grey ceramic options, all of which looked spectacular, by the way.

Well, we know this is all-new because it gives the size of the case as 44mm and 40mm, neither of which were the sizes of the previous ceramic models (which were 42mm and 38mm).

This is pretty intriguing news, and there’s more.

As well as an animation announcing the return of ceramic is another which presages a whole new metal finish: titanium.

Well, the new Apple Card is made of titanium so maybe Apple feels it should make a Watch to match.

What’s not clear is whether titanium will replace the stainless steel Watch or sit alongside it in the range.

Esposito advises caution, however, in assuming that these new Watches will be for Apple Watch Series 5. After all, the assets are found in the operating system which will run on Series 4 Apple Watch, so could these new versions be for a new look that will appear on current Series 4 timepieces?

I see the logic of this, but it just doesn’t feel quite right to me. Apple has never refreshed an existing Apple Watch in a new metallic livery, but has always saved its new designs exclusively for its latest models.

And I find it unlikely that Apple would want to create a Watch with a new outside and not refresh the insides as well. It’s true that the company has in the past added an extra color to the iPhone, specifically PRODUCT(RED), but never this late in the annual cycle, so I find it doubtful that that’s what’s happening here.

My guess is that we’ve just had a glimpse of what the next Apple Watch is going to be made of. Of course, exactly what it will look like is still to be revealed, but this is a juicy piece of information which promises something exciting is about to be unveiled.

Not long now…

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I’ve been writing about technology for two decades and am always struck by how the sector swings from startling innovation to regular repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology. Over the years I’ve written about gadgets for the Daily Telegraph, the Sunday Times, the Daily Mail, the Sun, Metro, Stuff, T3, Pocket-lint, Wareable.com and Wired. Right now most of my work away from Forbes appears in the Independent, the Evening Standard and Monocle Magazine. Parenthetically, I also work as an actor, enjoying equally the first Mission Impossible movie, a season at Shakespeare’s Globe and a stint on Hollyoaks. Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.

Source: Apple Accidentally Reveals Stunning Apple Watch Series 5 Upgrade

 

Apple Suddenly Abandons Massive iPhone Upgrade

I’ve long argued that upgrading to the iPhone 11 will be an expensive mistake, and now major voices are echoing that position. Furthermore, it is not only the evidence against the iPhone 11 which makes this compelling, the bigger news is something far more radical will follow it.

iPhone 2020 concept render based on leaks

iPhone 2020 concept render based on leaks

In a new exclusive, major Taiwanese website DigiTimes reveals Apple has decided not to include potentially game-changing new ToF 3D camera technology in the iPhone 11 and save it for the (radically redesigned) 2020 iPhone instead. And the repercussions of this are significant.

Apple partner Sony has already detailed the technology, saying it has the potential to 3D map anything up to 5 metres (16 feet) away. By comparison, Apple’s current 3D mapping technology in Face ID works only up to 50 centimetres (19-inches) away. The added range opens the door to near-instant camera focus (even in low light), advanced AR and VR environments and even advanced gesture tracking where a user’s hands can manipulate a gaming environment, fight and cast spells.

“Cameras revolutionized phones and, based on what I’ve seen, I have the same expectation for 3D [cameras],” said Satoshi Yoshihara, head of Sony’s sensor division, previously speaking with Bloomberg.

Sony's 3D Camera technology maps objects up to 5 metres away, but Apple has pulled it from the iPhone 11

Sony’s 3D Camera technology maps objects up to 5 metres away, but Apple has pulled it from the iPhone 11

But perhaps the biggest shock is why the iPhone 11 misses out on this technology. It isn’t due to production delays, Sony already confirmed its summer arrival. Instead, Apple reportedly passed because the iPhone 11 misses out on too many features to make its inclusion worthwhile. Something which may explain why Apple pulled other camera feature from the iPhone 11 recently.

Moreover, this new mapping technology is what will unlock the next iPhone redesign. While the iPhone 11 will again look almost identical to the iPhone X, the 2020 iPhone will have a much smaller notch as the new sensor will dramatically shrink the Face ID sensor array. In fact, one report believes the notch may disappear completely next year as a result.

So yes, the 2020 iPhone is going to be a massive generational upgrade and it will follow one of the most underwhelming. So while Apple’s inevitably slick iPhone 11 promotions may tug at your heartstrings later this year, remember it is your head you need to listen to. Your patience will be rewarded.

___

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I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes.

Source: Apple Suddenly Abandons Massive iPhone Upgrade

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Apple $1 Trillion: Can Your Company Do The Same – Tom Taulli

1.jpg

hat are some of the factors that make it possible to create a trillion dollar company? What are the lessons from Apple?

Here’s a look:

#1 – Build An Ecosystem

Tien Tzuo, who is the co-founder and CEO of Zuora, recently took his company public. The shares have since gained 117%.

However, before launching Zuora, Tien was one of the early employees of Salesforce.com. “One day I got a call from Marc Benioff,” he said. “He asked if I wanted to meet Steve Jobs.”

But there was a problem: Tien was on vacation in Italy and it would be nearly impossible to make the meeting.

“So this turned out to be my only opportunity to meet Steve,” said Tien. “But Marc gave me a run down of the meeting and the main takeaway was that Salesforce.com needed to create a platform to build cloud apps. This would mean having strong barriers to entry because of the network effects. A platform would also allow Salesforce.com to quickly gain footholds in many market categories, without taking on large expenses.”

The result was that the company wasted little time in creating a platform, called the AppExchange. It would prove to be a critical factor for the success of Salesforce.com, which now has a market value of over $100 billion.

#2 – Obsess About The Customer

With a small amount of outside capital, Eric Yuan has turned his company, Zoom (which is a cloud-based conferencing system), into a powerhouse. Keep in mind that he has been able to fight large rivals like Cisco.

According to him:  “Reaching a trillion-dollar valuation requires a customer-first focus and a long-term commitment to running your business independently—it took Apple 42 years to get there.  Don’t get distracted by competitors who are willing to compromise on the customer experience for short-term gain.

You need to stay true to your personal vision to create a better product and the industry’s best customer experience–even if you have to make decisions that are less profitable in the short-term, such as by pivoting on a product road map or letting an unhappy customer out of their contract. In the end, a happy customer is the best investment you can make in your business because word of mouth will make or break any company in a competitive industry.”

#3 – Be Unconventional

Data analytics is a crowded market. But for Frank Bien, this is fine. His company, Looker, has been gaining traction in the industry because of its unique technology infrastructure that has been built from the ground up. There are currently over 1,400 customers, with big names like Cigna.

As for his take on Apple:  “My advice to entrepreneurs that want to create the next trillion-dollar company is don’t think about a trillion-dollar valuation.  Think about what you can do to create something useful, something that will turn customers into champions and that will inspire employees to do the impossible. For us at Looker, we figured out how to do the opposite of the conventional – even though people said it wouldn’t work. When you know you’ve got something special, ignore the haters, and the people who say what you want to do is impossible.

I remember how skeptical people were that Apple, a computer-maker, could make a successful phone. Apple knew better. And they didn’t stop there – they figured out how to keep delivering value to customers through new apps and services and devices so that the phone became less and less important. They created super advocates who are extremely loyal to the brand. That’s key. So do the opposite. Make stuff that works and that people love. Keep creating value. That’s pretty much the formula for success.”

#4 – Go Big

Nir Polak is the co-founder and CEO of Exabeam, which is a next generation SIEM (Security information and event management) company. He recently snagged a $50 million investment that was led by Lightspeed Venture Partners. Some of Exabeam’s customers include Levi Strauss & Co, ADP, Hulu and Safeway.

And regarding his view on Apple:  “To build a trillion dollar company, first start with a really big market.  In the case of Apple, perhaps the biggest of those was the smartphone market, which is measured in the hundreds of billions. Then you need to disrupt that market – build an amazing product that’s radically different and performs better.

Like an intuitive user interface that responds to gestures. And then, you need to delight customers to the point where they not only love your product, but tell everyone they meet how much they love it and spread the word for you. There’s no better marketing than happy users.”

 

 

 

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